The launch of the Cocomax Dewberry Cake in Thailand marks a creative step for Cocomax, best known as a coconut water brand. By partnering with Dewberry, the company has extended its coconut expertise into bakery, introducing a puff cake filled with coconut cream.
The product combines Dewberry’s soft, fluffy cake base with a fragrant, smooth coconut filling. It is available as a limited edition, distributed through convenience stores and supermarkets nationwide, including 7‑Eleven, 7‑Delivery, All Online, Makro, and general retail outlets.
The Cocomax Dewberry Cake is less about introducing coconut into new categories — since coconut has long been used across beverages, desserts, and snacks — and more about Cocomax deliberately extending its brand identity into food. By placing its name on the product, Cocomax signals a move to position itself not just as a coconut‑based product specialist but as a cross‑category consumer brand, building recognition that spans both beverages and food applications.
