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LISTERINE® Kicks Off Swish & Snap Campaign

(From L–R): Josephine, Senior Brand Manager Kenvue MYSG, Dr Kayla Teh, Frances Anne Velante, Head of Marketing Kenvue MYSG, Danny Hoh, Chief Operating Officer Watsons Malaysia, Carrol Tan, Head of Trading, Watsons Malaysia, come together to celebrate healthier smiles for all Malaysians.
(From L–R): Josephine, Senior Brand Manager Kenvue MYSG, Dr Kayla Teh, Frances Anne Velante, Head of Marketing Kenvue MYSG, Danny Hoh, Chief Operating Officer Watsons Malaysia, Carrol Tan, Head of Trading, Watsons Malaysia, come together to celebrate healthier smiles for all Malaysians.

Science meets smiles in a movement to make mouthwash a daily essential.

KUALA LUMPUR, 19 June 2025LISTERINE®, the No.1 mouthwash brand in Malaysia¹, in collaboration with Watsons Malaysia launched the Swish & Snap campaign today at Kenny Hills Baker on The Park @ TRX, bringing together oral health advocates to encourage and drive more Malaysians towards healthier smiles. 

Listerine® reveals a refreshed look at the Swish & Snap media campaign launch at Kenny Hills Baker @ TRX.

The event unveiled the refreshed brand look for LISTERINE®, reinforcing its position as a science-backed, sensory-led solution for complete oral care. It also included the Swish & Snap interactive experience featuring a multi-zone journey combining education, engagement, and social sharing to spotlight the importance of rinsing with mouthwash as part of a complete oral care routine for whole mouth health, healthier gums, stronger teeth, and less plaque than brushing².

The Swish & Snap campaign is designed to shift public perception of mouthwash from an occasional use item to making it an essential part of a daily 3-step oral care routine that includes brushing and flossing. 

Head of Marketing Kenvue MYSG, Frances Anne Velante, shares how the Listerine® Swish & Snap campaign plays a part in an ongoing commitment to drive more Malaysians to include mouthwash into their daily oral care routine towards better oral health.

“As a brand, LISTERINE® has more than 135 years of clinical studies and scientific support with clinically-proven essential oils3 at the core of our formulations that power the efficacy of our products. This year, we are excited to be able to partner with Watsons Malaysia again to bring the Swish & Snap campaign to all Malaysians, for an in-depth understanding of the science behind why adding mouthwash is essential to our daily oral care routines. ,” said Frances Anne Velante, Head of Marketing for LISTERINE® Malaysia & Singapore.

While brushing and flossing are important for removing plaque, they can quickly build up again, causing cavities, gum problems, and bad breath. Studies show that using LISTERINE®Total Care twice a day for 30 seconds delivers up to 5x more cleaning power vs. brushing and flossing alone4 – targeting bacteria in hard-to-reach places like between teeth and along the gumline.

Representatives from Kenvue and Watsons graced the event at the Listerine® Swish & Snap interactive area.

The launch of LISTERINE®’s Swish & Snap campaign in partnership with Watsons Malaysia, marks the brand’s commitment towards better oral health for all Malaysians by collecting 5,000 photos of #HealthySmiles from LISTERINE® users throughout the year from upcoming activations. The first of these activations will kick off within TRX next week via a pop-up space which features three interactive zones:

  • Science Zone & Plaque Check – A compelling look at where bacteria sits in our mouth, how plaque forms and how LISTERINE® works to combat bacteria with a live plaque-checking demo.
  • Swish & Snap Zone – Guests have an experience of the power of LISTERINE® firsthand, followed by a smile-worthy photo moment.
  • Redemption Corner – Guests who complete the journey are able to redeem gifts from LISTERINE®.

In an effort to drive public health education, dentist Dr. Kayla Teh and long-time fan of LISTERINE®  Jenn Chia, offered a fresh, relatable conversation on how small daily habits — brushing, flossing, and rinsing for 30 seconds, twice a day — can lead to big health gains. The session emphasized how LISTERINE®’s clinically-proven essential oils3 in its formulation reach bacteria that brushing leaves behind, especially those that cause bad breath5.

The Swish & Snap experience will be open to the public at TRX (Lower Ground, in front of Watsons) from 23–29 June 2025, inviting Malaysians to swish, snap, and celebrate their #healthysmiles with LISTERINE®.

For more information, follow @listerinemy and join the movement with #ListerineSwishAndSnap.

How The Self Collection Point Programme Empowers Local Communities and MSMEs

Puan Rita

In today’s fast-paced world, convenience matters, but so does community. The Self Collection Point shipping option is doing more than just offering buyers a more affordable and flexible delivery option. With over 5,000 collection points nationwide, it’s quietly empowering local residents and micro-businesses by transforming them into essential service hubs.  

Buyers who choose to self collect their parcels don’t just save more through free shipping with no minimum spend; they also directly support the growth of local entrepreneurs and everyday Malaysians striving for financial independence.  

What Is Self Collection Point? 

Self Collection Point is a delivery option that allows buyers to pick up parcels from nearby collection points at their own convenience. Some of these collection points are hosted by homeowners or small retailers. These hosts, known as Collection Point managers, earn income for each parcel collected at their location. It’s a simple yet powerful way to turn everyday spaces into engines of economic support.  

Meet Puan Rita, Cik Aishah, and Cik Siti, three inspiring Collection Point managers who are making a difference in their neighbourhoods:  

Empowering Mothers at Home 

A dedicated mother of two, Puan Rita began managing a Self Collection Point from her home in May 2025. Having previously worked at a petrol station that served as a Shopee Self Collection Point, she was no stranger to handling Shopee parcels.   

Health issues made it difficult for her to continue work, so she looked for a way to continue supporting her family from home. When she came across the Self Collection Point programme for residential areas, she applied immediately. Within two weeks, Puan Rita adapted quickly, managing parcels from home while balancing her household responsibilities.   

“Being a Collection Point Manager lets me earn from home while still caring for my children and husband. It’s flexible, familiar work, and it feels good knowing my community trusts me,” said Puan Rita.  

Today, Puan Rita runs a trusted Self Collection Point from her flat, serving neighbours, commuters, and nearby residents. Regulars often message her to arrange convenient pickup times, while others drop by on their way home, making her space a reliable community hub. She currently handles five to ten parcels a day and plans to expand her setup, with hopes of opening a dedicated collection point in the future.  

Enabling Flexible Income for Families 

Aishah, a school transporter with flexible hours, leads her family’s residential Self Collection Point. It was her sister Amirah who introduced the idea, a simple way to earn extra income. With their parents retired and Aishah having time between school runs, it felt like the perfect fit. After completing the online training, the family set up a routine that works for everyone. Aishah manages most of the parcel pickups, while Amirah and their parents help out whenever she’s on the road. What began as a way to supplement their income has grown into something deeper – a shared family effort that brings them closer.    

Together, they now earn enough to support their basic household needs. But beyond the earnings, it has given Aishah a role she’s proud of, and the family a reason to come together more meaningfully. They even plan to convert one of their rooms into a dedicated parcel space to make operations more efficient. 

“It’s not just about the extra income, it’s a way for all of us to spend our time doing something that helps the family. We’re making our days more meaningful, together.” said Amirah. 

Boosting Business for Local Entrepreneurs  

In Kelantan, Cik Siti, a second-generation baker, had long been running her kuih business from home. But when she opened a small shop beside her house and became a Self Collection Point, things began to shift for the better. 

Foot traffic surged as more people dropped by to collect parcels. Many discovered her frozen kuih along the way, and sales soon jumped by 50 percent. To keep up with the growth, she expanded her team from five to seven staff and extended her hours into the night. 

“Before this, only about half the community knew my shop existed,” she said. “Now, people come for parcels and stay for the kuih.”  

Cik Siti keeps her Self Collection earnings as a separate savings fund, set aside for emergencies or a long-awaited vacation. “I never expected it,” Cik Siti shared. “Becoming a Collection Point manager didn’t just bring more customers. It helped me grow my brand and income in ways I couldn’t imagine. Alhamdulillah, it’s all rezeki.” 

Support Local. Shop Lagi Murah. Save More with Self Collection.  

Whether it’s supporting a mother’s household income, encouraging families to come together, or boosting local micro-businesses, every self collection order supports the Malaysian community. 

Starting 9 June 2025, buyers can enjoy free shipping vouchers with no minimum spend by selecting delivery to the nearest Self Collection Point. It’s a simple choice that helps buyers enjoy Lagi Murah purchases while also giving back to the local community.  

Start using Self Collection today: https://shopee.com.my/m/free-shipping-deals  

 

Momogi introduces signature instant noodles with Chef Arnold’s stamp of approval

PT Sari Murni Abadi, known for its Momogi extruded corn-based snacks available in a variety of flavours in Indonesia, has broadened its product portfolio to include instant noodles.

This strategic move leverages the fact that Indonesia ranks as the world’s second-largest consumer of instant noodles, according to the World Instant Noodles Association (WINA). However, entering the instant noodle market comes with the significant challenge of intense competition.

Momogi Signature Instant Noodle is offered in two enticing flavours: Roasted Corn and Cheese Curry. The Cheese Curry option features a savory noodle soup enriched with American cheese, while the Roasted Corn variety is a stir-fry dish accented with crunchy Momogi crumbs that infuse the noodles with the iconic taste of Momogi snacks.

Momogi has teamed up with Chef Arnold Poernomo, a celebrated culinary figure in Indonesia known for his role as a MasterChef Indonesia judge, to personally endorse the instant noodles.

Chef Arnold is portrayed in the marketing material as the culinary visionary who’s been crafting irresistibly delicious flavors for ages, perfectly echoing the “enaknya dari dulu” tagline—proving that the iconic taste you love has received a bold new twist.

LOF debuts cascara tea transforming dried coffee cherry into an antioxidant-rich delight

Vietnam’s LOF International Dairy has recently launched cascara tea offering consumers with a sophisticated blend of multiple layers of flavour including a hint of a light coffee aroma and a naturally sweet, delicate tea flavour. The drink contains concentrated cascara extract at 2,500mg/L.

On the packaging, the company labels the flavour as “Unique Flavour 1” to spark curiosity among consumers and to acknowledge that cascara’s taste is elusive and hard to define.

Cascara tea, a unique, fruity infusion made from the dried skins of coffee cherries, is increasingly receiving the attention it should be getting in Vietnam. Once simply discarded during coffee processing, cascara is now being transformed into a delightful beverage, adding significant value to the coffee supply chain in a country that stands as the world’s second-largest coffee producer after Brazil.

The bottle highlights cascara as a potent source of phenolic compounds, boasting exceptionally high concentrations. Its antioxidant activity is claimed to be remarkably powerful, often several times greater than that found in tea and fruits.

The tagline, “From green tea and coffee cherry husks, powerful antioxidants,” not only underscores the health benefits of LOF Cascara Tea but also inspires a lifestyle dedicated to slowing down, living with intention and embracing style.

Key takeaways: cascara tea

 

 

 

Café Amazon announces ‘no added colour’ premium Thai Tea, Cha Tra Mue to follow suit

Café Amazon in Thailand has unveiled its Premium Thai Tea, featuring an authentic tea colour achieved solely through traditional fermentation—without any artificial dyes or additives. The brand meticulously sources high-quality Assam tea leaves from the naturally rich regions of Nan Province and expertly blends them using a unique recipe crafted by a dedicated Tea Master.

Café Amazon Premium Thai Tea with No Added Colour is priced at THB 60 and is available at all Cafe Amazon branches, starting from 20 June 20 2025, while stocks last.

Café Amazon Premium Thai Tea with No Added Colour debuts just as Cha Tra Mue, Thailand’s market leader in Thai milk tea, prepares to introduce two new variants—Colourless Thai Tea and Natural-Coloured Thai Tea. According to local media, these upcoming products, set to launch in 2025, will offer the same authentic flavour as regular Thai tea, but without the signature orange color.

Cha Tra Mue will continue to offer its classic Thai milk tea with its safe, signature orange hue, while also introducing two new variations. The brand is set to launch a colourless option (without the orange colour) in July 2025 and a natural-coloured version (using natural food colourings) in the third quarter of 2025, all aimed at satisfying the evolving tastes of modern consumers.

Key takeaways: shift towards naturalness

Cimory redefines dairy with Cimory Eat Milk, a milk pudding in a squeezable pouch

Indonesian dairy brand Cimory has recently unveiled Cimory Eat Milk, a novel way to enjoy milk as a delightful milk pudding. Packaged in a convenient, squeezable 80g pouch, this shelf-stable treat is best served chilled.

This innovative product contains 11% milk powder, combining both full cream and skimmed milk powders.

The pudding format marks a fresh addition to Cimory’s lineup of innovations, which already includes UHT and chilled yogurt drinks, the yogurt jelly drink Cimory Fruitas and the yogurt drink with nata de coco Cimory Yogurt! Bites.

Additionally, Cimory currently also offers Cimory Yogurt! (formerly known as Cimory Squeeze!) in a similarly convenient squeezable pouch, though in a larger 120g size that has to be sold chilled, which limits its distribution reach.

The marketing tagline “Cara baru makan susu” (or “a new way of eating milk”) sparks curiosity and invites consumers to rediscover and reimagine their dairy experience.

Cimory Eat Milk is available in Marie Biscuit, Chocolate and Chocolate Hazelnut flavours.

Gardenia QuickBites ignites Malaysia’s snack scene with bold new durian & strawberry flavours!

Gardenia QuickBites is adding a fresh burst of excitement to Malaysia’s snack scene by launching two irresistible new flavours: durian and strawberry. With the durian season now in full swing, the brand is perfectly timed to delight local consumers who eagerly seek out the king of fruits’ distinctive taste. Meanwhile, the strawberry variant offers a lighter, refreshing alternative, ensuring there’s a treat for every palate.

Tao Bin Malaysia releases Smoothie Mystery Cup

Tao Bin, the robotic AI vending machine that offers more than 180 beverages in Malaysia, has introduced its new smoothie mystery cup promotion. The campaign will run from June 17, 2025, to July 31, 2025.

Just choose one base category—milk, tea, or coffee—and the machine will randomly create a smoothie. Enjoy it at a special promotional price, which is lower than the usual smoothie price. The secret cup is also filled with OREO cookies.

Taokaenoi unveils MePoonn Immunity Shot infused with Golden Cordyceps, probiotics

Thailand’s seaweed snack maker Taokaenoi Food & Marketing has introduced its latest innovative dietary supplement, MePoonn. This unique product combines Golden Cordyceps extract (ImmuneUp® Powder Mycelium), the world’s first immune-enhancing innovation, with 8 probiotic strains specifically designed for Thai gut health. Presented in a convenient shot format, it requires no mixing—just one sachet daily helps boost immunity and nourish the body from within.

Funded by the National Innovation Agency (NIA) and published in international journals, research findings reveal that taking the product continuously for 8 weeks can significantly stimulate immunity, reduce allergy symptoms, and decrease the secretion of pro-inflammatory substances.

The formula is further enriched with Vitamin C, Vitamin B6 and Vitamin B12, and it contains no added sugar and is completely milk-free.

Taokaenoi has collaborated with Beast Inno Reform Co., Ltd. to co-develop the cultivation of Golden Cordyceps mycelium containing standardized active ingredients, which they have patented under ImmuneUp.

For Taokaenoi, the company is transforming itself into a company that is beyond snack food and into health products that are “delicious, easy to take, and scientifically validated.”

Image credit: MePoonn

MePoonn is available at 7-Eleven in two flavours: Lychee & Peach and Yuzu.

Celebrate friendship with the limited edition Pocky Rose

Pocky Malaysia is has introduced its limited edition, Pocky Rose, a delectable twist designed for those moments when words just don’t come easy. This exclusive release transforms your classic Pocky experience into something uniquely expressive with a refined rose-flavored coating that elevates every bite.

Whether you’re celebrating the bond of friendship or simply cherishing a sweet moment, Pocky Rose lets you share your feelings in a way that goes far beyond words.

Pocky Rose invites everyone to join in the celebration of friendship with a touch of sweetness. This Friendship Day, let the distinctive taste of Pocky Rose be your voice, conveying heartfelt sentiments when words fall short.

Key takeaways: helping consumers to express their emotion

 

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