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O’Food brings bold new flavours to tokpokki in Vietnam

By
Tan Heng Hong
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O’Food by South Korea’s Daesang recently launched matcha-flavoured tokpokki Korean rice cake in the Vietnamese market. The new BBQ-flavoured tokpokki and tropical fruit tokpokki join the matcha launch. 

O’Food is shaking up the traditional tokoppi experience for Vietnamese consumers with exciting new flavour including bold new flavours like matcha and tropical fruits.

In addition to tokoppi, O’Food has two new rapokki, which is a comabination of topokki and ramen noodles.

In another development, Daesang revamped the logo of O’Food with a more striking colour.

Celebrate little moments with Chocolatos Rich Coated Wafer Roll

By
Tan Heng Hong
-

Indonesia’s Garudafood is helping consumers to celebrate litte moments with the new Chocolatos Rich Coated Wafer Roll. By associating their brand with positive emotions and celebrations, brands create a more favorable perception in the consumer’s mind.

Poca unique crab-shaped snack adds fun to the eating experience

By
Tan Heng Hong
-

PepsiCo Foods Vietnam has released a unique crab-shaped snack that adds to the consumption experience. The new crab-shaped Poca snack comes in two flavours: Nori Seaweed and BBQ.

Fun and interesting shapes can add a playful element to snacking, particularly appealing to children and younger demographic.

 

Heavenly Blush gives its yogurt range a makeover

By
Tan Heng Hong
-

PT Heavenly Nutrition Indonesia has unveiled a new look for its Heavenly Blush Yoguruto Less Sugar, a product designed to cater to consumers seeking a lower-sugar yogurt option. The yogurt contains live active culture HB10.

The yogurt company has also introduced a new look for its 1KG pack Greek Style Yogurt. The yogurt offers a thick and creamy taste and comes in four delicious flavours: Blueberry, Peach, Honey and Strawberry.

 

Sari Roti offers Sari Choco Cookies Kue Kering Premium and Sari Kue Cheese Cake Strawberry

By
Tan Heng Hong
-

Sari Roti, Indonesia’s largest packaged bread producer, has released Sari Choco Cookies Kue Kering Premium and Sari Kue Cheese Cake Strawberry to broaden its product range and suit the needs of more consumers. 

Consumers must pre-order the cookies four days before delivery on the Official WhatsApp Sari Roti 081132214900.

Sari Roti has given its Sari Kue Cheese Cake Original and Chocolate a new look and has added Sari Kue Cheese Cake Strawberry as a new flavour.

The company unveiled Zuperr cream buns earlier in the local market. The Zuperr range comprises Creamy Choco, Creamy Mocha and Creamy Cheese.

 

Green Rebel Foods in plant-based pastry partnership with Prima Food Solutions

By
Tan Heng Hong
-

Green Rebel Foods, a company specializing in plant-based meat alternatives with a focus on replicating Asian flavours, particularly those popular in Indonesia, has collaborated with PT. Inti Prima Rasa (Prima Food Solutions) to bring delicious and accessible plant-based bakes to Indonesians. Prima Food Solutions is a leading pastry and bakery manufacturer in the country.

Green Rebel Foods will leverage on Prima Food Solutions’ extensive network and culinary expertise to create innovative products that cater to Indonesians and beyond.

This collaboration is significant for Green Rebel Foods as it will help expand on Green Rebel Foods’ existing partnership with foodservice players and assist with its effort to make plant-based pastry options more readily available to other foodservice players.

Green Rebel Korean BBQ Slices now available in Malaysia

By
Tan Heng Hong
-

Green Rebel Foods, a Southeast Asian food tech startup based in Indonesia that makes whole-cut plant-based beef, chicken and cheese from plants, with rebelliously good authentic Asian flavours, has just launched its Green Rebel Korean BBQ Slice in Malaysia following its launch in Indonesia.

According to the company, the Green Rebel Korean BBQ Slice is “inspired by the flavors of bulgogi, these thin slices are marinated to perfection, offering a meaty, tender texture and familiar Korean taste. They’re perfect for grilling, stir-frying, or adding to your favorite Korean dishes.”

Green Rebel Korean BBQ Slice is high in protein and is free from trans fat. 

Green Rebel Foods’ foray into Korean flavors is a smart play, recognising taste as a key factor driving consumer adoption of plant-based alternatives. The popularity of Korean flavour in Southeast Asia means they can tap into a familiar and well-loved taste profile, potentially making their plant-based options more appealing to a wider audience.

Green Rebel Korean BBQ Slices will soon be available in Singapore and the Philippines.

L-Men Platinum Basic Whey Protein (Unflavoured) boosts 25g of protein per serve

By
Tan Heng Hong
-

Indonesian brand L-Men, known for its male-targeted nutritional drinks under Nutrifood, expands its range with L-Men Platinum Basic Whey Protein (Unflavoured). This new powder caters to athletes and fitness enthusiasts seeking a protein boost. Each serving packs a powerful 25g of protein, along with BCAAs to optimize workout recovery and muscle growth.

The unflavored formula offers versatility, allowing it to be easily mixed into your favorite meals or drinks for a convenient protein addition to your diet.

L-Men has also launched the the 800g version of its L-Men Gainmass designed to help people increase muscle mass and gain weight. L-Men Gainmass contains a significant amount of protein, typically around 22 grams per serving.

 

 

New NutriSari Jeruk Bali with a less sweet formula

By
Tan Heng Hong
-

Indonesian company Nutrifood has introduced a new, lower-sugar version of their popular NutriSari Jeruk Bali powdered drink mix. Available in individual sachets, the new drink boasts only 4 grams of sugar while still providing 100% of your daily recommended intake (RDI) of vitamin C and remaining high in vitamin D.

By reducing sugar content, this drink positions itself as a healthier option, potentially attracting consumers looking for more balanced choices.

CP-Meiji adds Meiji Zero Matcha Latte and Greek style yogurt

By
Tan Heng Hong
-

CP-Meiji Thailand has launched the Meiji Zero Matcha Latte to add to its existing Meiji Zero Coffee Latte range. Meiji Zero Matcha Latte has no added sucrose and is made from real matcha from Japan.

The dairy giant has also unveiled the new Meiji Greek-style yogurt, which the company released in the Singapore market. Available in Triple Berry and Original flavours, the new Meiji Greek-style yogurt is available in 500g (THB 89) and 1kg (THB 165) pack sizes.

CP-Meiji encourages consumers to consume the Meiji Greek-style yogurt on its own or with the addition of topping.

In a new push to promote yogurt throughout the day, CP-Meiji suggests adding CP-Meiji original yogurt as the perfect complement to the spicy and savoury flavors of CP Mala Soup Shrimp Wontons, making the whole meal even more enjoyable. The addition of yogurt into mala wonton soup broadens the occasions when consumers might enjoy yogurt.

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