Wednesday 24 January 2024 – MAGGI launches a campaign to inspire better-than-ever cooking experiences, highlighting MAGGI Intense Cooking Sauce (Green Cap) to bring Thai authentic taste, reaffirming its image as a cooking companion that truly understands the needs of consumers.
MAGGI, a requisite seasoning sauce that has been with Thai households for over 73 years, led by Mr. Victor Seah, Chairman and Chief Executive Officer of Nestle Indochina, and Ms. Cruawan Varunpaichit, Business Executive Officer – Food and Nestle Professional, Nestle Indochina, launched campaign MAGGI: Amazingly Delicious to start the year 2024 with an inspiration to cook better-than-ever dishes at home, reaffirming its image as a Thai food cooking companion that truly understands the needs of cooking enthusiasts. The campaign highlights MAGGI Intense Cooking Sauce (Green Cap), which delivers deliciously intense flavors perfect for Thai cuisine. During the launch event, Bella Ranee Campen was also introduced as the new presenter of MAGGI to represent the image of an ideal Thai lady and the charm of Thai food. Bella has co-created “MAGGI Spicy Thai Basil Omelet” with MAGGI, turning an ordinary dish into a vibrantly delicious one. This menu is a new trendy menu with an easy-to-follow recipe to cook at home, with enhanced tastiness of MAGGI Intense Cooking Sauce (Green Cap). The product is made of soya beans that have been naturally marinated for up to 90 days to obtain an intense and soya taste as well as aromatic notes that suit a variety of menus, especially spicy Thai dishes – a perfect choice to use either as a marinade or a seasoning sauce.
For this year, apart from penetrating the market with MAGGI Intense Cooking Sauce (Green Cap), the company also has a comprehensive communication strategy to execute the campaign both online and offline. Additionally, MAGGI is bringing tasty experiences to consumers by joining hands with over 50 street food outlets in Thailand to serve “MAGGI Spicy Thai Basil Omelet” and planning to collaborate with more partners to expand its customer base, both via B2B and B2C. MAGGI Intense Cooking Sauce (Green Cap) is now available at all department stores and online shops. Check out for the recipe of MAGGI Spicy Thai Basil Omelet and other viral menus from MAGGI at www.maggi.co.th.