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Retailers build momentum with Rouge One: A Star Wars Story

The Star War franchise has a huge fan base in Southeast Asia. GCH Retail (Malaysia) Sdn Bhd, the operator of Giant and Cold Storage...

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Getting young Chinese females to drink cocktail through Hello Kitty collaboration

The Chinese cocktail brand Rio has collaborated with Hello Kitty to introduce the Rio Hello Kitty limited edition collection. The Chinese actress Zhou Xun...