With rice consumption among younger Thais falling, Thailand’s CLP Group is reframing the challenge as a springboard for innovation. The company has recently launched Sisod Rice Milk, a plant‑based beverage crafted to align with modern health and lifestyle preferences. By transforming Thai rice into a low‑calorie, sugar‑free drink fortified with pea protein, CLP is repositioning rice from a declining staple into an everyday wellness choice. The range comes in three flavours — Original, Matcha, and Lychee, with Lychee emerging as the clear favorite.
Beyond taste, Sisod Rice Milk delivers functional benefits: 5 grams of protein per serving, added vitamin B12, no added sugar, and a gluten‑free formulation.
This launch not only leverages momentum in the fast‑growing alternative milk sector but also lays the foundation for future expansion. By 2027, CLP plans to introduce a high‑protein, high‑calcium rice milk line, leveraging locally developed protein‑rich rice strains. With global ambassadors such as NCT DREAM amplifying its appeal and connecting with Gen Z audiences, CLP is positioning Thai rice to transcend domestic consumption and establish itself as a premium, health‑focused ingredient on the international stage.
