one% Nutrition, best known for its protein beverages such as protein water and protein shakes, has now expanded into the snack category with the launch of one% SuperPuffs. This crunchy, bold snack is designed to deliver more than just flavour, offering 10g of protein per serving, high fibre content, and a baked‑not‑fried format that is gluten‑free and free from MSG. Available in Barbeque and Spicy Chili Lime, SuperPuffs are positioned as a convenient, healthier alternative for consumers seeking functional snacking options.
The move into snacks signals a brand extension strategy, where one% Nutrition is broadening its portfolio beyond beverages to capture new consumption occasions. By combining its credibility in protein hydration with a new foothold in everyday snacking, the company is positioning itself as a comprehensive functional nutrition brand.
one% Superpuffs — Spicy Chili Lime (65g)
Sorghum (43.55%), Corn (39.11%), Vegetable Oil, Milk Protein (4.44%) (contains milk), Soy Protein Isolate (3.11%), Spicy Chili and Lime Seasoning (3.11%) (contains chili 25%), Red Rice Flour, Antioxidant Mixed Tocopherol Concentrate.
one% Superpuffs — Barbeque (65g)
Sorghum (43.55%), Corn (39.11%), Vegetable Oil, Milk Protein (4.44%) (contains milk), Soy Protein Isolate (3.11%), Barbecue Seasoning (3.11%) (contains soy, flavour enhancers disodium 5-inosinate and disodium 5-guanylate), Red Rice Flour, Antioxidant Mixed Tocopherol Concentrate.
