IRVINS has launched salted egg cornflakes featuring Minions to tap into consumer interest in the show and characters. The latest movie, Despicable Me 4, opens in Singapore on 4 July 2024. Salted egg cornflake is something new for IRVINS, which has diversified its ingredient base from fish skin, potato to arrowhead and cornflakes.
Halo Top has reached Singapore and is available for purchase online (Shopee and Lazada) or at Little Farms. The ice cream brand from the US is known for its delectable ice cream that is low in guilt and sugar, high in protein and pleasure. Starting with a price of SGD18.00 per pint, Halo Top’s range includes six flavours:
Chocolate
Sea Salt Caramel
Chocolate Chip Cookie Dough
Vanilla Bean
Birthday Cake
Peanut Butter Cup
Halo Top competes with other better-for-you ice cream products that are available in the local market including Calli and Kind Kones.
Vietnam’s TH has released a new spoonable yogurt with toppings. Consumers can choose Natural Cocoa and Crispy Sticky Rice to elevate their eating experience.
The dairy giant has also unveiled a new low-fat natural spoonable yogurt made from 100% fresh milk in its original flavour. Compared to TH True Yogurt Sweetened Yogurt, it has an 87% reduction in fat and a 44% reduction in sugar.
Cider lovers in Malaysia are in for a treat this July with the launch of a refreshingly juicy limited-edition flavour.
SHAH ALAM, 10 July 2024 – Get ready to indulge in a tropical adventure with Somersby, Malaysia’s premium cider brand! Somersby cider, best known for its creative variant innovations, debuts a refreshingly new flavour this July – the limited-edition Pineapple & Lime. Cider lovers in Malaysia are the first in Asia to savour this new addition akin to sunshine bursting with wonder, in 320ml cans.
Somersby Pineapple & Lime cider presents the perfect tantalising fusion of the luscious sweetness of pineapple, harmoniously blended with the zesty tang of fresh lime. Perfect for any occasion, the 4.5% ABV cider is best served over ice for a juicy burst of vibrancy with every sip.
“At Somersby, we’re obsessed about bringing innovative joy to fans, ensuring our consumers always have exciting new flavours to explore,” said Olga Pulyaeva, Marketing Director at Carlsberg Malaysia. “As Malaysia’s best-selling cider, we’re ecstatic to introduce this limited-edition Somersby Pineapple & Lime cider, an offering that perfectly captures the tropical flavours Malaysians love.”
Cider consumers are invited to drop by the one-of-a-kind Tropical Adventure pop-up at Pavilion Bukit Jalil from 19 to 21 July 2024 where they will be able to grab themselves a complimentary Somersby cider-infused popsicle, featuring a confetti of all the Somersby cider flavours, available to the first 300 visitors per day! Even sweeter, a special collaboration with The Ice Cream Bar will also give visitors an opportunity to savour a refreshing Somersby cider-infused sorbet.
What are you waiting for? Join in the tropical fun and stand a chance to win exclusive Somersby merchandise and products or create a refreshing Somersby cider at the Make-Your-Own-Drinks station. Isn’t that wonderful.
There’s more! Cider lovers can also redeem a free limited-edition Somersby Pineapple & Lime branded shirt with the purchase of any three 4-can pack of Somersby cider products, with at least two being Somersby Pineapple & Lime on Grab and Shopee. As a bonus, consumers can also stand a chance to win the tropical shirt through the photo contest by sharing their best snapshots with #SomersbyMY, #SomersbyPineappleNLime and #ThatsWonderful on social media from 19 July to 5 August 2024.
So, mark those calendars and rush to the nearest participating super- and hypermarkets or online stores from July onwards to stock up on the limited-edition Somersby Pineapple & Lime before it runs out!
KUALA LUMPUR, 4 JULY 2024 – Daebak! Marrybrown’s popular Korean-inspired Gangjeong Chicken is back to satisfy your cravings for sweet and spicy flavours! Available from today onwards, this much-anticipated menu features beloved classics such as Gangjeong Chicken and the Gangjeong Chicken Burger, now with an enticing red bun that emphasises the heat of the Gangjeong sauce!
In addition to these favourites, Marrybrown will also be having its delectable Kimchi Rice Bowl that perfectly complements the intense flavours of the Gangjeong Chicken. For those who can’t get enough of the Gangjeong taste, the Gangjeong sauce is available as an add-on, offering a perfect blend of sweet, spicy, savoury, and tangy flavours that will enhance any dish.
“Over the years, Korean culture has spread and garnered many fans around the world, including Malaysia. As the Hallyu fandom in Malaysia continues to grow, Marrybrown wants to surprise our fans with the return of our Korean-inspired menu, blending local favourites with Korean flavours,” expressed Daniel Chan, Chief Executive Officer of Marrybrown.
The menu includes:
Kimchi Rice Bowl Combo: Starting at RM 13.90.
Gangjeong Chicken Combo: Featuring 4 pieces of Gangjeong Chicken and French Fries, starting at RM 18.50.
Gangjeong Chicken Burger Combo: Featuring the Gangjeong Chicken Burger and French Fries, starting at RM 17.50.
Each combo comes with a refreshing cup of sweet Strawberry Fizz. For those who don’t want to miss out on any flavours, the Gangjeong Chicken Box Meal is the perfect choice, featuring both Gangjeong Chicken and the Gangjeong Chicken Burger, French Fries, and a cup of Strawberry Fizz, starting at RM 24.50. Cheesy Sticks can be added to all combo meals from RM 6.50 and, to end it on a sweet note, the all-new Strawberry Custard Pie can be included in your meal at an additional cost.
“We are excited to relaunch this menu for our Memang Best fans. Their unwavering support allows us to uphold our tradition of offering ‘something different’ and delicious for all Malaysians. We hope fans will enjoy this taste of Korea, and we look forward to creating more innovative meals for everyone,” added Daniel.
Marrybrown currently serves millions of customers in more than 500 restaurants across 16 countries, delivering the highest standards of quality, service, cleanliness, and value for the perfect dining experience.
For more information on Marrybrown, MB App, promotions, and delivery services, please visit:
From Left to Right: Amir Rashid (Film Producer, Director of Ampersand Advisory), Majorie (Senior Account Director of Ampersand Advisory), Sandesh Singh (Senior
Manager, New Business of Ampersand Advisory), Janice Kiew (Head of Creative Services of Ampersand Advisory), Edwin Yeoh (Malaysia Book of Record Adjudicator),
Wong Choy Yee (Country Manager for Malaysia and Singapore at Mead Johnson Nutrition), Chua Mei Xin (Marketing Manager, Nutrition of Enfagrow A+), Crystal
Chai (Senior Marketing Executive of Enfagrow A+), Vanitha Mani Thevaratnam (Business Director, PR of Ampersand Advisory), Mila Yusof (PR Executive of Ampersand
Advisory), Jackie Ong (Account Manager of Ampersand Advisory).
Record Recognition is a continuation of the Enfagrow A+ MindPro’s Mother’s Day Campaign Uniting the Most Toddlers’ Voices in an A.I. Generated Song, campaigned by Ampersand Advisory
Kuala Lumpur, 10th July 2024 – Enfagrow A+ MindPro continues its Mother’s Day celebration with the prestigious recognition from The Malaysia Book of Records for the “Most Toddlers’ Voices in An A.I. Generated Song”. This remarkable feat highlights the brand’s commitment to pioneering advancements in nutrition and technology to support child development while celebrating the extraordinary journey of motherhood.
The recognition from The Malaysia Book of Records underscores the significance of toddler voices represented among the hundreds of entries submitted for the Enfagrow A+ MindPro A.I. Generated Mother’s Day Song contest, which ran from mid-March to the end of April 2024. Each submission was crafted with love, showcasing unique storytelling of the profound bond between mothers and children, all immortalised in this heartfelt A.I. generated musical composition.
“When we embarked on this campaign to create the A.I. generated Mother’s Day song, we aimed to recognise mothers and their maternal instincts, especially in seeing their child grow healthy and future-ready. We partnered closely with Ampersand Advisory to push the boundaries of the campaign with the A.I. component. This recognition from The Malaysia Book of Records is a double celebration that goes beyond the A.I. generated song; it serves as a testament to the enduring bond between mothers and children, showcasing where love and technology seamlessly intertwine,” expressed Wong Choy Yee, Country Manager for Malaysia and Singapore at Mead Johnson Nutrition.
She adds, “Recognizing the crucial role mothers play in shaping their children’s lives, our ‘A+ Mums Raise A+ Kids’ campaign celebrates these exceptional individuals. By offering a platform to share their unique motherhood journeys through an A.I. generated song, we are able to honour the immeasurable love and sacrifices mothers make daily.”
In addition to their Mother’s Day A.I. generated song, the brand also recognised and awarded nine winners with a personalized ‘Mother and Child’ photoshoot and a family trip to LEGOLAND Malaysia, further enriching their Mother’s Day experience.
“With an overwhelming response of 248 entries, it was extremely difficult to select the final nine deserving winners. However, these nine winners were chosen not only for their creativity but also for capturing the beauty of motherhood and a child’s love in their submissions’, added Choy Yee.
Sandeep Joseph, the CEO and co-founder of Ampersand Advisory, said, “We’re stoked to hit this milestone with our client Enfagrow A+ MindPro. Our Ampersand Advisory team has pioneered the space of artificial intelligence (A.I.) and virtual reality (VR) for brands, and we delight in living at the cutting edge of new technologies and possibilities. Breaking this record highlights the importance of a collaborative relationship between the client and its agency, and we’re grateful for the opportunity and trust given to us by Mead Johnson. We can deliver campaigns that hit business KPIs by pushing the boundaries of the conventional and embracing new ideas and technology. In a world where consumers are scrolling 600 feet of content a day, and where everyone is glued to their phones, our unique emotional storytelling approach and the research our team did in using generative A.I. helped us stand out and connect better with moms. We synthesized unrecognisable, inarticulate sounds of love made by toddlers into a song with words, catchy music and lyrics that tug the heartstrings.”
Enfagrow A+ MindPro has always been dedicated to supporting mothers in this journey by offering innovative nutritional products for children backed by scientific research. Enfagrow A+ MindPro contains a breakthrough ingredient called Milk Fat Globule Membrane (MFGM), which enables faster brain stimulation, hence increasing the child’s brain performance in processing information. This benefit is long-lasting, extending beyond five years, to prepare children to be future-ready and successful with long-term higher mental (IQ) and emotional (EQ) development.
For more information about Enfagrow A+ MindPro and how it can help in your children’s growth and development, please visit https://www.enfagrow.com.my/superior_nutrition. Kindly click this LINK to watch the heartfelt video of Enfagrow A+ MindPro Mother’s Day A.I. Generated Song.
[From left] Professor Cheah Pike See, Head of the Department of Human Anatomy at Universiti Putra Malaysia, Nur Fazura, Celebrity Mum, Wong Choy Yee, Country Manager of Mead Johnson Nutrition Malaysia/Singapore (MYSG), Yang Berhormat Dato' Sri Hajah Nancy Shukri, Minister of Women, Family and Community Development, Puan Wan Noraidah binti Wan Mohd Zain, Deputy Director General of Department of Social Welfare, Associate Professor Dr Norazlin Kamal Nor, Consultant General and Developmental Paediatrician, UKM Specialist Children’s Hospital, Mr Roman Bazhibin, Sales Director of Mead Johnson Nutrition, and Ragu Rao Surunariana, Head of Foodline (Grocery, Non Food & Perishable) GMS and Maxvalu Business Unit of Aeon officiating the event.
To mark World Brain Day, the Enfagrow A+ MindPro: Future Ready A+ Kids Expo Event featured an expert sharing session, introducing a C.O.M.E.L. developmental milestone checklist and more to unlock children’s optimal brain performance
Petaling Jaya, 10 July 2024 – In a significant stride towards enhancing child development in Malaysia, Enfagrow A+ launched their Future Ready A+ Kids Expo Event at 1 Utama Shopping Centre that was officiated by Yang Berhormat Dato Sri Hajah Nancy Shukri, Minister of Women, Family, and Community Development in conjunction with World Brain Day.
The event highlighted how important it is for children’s brains to develop properly and latest evidences behind brain building nutrients such as Milk Fat Globule Membrane (MFGM), play in this process. The event featured talks with experts and introduced the C.O.M.E.L. (Cognitive, Optic, Motor, Emotion, Language) developmental milestone checklist, a handy guide for healthcare professionals to keep track of children’s growth milestones.
Importance of Addressing Nutritional Challenges and Commitment to Child Development
The first five years of a child’s life are critical for brain development, with more than 1 million neural connections forming every second, where 80% – 90% of the child’s brain develops during early childhood.[i] This highlights the crucial role of nutrition in early childhood development, aligning with the Convention on the Rights of the Child (C.R.C.), which recognises all children’s right to healthy food and adequate nutrition[ii].
In her opening speech, Dato Sri Hajah Nancy Shukri shared, “By providing parents with the right tools and education, we can ensure our children have a strong foundation to grow up healthy, secure and prepared for the future challenges of today’s demanding society. I am grateful to private organisations like Mead Johnson Nutrition who share the same vision for the unwavering support to child development and nutrition. Their dedication to fostering a future ready generation is truly inspiring.”
Wong Choy Yee, Country Manager of Mead Johnson Nutrition Malaysia/Singapore (MYSG), delivering her opening speech.
While factors like genetics factor is challenging to change, nutrition is a controllable factor that can be optimised to help children achieve their full brain development potential[iii]. Ms Wong Choy Yee, Country Manager of Mead Johnson Nutrition, Malaysia & Singapore reiterated, “At Mead Johnson Nutrition, we are committed to nurturing a future-ready generation equipped with the necessary life skills, supported by the right nutrition that nourishes brain development in the early years. Enfagrow A+ MindPro formulas, developed through innovative technologies and continuous research with over 100 years, are aimed at ensuring that children receive optimal support for growth and development as well as the C.O.M.E.L. developmental milestone checklist to help monitor and enhance children’s developmental milestones effectively.”
Introducing the C.O.M.E.L. developmental milestone checklist and the Role of MFGM to long-lasting Children’s Brain Development
The C.O.M.E.L. developmental milestone checklist is a monitoring tool co-developed by paediatric experts Dr Rajini and Assoc Prof Dr Norazlin designed for early brain development monitoring, aiding in the timely identification of developmental delays, and enabling prompt interventions. Regular screenings, optimal nutrition, and enriching experiences are crucial for maximising a child’s cognitive potential.
Panel of experts shared their insights, knowledge and experience on brain development and challenges faced by parents in utilising the C.O.M.E.L. toolkit. [From left] Julie Woon, moderator, Associate Professor Dr Norazlin Kamal Nor, Consultant General and Developmental Paediatrician, UKM Specialist Children’s Hospital and Professor Cheah Pike See, Head of the Department of Human Anatomy at Universiti Putra MalaysiaAssoc Prof Dr Norazlin Kamal Nor, Consultant General and Developmental Paediatrician at UKM Children Specialist Hospital emphasised the importance of this holistic approach stating, “Regular brain development monitoring is crucial for early identification of potential delays. The C.O.M.E.L. developmental milestone checklist provides a comprehensive framework to monitor and enhance children’s cognitive, visual, motor, emotional, and language skills. For instance, by age three, a child should be able to assemble a 3–4-piece puzzle, ask questions, match colours, and pedal a tricycle. The C.O.M.E.L. tool helps parents and doctors take early action to impact a child’s development positively.”
Additionally, suboptimal nutrition may deprive a child’s opportunity to reach full brain potential. Research has shown that formula milk supplemented with MFGM, a brain building nutrient, can lead to advantages in cognitive intelligence (IQ, Processing Speed & Visual Spatial Skills) as well as emotional intelligence that lasts beyond 5 years of age.
Future-Ready Kids: Exploring MFGM, Gut-Brain Connection, and Early Developmental Screening
At the Future-Ready A+ Kids Expo, our expert panel delved into these crucial topics. The sharing session involved Assoc Prof Dr Norazlin Kamal Nor and Professor Cheah Pike See, who provided in-depth insights into the importance of early neurodevelopmental screening, role of nutrition in early childhood, and practical advice on nurturing cognitive and emotional growth through nutrition and active participation.
As part of the panel, Professor Cheah Pike See, Head of the Department of Human Anatomy at Universiti Putra Malaysia, explained the critical importance of brain growth during the first five years of life and factors affecting optimal brain development, “Because children have so much to learn in the first few years of life, connections form rapidly between neurons. Factors such as nutrition, and environmental influences play significant roles in shaping the growth of the brain in children. Proper nourishment and healthy digestion are vital to support the formation of brain cells and neural connections. Parent-child interactions and the quality of early experiences are also important in fostering healthy brain development. Providing a nurturing, stimulating, and emotionally supportive environment for a child equips them with the necessary tools to thrive cognitively and emotionally in the long run.
Journey Through Time: Exploring the Science of Child Development with Future-Ready A+ Kids Expo
Partnering with Universiti Putra Malaysia (U.P.M.), the expo offered an engaging Brain Tour highlighting how important proper nutrition is for early childhood development. This interactive experience focused on three key areas: the crucial brain growth in the first five years, how proper nutrition supports cognitive and emotional skills, and engaging educational games designed to test children’s information processing speeds. It promises to be both fun and educational for parents and children alike, making it the perfect opportunity to learn and grow together.
The Enfagrow A+ MindPro: Future Ready A+ Kids Expo Event will be held from July to August in Klang Valley, Penang and Johor Bahru starting with 1 Utama from the 10th – 14th July 2024 at L.G. Oval Concourse followed by Queensbay Mall Penang at the Central Atrium from 24th – 28th July 2024 and Aeon Tebrau City Mall J.B. at the Central Atrium from 6th – 11th August 2024.
Bring your child to the exciting expo and challenge your child’s brain processing speed at the A+ Brain Speedometer Challenge station and stand a chance to win up to RM50,000 worth of prizes. This challenge tests your child’s ability to identify similar items and respond at their fastest speed. It is categorised into 3 different age group from age 1 to 2, Age 3-4 and age 5-6 and top 3 winners from each category will compete at a grand finale and stand a chance to win educational fund!
For more information on the Future-Ready A+ Kids Expo and Enfagrow A+ products, please visit https://www.enfagrow.com.my/
[iii] Heuvel, M., Soelen, I., Stam, C., Kahn, R., Boomsma, D., & Pol, H. (2013). Genetic control of functional brain network efficiency in children. European Neuropsychopharmacology, 23, 19-23. https://doi.org/10.1016/j.euroneuro.2012.06.007.
Jack ‘n Jill Malaysia is offering more crunch with the new Roller Coaster Mega Crunch. The new Mega Crunch features XXL-sized chips for an extra satisfying crunch. Choose between Hot & Spicy or Original flavour.
Nestlé Malaysia has unveiled its latest Nestlé Drumstick Fro-yo, a frozen yogurt flavoured ice cream with the irresistible crunch of caramel flakes and delightful chocolate ripples. All the goodness is wrapped up in a striking black cone for your visual and taste enjoyment.
Charoen Pokphand Foods Public Company Limited (CP Foods) is dedicated to producing high-quality, safe chicken meat by employing cutting-edge technology and rigorously implementing preventive measures. These efforts aim to minimize the risk of disease transmission from humans to animals, ensuring utmost safety and chemical-free chicken products for consumers.
Dr. Nion Boonprasert, DVM, Head of Avian Veterinary Service & Animal Health Diagnostic Center at CP Foods, emphasized the company’s commitment to food quality and safety. CP Foods has implemented a smart farm system that adheres to stringent disease control measures throughout the entire production chain, from feed production to farming and processing. These comprehensive efforts, aimed at ensuring the highest safety standards for chicken meat, have been certified by international inspection agencies.
For animal feed, CP Foods ensures that all ingredients are safe and chemical free. The selection process involves sourcing clean, high-quality raw materials that are rich in nutrients. Additionally, the origins of these raw materials are verified to ensure they come from reliable sources, complying with legal standards and avoiding any residue that could affect animals and consumers.
Chickens are raised in a closed system, known as the Evaporative Cooling System (EVAP), which controls all environmental factors to benefit the chickens. This system manages ventilation, lighting, temperature, and humidity to suit different stages of the chickens’ growth. As a result, the chickens remain comfortable and stress-free. This approach significantly reduces the likelihood of illness.
Dr. Nion also highlighted the use of the Internet of Things (IoT) in the chicken barns, utilizing internet and wireless systems to facilitate efficient operations. A centralized computer allows for monitoring from a central control room, reducing the need for human entry into the houses. Cameras monitor the environment inside the chicken house and the well-being of the animals, ensuring they live comfortably, exhibit healthy behaviors, and grow well, resulting in high-quality, safe chicken meat for consumers.
The company also employs an automatic feeding system. Food trucks transporting feed are subjected to strict disease prevention measures, such as disinfectant spraying before entering the farm. The feed is then loaded into a silo at the front of the animal house and dispensed through the farm’s automatic feeding system, minimizing the risk of disease transmission from humans to animals.
CP Foods’s dedicated team of veterinarians provide specialized poultry services to monitor animal health and prevent diseases. These veterinarians conduct regular health checks and implement systematic sampling programs to screen for diseases, with particular focus on avian influenza, Newcastle disease, and salmonella. This comprehensive surveillance system ensures that CP Foods’ meat products are safeguarded against these significant health risks.CP Foods Employs Cutting-Edge Disease Surveillance Ensures Premium Chicken Safety
Charoen Pokphand Foods Public Company Limited (CP Foods) is dedicated to producing high-quality, safe chicken meat by employing cutting-edge technology and rigorously implementing preventive measures. These efforts aim to minimize the risk of disease transmission from humans to animals, ensuring utmost safety and chemical-free chicken products for consumers.
Dr. Nion Boonprasert, DVM, Head of Avian Veterinary Service & Animal Health Diagnostic Center at CP Foods, emphasized the company’s commitment to food quality and safety. CP Foods has implemented a smart farm system that adheres to stringent disease control measures throughout the entire production chain, from feed production to farming and processing. These comprehensive efforts, aimed at ensuring the highest safety standards for chicken meat, have been certified by international inspection agencies.
For animal feed, CP Foods ensures that all ingredients are safe and chemical free. The selection process involves sourcing clean, high-quality raw materials that are rich in nutrients. Additionally, the origins of these raw materials are verified to ensure they come from reliable sources, complying with legal standards and avoiding any residue that could affect animals and consumers.
Chickens are raised in a closed system, known as the Evaporative Cooling System (EVAP), which controls all environmental factors to benefit the chickens. This system manages ventilation, lighting, temperature, and humidity to suit different stages of the chickens’ growth. As a result, the chickens remain comfortable and stress-free. This approach significantly reduces the likelihood of illness.
Dr. Nion also highlighted the use of the Internet of Things (IoT) in the chicken barns, utilizing internet and wireless systems to facilitate efficient operations. A centralized computer allows for monitoring from a central control room, reducing the need for human entry into the houses. Cameras monitor the environment inside the chicken house and the well-being of the animals, ensuring they live comfortably, exhibit healthy behaviors, and grow well, resulting in high-quality, safe chicken meat for consumers.
The company also employs an automatic feeding system. Food trucks transporting feed are subjected to strict disease prevention measures, such as disinfectant spraying before entering the farm. The feed is then loaded into a silo at the front of the animal house and dispensed through the farm’s automatic feeding system, minimizing the risk of disease transmission from humans to animals.
CP Foods’s dedicated team of veterinarians provide specialized poultry services to monitor animal health and prevent diseases. These veterinarians conduct regular health checks and implement systematic sampling programs to screen for diseases, with particular focus on avian influenza, Newcastle disease, and salmonella. This comprehensive surveillance system ensures that CP Foods’ meat products are safeguarded against these significant health risks.
