Orion Vietnam has officially introduced Kobuk Chip, a snack already popular in Korea. Known for its four‑layer crunch and bold flavors, Kobuk Chip offers Vietnamese consumers a new snacking experience.
Two flavors mark the debut: Spicy Sweet Chicken, combining heat and sweetness, and Sweet Corn Butter, with a fragrant, creamy taste.
Orion initially localised the product in Vietnam under the name Masita, meaning “delicious” in Korean, to ride the Hallyu wave. Recent updates show the brand has pivoted to launch it directly as Kobuk Chip, reinforcing its Korean identity and aligning with its origin market.
Kobuk Chip is now available at supermarkets, convenience stores, and neighborhood shops across Vietnam. With its layered texture and strong flavours, Orion is positioning the product to stand out in the local snack market while emphasizing its Korean heritage.
