Thailand’s CP has made a more mainstream move in the beverage category with the launch of LUMi, a sparkling drink crafted to appeal to Gen Z while delivering better‑for‑you functional benefits. Positioned as a modern soda for a daily reset, LUMi taps into the healthy pleasure trend by combining refreshment with ingredients that support focus and eye health.
The orange calamansi flavoured sparkling beverage is fortified with L‑theanine, zinc, vitamin B complex and goji berry extract — all ingredients that align with the growing popularity of vitamin‑enriched drinks in Thailand. By using familiar and trusted nutrients, CP reduces the need for consumer education while positioning LUMi as both refreshing and beneficial.
- L‑theanine – Promotes calm focus, helping you concentrate without stress or jitters.
- Vitamin B Complex – Boosts energy and supports brain clarity, reducing fatigue and mental fog.
- Zinc – Essential for healthy vision, aids night vision, and protects eyes from strain.
- Goji Berry Extract – Rich in antioxidants that shield eyes from damage and keep them strong.
Gen Z’s digital‑heavy, active lifestyles — balancing study, work and side hustles — demand sustained concentration and protection from screen strain. Ingredients like L‑theanine are especially appealing, offering calm focus without the crash of caffeine.
