Luckin Coffee Malaysia is marking its first anniversary with a month‑long campaign titled “One‑derful Year, Perfected Together.” The celebration features a giveaway of vouchers worth RM 1 million and the introduction of two new beverages under the Sea Salt Caramel Series. Between 16 and 22 January, every in‑app purchase gives customers a chance to win exciting prizes.
This limited‑time Sea Salt Caramel series blends the rich sweetness of caramel with the savoury notes of premium Australian sea salt, creating a smooth coffee experience that strikes the perfect balance between sweet and salty. The lineup includes the Sea Salt Caramel Shakerato and the Sea Salt Caramel Latte, both crafted to deliver indulgence with a refreshing twist. The Sea Salt Caramel Latte is one of Singapore’s best-selling beverages in 2025.
Extending the celebration further, Luckin Coffee embraces the spirit of renewal with its first‑ever non‑coffee venture, launching on 23 January 2026. This debut series invites Malaysians to pause, reflect, and flourish in the year ahead, graced by Global Ambassador Liu Yifei’s timeless elegance.
- Jasmine Blossom Milk Tea – Delicate jasmine from Hengzhou, Guangxi, blended with silky milk for a fragrant, coffee-free indulgence.
- Ceylon Bloom Milk Tea – Fragrant Ceylon black tea and creamy milk, balanced for a smooth finish that delights both new and loyal milk tea lovers.
Luckin Coffee has previously partnered with Thailand’s popular bakery mascot, Butterbear. for new butter-based drinks – Tiramisu Latte (14th Nov), Hazelnut Latte (5th Dec), Joyful Cocoa (5th Dec) and Soufflé Latte (29th Dec).
Luckin Coffee Malaysia is expanding into non‑coffee, tea‑based drinks to broaden its appeal, cater to diverse local preferences and strengthen its positioning in Malaysia’s competitive beverage market. This all‑beverage approach mirrors a broader trend among foodservice chains that began with either tea or coffee but later expanded to offer both.
