Gain practical insights into cross-border e-commerce, global marketplaces, international pricing and shipping
KUALA LUMPUR, 13 November 2026 – Pos Malaysia Berhad (“Pos Malaysia”), Malaysia’s national post and parcel service provider, is inviting Malaysian small and medium enterprises (SMEs) ready to explore international markets to register their interest in SME Jumpstart Workshop: Cross Border Edition, a practical Masterclass designed to help businesses take their next step towards selling globally.
Taking place on 24 November 2026 at Menara MATRADE, Kuala Lumpur, the one-day Masterclass will equip Malaysian SMEs with practical knowledge and insights into expanding their business beyond domestic markets. Led by Bryan Ong, Founder and CEO of JOM Export Academy, the Masterclass will cover essential aspects of international business expansion, from assessing export readiness and identifying overseas market opportunities to managing global e-commerce marketplaces and international shipping.
As more businesses explore opportunities to reach customers beyond Malaysia, understanding the fundamentals of cross-border e-commerce is increasingly important. The Masterclass aims to help SMEs better understand what it takes to enter international markets, make informed business decisions and navigate the practical considerations of selling products to overseas customers.
Through the Masterclass, participants will gain practical insights into how to:
- Assess export readiness and identify global opportunities by understanding their business capabilities and evaluating potential international markets.
- Select suitable products and target markets based on customer demand, market potential and international selling opportunities.
- Navigate global e-commerce marketplaces such as Amazon, eBay and Etsy to reach international customers and expand their online presence.
- Develop international pricing strategies by factoring in marketplace fees, shipping costs and profit margins to establish competitive selling prices.
- Create global-ready product listings with compelling product information and descriptions that build credibility and trust with international buyers.
- Understand cross-border shipping requirements, including international parcel delivery, packaging, customs documentation and shipment tracking.
- Develop a practical export action plan with clear priorities and actionable next steps to support their international business expansion journey.
Valued at RM599 per participant, the Masterclass will be offered complimentary to 50 selected SMEs. Up to 150 SMEs are invited to register their interest, with successful applicants shortlisted and notified via email.
Event Details
Event: SME Jumpstart Workshop: Cross Border Edition
Date: Tuesday, 24 November 2026
Time: 8.30am – 5.00pm
Venue: Ujana Ilmu Event Space, Ground Floor, Menara MATRADE, Kuala Lumpur
Trainer: Bryan Ong, Founder & CEO, JOM Export Academy
Masterclass value: RM599 per participant (complimentary for 50 selected SMEs)
Malaysian SMEs looking to expand beyond domestic markets, explore international business opportunities and learn more about cross-border e-commerce are encouraged to register their interest here: https://bit.ly/smecrossborder
Building on the success of the inaugural SME Jumpstart Workshop in October 2026, the Cross Border Edition marks the next chapter in Pos Malaysia’s growing SME engagement platform. As Malaysian businesses increasingly explore opportunities in international markets, access to relevant knowledge, industry expertise and practical business solutions can help them navigate the challenges of growth. Through SME Jumpstart, Pos Malaysia aims to connect local businesses with the insights and resources they need to strengthen their capabilities, explore new opportunities and build more sustainable businesses.
With more themed editions to be announced, SME Jumpstart reflects Pos Malaysia’s continued commitment to supporting the growth and development of Malaysian SMEs, while helping businesses look beyond domestic markets and explore opportunities on the global stage.
Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X, Instagram, TikTok, YouTube and LinkedIn.
