Munchy’s Launches New Cheese and Chocolate Crackers Variants
Selangor, 3 April 2026 – Munchy’s has expanded its crackers range with the introduction of two new flavours, Cheese and Chocolate, unveiled at a launch event held today at Mydin Subang Jaya. The launch reflects evolving snacking preferences among Malaysian consumers, where flavour and texture play an increasingly important role in everyday enjoyment.
In Malaysian homes, crackers have long been a familiar favourite. As snacking habits evolve, expectations have grown. Consumers are now looking for flavour that lingers and a crunch that carries through from the first bite to the last. It is no longer just about having something light to nibble on, but something satisfying enough to reach for again. Recognising this shift, Munchy’s introduced the new variants to deliver fuller taste and a more defined crunch.
“Consumers today are looking for more than just a simple snack. They want something that delivers both flavour and texture in a way that feels satisfying. With the introduction of Cheese and Chocolate, we wanted to offer more variety while staying true to what people already enjoy about Munchy’s Crackers, which is that familiar crunch and ease of sharing in everyday moments,” said Ling Yee Wen, Marketing Director of URMunchy’s Malaysia.
The Cheese variant delivers a savoury richness, baked with real cheese for an authentic flavour experience. It is suited for those who prefer full and comforting notes, whether enjoyed with a cup of tea or shared among family and friends. The Chocolate variant offers a sweeter alternative that balances indulgence with everyday enjoyment, providing greater variety within the same familiar range.
Both flavours are crafted to deliver a consistent crunch from start to finish. That crisp texture defines the experience, and when paired with fuller flavour, it creates longer taste enjoyment that makes even simple snack moments feel more rewarding. Rather than changing what people already enjoy, the addition of Cheese and Chocolate strengthens Munchy’s existing cracker portfolio. It expands choice while maintaining the familiar role crackers play in households. From coffee tables and office pantries to lunch boxes and social visits, the new flavours fit naturally into everyday routines.
Food often anchors conversation. A simple snack shared can spark laughter, stories, or even comfortable silence. With Cheese and Chocolate joining its crackers range, Munchy’s continues its promise of sharing happiness through snacks that are easy to enjoy and share.
The new Cheese and Chocolate Crackers are now available nationwide in 260g packs at a recommended retail price of RM5.60 at major supermarkets and hypermarkets.
The launch also takes place in conjunction with Riang Raya Bersama Campaign by Munchy’s and Jack ‘n Jill running from 17 February to 30 April 2026. Through the campaign, consumers stand a chance to win prizes worth up to RM80,000, including a home makeover. The campaign encourages families to come together and share meaningful moments while adding excitement to their festive shopping. Further information on the Riang Raya Bersama Campaign can be found on Munchy’s official Facebook (https://www.facebook.com/Munchys/) and Instagram (https://www.instagram.com/munchys.my/) pages.
