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Hong Kong-based plant-based drink RICEPATHY is available on Lazada RedMart

By
Tan Heng Hong
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Image credit: RICEPATHY

RICEPATHY, a Hong Kong brand specialising in plant-based non-dairy beverage, is now available on Lazada RedMart in Singapore.

RICEPATHY Black Rice Milk Unsweetened is made from black rice, which nourishes qi (lifeforce) and blood effectively, meaning it encourages the flow of vital fluids and energy within our bodies.

RICEPATHY Millet Rice Milk Unsweetened uses millet, which is great for removing dryness and heat while nourishing body fluids. Plus, you get to strengthen your spleen and stomach, which is essential to a healthy body.

 

 

Nabati is firing up the Goguma Hype in Vietnam and Malaysia

By
Tan Heng Hong
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Indonesia’s Nabati has introduced its popular goguma or Korean sweet potato range in Vietnam and Malaysia. The goguma range includes wafers, Big Rolls (crunchy rolled wafers), Nextar Star (cookies) and Ahh (corn-based extruded bite-sized stick snack).

Following the success of their goguma campaign in Indonesia, the company is aiming to replicate this popularity in other Southeast Asian countries.

Image credit: Minimeinsights.com

To sweeten the deal, Nabati is offering Vietnamese consumers a chance to win big with over VND 700 million in prizes to be won.

In Malaysia, Nabati is organising the Goguma Roadshow, where consumers can try the new Nabati Goguma and get freebies.

Southeast Asian brands are leveraging on Korean flavours and Korean celebrities to appeal to consumers locally and abroad. The South Korean boy band Enhypen is the brand ambassador for the Nabati Goguma series.

 

Jobbie Almond Chocolate Spread is now available

By
Tan Heng Hong
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JOBBIE Nut Butter’s latest Jobbie Almond Chocolate Spread is now available for pre order.  Made with top-grade almonds and cocoa powder, the new Jobbie Almond Chocolate Spread is pure, natural and is free from hydrogenated fats and palm oil. The spread offers a delightfully smooth and creamy texture.

Buy now at: jobbienutbutter.com

ToCoToCo and Laughing Cow teamed up for new drink

By
Tan Heng Hong
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ToCoToCo bubble milk tea has teamed up with The Laughing Cow Cheese (PhĂ´ mai Con Bò Cười) in Vietnam to launch Boba Cheese Milk Tea as part of the back-to-school season with the message “CHEESE UP! FRESH 2 SCHOOL”.

The Boba Cheese Milk Tea contains chewy Boba Cheese made from the famous French cheese brand Laughing Cow.

Gardenia Singapore introduces Pandan Coconut Loaf with Gula Melaka and Pandan Gula Melaka cream roll

By
Tan Heng Hong
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Gardenia has made the new Gardenia Pandan Coconut Loaf with Gula Melaka available in Singapore. This product is currently selling in neigbouring Malaysia. Consumers can now experience the pleasant aroma of pandan, the rich flavour of gula melaka and delightful bites of desiccated coconut in every slice. In addition to the loaf, Gardenia has also introduced Pandan Gula Melaka cream roll.

Gardenia has recently launched the new premium cream roll gold edition available in Black Forest, Chocolate Hazelnut and Salted Caramel flavours.

Mamasuka dried seaweed offers fiery chicken ghost pepper flavour

By
Tan Heng Hong
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Daesang’s Mamasuka dried seaweed is tantalising Indonesian taste buds with its fiery chicken ghost pepper flavour. As the number one seaweed brand in Indonesia, Mamasuka continues to innovate and cater to the adventurous palates of Indonesian consumers with its bold and spicy offerings. The new product can also serve as inspiration for the Thai seaweed snack brand Taokaenoi.

SNNP debuts two new Lotus Drumstick flavours

By
Tan Heng Hong
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Thailand’s snack food company Srinanaporn Marketing PCL (SNNP) has released two new exciting flavours for its popular Lotus Drumstick snacks. The new flavours Boat Noodle Flavour and Grilled Chicken with Jaew Sauce Flavour. The Boat Noodle flavour delivers a rich and authentic taste reminiscent of a classic Thai noodle soup.

These flavors are inspired by popular Thai dishes, appealing to both local consumers and tourists. Both new flavors are now available at leading retailers nationwide.

Kopiko candy now in stick format

By
Tan Heng Hong
-

Mayora Indah has turned its iconic Kopiko candy into a stick format. The new Kopiko Coffee Stick, now available in Indonesia, provides consumers with more formats, from individually wrapped to blister and now in stick.

emart24 new Korean Honey Tea Series feature cup sleeves with Mobile Legends: Bang Bang

By
Tan Heng Hong
-

emart24 Malaysia is targeting gamers with a collaboration with Mobile Legends: Bang Bang. The Korean Honey Tea Series features cup sleeves featuring characters from the popular online game. 

Korean Honey Tea series is available in four flavours as hot, iced and ice blended drinks:

  • Honey Aloe Vera: Smooth and soothing with a hint of freshness
  • Honey Jeju Orange: Zesty and vibrant for a citrusy punch
  • Honey Lemon Tea: Tangy and refreshing to wake up your senses
  • Honey Jujube: Earthy and sweet with a touch of warmth

emart24, first launched in 2021, currently operates 66 stores in Malaysia with a plan to reach 300 outlets in five years.

Four new CHOYA flavours available in Malaysia

By
Tan Heng Hong
-

J-Brands (M) Sdn Bhd, the exclusive importer & sole distributor of CHOYA in Malaysia, has announced the launch of four new CHOYA flavours. The four products are:

CHOYA Non-Sugar Natural Honey (15% ABV) is an authentic Umshu made with natural honey and non-added sugar.

CHOYA Non-Sugar Natural Shiso (15% ABV) is an authentic Umeshu infused with health-benefiting shiso leaves with no added sugar, using only natural honey

CHOYA Sarari Yuzu (7.5% ABV) is made using 100% Japanese yuzu fruit from the Shikoku island. The whole yuzu citrus is gently squeezed to get the freshest juice. The drink is made without artificial additives and has a very fruity flavour.

CHOYA Sarari Smooth & Light (10% ABV) is made using 100% domestically grown ume fruit from Kishu. This light type of Umeshu is very smooth and easy to drink while still retaining the rich ume flavour.

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