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Latin American cereal smoothies can be perfect for Malaysia

By
Tan Heng Hong
-

We have been searching high and low for the perfect on-the-go breakfast drink for the Malaysian market. Lo and behold we finally found it in Mexico and Colombia!

Danone Licuadería

The Danone Licuadería, launched in Mexico in 2018, is a range of smoothie that contains milk and cereals (oats, amaranth etc) blended with fruits such as papaya, mango, coconut and banana. It has to be stored chilled.

Apparently, the on-the-go drink is inspired by the Mexican habit of drinking “Licuado,” which is a popular Latin American drink made by blending fruit (usually ripe banana), milk and ice. Danone Licuadería (390ml) is filling, nutritious and convenient for those without the time to prepare breakfast.

https://www.facebook.com/DanoneMX/videos/1678581645551686/

To drink, just peel off the plastic layer. It is that easy.

Alpina Avena

Image from Alpina

In Colombia, the oatmeal drink Alpina Avena Original Oat-based Smoothie is similar to Danone Licuadería and this concept can be applied in Malaysia too.

Alpina Avena. Image credit: Minimeinsights.com

 

 

 

New Fundae Neon, Maru Mango and Hojicha Latte Sofuto ice cream

By
Tan Heng Hong
-

In Southeast Asia, ice cream has proven to be a crowd puller into convenience stores and retailers are innovating with various ice creams in cone.

At the end of October 2018, 7-Eleven Philippines unveiled Fundae Neon in time for Halloween. This glow-in-the-dark ice cream has generated a lot of excitement for the country’s largest convenience store chain. However, the colour will only really glow under a UV backlight. Fundae Neon is priced at PHP 15.

myNEWS.com new mango ice cream

In Malaysia, myNEWS.com has added Maru Mango and Maru Mix into its ice cream range in December 2018. Maru Mix is a mix of Maru Mango and Maru Milk.

Image from myNEWS.com

FamilyMart Christmas sofuto

Also in Malaysia, FamilyMart rolled out a Christmas edition sofuto in December 2018 that features the aromatic fragrance of roasted tea from Japan. Known as the Ho Ho Hojicha Latte Sofuto, the sofuto is a continuation of its other popular limited-edition sofuto such as the Murasaki Sweet Potato Cheesecake Sofuto, first launched in September 2018. The retailer claims the Murasaki Sweet Potato Cheesecake Sofuto is its “wildest sofuto flavour yet.”

Image from Familymart

 

 

Pepsi Black offers new vanilla taste

By
Tan Heng Hong
-
Photo Credit: Minimeinsights.com

Pepsi has a new variant zero-calorie variant with the vanilla flavour in Malaysia. Similar to Pepsi Black, the Pepsi Black Vanilla has a “bold taste” and “no calorie.” It is certified as a Healthier Choice by the Malaysian Ministry of Health and as a Healthier Choice by the Singapore’s Health Promotion Board.

Pepsi Black Vanilla advertisement is visible on the roads in the Klang Valley but the products are not yet entirely available in the leading supermarket and hypermarkets at the time of writing.

Out of home advertising. Photo Credit: Minimeinsights.com

What’s next after Pepsi Black Vanilla? The answer is Pepsi Black Ginger, according to Halal Malaysia directory.

The move towards zero sugar is in the right step to familiarise consumers to the taste of zero sugar beverages and to better prepare the company for the impact of the impending sugar tax on sweetened beverages starting 1 April 2019.

DuitNow. A New Way to Pay. Open to the Public

By
Tan Heng Hong
-
(from left) YBhg Dato' Khairussaleh Ramli - Group Chief Executive Officer of RHB Banking Group, YM Tengku Dato’ Sri Zafrul bin Tengku Abdul Aziz-Group Chief Executive Officer of CIMB Group Holdings Berhad, YBhg Datuk Ahmad Hizzad-Chairmain of PayNet, Mr Peter Schiesser - Group Chief Executive Officer of PayNet and Mr. Domenico Fuda - Chief Executive Officer of Hong Leong Bank Berhad at the official launch of DuitNow

DuitNow, the service that allows bank customers to transfer money instantly and securely using the recipient’s mobile phone number, is now available to the public at the Internet and/or mobile banking channels of the following banks:

 

  1. Ambank (M) Berhad
  2. Bank Islam Malaysia Berhad
  3. Bank of China (Malaysia) Berhad
  4. BNP Paribas Malaysia Berhad
  5. CIMB Bank Berhad
  6. Citibank Berhad
  7. Hong Leong Bank Berhad
  8. HSBC Bank Malaysia Berhad
  9. Malayan Banking Berhad
  10. OCBC Bank (Malaysia) Berhad
  11. Public Bank Berhad
  12. RHB Bank Berhad
  13. Standard Chartered Bank Malaysia Berhad
  14. United Overseas Bank (Malaysia) Berhad

An additional 17 banks and non-banks will soon launch the DuitNow service as well.

Customers wishing to receive DuitNow fund transfers using their mobile number need only perform a simple one-time registration to link their mobile number with their account number at their bank. Customers may also link their MyKad or MyPR Identity Card numbers, Army or Police numbers, Passport numbers or Business Registration numbers to their bank accounts in order to receive money.

“It is extremely heartening that millions of Malaysians have already registered for DuitNow to receive funds using their mobile number and MyKad numbers” said Mr Peter Schiesser, the Group Chief Executive Officer of PayNet, the operator of DuitNow.

Bank customers can now view, modify or transfer their DuitNow registrations via 14 bank’s Internet or Mobile Banking channels. To ensure customer convenience, banks in Malaysia collaborated so that customers can view their registrations across all banks by visiting the Internet or Mobile banking of any one of their banks.

Making fund transfers up to RM5,000 is free for consumers and SMEs, and customers can make transfer by accessing the DuitNow tab under the ‘Funds Transfer’ menu of their respective banks’ Internet or Mobile banking channels.  Some banks are also waiving DuitNow transaction fees for fund transfers above RM5,000.

“DuitNow is the first phase of a multi-year effort by the banking industry to modernise Malaysia’s retail payments infrastructure, ensuring a cost-effective, agile and flexible platform that supports innovative and new e-payment products that deliver a superior customer proposition” added Mr Schiesser.

In conjunction with DuitNow’s launch, there will be a nationwide contest with attractive prizes worth in total millions of Ringgit for bank customers who have registered to receive funds via DuitNow starting 8 January 2018.  The contest will encourage more Malaysians to adopt a cashless lifestyle by rewarding them for registering and performing DuitNow transactions.

Visit www.duitnow.my for more information.

About Payment’s Network Malaysia

Payments Network Malaysia Sdn Bhd (PayNet) is Malaysia’s premier payments network and central infrastructure for financial markets.  We innovate, build and operate world-class payment systems and financial market infrastructures that safely, reliably and efficiently enable the functioning and development of Malaysia’s financial system as well as the economy as a whole.  With Bank Negara Malaysia as PayNet’s single largest shareholder and eleven major financial institutions as joint shareholders, PayNet also serves as a platform to harness the collaborative efforts of the Malaysian banking system to accelerate the adoption of electronic payments.

For more information, please visit www.paynet.my

Dairy company TH Group diversifies into bottled water

By
Tan Heng Hong
-

There is no stopping for dairy company TH Group in its diversification drive to become a total food and drink company. The Vietnamese company has showcased a new range of TH True Water including a premium bottled water on the new brand’s official social media site on Facebook. The water comes from the the mountain in Nghệ An province in north-central Vietnam bordering Laos.

As part of its diversification, TH Group launched malt drink and nut milk in 2018 and herbal drink at the end of 2017.

In China, diversification outside of dairy is already something that Yili, the country’s largest dairy company, is pursuing. In 2018, Yili launched a new energy drink call Huan Xing Yuan (焕醒源), adding to its soy milk brand Zhi Xuan (植选), which debuted at the end of 2017.

On 14 December 2018, the company announced that it will invest CNY 740 million in a mineral water project in Changbai Mountain in China’s northeast, an area known for its water purity. The construction period is 31 months. By launching its own range of mineral water, Yili will transform itself further to becoming a healthy food company.

After bottled water, TH Group will likely diversify further into other healthy and functional food and drinks possibly natural energy drink.

Winner Drives Home Toyota Hilux Grand Prize From Red Bull’s Peraduan Penuhi Impian

By
Tan Heng Hong
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(Picture) From left: Gerald Lee, General Manager of Red Bull Malaysia awarding Cik Monyka Sumerah, the first grand prize winner of the Red Bull Peraduan Penuhi Impian to walk home with a Toyota Hilux

One more Toyota Hilux and up to RM400,000 cash prizes to be won from Red Bull Peraduan Penuhi Impian Contest until 31 Decembr 2018 

Selangor, 9 December 2018 – It turns out to be an extraordinary day for Cik Monyka Sumerah when she was on her daily routine to purchase either a Red Bull Gold or 25% Less Sugar can to kickoff the day. Little did she know that she would become the first winner of Red Bull’s Peraduan Penuhi Impian contest to walk home with the coveted grand prize of a Toyota Hilux.

Shocked and skeptical at first, Cik Monyka said she checked through the contest details in the can that she purchased from 99 Speedmart thoroughly, only to be assured and overjoyed when Red Bull contacted her to confirm her win, making this officially the first time in her life to walk away with a grand prize.

Pursuing a diploma in Business Administration and an active contender in sports, Cik Monyka said she consumes Red Bull when needed to provide her with the added energy that will boost and sustain her throughout the day, in order to stay focused. As an avid energy drink consumer, she consumes Red Bull to be productive in the areas of study and sports, but never expected that this routine would made her the first grand prize winner of Red Bull’s ongoing Peraduan Penuhi Impian contest.

Since 1 August, Red Bull – the number one energy drink brand in Malaysia, has announced its nationwide Peraduan Penuhi Impian contest as a platform to enable consumers to achieve their daily productivity goals yet stand a chance to win various attractive prizes. For every Gold and 25% Less Sugar can purchased, consumers stand a chance to be winners with prizes worth up to RM600,000 – which includes two pickup trucks, cash prizes and exclusive merchandise.

Jate Samathivathanachai, Country Manager of Red Bull Malaysia shared: “Red Bull’s motivation has always been about creating a beverage that could revitalise our bodies and minds especially in moments of increased physical and mental demand. We recognize the hardwork and effort consumers put in to achieve their daily goals especially in work or studies and that is why we want to come in and be the enabler for them to go that extra mile with Red Bull. Echoing their drive, we want to motivate consumers further which is why we came out with the Peraduan Penuhi Impian nationwide contest, to give everyone a chance to be a daily winner either with cash prizes, exlcusive Red Bull merchandise, or even a Toyota Hilux!”

Last Toyota Hilux and Cash Prizes up to RM400,000 up for Grabs!

Currently ongoing till 31 December 2018, the Red Bull Peraduan Penuhi Impian nationwide contest is still looking for one more grand prize winner to drive home a brand new Toyota Hilux, that is found in either the Red Bull Gold or 25% Less Sugar Can.

Apart from that, there will also be cash prizes worth up to RM400,000 up for grabs. Consumers stand a chance to win cash rewards ranging from RM50 to RM500 for every gold and less sugar can purchased! Loyal fans could also win themselves some exclusive Red Bull merchandise through this participation.

How to join?

  • Step 1: Purchase one Red Bull Gold Can or Red Bull 25% Less Sugar – pull up the tabs to reveal the prize hidden underneath.
  • Step 2: Send the prize code underneath to Red Bull’s hotline at 011-5688-8331 via Whatsapp, and inlcude hashtag of your full name and IC number. (For example: RM50 #yourfullname #youricnumber )
  • Step 3: Keep the pull tab for prize redemption later on.

For more information on Red Bull’s nationwide promotion, visit http://penuhiimpian.redbull.com.my/home to get your hands on these exciting prizes! Remember, start right and charge ahead!

About Allexcel Trading Sdn. Bhd.

Allexcel Trading Sdn. Bhd. (“Allexcel”) is the brand representative and exclusive agent for Red Bull® Energy Drink in Malaysia. Allexcel launched Red Bull® in Malaysia in 1993 and the brand is currently the No. 1 energy drink in the country. Red Bull has proven to its consumers its product performance in maintaining alertness, endurance and enhancing performance – stimulating both mind and body. For more information, please visit www.redbull.com.my

Wonda Zero Max for those who want a zero added sugar experience

By
Tan Heng Hong
-
Photo credit: Minimeinsights.com

In Malaysia, Wonda is back with Zero Max, a new RTD milk coffee drink with no added sugar. Wonda Zero Max was first launched in Japan in 2008 as the first of its kind of having a slightly sweet flavour through the addition of milk but without using sugar.

The new Wonda Zero Max in Malaysia comes in two variants – latte and original.

The Wonda Zero Max Latte and Original contain skimmed milk powder (cow) and full cream milk powder (cow), creamer and artificial sweetener (sucralose). Wonda Zero Max Original has 1.4g of sugar per 100ml from lactose and Wonda Zero Max Latte contains 2.3g of sugar from lactose.

Both products will not be subject to the upcoming new sugar tax on sweetened beverages starting 1 April 2019.

Karta Fizz with grapefruit flavour to quench your thirst

By
Tan Heng Hong
-
Image from Karta Coconut Water

Karta, the brand associated with coconut water, has sensed the need for a guilt-free, healthy beverage for the Malaysian market. The result is Karta Fizz, a sparkling fruit juice drink with coconut water and grapefruit flavour.

Karta Fizz (325ml) is certified as a Healthier Choice by the Ministry of Health. It contains 24 calories per 100ml, 5.3g of sugar per 100ml and does not have added colouring.

It claims to contain 55% less sugar and 48% less calories compared to a regular carbonated soft drink.

The launch of Karta Fizz is an indication of the growing maturity of the coconut water scene in Malaysia from plain coconut water, flavoured coconut water to sparkling flavoured coconut water.

Sparkling coconut water with grapefruit flavour is not something new in the coconut water market. Vita Coco and Thirsty Buddha have launched something similar in Western countries.

Karta Fizz is available at myNEWS.com, NSK, Jaya Grocer, Econsave, Checkers and several other chains. At myNEWS.com, Karta Fizz is selling at RM 4.90 for two cans.

 

Get your Greenfields UHT milk at myNEWS.com

By
Tan Heng Hong
-

PT Greenfields Indonesia, a unit of Japfa Limited, has brought its  small pack UHT milk into Malaysia. The 200ml UHT milk comprises full cream, strawberry and chocolate malt selling at RM 5 for two. Similar small pack UHT milk was launched in Indonesia in early 2018 to capture a wider market with presence in both fresh pasteurised and UHT.

The same approach is undertaken by Greenfields for the Malaysia market, focusing on both fresh and shelf stable dairy products.

Greenfields fresh milk returned to the Malaysian market in February 2017. The brand exited the local market in 2015 as it had run out of fresh milk quota.

From METS Online

At the moment, Greenfields milk is only available at selected supermarkets serving the middle- to high-end segments. The introduction of UHT milk can potentially broaden the consumer base for Greenfields if the price is competitive.

The Greenfields UHT milk is currently available at myNEWS.com, a fast growing convenience store chain.

Empowering and Serving through #BuatBaikTogether

By
Tan Heng Hong
-
From left: Communications and Creative Manager (Marketing) of 7-Eleven Malaysia, Lawrence Ng presenting a mock cheque to Patrick

Kuala Lumpur, 13 December 2018 – 7-Eleven Malaysia, the no.1 stand-alone convenience store chain in Malaysia concluded its annual CSR initiative, #BuatBaikTogether under the Community Care program in efforts to extend its support to the disadvantaged communities across the nation.

For 6 weeks, from 25 September until 6 November 2018, customers were encouraged to support the campaign by contributing necessities such as food, beverages, household essentials and other supplies purchased from 7-Eleven Malaysia stores and drop them into contribution boxes placed in more than 2,260 stores nationwide.

The campaign successfully amounted RM2,074,323.55 worth of supplies consisting of food and non-food products such as groceries, canned food, biscuits and snacks, non-alcoholic beverages, medical supplies, amongst others. The contributions were gathered and distributed to 165 charity homes and non-profit organizations nationwide. As October was Breast Cancer Awareness month, the campaign successfully raised RM10,000.00 for CSR partner Breast Cancer Foundation through the contribution of 10 cents for each purchase of a selected partner brand listed by 7-Eleven Malaysia.

Formerly known as Pride Foundation, the Breast Cancer Foundation has been at the forefront of breast cancer awareness, empowerment and support programmes for breast cancer patients and survivors. “We are grateful to receive this donation from 7-Eleven Malaysia and thank everyone who contributed to this year’s #BuatBaikTogether campaign. This donation will go into the Breast Cancer Patient Fund, a fund set up especially to support patients who are currently going through breast cancer,” said Razlan Patrick, Business Development Manager of Breast Cancer Foundation.

Marketing General Manager of 7-Eleven Malaysia, Ronan Lee said, “This is our 2nd year of running the #BuatBaikTogether campaign, and we are sincerely grateful for the support of our customers in contributing for this charitable cause. We are pleased with the positive impacts and results of the campaign this year, and hope that our loyal customers would continue to join us in our endeavours to support more underprivileged communities.”

#BuatBaikTogether is an annual program under 7-Eleven Malaysia’s Community Care, a non-profit entity set up to implement corporate responsibility and philanthropic initiatives in support of underprivileged groups and sustains environmental conservation efforts.

For more information on #BuatBaikTogether and 7-Eleven Community Care, please visit www.7eleven.com.my or follow 7ElevenMalaysia on Facebook, Instagram and Twitter.

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