POWERADE has returned to Indonesia with two variants tailored to the intensity, duration, and activity levels of local consumers. Previously available in the market but later discontinued, this non‑carbonated sports drink is now making a comeback to meet the hydration needs of both athletes and everyday active lifestyles.
POWERADE Active Blue is crafted for high‑intensity physical activity. With the advanced ION4 electrolyte formula, it rapidly replenishes electrolytes lost through sweat, helping athletes stay focused, combat fatigue, and sustain peak performance.
POWERADE Active White is designed for everyday movement. Offering the same ION4 electrolyte benefits in a lighter format, it fits seamlessly into daily routines — keeping people hydrated, refreshed, and ready for whatever the day brings.
POWERADE is clearly positioned to compete in the mass‑market volume segment. Currently offered at a promotional price of IDR 5,000 (regular price at IDR 6,000) for a 400ml bottle at Alfamart’s online store, it undercuts Hydro Plus (350ml), which retails for IDR 5,900 at KlikIndomaret, Indomaret’s online platform.
