Home Retailing E-Commerce 11street Tripled Seller Base in Two Years and Targets to Further Develop...

11street Tripled Seller Base in Two Years and Targets to Further Develop Local Sellers’ Skillsets in 2018

(back row, left to right) Bruce Lim, 11street Vice President of Merchandising; Tan Sue Kim, Abbott Trade Sales Director; Azie Ismail, XIXILI E-commerce Merchandising Coordinator; Sue Cheong, Photobook Senior Marketing Executive; Adeline Chew Voon Chyn, Vincci Executive Director; Jess Lee, F&N Group Key Account Manager; (front row, left to right) Edmund Cheong, Blue Mango Business Development Manager; Matthew Liew, Skechers E-commerce Executive; Nicholas Tan, Thermos Ecommerce Manager; Kenneth Hoong, TK Bakery Director; Ling Wai Yen, Big Care Mart Director; and Sean Oh, 11street Vice President of Seller & Strategic Business.
  • To date, 11street has over 42,000 sellers in its stronghold, and intends to reach 50,000 in 2018;
  • More than 15,000 sellers have received training from 11street’s Seller Zone since 2015
  • Plans in the pipeline to enhance seller development programs to empower more local businesses to join the e-commerce bandwagon and offer them with better visibility of their overall performance.

Kuala Lumpur, 8 December 2017 – From its humble beginnings two years ago, 11street has since emerged as Malaysia’s number two online marketplace, and helped over 15,000 sellers through its seller development programs and 11street Academy – the nation’s first certified e-commerce certification programme. At its annual Sellers Award ceremony, 11street also revealed that it has a total seller base of over 42,000 and intended to grow this number by at least 10% to 50,000 in 2018.

Bruce Lim, Vice President of Merchandising of 11street said: “When we first launched 11street in Malaysia, our vision was to help sellers reach their full potentials. This very vision motivated the kickstart of our 11street Academy and Seller Zone programmes. While the former is a full-fledged certification programme endorsed by the Malaysia Digital Economy Corporation, the latter is an education centre and support facility for e-entrepreneurs.

(From right) Bruce Lim, Vice President of Merchandising of 11street, and (left) Jerrod Ong, Director of Regal Valet, presenting credits and prize worth RM11,000 to the Lucky Draw Grand Prize winner, Eric Choo at the 11street annual Seller Awards ceremony.

“Both programmes share one key objective to provide coaching and training to sellers so that they can have a thriving online business. Today, it gives us great pleasure to announce that we have not only gained three times more sellers on our platform, but also hosted trainings at our Seller Zone for almost 15,000 attendees. We are extremely proud of the 1,000 sellers who have graduated from our 11street Academy, all of whom we endeavour to honour at this Seller Awards ceremony, together with big winners of the night.”

Among the notable local businesses that have benefitted from 11street Academy are atoz2u, an online office stationery supplier; Genesis Online, an Ipoh-based e-commerce company with its own distribution warehouses in China and the United Kingdom; Milando, a fashion and sports distributor; and XIXILI, a homegrown intimate wear brand for women.

On average, 11street’s sellers have witnessed an increase of sales revenue by 15% to 20% within six months of completing the course.

Recognition for Outstanding and Rising Stars in E-commerce

At the ceremony, 11street awarded the Outstanding Performance Award 2017 to nine sellers: Abbott Malaysia; Desa Home; F&N Beverages Marketing Sdn. Bhd.; Navitech; Photobook Worldwide Sdn. Bhd.; Terra; Thermos Malaysia; Vincci; and XIXILI. 11street also recognised five Malaysian brands with the Rising Star Award 2017: Big Care Mart; Blue Mango; Skechers; TechAway and TK Bakery.

Each of these winners were evaluated based on their respective business performance, promotional efforts and customer service and post-sale support.

Lim added: “Our Seller Awards ceremony is 11street’s highest form of appreciation towards our sellers, to salute their hard work at growing the e-commerce landscape in Malaysia. They have worked tirelessly with us and taken their online businesses to the next level. We are honoured to have supported their growth and will continue to encourage their expansion with more training programmes.”

Enhanced Seller Zone and New Initiatives for Local Sellers

Given the rapid growth of e-commerce in Malaysia, 11street has set it sight to roll out special programmes and initiatives for new sellers, to help them gain substantial visibility on its platform and drive steady sales revenue.

“We would not have achieved the positive results we have today without the many partnerships we have established with our sellers. This is why it is on our pipeline to revamp, add new features and improve our seller system user interface, to give them better overview of their performance on 11street. We also plan to enhance our tutorial videos to help sellers better leverage our platform for their benefit, and because this is a partnership, we are strategising exciting campaigns each month that enable us to feature new sellers to our shoppers.” concluded Lim.

Other than developing its Seller Zone programme, 11street will continue its effort through 11street Academy by introducing newer programmes that adhere to the evolution of e-commerce in the country.


About 11street (www.11street.my)

11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise today’s consumers’ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living, and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programs can fully support sellers regardless of the size of their businesses. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. 11street also has a presence in Turkey and Thailand, known as n11 and 11street respectively. For more information, please visit http://www.11street.my.


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