Friday 12 July 2024 – Thailand Coffee Fest 2024, the largest coffee festival in Southeast Asia, has officially begun. This year’s event is themed “Regeneration,” focusing on the holistic improvement of nature, coffee, and people through creative activities and over 300 shopping booths spread across 20,000 square meters. Attendees will have the chance to meet world champion baristas and renowned coffee experts who will share their knowledge and surprise coffee lovers throughout the event. The festival runs from today until July 14, 2024, at IMPACT Exhibition Halls 5-8, Muang Thong Thani.

Ms. Natdha Khunawutthanathon, President of the Specialty Coffee Association of Thailand, stated, “The core mission of the Thailand Coffee Fest is to elevate the Thai specialty coffee industry by supporting and developing all sectors involved, from upstream to downstream. This includes the Thai Specialty Coffee Awards 2024, which aims to educate and promote coffee farmers, and the Thailand Es Yen Championship 2024 and Thailand Coffee Event 2025, which seek to find national champions to compete globally in the Thailand National Brewers Cup Championship 2025 and Thailand National Barista Championship 2025. Visitors will also benefit from a variety of high-quality products, making the Thailand Coffee Fest more than just an event, but a reunion that brings together all parts of the coffee industry to share knowledge, experiences, and products closely, ultimately building a strong and sustainable community for Thai specialty coffee.”

Additionally, we recognize the potential of Thai specialty coffee to compete internationally. Therefore, we have created opportunities and spaces for international participants to exchange coffee cultures and inspire one another through the Coffee Around the World zone. This year, participants from nine countries, including Peru, Indonesia, South Korea, and Panama, will join the event.

Mr. Changnoi Kunjara, Managing Director of Cloud and Ground Co., Ltd. added, “This year, Thailand Coffee Fest 2024 has transformed a 20,000 square meter area into a vibrant space filled with seven special activity zones and over 300 small business booths. Leading partners have also joined to support farmers and quality coffee products, aiming to grow the business. We expect over 100,000 attendees over the four days, with an estimated economic impact of over 500 million baht. This event not only stimulates the mid-year economy but also showcases Thailand Coffee Fest’s systematic and environmentally conscious organization over the past nine years, earning widespread recognition both domestically and internationally as a model coffee event that sets the direction and future of the Thai specialty coffee industry. The event stands out by bringing together comprehensive activities and real experts, including world champions, farmers, and coffee gurus, creating a warm and enjoyable atmosphere every year.”

Highlights and Competitions at Thailand Coffee Fest 2024:

– Coffee Creativity Zone: Showcasing creative ideas through The Cloud’s pop-up activities, featuring local Thai ingredients for cafes to incorporate into their menus, such as coconut sugar, honey from wild coffee flowers, sago palm, and plum syrup. The zone’s special design by Sundae Kids makes it a must-visit check-in spot for coffee lovers.

– Treasure Omakase: A tasting event featuring the finest Thai specialty coffees, recognized as national treasures for 2024.

– Thailand Es Yen Championship 2024: A competition to find the best Es Yen (Thai iced coffee) maker for 2024.

– Thailand Coffee Event 2025: Competitions to find national champions to compete globally, including the Thailand National Brewers Cup Championship 2025 and Thailand National Barista Championship 2025.

– Meet Martin Woelfl: The latest World Brewers Cup Champion from Austria, along with four other barista champions from various competitions, serving coffee daily at the event.

– Special Workshops and More: Various workshops and activities offering both knowledge and fun.

Join us to experience the wonders of Thai specialty coffee and enjoy the exciting activities at Thailand Coffee Fest 2024 at IMPACT Exhibition Halls 5-8 from today until July 14, 2024. For more information and daily activity details, visit the Thailand Coffee Fest Facebook page or website. www.thailandcoffeefest.org