Kopi Kenangan, Indonesia’s leading coffee chain, continues to broaden its ready‑to‑drink portfolio with indulgent flavour innovations. Building on the launch of Mocha Mint Espresso, the brand now introduces a Banana Milk Latte, inspired by Korea’s beloved banana milk trend.
The new drink blends freshly brewed espresso with the natural sweetness of banana, creating a smooth, creamy profile that bridges café indulgence with everyday convenience.
This launch also reflects a wider movement across Southeast Asia, where local coffee chains are increasingly mimicking Starbucks by expanding their packaged offerings into retail. These regional players bring tried‑and‑tested café flavours into bottled formats, giving them credibility and consumer trust.
Crucially, they hold a licence to play with flavours — experimenting with indulgent twists like mocha mint or banana milk — which allows them to differentiate and resonate with younger consumers seeking novelty and emotional connection in their beverages.
With strong brand equity built in their outlets, chains like Kopi Kenangan are emerging as viable competitors in the ready‑to‑drink segment, offering products that balance indulgence, convenience, and authenticity.
