Starbucks Thailand is embracing the affordable luxury trend with the launch of two new iced beverages priced under THB 100 — a first for the brand in the market. The Starbucks Es Yen, its take on the traditional Thai‑style iced espresso, and the Iced Shaken Choc will become permanent fixtures nationwide (excluding EmSphere GM floor, Nimman Soi 3, and Drive‑Thru/Delivery outlets).
With a starting price of just THB 95 for the smallest size — compared to the usual THB 120 for cold drinks — Starbucks is deliberately lowering the entry point to make its premium brand more accessible.
