Coconut water sales have skyrocketed in the US to about USD 400 million in 2013, according to Euromonitor. Vita Coco continues to be the market leader in the US, followed by Zico.ย In the past year,ย Vita Coco is diversifying from being a pure coconut waterย to oneย thatย full makes use of the hydrating qualities of coconut with new products such as Vita Coco Cafรฉ,ย soft launched in 2013. Rival Zico is ahead of the game withย Zico chocolate, launchedย in July 2013 and Zico Cafรฉ, which appearedย in 2012.
There has been a new development in Indonesiaย where Vita Coco and Zicoย source their coconut water. We have seen a flurry of launches in the pure coconut water sceneย in Indonesia such as Buavita coconut water. However, one that really excites the market is theย specialย coconut-flavoured carbonated soft drink by PT Sinar Sosro. The taste of Creso is unique.ย The carbonated drinkย has a strong hint ofย coconut flavour, makingย carbonates and coconut flavourย aย match made in heaven.
