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Joybean and 7CAFé by 7-Eleven Unites to Bring Fresh Soy Offerings Nationwide

By
Tan Heng Hong
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Joybean expands its popular fresh soy milk and pudding to 7CAFé by 7-Eleven locations across Malaysia

SELANGOR, 7 November 2024 – Joybean, the beloved brand known for its fresh soy-based beverages and snacks, is excited to announce a new partnership with 7CAFé by 7-Eleven, perfectly timed for the celebration of 7-Eleven Day. This launch marks the introduction of its fresh soy milk and three delightful soy milk puddings, original, chocolate, and strawberry.

Made with non-GMO beans sourced from Canada, this launch embodies Joybean’s mission to share joy and wellness through wholesome, plant-based drinks and snacks. With each sip of its freshly made soy milk and every spoonful of pudding, Joybean invites customers to savour the flavours of their childhood, offering a nostalgic taste. The freshness of each product is guaranteed, ensuring a value for money experience with every purchase.

Joybean, one of Berjaya Food Berhad’s (BFood) standout brands, is making waves with its expansion into 7CAFé by 7-Eleven, marking an important milestone for BFood’s growth strategy. While Joybean’s ready-to-drink (RTD) and ready-to-eat (RTE) products are already available at 7-Eleven stores, this new partnership now allows Joybean to bring its freshly made offerings directly to 500 7CAFé by 7-Eleven stores, with plans to reach to more than 2,500 7-Eleven stores by the end of 2025. This move enables BFood to tap into Malaysia’s rising demand for affordable, nutritious, plant-based options, providing convenient access to delicious soy-based products for consumers on the go.

(L-R) Mr Stan Loy, Senior Marketing Manager of 7-Eleven Malaysia, Mr Jason Koven, General Manager Fresh Food & Quality Assurance of 7-Eleven Malaysia, Mr Luis Daniel, Senior General Manager of Berjaya Jollibean (M) Sdn Bhd and Mr Syahidan Ramli, General Manager of Berjaya Jollibean (M) Sdn Bhd

“As consumer preferences shift toward pocket-friendly plant-based alternatives, our collaboration with 7CAFé by 7-Eleven represents an exciting milestone for us. This partnership aligns with BFood’s commitment to bringing wholesome, innovative food and beverage solutions to our global consumers,” said Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad. He added, “With 7-Eleven’s renowned name and extensive network, we’re confident that Joybean will become a go-to brand for anyone seeking plant-based options, whether it’s part of their daily routine or a quick refreshment.”

“At 7-Eleven, we’re committed to offering our customers convenient, affordable choices that fit seamlessly into their daily lives. Partnering with Joybean and BFood enable us to provide freshly made soy milk and delicious puddings that align with these values that are accessible to everyone. Launching on 7-Eleven Day makes this collaboration even more special, as we celebrate our customers with new options that satisfy both taste and budget. We’re thrilled to work with Joybean to create a new standard of convenience and quality at 7CAFé by 7-Eleven stores nationwide” said Mr. Jason Koven, General Manager Fresh Food & Quality Assurance of 7-Eleven Malaysia.

Grab a fresh soy milk for just RM3.90 per cup and treat yourself to the assorted puddings at only RM3.50 each. Discover more about Joybean’s delicious, convenient, and easy on the wallet options by following us on Instagram at @joybeanmalaysia.

About Joybean Malaysia

A subsidiary of Berjaya Food Berhad, Joybean specialises in fresh soy-based milk and puddings, with a strong emphasis on health, quality, and sustainability. Dedicated to supporting healthier lifestyles, Joybean is committed to providing nutritious and convenient products accessible to all Malaysians. For more information, please visit Joybean Malaysia’s Instagram page at @joybeanmalaysia.

VITAGEN and Universiti Kebangsaan Malaysia Forge Strategic Partnership with the Appointment of Prof. Dr. Norfilza Mohd Mokhtar as Medical Advisor

By
Tan Heng Hong
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(from left to right) Professor Dr. Norfilza Mohd Mokhtar, VITAGEN Medical Advisor, Professor Datin Dr. Marina Mat Baki, Dean of the Faculty of Medicine of Universiti Kebangsaan Malaysia, Professor Dato' Dr. Wan Kamal Mujani, Vice Chancellor of Universiti Kebangsaan Malaysia, Mr. Poh Eng Lip, General Manager of Cotra Enterprises Sdn. Bhd, and Ms. Yap Jay Queen, Head of Marketing of Cotra Enterprises Sdn. Bhd.

KUALA LUMPUR, 7 November 2024 – VITAGEN, Malaysia’s leading cultured milk brand proudly announces a ground-breaking partnership with Universiti Kebangsaan Malaysia (UKM) through the signing of a Memorandum of Understanding (MOU) at Hospital Canselor Tuanku Muhriz UKM. This strategic alliance sees the appointment of Prof. Dr. Norfilza Mohd Mokhtar, a trailblazer in gastroenterology and genome medicine research, as VITAGEN’s official Medical Advisor. This collaboration not only strengthens the bond between VITAGEN and UKM but also sets a new benchmark in the realm of gut health research and public health advocacy in Malaysia.

The partnership builds upon a robust foundation of research conducted at UKM, co-led by Prof. Dr. Norfilza and Prof. Dr. Raja Affendi Raja Ali. Their pioneering studies, published in esteemed journals such as Gut Journal and Acta Gastro-Enterologica Belgica, have demonstrated that lactobacillus-containing cultured milk drinks can significantly enhance gut health, boost immunity, and alleviate symptoms of depression in individuals with irritable bowel syndrome (IBS). Most recently, research featured in Scientific Reports by Springer Nature has further highlighted the potential of probiotics in improving mental health and relieving stress among IBS sufferers.

Prof. Dr. Norfilza’s recent recognition as Tokoh Penyelidik Year 2024 underscores her exceptional contributions to medical research. Her expertise and groundbreaking work at UKM’s Faculty of Medicine will now play a pivotal role in advancing VITAGEN’s commitment to integrating cutting-edge scientific insights into their products and health initiatives, aiming to elevate digestive health and overall wellness for their consumers.

Prof. Dr. Norfilza said, “I am thrilled to join hands with VITAGEN, a brand synonymous with quality and innovation.    My appointment as VITAGEN’s Medical Advisor is an exciting opportunity to bridge cutting-edge research with practical health solutions. This partnership offers a unique platform to translate our cutting-edge research into practical solutions that will benefit millions. I am eager to collaborate closely with the team to translate our research into meaningful benefits for consumers.”

The MOU marks a strategic expansion of VITAGEN’s collaboration with UKM, focusing on joint research, public health campaigns, and expert consultations. This partnership will drive innovative research on probiotics and gut health, support public awareness initiatives, and engage in community outreach to promote better digestive health.

Mr. Poh Eng Lip, General Manager of VITAGEN, said, “Prof. Dr. Norfilza’s appointment is a testament to our commitment to scientific excellence and innovation. Her unparalleled expertise will be instrumental in refining our product offerings and reinforcing our leadership in the market. We are eager to explore the innovative possibilities this partnership will unlock.”

Through this partnership, VITAGEN reaffirms its commitment to leading the way in gut health innovation. Leveraging Prof. Dr. Norfilza’s expertise, VITAGEN aims to not only maintain but strengthen its market leadership by offering products that are both trusted and backed by robust scientific evidence, ensuring their effectiveness.

Yap Jay Queen, Head of Marketing for Cotra Enterprises, added, “This partnership with Prof. Dr. Norfilza and UKM is a pivotal moment for VITAGEN. It allows us to deepen our engagement with consumers by integrating cutting-edge research into our products. By leveraging these scientific insights, we’re not only enhancing our market presence but also driving forward our mission to offer innovative solutions that resonate with and benefit our customers.”

VITAGEN remains committed to its dedication to promote healthy gut health and as part of this mission, the company will continue to educate people and empower individuals to care for their gut. Visit www.vitagen.com.my to discover more about VITAGEN and embark on your journey to a healthier gut today.

Ring in the Most Magical Time of the Year with the New Black Forest Log Cheesecake from Cat & the Fiddle

By
Tan Heng Hong
-
Cat & the Fiddle Christmas 2024_Black Forest Log Cheesecake

Purrfect for family gatherings, office celebrations, or holiday gifting, Cat & the Fiddle’s limited edition Black Forest Log Cheesecake is set to be the must-have centrepiece for any dessert table for the season

Singapore, 07 November 2024  –  ‘Tis the season to be jolly! What better way to celebrate the holidays than with an exquisite log cake from Cat & the Fiddle? In keeping with a notable trend in the cheesecake market, which is the relentless innovation in flavour varieties, and in anticipation of the countdown to the most magical time of the year, Singaporeans’ favourite cheesecake brand surpasses expectations once again with its brand-new log cheesecake — the Black Forest Log Cheesecake.  

Elegantly decorated to resemble a classic Yule log, the festive treat is crafted with rich layers of chocolate sponge bursting with flavours and texture. For an added touch, Cat & the Fiddle’s brand-new limited edition Black Forest Log Cheesecake is filled with white and dark chocolate cheese mousse, a treat for cheese lovers looking to add a rich cheese delight to their holiday spread.

Also known as Yule log cake or bûche de Noël, the history of log cakes is rooted in ancient winter solstice celebrations and has evolved to become a popular Christmas dessert during the 19th century in France. Traditionally, the Yule log, often a massive log, was placed in the hearth and burned on Christmas Eve, lasting through the New Year. This was believed to bring good luck, ward off evil spirits and provide warmth and light during dark wintery nights.

The log cake today has transformed from a symbol of warmth and good fortune to a delicious festive treat that represents the spirit of indulgence and joy that comes with parties and gatherings during the holiday season.

The year-end holiday embodies the spirit of joy, of giving, and of loved ones united. As the hustle and bustle of the year draws to a close, it is time to slow down, relax, and share a warm meal with loved ones before topping off the celebrations with a slice of the indulgent Cat & the Fiddle Black Forest Log Cheesecake.

Cat & the Fiddle Christmas 2024_Black Forest Log Cheesecake

Paired with a crispy feuilletine base for that delightful crunch, the Cat & the Fiddle Black Forest Log Cheesecake is filled with surprises with every slice revealing a light chocolate sponge, smooth layers of white and dark chocolate cheese mousse, complete with a cherry surprise. Lovingly glazed in festive red, the irresistible log cheesecake is drizzled with velvety chocolate ganache and crowned with ruby sugar pearls for that holiday flair.

The brand-new limited edition Cat & the Fiddle Black Forest Log Cheesecake is Halal-certified and available both online and in-store at the Recommended Selling Price of S$58.90. From now to 30 November 2024, Cat & the Fiddle will extend its early bird promotion of 10% off for non-members and 20% off for members on pre-order of the log cheesecake.

Embracing the spirit of giving, Cat & the Fiddle’s signature CAT plushie, available in three sizes, makes the perfect gift to family, friends, or colleagues this Christmas. For a delightful touch to the holiday celebrations, their artisan-crafted desserts like the Rose Mousse Tart Set, Eclair Set, and Macaron Feline are also wonderful additions to enhance any gatherings and parties. 

Recently launched in conjunction with its 10th year anniversary, Cat & the Fiddle’s lifetime membership programme offers an array of perks including sign-up vouchers valued at up to S$220. The tiered-point collection system offers members discount vouchers, special birthday treats, members exclusive benefits, and complimentary shipping of all Cat & the Fiddle cheesecakes, subject to terms and conditions.

For more information on Cat & the Fiddle and its current promotions, please visit the following official webpage of social media accounts:

●       Official website: www.catandthefiddle.com

●       Instagram: www.instagram.com/catandthefiddlecakes

●       TikTok: www.tiktok.com/@catandthefiddlecakes

●       Facebook: www.facebook.com/catthefiddle

Celebrate International Stout Day with Guinness

By
Tan Heng Hong
-
Guinness brings people together, turning shared moments into lasting memories

Unlock Exclusive Discounts and Create Lasting Memories Together!

KUALA LUMPUR, 7 November 2024 – In an era when real human connections are often replaced by fleeting social media interactions, Guinness, the world’s most celebrated stout, invites fans to return to what matters most this International Stout Day – genuine connections, hearty laughter, and memorable moments shared in person. Guinness Malaysia encourages everyone to raise a glass to togetherness and make lasting memories with the Most Shareable Stout that has brought people together for over two centuries.

To build excitement, Guinness released a teaser yesterday, sparking curiosity and buzz on what was brewing. Today on International Stout Day, the wait was finally over for fans as the Most Sharable Reel was revealed at noon on the brand’s Instagram page, @guinnessmy.

This engaging short film captures the essence of Guinness, bridging the online world with true human connections. By sharing this reel across social media, fans can unlock exclusive discounts on Drinkies, bringing the iconic taste of Guinness to even more gatherings. The more shares, the greater the rewards – encouraging fans to come together, both digitally and in real life, to savour a smooth, creamy Guinness alongside friends and family.

“In today’s digital era, it’s all too easy for physical connections to be replaced by quick updates and empty interactions,” said Shaun Lim, Marketing Manager of Wheat Beer, Stout, and Diageo Brands at Heineken Malaysia Berhad. “Guinness has always been more than just a drink; it’s a catalyst for camaraderie, for those moments when we look up from our screens and truly connect. This International Stout Day, we invite everyone to embrace those real connections by sharing this reel (https://tinyurl.com/mu2rdfmz) and, ultimately, a Guinness. Because whether it’s a simple ‘cheers’ or a hearty laugh shared over a pint, Guinness has a way of uniting us that’s unmatched.”

As fans engage with the reel and share it online, they’ll unlock exclusive Guinness discounts on Drinkies – turning virtual engagement into real-life experiences and unforgettable memories.

The first 100 shares will unlock RM10 vouchers, 200 shares will unlock RM20 vouchers, 500 shares will unlock RM50 vouchers, and when 1000 shares have been reached, it will unlock RM100 vouchers. The multi-tiered promo codes will be announced on Guinness Malaysia’s official Instagram page so fans can stay tuned to join in the fun.

With its rich heritage, unmatched flavour, and timeless role in creating meaningful moments, Guinness invites everyone to raise a glass to life’s simplest and most important pleasures: real hugs, real laughs, and real conversations.

For over 260 years, Guinness has set the standard for stouts, distinguished by its rich flavour profile with notes of roasted barley, and a smooth, creamy finish. This International Stout Day, Guinness once again proves why it’s the global gold standard – and why every pint poured is an invitation to celebrate life’s best moments together.

Stay updated on all things Guinness Malaysia by following their social media channels
Facebook and Instagram.

Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia reminds all patrons to enjoy responsibly and to never drink and drive.

 

New Marrybrown Bucket Kita: Family-Friendly Feast

By
Tan Heng Hong
-

Marrybrown has recently launched a new discounted family meal that is highly affordable. The new Marrybrown Bucket Kita offers affordable dining for the whole family or big groups of friends, creating memorable moments by sharing a delicious meal together.

Image credit: Minimeinsights.com

As a Malaysian home-grown halal brand, Marrybrown’s goal has always been to embody ‘Rasa Malaysia, Pilihan Kita’ with the flavours that Malaysians know and love.

Image credit: Minimeinsights.com

This limited time offer is available from 30 October 2024 to 22 December 2024. Order through Marrybrown app and enjoy savings of up to 30%.

Image credit: Minimeinsights.com

 

Ally launches new matcha flavour

By
Tan Heng Hong
-

Thailand’s Appetype Group has introduced a new matcha-flavored Ally, a plant-based meal replacement drink with zero added sugar. Packed with 25g of plant protein, 12,000mg of fiber, 3g of BCAA, vitamins, minerals, and MCT oil, Ally is a complete nutritional powerhouse.

MCT oil provides beneficial fats that aid in hunger control, while BCAA helps with muscle building. The protein source is from soy, rice and pea.

The brand has also reformulated its cocoa flavour now with zero sugar added and is sweetened naturally with monk fruit.

 

Nestlé Malaysia launches plant-based mini pizza

By
Tan Heng Hong
-
Image credit: Minimeinsights.com

Nestlé Malaysia expands its plant-based range with the launch of Harvest Gourmet Mini Pizza. Pizza is an ideal base to incorporate plant-based meat ingredients. Perfect for a quick snack or a light meal, Harvest Gourmet Mini Pizza packs plant-based protein into every bite.

Image credit: Minimeinsights.com

Harvest Gourmet is available in two flavours: Smoky BBQ and Hawaiian. The mini pizza is easy to prepare in an air fryer. Do note that Harvest Gourmet Mini Pizza contains cheese.

 

Dusit Foods partners with Japanese food industry giant Green House to drive global expansion of Epicure Catering

By
Tan Heng Hong
-

Strategic alliance poised to create new growth avenues in Thailand, Japan, and beyond

Wednesday 06 November 2024 – Dusit Foods, a subsidiary of Dusit International, one of Thailand’s leading hotel and property development companies, has signed a strategic partnership agreement with Green House Co., Ltd, a prominent player in Japan’s food industry, to accelerate the growth of Epicure Catering Co., Ltd., a leading provider of food and beverage services to the international school sector in Thailand, with the aim to expand Epicure’s current operations and broaden its reach to include healthcare facilities, corporate clients, and airlines, both domestically and internationally.

As part of the agreement, Green House, in collaboration with Sumitomo Corporation, will establish a new Special Purpose Vehicle (SPV) to acquire a 20% stake in Epicure Catering. Dusit Foods will retain a 70% share, with the remaining 10% held by existing Epicure shareholders.

Green House brings over seven decades of expertise in food services across sectors such as corporate, healthcare, and education, in addition to restaurant and ready-to-eat food management, health service applications, kitchen consulting, and food distribution. Serving over a million meals daily, Green House offers more than 4,000 menu items crafted to meet the highest standards of quality and safety through the HACCP (Hazard Analysis and Critical Control Points) framework.

Green House previously collaborated with Dusit International by providing consultancy services for Dusit Thani Kyoto—the first Dusit Thani branded hotel in Japan—in 2023. The positive impact of this collaboration underscored the potential to extend the partnership beyond hospitality and into the food sector.

“We are delighted to deepen our collaboration with Green House and embark on this strategic partnership that underscores our commitment to expanding Dusit’s food business on a global scale,” said Ms Suphajee Suthumpun, Group CEO, Dusit International. “With Epicure Catering’s position as a leading provider of food and beverage services for the international school sector, holding over 70% market share in Thailand, we see tremendous potential for growth. Together with Green House, we aim to leverage our combined expertise and resources to bring Epicure’s high-quality offerings to new markets in education, healthcare, and airlines across Thailand and Asia. This collaboration also provides a unique opportunity to explore sustainable cooperation models that can contribute to the long-term development of the food industry as a whole.”

Mr Chiaki Tanuma, President and CEO, Green House, said, “This strategic partnership with Dusit Foods not only reaffirms our dedication to delivering high-quality food services across the education, healthcare, and corporate sectors but also marks a significant step in our global growth strategy. Together, we are committed to setting new standards in the food industry and pursuing innovative solutions that create lasting value for all stakeholders.”

Ms Manisa Mitpaibul, Managing Director, Dusit Foods, explained that beyond driving the expansion of Epicure Catering, the partnership is designed to unlock new opportunities across food and beverage production, distribution, and services. “Through knowledge sharing and the adoption of best practices, we aim to enhance employee development, streamline operations, and foster sustainable growth across food business overall,” she said. “Our focus remains on achieving a positive environmental and social impact that benefits both our clients and the communities we serve.”

Established in 2018 with the vision to “Bring Asia to the World,” Dusit Foods aims to strategically invest from ‘farm-to-fork’ across Dusit’s entire food supply chain. This includes working to standardise food and beverage offerings at Dusit Hotels and Resorts worldwide by delivering high-quality ingredients and optimising costs, as well as developing premium products for the international market.

Alongside Epicure Catering, Dusit Foods’ primary investment portfolio currently includes The Caterers, a leader in school catering and off-site receptions in Vietnam; Bonjour Bakery Asia, a French baking factory and franchise business based in Thailand; Savor Eats (Pinto Hub), a joint venture comprising cloud kitchen/food delivery services and a central kitchen manufacturing hub in Bangkok; and Dusit Gastro, a sourcing and distribution hub servicing Dusit Hotels and Resorts in Thailand and affiliated companies and customers in the hotel, restaurant, cafe, and catering industry (HoReCa).

Shopee Superstar Awards 2024: A Celebration of E-commerce Excellence in Malaysia

By
Tan Heng Hong
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Celebrating e-commerce excellence at the Shopee Superstar Awards 2024 with Malaysia’s top affiliates and industry leaders

Honouring Malaysia’s Leading E-commerce Talent and Community-Driven Growth

KUALA LUMPUR, 5 November 2024 – Last week, the Shopee Superstar Awards 2024, hosted at The Agam Kuala Lumpur, celebrated the achievements of incredible Malaysian talents in supporting the country’s e-commerce growth. More than 500 attendees, including top Shopee affiliates and influential industry leaders, gathered to honour the ingenuity and entrepreneurial spirit these award winners contribute to Malaysia’s digital marketplace. Malaysian celebrities and Shopee’s Brand Ambassadors Dato Seri Vida and Izzue Islam took to the stage for a feature performance of the Shopee 11.11 Big Sale dance.

This year, the Shopee Superstar Awards spotlighted 116 outstanding individuals across 20 categories, with several fan-favourite awards chosen through public voting, highlighting Malaysia’s top affiliates in the e-commerce community. The new and prestigious ‘Shopee Affiliate 5 Million Ringgit Club’ and ‘Shopee Affiliate 2 Million Ringgit Club’ awards recognised affiliates reaching RM5 million and RM2 million in sales milestones respectively for local businesses on Shopee. Other celebrated categories included ‘Rising Creator of the Year’ and ‘Creator of the Year’ across fashion, lifestyle, electronics, and beauty content.

Nadia Anwar, Head of Government and Public Communications at Shopee Malaysia, with Shopee Affiliates Iman Kamil and Nurul Syuhana

“The Shopee Superstar Awards 2024 underscores the invaluable impact our Shopee Affiliates bring to local sellers and brands, driving a powerful wave of community-led growth in Malaysia’s online retail sector. This year, we proudly welcomed over 300,000 new affiliates to our ecosystem—an impressive threefold increase from last year. We are inspired by the dedication and entrepreneurial spirit our affiliates have demonstrated to earn these awards tonight,” said Nadia Anwar, Head of Government and Public Communications of Shopee Malaysia.

The awards night spotlighted Shopee’s top affiliates responsible for driving a substantial order growth for fashion (600%), beauty (300%), and lifestyle (250%) sellers this year alone. Shopee also celebrated over 500,000 Shopee Affiliates in their community who collectively generated over 90 million orders for local MSMEs, sellers, and brands on the platform in 2024. These awards reflect Shopee’s commitment to empowering all Malaysians to succeed in the digital economy while contributing to national economic growth.

Khairul Aming shares his insights on digital content creation at the Shopee Superstar Awards 2024

“Being here at the Shopee Superstar Awards 2024 is an incredible moment for me, as Shopee has been such a big part of my growth as an entrepreneur. I’m honoured to share insights on content creation with the community, and to see so many inspiring sellers and affiliates who are driving Malaysia’s digital economy forward. Shopee has not only provided a platform to showcase my work but also empowered me to connect with a much wider audience and build my business,” expressed Khairul Aming, entrepreneur, celebrity and Shopee Superstar Award winner.

Nurul Syuhana, a beauty product enthusiast turned successful entrepreneur, expressed her gratitude as one of the winners in the ‘Shopee Affiliate 2 Million Ringgit Club’ award. “I joined the Shopee Affiliate Program one year ago, and it has been pivotal in my journey ever since. As a beauty product enthusiast, I get to connect meaningfully with other like-minded audiences across Malaysia, sharing our passion for beauty products, while building a thriving online business.”

Celeste Phuah, honoured as a winner in the ‘Shopee Affiliate 5 Million Ringgit Club’ and recognised as the Most Loved Streamer in Electronics category appreciates the platform’s unique deals and promotions, designed to make shopping more enjoyable. She has found her niche by sharing these opportunities with other savvy shoppers. “I always keep it real when talking about a brand’s product. I share my honest thoughts on its quality, and that’s how I build trust with my followers. Before promoting any sponsored products, I make sure to try them out myself. This way, I can be sure they’re beneficial for the audience and reasonably priced,” she explains. With live streaming, Celeste can now guide her audience to the best deals in real-time, allowing them to tune in and shop effortlessly. Other winners in the ‘Shopee Affiliate 5 Million Ringgit Club’ include Yap You Cheng (mamac9ama) and Sara (nmsrh).

The awards also celebrated Malaysia’s Most Loved Streamers, recognising those who garnered the highest votes for their engaging and authentic content. Leading the fashion category, Rita Zafran (ritazafran) charmed audiences with her distinctive style and creativity. In lifestyle, Yap You Cheng (mamac9ama) and Weshare Group (weshare.malaysia) captivated viewers by building meaningful connections. For electronics, Celeste Phuah (princezleste) and Boo Xin Yi (boolove_official) impressed fans with their expertise and engaging product insights, while in beauty, Bell Hee Pek Wan (mamabell1987) was honoured for her passion and knowledge. Each of these streamers has won the hearts of fans, securing their place as Malaysia’s most beloved personalities on Shopee Live.

“Shopee is committed to supporting aspiring KOLs and local talents in building a strong network of affiliates who grow and achieve success together. By leveraging multiple channels such as Shopee Live, Shopee Video, and online posts, affiliates are empowered to maximise their impact and reach. With the added incentive of earning 15% of their friends’ commissions through referrals, they have a clear path to expand their income potential. These awards underscore Shopee’s dedication to inclusivity and community empowerment, enabling individuals from diverse backgrounds to excel in the digital economy and contribute to Malaysia’s economic growth,” Nadia added.

The Shopee Superstar Awards also recognised acclaimed personalities Ryan Bakery, Khairul Aming, Shiha Zikir, Misha Omar, and Bella Astillah as the six Shopee Live Audience Favourite winners. Khairul Aming shared exclusive insights into digital content creation, and performances by Luqman Podolski and Iman Troye capped off the evening, making it a memorable event filled with learning and entertainment.

Shopee also premiered the second instalment of its annual ‘Shopee Rai Lokal: Breaking Barriers Online’ documentary series, featuring inspiring stories from four of Malaysia’s most beloved Shopee Affiliates: Iman Kamil, Rita Zafran, Nurul Syuhana, and Iman Abdul Rahim. Learn more about these influential local voices and the person behind the screen here: https://bit.ly/shopeerailokal

This November, join Shopee’s 11.11 Big Sale from now till 13 November for Free Shipping, 90% Off Lowest Price Guaranteed, and take home RM11 million worth of Shopee Live vouchers everyday: https://shopee.com.my/m/11-11

Kaspersky uncovers global Telegram malicious campaign targeting fintech users

By
Tan Heng Hong
-

November 6, 2024

Kaspersky Global Research and Analysis team (GReAT) has uncovered a malicious global campaign in which attackers used Telegram to deliver Trojan spyware, potentially targeting individuals and businesses in the fintech and trading industries. The malware is designed to steal sensitive data, such as passwords, and take control of users’ devices for espionage purposes.

The campaign is believed to be linked to DeathStalker, an infamous hack-for-hire APT (Advanced Persistent Threat) actor offering specialized hacking and financial intelligence services. In the recent wave of attacks observed by Kaspersky, threat actors attempted to infect victims with DarkMe malware – a remote access Trojan (RAT), designed to steal information and execute remote commands from a server controlled by the perpetrators.

Threat actors behind the campaign appear to have targeted victims in the trading and fintech sectors, as technical indicators suggest the malware was likely distributed via Telegram channels focused on these topics. The campaign was global, as Kaspersky has identified victims in more than 20 countries across Europe, Asia, Latin America, and the Middle East.

The infection chain analysis reveals the attackers were most likely attaching malicious archives to posts in Telegram channels.  The archives themselves, such as RAR or ZIP files, were not malicious, but they contained harmful files with extensions like .LNK, .com, and .cmd. If potential victims launched these files, it leads to the installation of the final-stage malware, DarkMe, in a series of actions.

“Instead of using traditional phishing methods, threat actors relied on Telegram channels to deliver the malware. In earlier campaigns, we also observed this operation using other messaging platforms, such as Skype, as a vector for initial infection. This method may make potential victims more inclined to trust the sender and open the malicious file than in the case with a phishing website. Additionally, downloading files through messaging apps may trigger fewer security warnings compared to standard internet downloads, which is favourable for the threat actors,” explains Maher Yamout, Lead Security Researcher from GReAT. “While we typically advise vigilance against suspicious emails and links, this campaign highlights the need for caution when dealing even with instant messaging apps like Skype and Telegram.”

In addition to using Telegram for malware delivery, the attackers improved their operational security and post-compromise cleanup. After installation, the malware removed the files used to deploy the DarkMe implant. To further hinder analysis and try to evade detection, perpetrators increased the implant’s file size and deleted other footprints, such as post-exploitation files, tools, and registry keys, after achieving their goal.

About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. With over a billion devices protected to date from emerging cyberthreats and targeted attacks, Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection, specialized security products and services, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. We help over 200,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

 

 

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