Sponsor is strengthening its position in Thailand’s sports market with the launch of Sponsor Pro Energy Gel Plus, an electrolyte-infused energy gel designed to support runners during exercise.
Sponsor Pro Energy Gel Plus is formulated with a Triple-Phase Energy system, combining multiple carbohydrate sources to provide fast and sustained energy release during exercise. The gel delivers 120kcal per serving, contains five electrolytes to support hydration, and includes ViNitrox™ grape and apple extract to help support endurance. Available in Original and Watermelon Berry flavours, the product is designed for runners seeking convenient on-the-go fueling during training and competition.
The launch marks the brand’s expansion beyond sports drinks and into the growing sports nutrition category, reflecting its ambition to play a larger role in athletes’ performance journeys.
The new product was developed in collaboration with sports nutritionists and Thai athletes to help runners replenish energy during training and competition. Rather than simply sponsoring sporting events, Sponsor aims to become part of the running experience itself, supporting consumers from pre-race preparation and mid-race fueling through to the finish line.
The launch comes as running continues to gain momentum in Thailand. According to TCP Group, more than 1,500 running events were held nationwide in 2025 alone, highlighting the growing popularity of the sport and the increasing demand for products tailored to runners’ needs.
Sponsor’s move into specialised sports nutrition reflects a strategy of building credibility among serious athletes through science-backed ingredients and performance-focused benefits.
Looking ahead, the bigger opportunity may lie beyond dedicated athletes. As consumers increasingly seek beverages that support hydration, wellbeing and active lifestyles, sports drink brands could broaden their appeal beyond exercise occasions. In hot-climate markets such as Thailand, sports drinks have the potential to position themselves as hydration solutions during periods of heat exposure, while also serving as a more flavourful alternative between plain water and traditional sweetened beverages. This could help expand usage occasions and bring new consumers into the category
