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URC Indonesia introduces King Beef BBQ: a taste of Japan

URC Indonesia has released a new Japanese-inspired potato chip flavour under the Jack ‘n Jill range. The new King Beef BBQ flavor offers the savoury taste of Japanese BBQ and is available in two sizes to cater to different snacking preferences.

Nabati leverages Aespa’s global fame to promote new products

Nabati has recently launched Nextar Krisbite, which is a brand of crispy chocolate biscuits. They are known for their crunchy texture and full chocolate coating.

The Indonesian biscuit company, Nabati, is capitalizing on the global fame of K-pop group Aespa, their brand ambassador Nabati Richoco, to promote their products.

Nabati’s partnership with aespa is a strategic move to connect with Gen Z and Gen Alpha. The K-pop group’s futuristic image and global success resonate with the brand’s aspirations, said Rudy Winarto Urip Wibowo, Deputy Chief Commercial Officer of Nabati.

 

 

Cheetos heats up with 2 new flavours in Malaysia

Craving some excitement? PepsiCo Malaysia adds fiery Spicy Barbecue and delightful Tomato flavours to their Cheetos lineup.

Don’t miss out – try them today and enter the Snack More Win More contest for awesome prizes! Head over to https://winwithfritolay.my to redeem your rewards before 31 January 2025. The promotional period ends on 31 December 2024.

Celano gets fans on board

Celano, the ice cream brand of KIDO Foods, now 51%-owned by Nutifood, has appointed HIEUTHUHAI as the “CEO” of the Celano. The title “CEO” seems to a play on the word with the “E” suggesting experience, meaning Chief Experience Officer. This marketing move with popular music artist HIEUTHUHAI, whose real name is Trần Minh Hiếu, on board helps to further connect Celano with younger consumers.

Alongside CEO HIEUTHUHAI, Celano has added other four members of the company’s executive team: JSOL, Quang Hùng MasterD, HURRYKNG and Dương Domic from the MOPIUS music group. The brand is also reaching out to like-minded consumers to join the fun.

Celano’s marketing strategy is a well-coordinated effort to revitalise the brand and connect with a younger demographic. By leveraging the influence of popular artists and focusing on creating unique experiences, Celano aims to increase brand awareness and sales.

 

 

Acecook offers Phú Hương flat noodles and Min Chen snack-sized instant noodle

Acecook in Vietnam has launched Phú Hương instant noodles in two flavours: Spicy Seafood and Sweet and Sour Chicken. The noodles are lower in calories at 243kcal for Spicy Seafood and 260kcal for Sweet and Sour Chicken.

The rich, tangy, and sweet chicken broth, infused with the aroma of chicken, or the spicy seafood sauce perfectly coats every strand of the transparent, chewy flat noodles.

Acecook has also unveiled Min Chen, the ideal snack-sized instant noodle. Each cup offers a perfectly portioned serving of noodles and flavouring, satisfying your cravings without overindulging. In other Southeast Asian markets, a similar concept to Min Chen is Mi Gelas in Indonesia.

K Fry Urban Korean brings restaurant-quality Korean cuisine to consumers’ homes

K Fry Urban Korean, a beloved Korean fried chicken chain, is taking its delicious food to the next level. Their new retail product, K Fry Boneless Fried Chicken, is now available at Jaya Grocer, bringing restaurant-quality Korean cuisine to consumers’ homes.

This expansion not only caters to the rising demand for Korean food but also provides K Fry Urban Korean with a new avenue for growth.

K Fry Frozen Boneless Fried Chicken (500g) is priced at RM 20.90.

Nestle Carnation Everyday Creamer elevates culinary creations with a creamy touch

Nestlé Philippines has unveiled Carnation Everyday Creamer, an all-purpose creamer that is perfect for everyday ulams and desserts. From daily breakfasts to decadent desserts, Carnation Everyday Creamer, made with real milk, adds a rich, authentic creaminess to every dish. It’s the ideal ingredient for home cooks and bakers looking to elevate their culinary creations.

Carnation Everyday Creamer is budget-friendly, priced at just PHP 39 (SRP).

The Carnation Everyday Creamer, together with the other products of Nestlé Carnation, are available in major supermarkets and convenience stores nationwide.

San Miguel Cerveza Negra now in 330ml can, try the limited-edition San Miguel Chocolate Lager,

San Miguel Cerveza Negra, the full-bodied dark lager with a balance of moderate bitterness and sweetish roasted malt bouquet by San Miguel Brewery is now available in 330ml can in the Philippines.

Try this dark lager brewed using premium roasted malt with hints of caramel, coffee and chocolate at Cash & Carry Supermarket, Uncle John’s, HBI Mart and more.

In another development, the limited-edition San Miguel Chocolate Lager is now available in the country. This lager is a full-bodied dark beer that has a rich, dark, chocolate taste and subtle caramel notes, topped with a creamy head that brings out a delectable roasted malt aroma.

The Chocolate Lager is now available for a limited time only in select bars, restaurants, supermarkets, convenience stores, and online platforms (SMB Delivers, San Miguel Mart, Boozy, LazMart, Pandamart, and SariSuki) nationwide at PHP 76 per can (suggested retail price).

Kangkong King has introduced three new flavours: coconut, sinigang, and ketchup

KKK Food Corp, the creator of the world’s first crispy flavored water spinach (kangkong), has unveiled new coconut flavour, which is a premium flavour. The other two new Kangkong King flavours are ketchup for that sweet and savory crunch and Sinigang for a tangy and refreshing taste.

Image by Kangkong King

Kangkong King’s water spinach chips are made from carefully selected kangkong leaves, delivering a burst of flavour with every bite.

Grab them now for your festive gifting or personal enjoyment!

Introducing Dehusk, the Philippines’ first locally produced, fortified coconut milk

Dehusk is the Philippines’ first locally produced, fortified coconut milk. Co-founded by actress Nadine Lustre and entrepreneur Christophe Bariou, Dehusk champions sustainability by supporting local farmers, protecting the environment, and ensuring animal welfare. Their production process is completely free from animal cruelty.

Dehusk is described as “creamy and nutritious, but not too coconut-y, making it a perfect pair to your coffee, matcha, or cereal”. This plant-based milk is fortified with calcium, riboflavin, vitamin B12, and iodine to provide essential nutrients.

Key ingredients: Coconut Milk (Water, Coconut Cream), Sugar, Minerals (Tricalcium Phosphate, lodine), Sea Salt, Stabiliser (Gellan Gum), Acidity Regulator (Dipotassium Phosphate), Vitamins (Vitamin B2, Vitamin B12). Contains: Coconuts

Being one of the top coconut producers in the Philippines, having a local coconut milk brand helps the country ascend the value chain.

To popularise Dehusk, the brand has collaborated with Dot Coffee (@drink.dotcoffee) to create a variety of beverages featuring Dehusk coconut milk:

  • Calamansi coconut latte
  • Cocochata
  • Coconut cream cold brew

 

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