Affiliates Leverage Shopee Live and Shopee Video to Drive 59% Revenue Growth 

KUALA LUMPUR, 28 October 2024 – The Shopee Affiliate program has become a vital growth engine for Malaysian brands on Shopee Mall, driving remarkable visibility and sales. By leveraging digital content and influencer partnerships, verified brands and authorised distributors have achieved significant success, leading to a 59% year-to-date revenue increase and a significant rise in daily orders on the platform compared to the same period last year.

The impact of the Shopee Affiliate was particularly pronounced during Shopee’s recent 10.10 Brands Festival, where they created nearly one million Shopee Videos, resulting in a staggering 36-fold increase in sales for new Shopee Mall sellers compared to regular shopping days. This surge has enabled local brands to connect with a wider, more engaged audience.

Shopee Affiliates have effectively utilised Shopee’s innovative features such as Shopee Live and Shopee Video to drive traffic, raise awareness, and achieve remarkable success for brands. Livestreaming alone has led to a remarkable 980% revenue increase for Shopee Mall sellers compared to the same period last year, with live sessions experiencing a 491% growth that has significantly boosted daily orders. Together with affiliates who create compelling content, local brands are gaining unprecedented exposure and fostering deeper connections with diverse audiences across various product categories.

This year, influencer-driven marketing, combined with the effective utilisation of tools like Shopee Live and Shopee Video, has propelled Malaysian brands to new heights on Shopee Mall, with local brands dominating various categories. HABIB reigns supreme in the jewellery market, renowned for its distinctive, world-class pieces. Panda Eyes leads in Muslimah fashion, offering stylish, modest apparel that resonates with Malaysian consumers. Dr. Cardin has solidified its position as the go-to brand for comfortable footwear. Alpro Pharmacy has emerged as a top performer in the Health & Beauty category, providing a wide range of trusted products that cater to diverse customer needs. In the Electronics category, Vinnfier Malaysia stands out for its affordable, high-quality audio accessories.

In the Home & Living sector, TTRacing from Perak has dominated with its popular gaming chairs. According to Henry Ting, founder of TTRacing: “Collaboration with influencers via Shopee Affiliates has driven new traffic, contributing 30% to our monthly sales. This strategy has doubled our orders in six months and boosted sales by 188%. We’re committed to leveraging these tools for even greater success.”

Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia, highlighted Shopee’s dedication to empowering local brands by connecting them with the right audiences: “Shopee strategically matches affiliates with local brands based on personality, audience demographics, and unique brand alignment, helping sellers reach the right customers with greater impact. Coupled with powerful tools like Shopee Live and Shopee Video, this approach allows brands to amplify their reach, grow sales, and foster deeper connections, building credibility and contributing to the local economy.”

In celebration of the contributions made by Shopee Affiliates, Shopee will host the inaugural Shopee Superstar Awards on 29 October. This event will honour creativity, innovation, and dedication in driving brand growth, recognising the vital role these affiliates play in enhancing Malaysia’s e-commerce landscape and contributing to the economy. The awards ceremony will be livestreamed on Shopee Mamak channel on Shopee Live at 6PM.

Set your reminders, join the celebration and discover the affiliates behind the success of Malaysian brands at https://shopee.com.my/SSA-2024.