KUALA LUMPUR, 6 AUGUST 2026 — Some brands are more than just products. They’re the flavours of our childhood, the snacks we packed for school, the treats we shared during family gatherings, and the familiar comforts we still reach for today.
This year, Inside Scoop is bringing those memories together once again with the return of Lokal Legends 2026, its annual celebration of Malaysian brands that have earned a special place in our hearts, and reimagining them as limited-edition ice cream flavours:
- Beryl’s Tiramisu Almond Chocolate: Everyone’s Favourite Local Chocolate – Beryl’s signature tiramisu dark chocolate ice cream layered with decadent fudgy chocolate and honey roasted almonds.
- BOH’s Teh Tarik: A Tribute to 97 Years of Tea Brewing Expertise – Authentically local teh tarik made with BOH tea and condensed milk, swirled with brown sugar mochi.
- Farm Fresh’s Pistachio Yoghurt Crunch: Proudly Made with Homegrown Dairy – Tangy yoghurt ice cream swirled with crunchy pistachio kunafa.
- Gardenia’s Choc-A-Lot Twiggies: Inspired by Everyone’s Favourite Childhood Treat – Milk chocolate ice cream layered with bite-sized chunks of Gardenia Twiggies Choc-A-Lot.
- Mister Potato’s Choc Potato Chips N’ Cream: Inspired by Malaysia’s Favourite Snack – Creamy vanilla ice cream with ribbons of salted caramel and loaded with crunchy chocolate-coated Mister Potato chips.
- Oriental Kopi’s Kaya Butter Toast: Inspired by the Iconic Kopitiam Breakfast – Fragrant pandan kaya and brown butter ice cream layered with toast crumbs.
- Secret Recipe’s Chocolate Indulgence®: Inspired by Malaysia’s National Cake – Rich chocolate ice cream swirled with creamy custard ice cream, layered with chocolate hazelnut sauce and indulgent chocolate cake.
- Thumbs’ Peanut Butter Jelly: A Modern Twist on a Nostalgic Favourite – Creamy peanut butter ice cream with ribbons of refreshing blueberry jam and peanut butter.
- ZUS Coffee’s Ube Latté: Inspired by the Flavours of Nostalgia – Earthy ube ice cream swirled with chewy mochi bites.
Together, they form a collection of nine exclusive flavours available for a limited time only, each inspired by the signature tastes Malaysians know and love.
Since its debut, Lokal Legends has become one of Inside Scoop’s most anticipated annual campaigns, shining a spotlight on homegrown brands while celebrating the stories and memories behind them
According to Edmund Tan, Co-Founder of Inside Scoop, Lokal Legends is about recognising the brands that have quietly become part of the Malaysian experience. “What started as a fun collaboration has grown into something that people genuinely look forward to every year. We see customers guessing which brands will be featured, sharing their wishlists, and getting excited about the reveal long before launch day.” That excitement tells us something important; Malaysians have a strong connection with local brands. These are the brands we’ve grown up with, celebrated milestones with, and shared with family and friends. Through Lokal Legends, we want to celebrate those connections in a way that’s fun, nostalgic and uniquely Malaysian.”
This year’s collaborating brands share the same sentiment, each bringing their own unique story and beloved flavours to the campaign.
“Malaysia’s most loved flavours hold a special place in the hearts of our rakyat. Lokal Legends brings these familiar tastes together in a refreshing new experience while keeping our culinary heritage alive,” according to Oriental Kopi.
“We are really excited to bring back the much-loved Chocolate Indulgence ice cream for this year’s edition of Lokal Legends. With both sides having worked together closely on 13 different versions of this ice cream, our fans can rest easy knowing that this ice cream is really as good as it can get,” said Patrick Sim, Group CEO of Secret Recipe.
“The incredible response to our Ube series last year showed us just how much our customers love this flavour. This year, we’re excited to partner with Inside Scoop to bring that same Ube experience beyond the cup and into a scoop, giving our community a new way to enjoy one of their favourite ZUS flavours,” said Jennifer Sim, Head of Marketing at ZUS Coffee.
This year’s campaign takes inspiration from a place every Malaysian knows well; the supermarket
Supermarkets have long been home to the brands that accompany Malaysians through everyday moments, from breakfast and tea breaks to family gatherings, celebrations and everything in between. Inspired by this familiar experience, Inside Scoop has transformed Lokal Legends 2026 into a supermarket-themed celebration, bringing all nine collaborations together under one roof.
To mark the launch, Inside Scoop’s Galeria SA Sentral outlet was transformed into the Lokal Legends Supermarket, inviting guests to explore dedicated brand aisles, discover the stories behind each collaboration, sample the flavours, and immerse themselves in a playful journey through some of Malaysia’s most beloved brands.
Beyond individual pints, fans can also enjoy the complete Lokal Legends experience through the 9-Scoop Party Pack, featuring all nine flavours in one box. Each Party Pack comes with an exclusive Lokal Legends edition Ice Cream Passport and sticker pack, allowing customers to collect, explore and celebrate every Lokal Legend in this year’s line-up.
From nostalgic favourites to modern Malaysian icons, Lokal Legends 2026 is a celebration of the brands that have shaped everyday moments for generations, one scoop at a time.
Lokal Legends 2026 will be available at all participating Inside Scoop outlets nationwide from 10 August.
