PT Akasha Wira International, which operates brands under Nestle Pure Life, Mujigae andĀ Wonhae, has launched Japanese instant noodles under the Omoide brand. The range comprises Omoide Carbonara Udon and Omoide Kake Udon.
Both products are certified halal. They are udon-based noodles in Japanese dashi soup and Western carbonara sauce targeting consumers who want affordable, easy-to-cook Japanese udon noodles.
Thursday 07 December 2023 – Herbalife, a global health and wellness company, today announced that during the year to date it has launched 20 unique products (43 product SKUs) in Asia Pacific markets, including formulations specially tailored to the needs of local consumers.
The launch of these new products underscores Herbalife’s focus on science-based innovation, and diversifying the existing range targeting weight management, daily nutrition supplementation, fitness and performance, and skin and body care, to meet shifting consumer demands.
According to Herbalife’s recentĀ Asia Pacific Health Priority Survey, 77% of consumers in the Asia Pacific region became more health conscious as a result of the Covid-19 pandemic, and are increasingly prioritizing a healthy, active lifestyle, which includes healthier food choices in tandem with consuming dietary supplements.
“Our deep roots in Asia Pacific, combined with the close connections with our distributor community, ensure we can understand and respond to the evolving needs of consumers in the region,” said Stephen Conchie, Regional President for Asia Pacific and China at Herbalife.Ā “Hence, we are continuously innovating to create new products with flavors suiting local palates or targeting specific health needs, to help consumers achieve their unique wellness goals.”
New Product Highlights
Meal Replacement and Protein Supplements
Around the world, more than five million Formula 1 protein shakes areĀ consumed every day –Ā helping make Herbalife the #1 brand in the world in meal replacement and protein supplements combined[1]. Adding to the robust flavor profile ofĀ Formula 1 protein shakeĀ is Red Bean and Coix Seed, launched in Hong Kong and Macau to suit the flavor preference of local people. Meanwhile,Ā Formula 1 SelectĀ was launched in Singapore; this plant-based protein shake caters to vegetarians or people with specific dietary requirements.
Nutritional Supplements
Herbalife also offers a vast portfolio of dietary supplements, encompassing solutions for heart health, digestive health, immunity, relaxation and more. Products launched this year include:
Sports Nutrition
Herbalife24 is a comprehensive performance nutrition line dedicated to helping active people and athletes achieve their goals. Launched in Japan,Ā Herbalife24 BCAAsĀ is formulated withĀ branched-chain amino acids and leucine to support sports performance, while the green apple flavor especially appeals to local consumers.
Awards and Certifications Testify to Product Quality
Herbalife products are grounded in science and backed by a global network of more than 300 doctors and experts in nutrition, science and health. Attesting its commitment to product excellence, Herbalife has won numerous awards and certifications reflecting consumer trust in its products, coupled with recognition of product quality and efficacy. Among notable awards won by the company in Asia Pacific this year are:
“Our commitment to quality is a continuous journey; this commitment enables us to support millions of distributors and their customers with the very best nutrition products every single day,” added Conchie.
[1]Source Euromonitor International Limited; per Consumer Health 2023ed, meal replacement and protein supplements definitions; combined % RSP share GBO, 2022 data.
NestlĆ© Malaysia has launched a new “add-on” or “Tambah-Je” multi-grain cereal drink Nestum in Malaysia. NestlĆ© has been communicating the merits of adding Nestum to beverages to elevate the drink in terms of its nutritional content.
According to NestlƩ, adding Nestum into drinks can increase vitamin C and D levels, protein, iron, calcium and fibre for a more nutritious and wholesome drink.
Nestum is trying to position itself as a beverage add-on to expand the usage occasions in addition to being a stand-alone drink.
Buy Nestum now on Nestle Malaysia’s official Shopee store.
Farm Fresh,Ā a Malaysian dairy company,Ā has launched Farm Fresh Grow Powder, aiming to disrupt the growing up milk category in Malaysia. This latest offering follows the successful launch of Farm Fresh Grow UHT Formulated Milk in 2022 and caters specifically to children between 1 and 6 years of age.
Packed with essential nutrients like BB-12 probiotic, DHA (algae), FOS prebiotic, and 22 vitamins and minerals, Farm Fresh Grow Powder supports happy and healthy development for children. No added sugar ensures a healthier choice for parents.
The key ingredients are cow’s, milk, inulin fibre, DHA (algae), choline,ā taurine, iron, magnesium, zinc, vitamin A, vitaminā B2, vitamin B3, vitamin C, vitamin D3, antioxidants &ā permitted stabiliser as food conditionerā.
Leveraging their bold strategy of highlighting naturalness and superior nutritional quality, Farm Fresh compares Farm Fresh Grow Powder with competing brands to differentiate itself in the market.
For added convenience, Farm Fresh Grow Powder is also available in pre-measured stick format, alongside 500g and 800g pouch packs.
In partnership with Early Autism Project Malaysia to support and empower people with disabilities
December 7, 2023, Kuala Lumpur ā Recognising the importance of supporting people with disabilities in the community, global apparel retailer UNIQLO has collaborated with Early Autism Project Malaysia (EAP) to create fresh designs for its latest UTme! Collection. These new designs, conceptualised based on the theme āBe Kindā and contributed by children with autism, offer unique and meaningful perspectives, showcasing the childrenās interpretations and creative expressions.
To coincide with the International Day of Persons with Disabilities (PWD) in December, UNIQLO has joined hands with EAP, an educational center that focuses on autism rehabilitation within the local community, to raise awareness and shine a spotlight on the artistic talents of young Malaysians with autism. The UTme! and EAP Collection, encompassing seven designs, is exclusively offered starting today at UNIQLO stores at DA Square, Fahrenheit88 and Sunway Pyramid.
UNIQLO, in collaboration with EAP through UTme!, funded the new designs, contributing support towards EAPās The Hope Project, which is an initiative to raise awareness, inclusivity, and set national standards in the field of autism. This commitment reflects UNIQLOās dedication to inclusivity and empowerment of individuals with autism, aiming to increase awareness and access to accurate diagnosis and treatment for individuals on the autism spectrum.
āSocial acceptance remains one of the key factors in cultivating an inclusive and safe environment for autistic individuals within the Malaysian community. Itās heartening to see organisations like UNIQLO introducing initiatives that Ā raise awarenessĀ of our autistic community,ā said Hannah Yeoh, Minister of Youth and Sports Malaysia.
āUTme! is a service offered by UNIQLO that allows customers to choose custom designs created by our collaborating artists and designers for T-shirts or tote bags. Our collaboration with EAP showcases artwork created by children with autism, providing them a platform to express their creativity and raise awareness about Malaysiaās autistic community through the UTme! service. Autism awareness is a cause that resonate deeply with us, as we not only hire 30 individuals with disabilities, but among them, six incredible individuals are on the autism spectrum,ā said Evelyn Tan, Legal, Sustainability and Corporate PR, Director of UNIQLO Malaysia. (äøęļ¼UNIQLO马ę„č„æäŗåÆęē»åå±ę»ē – éé»ę¶)
“Our nonprofit initiative, The Hope Project, is committed to raising awareness and acceptance of individuals with autism as well as other disabilities, providing subsidised services and accessible resources. We truly commend UNIQLOās efforts in supporting inclusion, diversity and ultimately standing as a beacon of hope for individuals with autism and their families,” said Jochebed Isaacs, Director of Early Autism Project Malaysia.
In addition to the partnership with EAP, UNIQLO is further improving its DA Square store to create a more accessible environment for all. The store currently offers universal fitting rooms, wheelchair-accessible disability toilets, and designated parking spaces for people with disabilities. Moreover, UNIQLO will introduce exclusive quiet shopping hours on Thursday mornings throughout December, from 9.30am to 10.30am featuring no in-store music, with UNIQLO staff available to assist shoppers with disabilities during their visit.
UNIQLO is also organising a workshop aimed at equipping its employees with awareness and knowledge to support colleagues with disabilities. This initiative is part of the companyās commitment to cultivating an inclusive mindset among all employees, fostering an accepting workplace environment, and extending these values to effectively serve UNIQLOās diverse customer base. Currently, UNIQLO employs 30 staff who have a disability across its Malaysian stores.
For more information about UNIQLO and its sustainability initiatives, please visit www.uniqlo.com/my.
A refreshed look emphasising Freshness and Quality for baked goods
SUBANG JAYA āĀ TheĀ Bakerās Son, the in-house bakery arm of Jaya Grocer, celebrates over a decade of delivering high-quality loaves with a brand-new look. The new look was unveiled at Sunway Geo and will be extended to all future stores moving forward.
“Our mission has always been to offer healthy alternatives for customers without compromising on quality or taste,ā said Peter Tan, Head Baker of The Bakerās Son.
āTill today, we have stayed true to that mission by sourcing natural and premium ingredients, while standing firm against the use of preservatives, artificial colouring or additives. We are proud that our revitalised look embodies these principles and are confident it will resonate with the modern, health-conscious customer.ā
Tan shared further: āThe fresh outlook aims to cater to the evolving preferences of families, who are increasingly health-conscious. It emphasises:
āThis extends from our loaves to our French butter croissants – which sells over 100,000 pieces per month!ā he quipped.
āWe recognise the importance of these products as staples in family meals, and we aim to offer better and healthier options that bring joy to the dining table,ā said Daniel Teng, Jaya Grocer Deputy CEO.
āSoon, we will also be launching The Bakerās Son patisserie across selected stores, offering a selection of 4-inch cakes, suitable for small families and gatherings,ā Teng added.
Customers get to enjoy even more value deals and discounts every month through the Jaya Grocer Membersā Special deals. Access to the membership programme is available directly via the Grab mobile app.
In line with the unveiling of its new-look, The Baker’s Son hosted an exciting Kid’s Bakery Workshop exclusively for Jaya Grocer Members, creating an opportunity for children to experience the joy of baking. The engaging workshop included guided baking sessions, pastry decoration activities, and fun games that had kids entertained as they eagerly awaited their freshly baked goods.
About The Bakerās Son
The Bakerās Son offers wholesome baked goods made from natural, premium ingredients, unbleached flour, and is free-from preservatives. Its mission is to provide high quality loaves with greater nutritional value – making it a better choice for health-conscious families. The Bakerās Son first became part of the Jaya Grocer family in 2010, with its products now available in all Jaya Grocer stores.
About Jaya Grocer
Jaya Grocer is the leading mass-premium supermarket chain in Malaysia. Established in 2007, Jaya Grocer focuses on providing a wide range of imported goods and high-quality fresh ingredients to Malaysian households. We have expanded to 48 outlets across Malaysia, including speciality stores such as Korean Grocer. Jaya Grocer aims to provide customers with an elevated shopping experience both in-store and through our newly-launched online channels on GrabMart.
Exclusive Christmas Bazaar, Spend RM100 for a Chance to Win a Flight to Taiwan and Lin Shiao Tung Designer Jewellery!
eslite spectrum Kuala Lumpur, the first Southeast Asian outlet of the eslite, celebrates its 1st anniversary since its grand opening in December 2022! From now until January 1st, 2024, eslite spectrum Kuala Lumpur marks this milestone with a myriad of surprises and exciting events, featuring an indoor paper art hot air balloon installation, a Christmas bazaar, a āFree RM10 with Every RM100ā with unlimited rewards, and extended operating hours until midnight on New Yearās Eve. The festivities include joyful New Yearās stand-up comedy and singing performances, promising to make this holiday season memorable and ignite the spirit of joy throughout December.
In appreciation of the supports received over the past year, from 15th to 25th December, for every purchase over RM100, customers will stand a chance to win surprising gifts, including round-trip tickets with Starlux Airlines, afternoon tea at the Ritz Carlton, a stay at Capri by Fraser Hotel, and exquisite jewellery designed by Taiwanese designer Lin Shiao Tung!
Highlight 1: Adorable Giant Paper Art Hot Air Balloon Installation
The representative symbol for the 1st anniversary celebration is āpaper,ā which also symbolizes the spirit of āeslite bookstoreā. In celebration of the first anniversary of eslite spectrum Kuala Lumpur, a massive and vibrant hot air balloon made of paper has been artfully crafted and installed around the store. These whimsical installations also symbolize the essence of eslite, soaring to new heights in life with the readers.
Highlight 2: 1st esliteversary GWP ā Exclusive Christmas Edition Tote Bag, esliteās 2024 in-house Diary, Porter International Shoulder Bag, Plus a Complimentary Mondaine Helvetica Swiss watch!
eslite spectrum Kuala Lumpur marks its first anniversary with exclusive gifts with purchases including customers who purchase RM150 & above will receive an Xmas edition eslite tote bag, purchases RM500 & above will enjoy a complimentary eslite 2024 in-house Diary, purchases total of RM10,000 & above will receive a stylish Porter International Unisex bag awaits, accompanied by a Mondaine Helvetica Swiss Watch. These thoughtful gifts add an extra touch of warmth to your shopping experience, enhancing the celebratory spirit of eslite spectrum Kuala Lumpurās 1st anniversary.
Highlight 3: āExclusive Christmas Bazaarā ā Delightful Festive Finds and Bonus
Flight Draw for eslite members!
eslite spectrum Kuala Lumpur is set to host a Christmas-exclusive Bazaar at The Starhill Entrance Foyer, brimming with a festive atmosphere from December 15th (Fri) to January 1st (Mon). Various specialty brands will showcase exquisite Christmas giftsets and exclusive offers, serving as the ultimate guide for your Christmas shopping and bringing heartwarming surprises to your loved ones. As part of the anniversary celebration, the grand āFree RM10 with Every RM100ā deals will take place from December 15th (Fri) to December 17th (Sun). Every purchase of more than RM100 earns customers an RM10 e-voucher, with unlimited cumulative rewards! In addition, eslite members get to stand a chance to participate in the Lucky Draw for every RM100 spent, with the opportunity to win a āStarlux Airlines Kuala Lumpur ā Taipei RoundTrip Ticket!
Highlight 4: āRadiate Happinessā ā Festive Scratch & Win
From December 15th (Fri) – 25th (Mon), eslite members stand a chance to win over 3,000 fabulous and amazing prizes with a single receipt of RM100 or more. Prizes include exclusive jewellery from Lin Shiao Tung āThe Messenger of Happinessā, a luxurious Ritz-Carlton five-star hotel Afternoon Tea set, accommodation and dining vouchers from Capri by Fraser Hotel, Zaoiās specially crafted Christmas headpiece, and exclusive shopping vouchers.
Highlight 5: Make New Friends ā āGift Exchange x Strangersā Activities
As we approach the end of 2023, seize the last opportunity to make new friends! On December 23rd (Sat), eslite spectrum Kuala Lumpur is organizing a creative activity ā the ‘Gift Exchange x Strangers’. Participants must sign up online, prepare a Christmas gift worth RM50-60, check in on the event day to randomly draw a number, and present the gift to another participant. Additionally, participants have the chance to exchange their gifts for higher-value items, specially prepared by eslite spectrum KL, including an OSIM massager, BAM & CO fragrance set, Hijiriko skincare set from Japan, NIID functional bag from the USA, and exquisite eslite stationery products!
Highlight 6: Unstoppable Holiday Joy: Endless Celebrations for Christmas and New Year!
From December 23rd (Sat) to December 25th (Mon), eslite spectrum Kuala Lumpur will enchant audiences with Christmas carol performances, creating a joyful holiday ambiance. Classic festive movies such as ‘Home Alone’ and ‘The Nightmare Before Christmas’ will be screened during this period. On December 31st (Sun) night, eslite spectrum Kuala Lumpur will extend its operating hours until midnight, featuring special New Year’s Eve activities. The night will include a stand-up comedy performance by the popular Malaysian DJ and host Cheryl Lee ‘Talk Gang Comedy’, bidding farewell to 2023 with laughter. At 11 pm, taking the stage will be Aki Huang, a double-nominated songwriter for the Golden Horse Awards Best Original Film Song, along with Ryota Katayama, nominated for the Golden Horse Awards Best Original Film Song, Malaysian music genius Alu8khan, and emerging Finger Style guitarist Hoo Jun. Together, they will usher in 2024 with captivating melodies and warm wishes!
Event Highlights:
12/1/24 (Fri) ā 1/1/24 (Mon) eslite 1st esliteversary Storewide Exclusive Gift with Purchase:
12/15/23 (Fri) ā 1/1/24 (Mon) eslite Christmas activities:
12/31 (Sun) eslite 2023 Countdown Party:
20:00 ā 21:00 New Year Stand-up Comedy Show (Talk Gang Comedy)
23:00 ā 00:30 New Yearās Countdown Music Performance (Aki Huang, Ryota Katayama, Alu8khan, Hoo Jun)
eslite 1 st Anniversary & Christmas eslite FORUM event schedule (1/12/23 ā 1/1/24)
Beauty Meets Fashion: Celebrate Every Woman’s Inner Beauty through the Exclusive Designer Series Inspired by Good Virtues Co.
Kuala Lumpur, 5 December 2023 āĀ Good Virtues Co., a well-established and popular beauty and personal care brand, is thrilled to announce a groundbreaking collaboration with celebrated Malaysian fashion designer, Rico Rinaldi, in partnership with Watsons Malaysia, to bring an entirely new dimension to the world of modest wear and fashion. A remarkable celebration of beauty, diversity, and fashion took center stage at Jio Space with a fashion show that highlighted the fusion of inner and outer beauty. Watsons Malaysia, as the retail partner, played a key role in making this fashion venture accessible to a wider audience.
The fashion show displayed creativity featuring a harmonious blend of beauty, style, ethics, and innovation. The collection which was inspired by the Good Virtues Co signature floral design is supported by long-time retail partner Watsonās Malaysia.
For many women, beauty, and fashion are not just external expressions but integral parts of their daily routine. The act of adorning oneself is a form of self-expression, a way to convey one’s individuality, and a celebration of personal style. It’s a daily ritual that can boost confidence, uplift spirits, and make one feel beautiful inside and out.
“In our collaboration with Rico Rinaldi, we wholeheartedly embrace our brand’s tagline, ‘Celebrate Your Noor.’ We celebrate inner and outer beauty in young Muslim females. True beauty goes beyond appearances, encompassing qualities like kindness and confidence. Rico Rinaldiās designs, inspired by our floral branding, align with our emphasis on inner beauty. We are honored to be able to work with Watsons, our esteemed long-time retail partner to spread this empowering message to a much wider audience. Our collaborations showcase our commitment to celebrating diversity and inspiring women to shine externally and internally,ā said Lum Chong Heng, City Chemo Manufacturing Sdn Bhd Commercial Director.
The collection not only celebrates style but also champions diversity. Good Virtues Co. wants to emphasize that true beauty comes in all forms, and that includes different types of body sizes and skin colors, as everyone is beautiful in their own way. The collection offers a variety of styles, catering to different occasions and personal preferences. Whether it’s a casual outing with friends, a formal event, or a leisurely day in, there’s something for every moment in a woman’s life. It’s about versatility, ensuring that the pieces resonate with the diverse experiences of Muslim women, embracing their unique beauty and individuality.
“Our partnership with Good Virtues Co. represents a significant milestone as the first personal care brand to collaborate with us. This collaboration is a creative journey merging fashion expertise targeting Muslim women, who are also the primary audience for Good Virtues Co. It upholds ‘Beauty from Inside Out,’ with designs inspired by its brand’s floral packaging, infusing a touch of summer vibes. Together, we aim to inspire the fashion industry to celebrate the idea that true beauty radiates from within,ā said Rico Rinaldi, Renowned Fashion Designer.
Good Virtues Co. has been exclusively available in over 700 Watsons stores throughout Malaysia since 2015 and has been a popular choice of personal care, beauty, and grooming products for young Muslim women.
Watsons Malaysia is the No.1 O+O health and beauty store in Malaysia and is a trusted retail partner in Good Virtues Co.ās collaboration. They have a strong presence in the Malaysian market, offering a wide range of beauty and personal care products.
“Watsons Malaysia No.1 O+O health and beauty retailer is honored to be the retail partner for Good Virtues Co. and be part of this exciting collaboration with renowned designer Rico Rinaldi. Good Virtues Co. ‘s commitment in promoting inner and outer beauty is in line with Watsons mission of “Do Good, Look Good & Feel Great!” and offers our customers products that not only enhance their beauty but also resonate with their values. This collaboration is a true celebration of diversity. We look forward to its positive impact on our industry and our valued customers.” said Caryn Loh, Managing Director of Watsons Malaysia and Regional Exclusive Director of Watsons International.
Good Virtues Co. is a personal care range committed to creating Halal-certified products with 100% non-animal derived ingredients – guaranteed safe and respectful to the environment. With a strong focus on the integrity and purity of ingredients, Good Virtues Co. commits to high standards of goodness and quality. To date, Good Virtues Co. has a complete range of personal care products with the purifying goodness of the key ingredient, Organic Black Seed Oil to nourish the face, hair, and body. Because at the heart of womanhood is inner strength and a beauty worth celebrating. Stay connected with us for the latest updates and exclusive offers as we embark on this exhilarating venture.
Rico Rinaldiās collection will be up on his page until January 2024. For more information on Good Virtues Co., visit their social media handles on Instagram atĀ @goodvirtuescoĀ and its Facebook page atĀ GoodVirtuesCo.MY. The brandās hashtags include #GoodVirtuesCoXRicoRinaldi and #watsonsmy.
Indulge in a spicy and sweet symphony from Marrybrownās latest K-inspired menu
MALAYSIA, 7 DECEMBER 2023 – Marrybrown, the largest Halal Malaysian-born Quick Service Restaurant, invites Malaysians on a sensory feast this festive season with the launch of Masisseoyo Fest, the latest Korean-inspired menu available across all of Malaysia from now until 21 January 2024!
Derived from the Korean expression āMasisseoyoā which means āIt’s deliciousā, Marrybrown’s Masisseoyo Fest promises a delicious journey for our taste buds. Building the success of its previous culinary ventures, Marrybrown takes it up a notch with a menu infused with the perfect blend of spice and sweetness from chilli pepper and chilli flakes, leaving their Memang Best fans yearning for more! The Masisseoyo Fest line-up features Fire Ramyeon, Spicy Bibimbap, K-Chicken Wrap, Masisseoyo Chicken and Chocolate Pie.
Datoā Joshua Liew, Chief Executive Officer of Marrybrown said, āAmong the innovative flavours our customers have explored, there is a strong inclination towards Korean-inspired flavours. Responding to the positive feedback from our diverse audiences, the R&D team worked tirelessly to enhance the flavour profile, curating a menu that not only exceeds expectations but stands as our testament to providing āsomething differentā for our valued customers.ā
Embark on a tantalising journey with the rich and flavourful Masisseoyo sauce, starting with the K-Chicken Wrap, filled with evenly-coated chicken strips priced from RM13.90. For those craving a lighthearted option with a spicy kick, the Spicy Bibimbap is the perfect choice, featuring fragrant rice filled with unique Masisseoyo Sauce, a crispy chicken fillet, pickles, and egg priced from RM14.50. Opt for a more wholesome experience with the Spicy Ramyeon paired with crispy chicken priced from RM16.90! Each offering is completed with a cup of soft drink.
Fans of Marrybrown’s signature crispy chicken can elevate their experience with the Masisseoyo Chicken Combo, which includes 2-pc of crispy chicken doused in Masisseoyo Sauce. Indulge in the flavour with every bite and complement it with french fries and a soft drink, all priced from RM20.90. But thatās not all! For those seeking a taste of everything, the Masisseoyo Box is the perfect solution. Priced from RM22.90, it includes 1-pc of Masisseoyo Chicken, a K-Chicken Wrap, and a soft drink – providing a delightful variety in one box. Complete your meal with the sweet taste of the Chocolate Pie, available as an add-on priced from RM4.50!
āAs we reflect on the menus from the year, we are grateful for our customersā support, allowing us to be part of their gastronomic adventures. Our passion for innovation in taste continues, and the Masisseoyo Fest is a celebration of flavours, a feast for the senses, and a token of our appreciation to each and every one of our valued fans. We look forward to ending the year on a good note among our customers and unveiling more exciting additions to our menu in the near future,ā concluded Datoā Joshua.
Marrybrown currently serves millions of customers in more than 500 restaurants across 16 countries with the objective of delivering the highest standard of quality, service, cleanliness, and value for the perfect dining experience.
For more information on Marrybrown, MB App, promotions, and delivery services, please visit:
Website: https://marrybrown.com/
MB App: https://mbapp.marrybrown.com/
Facebook: Marrybrown Malaysia
Instagram: Marrybrownmyc
TikTok: Marrybrownmy
Threads: Marrybrownmy
YouTube: Marrybrown TV
Supports 25 Local Childrenās Homes with 2 Months of Healthy Meals, Free Eye Health Check and Prescription Spectacles for Those Who Need
Kuala Lumpur, 22 November, 2023 – It is estimated that up to 5.6 million school-going children in Malaysia face the double burden of malnutrition. The double burden of malnutrition is defined as the coexistence of both undernutrition and overnutrition in the same population across the life course. In short, malnourished children run the risk of becoming obese adults.Ā
Worryingly, vision issues are also on the rise among Malaysian children with myopia prevalence among children at age seven at 9.8%, rising to 34.4% at the age of 15. While some eye problems are inevitable for various reasons, others can be attributed to a lack of proper care.Ā
To assist with these issues, Ayam Brandā¢, the 131-year old household name famed for its wide range of quality, preservative-free, no added MSG, healthy, and convenient canned food, is back with its annual Community Care Campaign 2023. Themed #AyamBersamaMu with the concept of āTambah Sihat Bersama Ayam Brandā¢ā, it will reach out to more than 1,000 children from 25 non-governmental organisations across seven states to provide a two-months supply or approximately 35,028 healthy meals.Ā
Going beyond the contribution of its products, Ayam Brandā¢ in collaboration with KPJ Healthcare Group will be running nutrition workshops to educate these children on healthier dietary choices following the 3S (Suku-suku Separuh) Malaysian Healthy Plate concept. To address vision issues among these children Ayam Brand is working with Focus Point Vision Care Group Sdn. Bhd. to provide free eye health screening, and prescription glasses to children who require from these homes.Ā
Each participating home products that are high in protein, calcium, Omega-3 and fibre including Ayam Brandā¢ Tuna Mayonnaise, Ayam Brandā¢ Baked Beans in Tomato Sauce and Ayam Brandā¢ Soya Flakes Spread.Ā
āThe risk of double malnutrition, and myopia among Malaysian children requires action from all parties who can assist including organisations such as Ayam Brand. This is why we stepped up to help. Ideally all children should have good nutrition from birth. Ayam Brandā¢ has a long history of contributing our healthy and nutritious products to communities, and we are continuing in that commitment. However, we believe that while providing our products is an immediate solution, over the long term, educating children on making healthier food choices is the key. Our fish products are high in protein, calcium, Omega-3, DHA among other vitamins and minerals that children need for good health, including eye health,ā says Ms Teoh Wei Ling, A. Clouet (Malaysia) Sdn. Bhd.’s Marketing Manager.
Studies conducted by Universiti Sains Malaysia (USM) found that Ayam Brandā¢ Sardines in Tomato Sauce was shown to have 7.1X more Omega-3 compared to home-cooked locally caught fresh sardines and Ayam Brandā¢ Mackerel in Tomato Sauce contains a whopping 7.6X more Omega-3 compared to an equivalent serving of home-cooked locally caught mackerel.Ā
Ms Teoh Wei Ling also adds that “the Ayam Brand Community Care campaign which is now in its 16th year has contributed more than 2.1 million healthy meals for charity, providing nutritious food to more than 27,293 people from 610 charity homes and NGOsā.
In Klang Valley, a total of 398 children from Persatuan Rahoma Darul Fakir Malaysia, Rumah Charis, Yayasan Chow Kit, Trinity Community Children Home Society, Rumah Kasih Harmoni Paya Jaras, Persatuan Rumah Kanak-Kanak Ini Di Sayangi (K.I.D.S), Pertubuhan Kebajikan Anak Yatim Mary, Rumah Kebajikan Dan Anak Yatim dan Saudara Baru An-Najjah and Pusat Jagaan Juara Jaya participated in the Tambah Sihat Bersama Ayam Brand #AyamBersamaMu workshop that was held at Menara KPJ Kuala Lumpur.Ā Ā
Children learned about making healthier dietary choices through an informative and engaging session with Pn Nabihah Hannan Razaleigh, KPJ Tawakkal Kuala LumpurĀ Specialist Hospitalās dietician on the Malaysian Healthy Plate, with an introduction to the importance of Omega-3 for their eye health. Next, each child put their new knowledge into practice by preparing themselves a healthy snack following the Suku-suku Separuh concept, guided by the KPJ and Ayam Brand team.Ā
“Proper nutrition is important for children’s overall well-being, especially the consumption of protein for growth and development. One of those good protein sources is from fatty fish like tuna, saba, sardine, and mackerel, with good sources of Omega-3, which is vital for children’s brain development and eye health. Since our body cannot produce Omega-3 on its own, we need to obtain it from the foods we eat. One should consider to consume at least 2 servings of fatty fish weekly.” says Pn Nabihah Hannan Razaleigh.
The children also participated in memory matching and ball toss games, which allowed them to practise their visual recall and hand-eye coordination as a way to reinforce what they had learned at the workshop. Members of the winning team each received a medal, while all participants received gift bags.Ā
The team from Focus Point was onsite to provide eye health checks to all children. Those who require will receive their prescription spectacles soon after.
Representatives from the charity homes expressed their gratitude for Ayam Brand’s continued support, and for the transformative impact it will have on the lives of the children.
āWe always look forward to the Ayam Brand Community Care campaign. Ayam Brand products are delicious, nutritious, and a nice change from our usual meals and we are grateful for this support. We also look forward to the program itself because it is fun, educational, informative and fires up the childrenās interest and passion for being healthy and eating well. The addition of prescription spectacles is very welcome, as some of the kids have myopia but glass are expensive. This contribution will help them see a better future!,ā says En Jamaluddin Bin Wahab, Rumah Kasih Harmoni Paya Jarasās Supervisor.
To find out more about the #AyamBersamaMu community care campaign, visit https://www.ayambrand.com.my or https://www.facebook.com/ayambrandmalaysia.
