Singapore, 31 March 2026 – 100PLUS, Singapore’s leading isotonic brand, launches HYDRATION IT’S YOUR PLUS, celebrating the importance of proper hydration in supporting everyday performance and well-being.
Hydration powers everyday living. Whether commuting to work, exercising, studying, or managing a busy day, staying properly hydrated supports both physical and cognitive performance. Studies have shown that individuals who are well-hydrated can experience up to 18% faster reaction times¹ and 35% enhanced memory retention2, underscoring the critical role hydration plays in helping individuals stay sharp, alert, and ready to perform at their best.
In Singapore’s warm and humid climate, perspiration leads to the loss of fluids and essential electrolytes. Replenishing these electrolytes is important for maintaining the body’s fluid balance, supporting cognitive clarity, and sustaining physical performance throughout the day. Even mild dehydration has been shown to impact concentration, endurance, and overall energy levels, making regular hydration essential in daily life.
Fortified with essential electrolytes such as sodium and potassium, and complemented by nutrients that support active lifestyles, 100PLUS helps replenish the body after physical activity, long workdays, or simply navigating the demands of everyday life. Compared to water alone, isotonic beverages have been shown to support 10% more3 sustained hydration by helping the body retain fluids for longer periods, particularly in warm and humid conditions. Proper hydration has also been associated with measurable improvements in physical performance, with studies indicating up to 7% enhancement in physical output when adequately hydrated4.
From sharper focus at work to sustained energy through the day, hydration is a simple yet powerful factor that underpins how individuals feel and perform across every aspect of life.
With its diverse portfolio, 100PLUS offers a holistic approach to hydration that supports a wide range of lifestyles and daily routines. From the iconic, refreshing fizz of 100PLUS Original to the non-carbonated hydration support of 100PLUS ACTIVE, the crisp, guilt-free refreshment of 100PLUS Zero Sugar, the performance-focused formula of 100PLUS PRO High Protein, and the new 100PLUS Effervescent Tablet range for fast hydration on the go, these offerings enable consumers to stay refreshed, fuelled, and hydrated anytime, anywhere.
Fortified with essential electrolytes such as sodium and potassium, and complemented by nutrients that support active lifestyles, 100PLUS helps replenish the body after physical activity, long workdays, or simply navigating the demands of everyday life.
Stay Hydrated and Redeem a Micro Hydro Flask worth S$32.90
From 1 April to 17 May 2026, consumers who purchase S$40 worth of participating brands in a single receipt can redeem a Micro Hydro Flask (200ML) worth S$32.90. Simply log on to the campaign link http://www.fnn-rewards.com/100Plus-Hydration to find out more.
The compact Micro Hydro Flask is the perfect companion designed to complement modern lifestyles for the essential hydration whenever you need. This will be available in various stylish colours such as Harbour Blue, Aloe, Birch and Trillium Pink – with exclusive e-commerce colours available: Black on Amazon and Agave Green on RedMart.
Participating hydration brands include 100PLUS, Ice Mountain Sparkling Water, and COCOLife, offering consumers a variety of refreshing beverages to help them stay hydrated throughout the day. The promotion is available at all major supermarkets islandwide, and via participating e-commerce retailers, with Amazon from 8 April 2026, and RedMart from 15 April 2026.
100PLUS is lower in sugar, carries the Healthier Choice Symbol accorded by the Health Promotion Board (HPB), and is Halal certified. For consumers seeking a sugar-free alternative, 100PLUS Zero Sugar offers the same refreshing hydration with zero sugar and zero calories. The 100PLUS range is available at all major supermarkets and convenience stores.
Footnotes:
1 Sumitra, L. K., Swetha, M., & Aniruddha, G. (2025). Hydration status and its impact on cognitive performance and reaction time in young adults: A comparative study. International Journal of Academic Medicine and Pharmacy, 7(2), 157–162.
2 Benton, D., & Burgess, N. (2009). The effect of the consumption of water on the memory and attention of children. Appetite, 53(1), 143–146.
3 Siow, P. C., Tan, W. S., & Henry, C. J. (2017). Impact of isotonic beverage on the hydration status of healthy Chinese adults in air‑conditioned environment. Nutrients, 9(3), 242.
4 Arnaoutis, G., & Neophytou, P. (2025). The effect of acute dehydration upon muscle strength indices in elite karate athletes: A randomized crossover study. Nutrients, 17(9), 1452.
