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Orgalife Formeal Omega is now a medical food

By
Tan Heng Hong
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Orgalife Nutritional Science, a Vietnamese nutrition brand devoted to holistic health and wellness for its customers, has changed the packaging of its Fomeal Omega to communicate that the drink has been recognized as a Medical Food. The company has keft the formula, quality and benefits unchanged.

Formeal Omega is a meal that provides complete energy and nutrition from healthy natural ingredients; it helps to stabilize the physical condition, improve loss of appetite, and is suitable for people with weight loss and wasting diseases.

Clinical trials on nasopharyngeal cancer patients have shown positive results, including weight gain, increased blood protein levels and reduced nausea.

The company’s Orgalife Fomeal Care has also been certified as a medical food. The product has been clinically proven to help the elderly increase muscle mass, protein, and bone mineral mass, reduce the ratio of body fat and visceral fat after 2 months of using Fomeal Care at a nursing centre for the elderly in Hanoi.

CP Foods wins 6 top regional marketing awards at Marketing Excellence Awards 2024

By
Tan Heng Hong
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Awards 2024 for its outstanding international campaign “Thai Chicken Going to Space”. The campaign won 2 Gold awards in the categories of “Excellence in Brand Strategy” for its exceptional strategic marketing planning, and “Excellence in Communications” for the year’s most outstanding communication campaign.

Additionally, the “Thai Chicken Going to Space” campaign also secured 2 Bronze awards in the categories of “Excellence in TV / Video Advertising” for best TV and video advertising campaign, and “Marketing Team of the Year”, which recognizes the top teamwork that combines ideas and creativity to produce excellent marketing results.

Furthermore, the “CP Extreme Cheese Lava Sausage” campaign also won two awards at the same event, including a Silver Award in the Excellence in Out-of-Home Advertisement category for the best out-of-home advertising campaign, and a Bronze award in the Excellence in Interactive Marketing AR & VR category for online marketing using AR & VR technology.

Ms. Anarkawee Chooratn, Head of Marketing at CP Foods, said that the 6 awards reflect the success of our marketing strategy leading to business growth, especially the “Thai Chicken Going to Space” and “CP Extreme Cheese Lava Sausage” campaigns. These campaigns focused on addressing consumer needs, based on in-depth consumer behavior studies, and were able to communicate to enhance relationship between brand and customers effectively, leading to long-term brand loyalty and repeat purchases.

The awards for the “Thai Chicken Going to Space” campaign prove that CP brand chicken meat’s safety standards have reached space-level safety, ‘Space Safety Standard’, following NASA’s food safety criteria, which is the same standard that astronauts can consume. CP Foods has organized marketing communication activities for consumers to participate and take pride in this national-level success, transforming Siam Square, the heart of shopping and entertainment in Bangkok, into a space station, which became the #1 trend on X (Twitter) in Thailand and #3 globally, as well as increasing domestic sales by 11% and expanding positive business results internationally.

The “Extreme Cheese Lava Sausage” campaign focused on a communication strategy that could reach and captivate ‘Gen Z & Alpha’ consumers by using AR and VR innovations, including ‘ROBLOX’, a Virtual World game, as communication channels. The campaign used language that created closeness with the younger generation to target school children and those who enjoy challenging activities. By decorating BTS and MRT stations into cheese-filled cities that attract to the target audience, the campaign was able to boost sausage sales by 25%.

The Marketing Excellence Awards are organized by MARKETING-INTERACTIVE, a leading Asian online magazine for advertising and marketing based in Singapore, which reaches marketing executives across Asia. The awards honor notably outstanding marketing, creative advertising, public relations, market research, and marketing communications work in the Asia region.

 

Bibigo gets a fresh look in Vietnam

By
Tan Heng Hong
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CJ CheilJedang has refreshed its Bibigo products in Vietnam, including mandu, hot sauce, and kimchi. This brand makeover aims to attract Vietnamese consumers. CJ CheilJedang holds a strong market position in Southeast Asia, with a 62% share of the kimchi market and the leading spot in Vietnam’s frozen ready-meal market.

TH Introduces exciting new ice creams with dual flavours

By
Tan Heng Hong
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Vietnam’s TH has unveiled two new ice cream with the flavours of Natural Lychee -Blueberry and Natural Vanilla – Blueberry under the TH true Ice Cream brand.

The dairy company produces the new ice cream sticks entirely from pure, fresh milk from its own farms. The Natural Lychee-Blueberry flavour has the sweet and refreshing aroma of lychee combined with the natural sweet and tangy flavour of blueberries. The Vanilla-Blueberry flavour combines the natural sweetness of vanilla with the tangy sweetness of tropical mango.

Chula’s “Innovation Center for Research and Development of Sustainable Thai Cocoa” – Thailand’s Solution to Cocoa Price Crisis

By
Tan Heng Hong
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Wednesday 25 September 2024 – Chulalongkorn University has launched the Innovation Center for Research and Development of Sustainable Thai Cocoa (ISTC) to address Thailand’s cocoa price crisis by promoting sustainable practices and improving product quality. Led by Asst. Prof. Dr. Thansiphorn Na Nan, the center aims to help farmers and businesses within the Thai cocoa ecosystem through education, research, and innovation. The primary focus is on shifting the market towards high-quality cocoa products with unique flavors and aromas, giving Thai cocoa a competitive edge globally.

The global cocoa industry has faced challenges due to climate change, which has affected production in traditional regions like Africa and South America. With its favorable climate, Thailand is now seen as a potential new hub for cocoa cultivation. Many Thai farmers, particularly in Nan province (dubbed the “Cocoa Province”), have begun growing cocoa, viewing it as a promising economic crop. However, a lack of proper knowledge in cocoa cultivation, harvesting, and fermentation processes has resulted in substandard yields and poor-quality cocoa beans that are often rejected by buyers leading to price drops, and wastage.

To address this, the ISTC, under the structure of Jamjuree Innovation Products Co., Ltd., educates farmers on correct cultivation practices, emphasizing quality over yield, while boosting the capabilities and potentials across all cocoa business units. Additionally, ISTC promotes local cocoa processing and fermentation to maintain product quality, by reducing quality loss during transportation.

The center also offers quality certification services using innovative cocoa quality management and a cocoa bean quality certification system to elevate the quality and standards of Thai cocoa on the global stage. The center is also developing an application to guide farmers in choosing suitable land for cocoa farming.

ISTC’s long-term goal is to create a unique identity for Thai cocoa by developing distinct aromas and flavors linked to regional differences in cultivation and fermentation using craftsmanship and storytelling to add product value. The center encourages farmers to focus on high-quality, single-origin cocoa, which can command higher prices in niche markets. Through education, certification, and innovation, ISTC seeks to position Thai cocoa as a sustainable economic crop, benefiting both farmers and the broader industry.

For more information, visit https://www.facebook.com/cusarcocoa or call 092 538 4328.

Read the full article at https://www.chula.ac.th/en/highlight/184902/

“Chulalongkorn University sets the standard as a university of
innovations for society and is listed in the World’s Top 100 Universities for Academic Reputation, in the Quacquarelli Symonds (QS) World University Rankings 2021-2022.”

Sunway Healthcare and Medtronic Force Strategic Partnership to Enhance Centres of Excellence

By
Tan Heng Hong
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Left to right: Dato' Lau Beng Long (President of Sunway Healthcare Group), Dr. Khoo Chow Huat (Managing Director, Hospital and Healthcare Operations, Sunway Healthcare Group), Ms. Jennifer Cho (Vice President & Managing Director - Island Southeast Asia (ISEA), at Medtronic), Mr. Simon Yam (Country Director for Malaysia at Medtronic)

25 SEPTEMBER 2024, Sunway City – Sunway Healthcare Group and Medtronic have officially signed a Memorandum of Understanding (MoU) today, marking a significant milestone in their collaborative journey to advance medical care, and underscoring a shared vision of developing solutions to tackle some of the most pressing healthcare challenges.

Notably, the MoU will further enhance the Centre of Excellence within the existing spine centre at Sunway Healthcare Group’s flagship quaternary hospital, Sunway Medical Centre, Sunway City (SMC).

The MoU was officially signed by Ms. Jennifer Cho, Vice President & Managing Director – Island Southeast Asia (ISEA), at Medtronic, and Dr. Khoo Chow Huat, Managing Director (Hospital & Healthcare Operations) at Sunway Healthcare Group. The signing ceremony was witnessed by Mr. Simon Yam, Country Director – Malaysia at Medtronic, and Dato’ Lau Beng Long, President of Sunway Healthcare Group.

Dr. Khoo Chow Huat, Managing Director (Hospital & Healthcare Operations) at Sunway Healthcare Group expressed his enthusiasm for the partnership, stating, “Today, we are thrilled to mark a new chapter in our journey with Medtronic, a global leader renowned for its pioneering medical technologies. Our collaboration signifies the enhancement of Centres of Excellence that will focus on critical areas such as spine, neuroscience and cardiovascular medicine, and will be a beacon for training future surgeons in advanced robotic surgical techniques.”

The partnership will facilitate knowledge exchange and professional development through scientific and clinical engagements for spine surgeries, robotics and treatments. Sunway Medical Centre-trained consultants will share their expertise in Medtronic technologies with healthcare professionals across the region through clinical immersions, workshops and live-case observations.

The partnership will also enable opportunities for collaboration in clinical research and personalised digital healthcare initiatives, aligning with Medtronic’s commitment to advancing medical science and improving patient outcomes.

Ms. Jennifer Cho, Vice President & Managing Director – Island Southeast Asia at Medtronic highlighted the company’s dedication to innovation and market access to new technologies: “At Medtronic, we are driven by our mission to bring technologies closer to patients and deliver better outcomes. This partnership with Sunway is a testament to our goal to exploring new opportunities particularly in Robotics and other advanced technologies thereby bringing these closer to the patients. By leveraging our collective strengths, we aim to focus on skill building and development of regional healthcare professionals to enhance MedTech excellence in the region.”

In addition to training and clinical research, this strategic partnership is also set to drive patient awareness programmes and enhance disease management through collaborative events and activities.

Dato’ Lau Beng Long, President of Sunway Healthcare Group concluded, “This collaboration is in line with our strategic thrust to partner with leading medical technology companies in evaluating and introducing latest treatment solutions and training initiatives as well as engagement in novel clinical trials.”

New Flojo Guava Passionfruit helps you stay focused, energised and balanced

By
Tan Heng Hong
-

Flojo, the functional wellness beverage that enhances mental alertness, sharpens daily focus and promotes overall brain health, has a new Guava Passionfruit flavour.

Flojo Guava Passionfruit is carefully crafted by neuroscientists to help you stay focused, energised, and balanced, making it the ideal companion for tackling your to-do list.

Boosted Focus & Energy: Get a smooth, natural lift with 18mg of caffeine from Yerba Mate, combined with nootropics for enhanced brainpower.

Deliciously Real Fruit Flavors: Infused with real fruit juices, Guava Passionfruit offers a naturally refreshing taste, making it the perfect companion for staying productive.

Stress Relief & Balance: Each can contains adaptogens like Reishi, Echinacea and Rhodiola to help reduce stress, calm the mind, and improve mental clarity—so you can stay cool under pressure.

Low in Sugar, High in Function: With less than 5g of natural sugar from fruit, Flojo helps you stay on track without added sugars or artificial ingredients.

Concentration: Ginseng, Rhodiola Rosea

Stress + Immune Support: Reishi, Echinacea, Calendula

Active Lifestyle: 100% Daily Vitamin B6, B12

Natural Energy: Yerba Mate, Cacao, Schisandra

Get yours now here. Available in Singapore.

*Flojo has a new packaging that communicates ‘productivity’ as the key functional benefit.

Immune-boosting Allswell Wellness Sparkling Drink now launched in Malaysia

By
Tan Heng Hong
-

Singapore’s Allswell has introduced its new Allswell Wellness Sparkling Drink, a refreshing and immune-boosting beverage for Malaysian consumers.

This lightly carbonated drink, previously released in Singapore, is a refreshing beverage that contains juice, zinc, vitamin C, and 4% honey. It offers a 25% reduction in sugar compared to regular carbonated drinks.

In 2023, Allswell launched the Allswell Immunity Drink with Wellmune in the Malaysian market. This drink contains 55.2mg of yeast beta glucan per serving to support the immune system and is enhanced with natural fruit juices of elderberries and mixed berries, along with vitamin C and zinc for added immune support.

While the Allswell Immunity Drink features Wellmune as its immune-boosting ingredient, the new Allswell Wellness Sparkling Drink offers a different approach, utilising zinc and vitamin C to enhance immunity.

The drink’s sparkling texture adds to its appeal, making it a desirable choice for those who enjoy refreshing, bubbly drinks.

New! Pepsi invites you to get electrified with “Pepsi Electric Zero Sugar – Citrus Flavor”

By
Tan Heng Hong
-

Friday 27 September 2024 – New! Pepsi invites you to get electrified with “Pepsi Electric Zero Sugar – Citrus Flavor”! Make every moment pop with its bold blue color and exhilarating taste, available starting today.

Pepsi beverage by Suntory PepsiCo Beverage (Thailand) Company Limited introduces the latest innovation, “Pepsi Electric Zero Sugar – Citrus Flavor,” bringing a new level of excitement to the market. This refreshing, electrifying drink combines the iconic blue cola with a unique blend of fizzy, slightly sweet, tangy, and citrus-infused flavors. Adding to the excitement, Pepsi has partnered with Thailand’s hottest singer, Nont Tanont Chumroen, as the face of the campaign, ready to help ignite the spark within you. Transform your nights with Pepsi Electric, now available at convenience stores, supermarkets, hypermarkets, and major retail outlets nationwide.

It’s time to kick off the party and capture these rare, bold blue moments! Experience the excitement of Pepsi Electric Zero Sugar – Citrus Flavor today. For more details, follow us on Facebook: PepsiThai, LINE Official Account: @Pepsi, Twitter: Pepsi-Cola, and YouTube: Pepsi Thailand.

 

Shopee 10.10 Brands Festival: Lowest Price? We Guarantee It

By
Tan Heng Hong
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KUALA LUMPUR, 26 SEPTEMBER 2024 — Shopee’s 10.10 Brands Festival is back with a bang! Apart from the usual amazing deals, vouchers and giveaways, Shopee is guaranteeing the lowest prices for your purchases – or get 3 times Shopee Coins in return* of the price difference as part of our Lowest Price Guarantee promise!

Shopee is committed to be the go-to place for the best deals and lowest prices through the Lowest Price Guarantee. Customers can also expect Shopee-exclusive price deals for more than 500 products during the Shopee 10.10 Brands Festival from brands such as Dyson, MamyPoko & Skintific.

Under Shopee’s Lowest Price Guaranteed promise, if customers find these products at a lower price on other platforms, Shopee will refund customers 3 times the price difference in Shopee Coins, in return*. Visit https://shopee.com.my/m/lowestpriceguaranteed for more information.

Other highlights of the Shopee 10.10 Brands Festival:

  • Free Shipping with No Minimum Spend: During Shopee 10.10 Brands Festival, get Free Shipping vouchers with No Minimum Spend every day at 12am. Whether you’re buying one item or a full cart, your delivery is on the house. It’s the perfect way to save more and shop stress-free, especially for those quick, last-minute buys!
  • 120% Coins Cashback: Maximise your savings with the 120% Coins Cashback during the 10.10 Brands Festival! For every eligible purchase, you’ll earn 120% of your spend back in coins, which can be used for further discounts on future buys. The more you shop, the more coins you collect—turning every purchase into a bigger saving opportunity.
  • Shopee Video: Watch your favourite videos and earn up to 35 Coins daily! Enjoy an 80% off no minimum spend Shopee voucher (capped at RM8) when you place an order on Shopee Video.

Don’t forget to set your alarm! The 12PM Fashion & Beauty Hours offer incredible discounts on your favourite styles, while the 8PM Shopee Live Hours feature a fantastic promotion of 90% off with a minimum spend of just RM1, capped at RM5, available on live orders every day at 8PM. Furthermore, join in the excitement of Mega Midnight Madness on 10 October. From 12AM to 1AM, you can snag exclusive vouchers and participate in the thrilling Tap & Win game every 10 minutes. 

As the big day approaches, take advantage of the RM10 Knockout Deals by adding items to your cart between 3-9 October, and check out during the two key sessions at 8PM on 9 October and at midnight on 10 October to score discounted items at just RM10 and RM100. 

And for one day only, enjoy 10.10 Exclusive Deals featuring special offers from brands such as Amazfit, Vinda & beplain. Pair these with exclusive Mall deals for even more savings – available only on Shopee. Get ready to shop and score amazing bargains!

This 10.10, shop 100% authentic products from official brands on Shopee Mall and also enjoy worry-free purchases with our 15-Day Free Returns policy, where you can return items easily with no questions asked. We know how important timely deliveries are, so if your order arrives late, you’ll be compensated with a voucher through Shopee’s On-Time Guarantee promise. 

Don’t miss out on the 10.10 Brands Festival only at Shopee! For more information, visit https://shopee.com.my/m/10-10

*Terms and conditions apply. Click here for full terms and conditions for Lowest Price Guarantee: https://shopee.com.my/m/lowestpriceguaranteed 

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