Malaysia’s MyKuali has unveiled an exclusive collaboration with influencer Vikram, resulting in the launch of the Penang Mi Goreng Kari India. This bold instant noodle captures the essence of Penang’s street‑food culture, hand‑picked by Vikram and carrying his personal stamp of approval.
The launch draws on the influence of Wabikong, a creative content team and media brand known for humorous, culturally resonant videos that spotlight Penang and its food culture. Vikram is a prominent talent featured across Wabikong’s comedy sketches, social media videos, and music projects. By partnering with Vikram, MyKuali attracts audiences who already engage with his Penang‑focused content and distinctive style. The collaboration extends MyKuali’s reach by connecting with his established fan base.
Wabikong’s founder, Sai, previously set the stage with a collaboration alongside AirAsia to deliver the authentic taste of Penang onboard. The partnership spotlighted Penang Char Kway Teow, one of the state’s most iconic street‑food dishes, served to passengers as Uncle Sai’s Char Kuey Teow.
Central to that collaboration was Sai himself, a creator renowned for his discerning palate and uncompromising standards when it comes to Penang flavors. His involvement ensured the dish retained its authenticity, giving travelers a genuine taste of Penang’s culinary heritage mid‑flight.
