Coinciding with its new focus on holistic sleep wellness, Singapore’s premier sleep brand partners with local fragrance house Scent Journer to present an interactive, multi-sensory exploration of personalised dreamscapes
Singapore, 2 June 2026 — Woosa, Singapore’s premier mattress brand known for its luxurious comfort and imaginative retail concepts, is thrilled to announce its latest large-scale experiential pop-up, the Dream Assembly, at Waterway Point. Spanning the mall’s Village Square on Level 1, this experiential pop-up is presented in an exclusive partnership with homegrown fragrance house Scent Journer from 15 to 21 June, 10am – 10pm daily (9pm on final day).
Together, the two local brands blend physical comfort with artisanal olfactive science, inviting visitors into a curated crafter’s workshop. Much like Woosa’s dedication to sourcing the finest layers of quality foam for individual sleep needs, these thoughtfully composed scent notes serve as the invitation to explore the art of rest through thoughtful craft.
Last year, Woosa explored the sense of touch with the foam pit at Waterway Point’s Dream Carnival, then enlightened tastebuds with Amacha’s TCM teas at Suntec City’s Lucid Lounge earlier in March. Now, Woosa is proud to present another interactive sensory experience with a focus on scent.
At Woosa’s Dream Assembly, scent serves as an intimate entry point to unwinding. Guided gently through the cozy space, guests are invited to actively engage with the building blocks of deep recovery, understanding how rest is built through layers. From the luxurious foam layers that tenderly cradle us, to the custom-composed aromas that linger as our mind begins to drift off.
Woosa’s Dream Assembly Pop-up
Date: 15 – 21 June 2026
Time: 10am – 10am daily (9pm on final day)
Location: Waterway Point, Level 1 Village Square
At this immersive pop-up, guests will begin with a crowd favourite, Dream Aura Photography for a touch of dream divination. Following this, they will be invited to explore layers of scent notes and high-quality Belgian-made foams, while watching their customised scents being thoughtfully concocted in real time.
Dream Aura Photography
Guests are invited to step into the aura photography booth and discover what their aura says about their rest. Captured using biofeedback sensors, guests will receive a unique aura portrait (worth $50) paired with an interpretation card that maps their colours, such as Red for restless energy or Blue for deep calm, to provide insights on their sleep state. Guided by their Dream Aura, they are then invited to explore their ideal form of rest through scent, selecting a pillow spray tactfully matched to their personal dreamscape at the next station.
Scent Exploration with Scent Journer
Here, guests are invited to explore the workshop area. This area offers a glimpse into the thought that goes into each Woosa mattress, as guests can get tactile with the different foams while understanding the science behind Woosa mattresses’ unique feel and comfort. Uncover the inner workings behind the construction of the Original, Mysa, and Terra mattresses at the material library – a repository of the composition and utility of each foam layer and how they cater to different sleep profiles.
Not only will guests be able to touch and feel, they can smell and savour. Guests will be able to explore a menu of seven custom-crafted pillow spray fragrances. Each olfactive profile is represented by a distinct “dreamscape”, allowing guests to select a scent that mirrors exactly how their body feels and how they wish to rest
At the Assembly Workshop, which features a striking, laboratory-inspired setup with large, see-through glass windows, guests can watch in real time as their complimentary 5ml Woosa X Scent Journer Custom Pillow Spray is crafted right before their eyes. This interactive showcase combines the artistry of local perfumery to life, offering a front-row seat to the careful creation of their personalised bottle of rest.
Each attendee will have the opportunity to cast a vote for the blend that captivates them the most, with the crowd-favourite scent potentially developed into a full retail release in the future.
Assemble Your Dreams
Having engaged with the dimensions of scent, touch, and texture, the journey reaches its essential highlight. Guests are invited to recline and fully immerse themselves in the unparalleled comfort of Woosa’s collection of mattresses and experience the functionality of its adjustable bed bases.
At The Dream Assembly pop-up, dreamers can enjoy up to 20% off their dream bed with complimentary gifts** for the first few lucky customers each day.
*Please note that these promotions cannot be combined with other discounts or codes, and complimentary gifts are limited to one redemption per bill, per delivery address
**These complimentary gifts are only applicable with a single receipt purchase
The first 10 customers each day (extended to first 20 customers on Saturday and Sunday) will receive complimentary gifts – either one Woosa bolster worth $149 with a minimum spend of $4,000, or two Woosa pillows worth $338 with a minimum spend of $6,000.
Head on down to the Dream Assembly to experience firsthand how intentional design, craftsmanship, and local fragrance artistry converge to shape the perfect night’s rest.
