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New Prost Spezi with a mix of cola and blood orange

By
Tan Heng Hong
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Photo Credit: Minimeinsights.com

PT Beverindo Indah Abadi, the brewer of Prost beer in Indonesia, has introduced another interesting product after rolling out the lemon flavoured beer Prost Alster in early 2018.

With a mix of cola and blood orange, the new Prost Spezi taps the year-end holiday season consumption. Prost Spezi has an ABV of 2.9%. As a comparison, the Prost lager beer has an ABV of 4.8%, while Prost Alster has a similar ABV of 2.9%.

At Carrefour, Prost Spezi (320ml) is priced at IDR 18,100 (USD 1.24) per can, Prost Alster Lemon (IDR 19,300 per can) and Prost Beer (IDR 20,600 per can).

Do Hong Kongers Have a Higher Preference for Fashion when it comes to Shopping Online?

By
Tan Heng Hong
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Based on the data by Go-globe, the online shopping category for consumers in Hong Kong that takes the number one spot is clothing/accessories. Online shoppers make up of 41.7% of this category while the other shopping categories i.e. airlines, travel, hotels, electronic products, etc. are only within the 30-percentile range.

In 2015, the number one online shopping category in Hong Kong were airline tickets and hotel reservations. From this result, we can see a shift in consumer behaviour.

Being the biggest fashion hub in Asia may have a contributing factor to why Hong Kongers have a higher preference to online shopping for fashion, but it’s not the deciding element. We analyse the top three shopping categories in Hong Kong to find out more about the consumer behaviours online.

Data Findings from the Top 3 Shopping Categories in Hong Kong

The data below shows the average visit duration, pages per visit, and bounce rate of popular shopping categories in Hong Kong. The results are accumulated based on the average of the top 3 sites from each shopping category.

Rank Fashion Travel Consumer Electronics
1 Nike.com.hk weekendhk.com dcfever.com
2 asos.com cathaypacific.com price.com.hk
3 Zalora.com.hk Agoda.com jd.com

The top three fashion sites in Hong Kong was taken from https://www.similarweb.com/.

Shopping Categories Avg. Visit Duration Avg. Pages per Visit Avg. Bounce Rate
Fashion 06:74 7.81 43.81%
Travel 05:20 8.41 37.91%
Consumer Electronics 04:78 6.32 41.24%

The data above was derived by averaging the top 3 sites per shopping category from https://www.similarweb.com/. Sites with the best statistic is highlight in green.


For the average visit duration, the top 3 fashion sites which are Nike, asos, and Zalora have an average duration of 06:74, beating the travel and consumer electronics categories. This confirms that go-globe’s data is accurate, and Hong Kongers have a higher affinity towards fashion sites as they spend the most time on it.

Nevertheless, travel sites have the highest average pages per visit among the top 3 shopping categories. This is probably because, most users are required to utilise the search function on the homepage before being redirected to the other pages.

Aside from that, travel sites have a price comparison feature which allow users to find the best prices whether if it’s for their accommodation or flight tickets. This process will ultimately raise the average pages per visit.

What are some attributes that attract Hong Kongers to fashion sites?

Highlights

A common pattern we’ve observed is the highlights section on the homepage. It allows consumers to make better choices by narrowing down a list of popular products that are trending or in season.

For example, Zalora focuses on year-end festivities such as Christmas and New Year for their clothing recommendation. On the other hand, Nike selects only the essential items such as jackets & vests, hoodies & pullovers, and pants that are suitable to be worn throughout the winter months.

Visual Aids

Utilising visual aids such as videos allows to heighten the interest of consumers which increases the average visit duration while decreasing the bounce rate.

The videos often highlight products that are in season. Since Hong Kongers experience four seasons, so it’s only suitable to market their products in accordance to the current weather.

Feature articles

When it comes to fashion, there is no one-size-fits-all. Fashion sites like ASOS often offer style tips, shopping advices, outfit inspirations in the form of articles. The articles often feature the products sold on-site, making it efficient for customers to make a purchase.

Publishing articles doesn’t just keep the consumers interested but also turns them into potential buyers.

Insights

Localization of Language

The choice of language might have played an important role in terms of higher average visit duration for fashion sites.

Although Zara and Nike are well-known internationally, consumers are given the option to choose between English or Chinese. These fashion sites have the upper hand as it does not only cater to the locals but expats as well.

For the sites weekendhk and Agoda, the landing pages are only available in Chinese and English respectively. Cathay Pacific on the other hand can be viewed in various languages.

Also, the homepages for the top 3 electronic sites are in Chinese, with the exception of price.com.hk giving users the option to view it in English (Beta version).

Higher Preference towards International sites

Fashion is the only shopping category with no local sites as compared to the travel and consumer electronics categories.

Nike and asos are internationally well-known brands while Zalora is one of Asia’s leading fashion site.

This is an insights article by iPrice Group.

About iPrice Group

iPrice Group is a meta-search website where consumers from Hong Kong can easily compare prices, specifications and discover products with hundreds of local and regional merchants. iPrice’s meta-search platform is also available in seven countries across Southeast Asia namely in; Singapore, Indonesia, Malaysia, Thailand, Philippines, and Vietnam. Currently, iPrice compares and catalogues more than 100 million products and receives more than 15 million monthly visits across the region.

iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals.

On a regular basis, iPrice Group releases key insights on topics pertaining e-commerce, startups, and others. Stay tuned to iPrice’s insights here: https://iprice.hk/trends/insights/

Malaysians seize the opportunity at Double Twelve Sales

By
Tan Heng Hong
-

Double Twelve Sales in Malaysia, a report by Picodi

If someone missed Singles’ Day and Black Friday, there’s nothing to worry about—here comes one more chance to hunt for bargains. Double Twelve is another whole day long opportunity to buy dream products at discounted prices. Picodi Analysis Team looked further into the subject and prepared a report about Malaysians’ attitudes toward Double Twelve. How many people are going to participate? How much are they willing to spend? What are they going to buy? We answered these questions in the report.

Malaysians seize the opportunity

Double Twelve Sales in Malaysia

Although one may think that after Singles’ Day and Black Friday people would have already bought everything they needed, the survey results show that Malaysians won’t miss a chance to save some money on shopping. 92% of them declare that they are going to participate in Double Twelve sales.

However, is Double Twelve really a chance to buy the stuff you need or just an opportunity for a little splurge? It turns out that almost half of the surveyed consumers come prepared. 36% of Malaysians say that they make lists before shopping and 36% declare that they compare prices in different stores before buying. Still, 56% of shoppers will go with the flow and buy spontaneously on Double Twelve.

It seems that some are already counting down the days to Christmas—the survey results show that more than half of Malaysians are going to use Double Twelve as a chance to buy gifts for others. The other half (43% to be exact) decided that they’re going to buy things for themselves.

No matter who it’s for, Malaysians aren’t going to hold back with spending money—the average shopper is willing to spend 415 MYR and buy 4.5 products.

Unsurprisingly, the most popular items that bargain hunters are going to look for are clothes and electronics, followed by entertainment, home appliances and underwear.

Bargain hunting right from the start

Shoppers' behaviour on Double Twelve

Without a doubt, the interest in Double Twelve among Malaysians is big. Let’s have a look at last year’s statistics to confirm this. The best proof is the 305% increase in traffic on 12 December compared to a regular day. What is more, the number of transactions on that day increased by 52%. The interesting fact is that most Malaysians are buying right from the start —the peak of sales was at midnight.

We know what Malaysians buy and when, the final question is—how? It turns out the use of mobile devices for shopping purposes is on the rise. Our internal data shows that 50% of online orders are placed using smartphones. Less than half—48% of consumers—make their orders using desktops. The remaining 2% use tablets for their Double Twelve purchases. The most popular devices used for shopping are Apple, Samsung and Xiaomi.

Double Twelve in numbers

  • 92% of Malaysians are going to participate in Double Twelve sales
  • An average shopper is willing to buy 4.5 products on sale
  • The most popular items are clothes, electronics and entertainment
  • The traffic on 12.12 increased by 305%
  • 50% of orders are placed using smartphones

Methodology

In the report, we used internal statistical data collected by the discount platform Picodi.com as well as the results of the survey conducted among 324 Malaysians.

Visit this site for more information and the discount codes!

Samyang enters the coffee chilled cup scene

By
Tan Heng Hong
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Photo credit: Minimeinsights.com

Nescafe has kicked started the coffee chilled cup scene in Malaysia. The Nescafe Cup, which is made in South Korea, is crafted for indulgence and comes at a premium price.

Now South Korea’s Samyang, famous for its instant noodle, is launching its chilled coffee in a cup in Malaysia. It is available in Caramel Macchiato, Cafe Mocha, Espresso and Cafe Latte.

As most of the leading coffee in a cup comes from South Korea, Samyang’s South Korean credential would help to ensure the beverage will stand to benefit from its association with Korea.

According to its distributor Sing Long Foodstuff, the chilled coffee will be sold at Giant and Village Grocer. At the recently concluded Tastefully Food & Beverage Expo at Mid Valley on 7-9 December 2019, the Samyang chilled coffee cup was priced at a discounted price of RM 6 per unit. With that price point, Samyang chilled coffee in a cup does have a upper hand in price versus Nescafe. At the moment, The Nescafe Cup retails at over RM 9 per unit.

 

Teh Pucuk Harum can be enjoyed without fear of sugar

By
Tan Heng Hong
-

Teh Pucuk Harum RTD tea from Mayora is now available in a sugar-free option. The drink is sweetened with maltitol syrup, sucralose and acesulfame potassium. The recommended consumption is maximum four bottles a day.

Consumers now have a choice of regular, sugar-free and low sugar Teh Pucuk Harum. The only thing missing is the unsweetened version.

Panther Black beer made from four malts

By
Tan Heng Hong
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Photo credit: Minimeinsights.com

PT Bali Hai Brewery Indonesia has unveiled a unique black beer that is made from four malts – chateau chocolate malt, crystal malt, Munich malt dan pilsen malt to deliver a more sophisticated taste to Indonesian beer drinkers. At the moment, most of the black beer is brewed using two malts.

The new Panther Black has an ABV of 4.9% and comes with the chocolate, caramel, toffee and nuts notes.

Panther Black Beer (500ml) in can retails at IDR 34,300 (USD 2.30) at Carrefour.

PUC Pioneers O2O Transaction with REVENUE for a Unified Cashless Experience

By
Tan Heng Hong
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Group Managing Director and Chief Executive Officer of PUC Berhad, CHEONG Chia Chou (left) and Eddie Ng Chee Siong, the Managing Director and Group Chief Executive Officer of REVENUE Group Berhad (right) sealing the deal with a handshake.

Key highlights:-

  • PUC Berhad (“PUC”) partners with REVENUE Group Berhad (“REVENUE”) to launch the first QR based Online to Offline (“O2O”) transaction convenience in Malaysia facilitating eVouchers and eDeals redemption under REVENUE’s unified digital payment terminals
  • PUC also taps into REVENUE’s existing network of electronic data capture (“EDC”) terminals nationwide for local merchants to accept Presto Wallet as a payment option instantly

Kuala Lumpur, December 5, 2018 – ACE Market-listed company, PUC Berhad (“PUC”), today announces a partnership with REVENUE Group Berhad (“REVENUE”), a Malaysian cashless payment solutions provider, to launch a QR based Online to Offline (“O2O”) transaction convenience under REVENUE’s unified digital payment terminals.

PUC is the first in Malaysia to launch this partnership and will facilitate O2O eVouchers and eDeals redemption as their latest offerings in cashless transactions to merchants and consumers.

This collaboration will further see greater convenience to both merchants and consumers allowing them to redeem deals, eVoucher purchases and services at F&B outlets, petrol stations, click & collect hubs using QR-based solution and at the same time eliminating the time consuming, cumbersome physical voucher redemption procedures at point of sale.

Group Managing Director and Chief Executive Officer of PUC, CHEONG Chia Chou highlights, “This partnership is a milestone for PUC as Presto will be the first in Malaysia to enable O2O transaction convenience through the usage of QR codes. In this digital age, QR codes are becoming increasingly popular and this partnership will further encourage the adoption of digital lifestyles among local consumers.”

Mr Eddie Ng Chee Siong, the Managing Director and Group Chief Executive Officer of REVENUE said, apart from enabling the retail merchants to accept both card payments and mobile wallet payments, the digital payment terminals also enables facilitation of O2O eVouchers and eDeals redemption.

Additionally, this also allows consumers to enjoy discounts that online shopping often offer, and redeem easily in store using their mobile phones.

Presto Wallet as an Instant Payment Option for Local Merchants

On top of the facilitation of a Unified QR Payment terminal, PUC has also appointed REVENUE as PUC’s latest third party acquirer.

The appointment allows PUC to extend their merchant network by tapping into REVENUE’s existing network of approximately 25,000 electronic data capture (“EDC”) terminals nationwide for local merchants to accept Presto Wallet as a payment option instantly.

“REVENUE’s vast network of terminals will enable easier adoption of Presto Wallet through a unified QR payment system. The system will allow seamless integration within the network of terminals, hence, making it easier for customers to purchase items using Presto Wallet, thereby minimising frustration and long checkout queues,” Mr Ng further added.

The agreement for the launch of the QR based O2O transaction is signed between Presto Services Sdn Bhd (formerly known as Presto Universe Sdn Bhd), a wholly-owned subsidiary of PUC Berhad, and Revenue Harvest Sdn Bhd (“RHSB”), a wholly-owned subsidiary of REVENUE Group Berhad. The agreement appointing RHSB as PUC’s latest third party acquirer is signed between Presto Pay Sdn Bhd (formerly known as EPP Solution Sdn Bhd), and RHSB.

About PUC Berhad

PUC Berhad (“PUC”) was incorporated in Malaysia on 3 November, 1997 by China Founder Group. It was listed on the ACE Market of Bursa Malaysia Securities Berhad on 8 April, 2002. Throughout the years, PUC and its subsidiaries have built a solid foundation in integrated media services and payment solutions. In mid-2007, the Group embarked on a digital business journey. Today, the Group’s digital services include financial technology related services, new media, eCommerce, mobile payment, digital imaging, and artificial intelligence. These continuous efforts are in line with the Group’s vision to be a world-class homegrown digital lifestyle service provider. For more information, please visit www.puc.com.

About REVENUE Group Berhad

Established in 2003, with 15 years of operating history in the electronic payments industry in Malaysia, REVENUE has been servicing different customers including banks, non-bank institutions, physical store merchants, online store merchants and e-money payment scheme.

REVENUE’s products and services are divided into three segments, namely deployment of EDC terminals, electronic transaction processing and solutions and services related to payments infrastructure.

REVENUE offers a wide range of technology-led multi-channel payment solutions to different customers through its flagship platform, revPAY that provides the connectivity between front-end to back-end solutions.

Through its revPAY platform, REVENUE offers a single platform which facilitates the acceptance of payment transactions across various payment channels from physical EDC terminals to virtual payments (via e-commerce and mobile commerce channels) to QR Payment, thereby providing cost effective solutions to its customers.

Lighting Up Lives with 7-Eleven Malaysia

By
Tan Heng Hong
-
Kavitha (centre) and Lee (second from right) with the folks of Ebenezer Home and volunteers from 7-Eleven Malaysia and NGOHub Asia

Shah Alam, 6 December 2018 – 7-Eleven Malaysia, the nation’s top convenience chain store alongside with NGOHub Asia recently held a joyous Deepavali celebration with the community of Ebenezer Home, Shah Alam.

Incepted in year 2010, the home is dedicated to the elderly, disabled, mentally ill and less fortunate by founder Kavitha Subramaniam. Together with her husband, Kavitha started Ebenezer Home with the intention of providing loving care and freedom to those who seek shelter there. From the humble days of being a shelter for only 3 occupants, Ebenezer Home has flourished to 2 housing units with a total of 39 residents, segregated by gender.

Before the celebration began, the volunteers got to know the occupants through a ‘gotong-royong’ session, cleaning and tidying up the venue for the feast. An afternoon tea spread, prepared by the volunteers, included a delectable combination of traditional Indian appetizers and desserts. To further excite the community at Ebenezer Home, 7-Eleven Malaysia also prepared goodie bags containing snacks and daily essentials to be handed out.

7-Eleven Malaysia General Manager of Marketing, Ronan Lee said, “We are fortunate to be living in a multi-cultural nation, where celebrations of each other’s culture happen often. Today, we are honored to be celebrating the Festival of Light with the lovely community of Ebenezer Home. Seeing their faces light up with glee is especially rewarding to us and knowing that our efforts have positively impacted them motivates us to continue living up to our tagline of Always There For You.”

Ebenezer Home is currently seeking for financial support from the public to further expand the community and securing more facilities to ease the lives of the less fortunate living there. For more information on how to support Ebenezer Home, contact 016-355 2084 or visit their Facebook page.

About 7-Eleven Malaysia

7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and has been a prominent icon for over 34 years. 7-Eleven Malaysia is the pioneer and largest 24-hour standalone convenience store operator in Malaysia with over 2,250 outlets nationwide and serves more than 900,000 customers daily. 7-Eleven stores can be found across bustling commercial districts to serene suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions. 7-Eleven is Always There For You.

7-Eleven Malaysia unveils first black vanilla ice cream

By
Tan Heng Hong
-

Finally, 7-Eleven Malaysia has unveiled its soft serve ice cream – Loko Coco, Ivory Vanilla and Ebonylla (the first black vanilla ice cream in Malaysia). All of them are atop a charcoal cone.

Loko Coco and Ivory Vanilla are available at Level 1, Berjaya Times Square outlet.

Ebonylla is available at the 7-Eleven outlets at Sungei Wang Plaza, Ansa Hotel KL, KL Sentral and Terminal Bersepatu Selatan.

Both the Loko Coco and Ivory Vanilla are priced at RM 1.90 each and Ebonylla at RM 2.50.

The soft serve ice cream will be available in more stores soon.

Nestle Maggi 5-Minute mashed potato, spaghetti launched in Thailand

By
Tan Heng Hong
-

The Nestle Maggi 5-Minute brand from Germany seems to be making some headway with its Western pasta and mashed potato in Southeast Asia. At the moment, the Maggi 5-Minute brand has quite a sizable presence in Singapore.

In Thailand, two new Maggi 5-Minute products have just been launched in Thailand in October 2018 and are selling at 7-Eleven.

The two products are Maggi 5 Minuten Terrine Kartoffelbrei mit Crème fraiche & Schnittlauch (Mashed Potato With Sour Cream And Chives) and Maggi 5 Minuten Terrine Spaghetti in Pfifferling-Rahmsauce (Spaghetti in Chanterelle Cream Sauce).

Interestingly, some of the Maggi 5 Minuten were introduced in Thailand back in 2017 and 2016, which make them a limited-edition product.

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