Yakult is tapping into flavour to push sales growth and is introducing Yakult in strawberry flavour to the Indonesian market. The new launch complementing its existing offerings of Original, Light (launched in October 2022) and Mango (launched in June 2025).
Yakult is a probiotic drink containing 6.5 billion live beneficial bacteria, L. casei Shirota strain (LcS), which are beneficial for maintaining digestive health when consumed regularly every day.
Indonesia remains Yakult’s largest overseas market, with daily sales reaching 5.81 million bottles in 2025. However, volumes have been on a steady decline compared with previous years — 5.814 million bottles per day in 2024, 6.367 million in 2023 and 7.276 million in 2022.
