To grow its food export business, Oishi Holding Public Company Limited is introducing a range of innovative products tailored to two consumer segments: Adventurous Foodies and Premium Snacking enthusiasts, reported prachachat.net. Drawing inspiration from Thai culinary heritage and presenting it through the widely popular lens of Japanese cuisine, the brand offers a unique and accessible fusion under the OYOSHI EATO label—created exclusively for global markets.
Leading this initiative are two standout products for Europe:
- OYOSHI EATO “Siam Essence” Gyoza: A Japanese-style dumpling infused with Thai flavour profiles, featuring five signature fillings—Red Curry, Green Curry, Tom Yum Goong, Tom Kha Gai, and Chicken Satay—crafted for adventurous palates.
- OYOSHI EATO “Mini Pufflets”: Delicate bite-sized fried pastries with sweet centers, available in four indulgent flavours—Choco Banana, Apple, Pineapple, and Taro Coconut—designed for premium snacking moments.
Ms. Sasai Tungdajahirun, Managing Director of Oishi Holding Public Company Limited, emphasized that modern competition in the global food market goes beyond flavour. Success now hinges on grasping the consumer’s context and delivering products that offer memorable, experience-driven value.
According to Ms. Sasai Tungdajahirun, today’s global food consumption landscape is shaped by three dominant trends: convenience-driven eating habits, growing health awareness, and a rising appetite for unique, international flavour experiences.
These evolving preferences are fueling the emergence of promising consumer segments such as Adventurous Foodies, who crave bold and uncommon ingredients, and Premium Snackers, who demand convenient yet high-quality and delicious snack options. Notably, both groups are experiencing rapid growth across the European market.
