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Quaker Oats and 7-Eleven Philippines promote oat consumption with new 7-Fresh Overnight Oats

By
Tan Heng Hong
-

Quaker Oats has collaborated with 7-Eleven Philippines to launch the new 7-Fresh Overnight Oats made with Quaker Oats for 7x More Fiber (per 100g vs. long grain white rice) in Yo Mango and Dreamy Blueberry flavours. They are now available in select 7-Eleven Luzon stores at PHP 89 each.

This partnership marks a significant step in Quaker Oats’ mission to promote healthier eating habits in the Philippines. By collaborating with the country’s leading convenience store chain, Quaker Oats is making it easier for people to access nutritious and delicious oat-based meals. The new 7-Fresh Overnight Oats prove that oats are not only nutritious but also versatile and flavourful. With a variety of toppings and flavour combinations, there are endless possibilities for enjoying oats.

Compassion Holds its First Asia Good Farm Animal Welfare Awards Ceremony in Bangkok

By
Tan Heng Hong
-

Monday 20 November 2023 – Compassion in World Farming marked a new first when, on 16 November at the Anantara Siam Bangkok Hotel, it celebrated its inaugural Asia Good Farm Animal Welfare Awards; a chance to recognise food companies from the region that are making strides towards improved animal welfare across their supply chains through their current policies or commitments. And to inspire others to do the same.

Overall, there was one Good Chicken Award presented to a Thai company, a first for the country. Eight companies (three Japanese and five Chinese) earned Good Egg Awards, while six Good Chicken Production Awards, one Good Egg Production Award, and three Good Pig Production Awards were presented to companies from China. (See full listing below).

The Awards ceremony was preceded by the inaugural meeting of Compassion’s recently formed Thai Broiler Producer Working Group which brought together key stakeholders to discuss the importance of meeting the higher welfare requirements of the Better Chicken Commitment (BCC). Thailand is a major supplier of chicken meat for European food businesses, many of whom have committed to the BCC and are reliant on Thai producers to deliver higher welfare chicken.

One company moving in the right direction to achieve this is Klong Phai Farm, the first Thai-based company to have been presented with a Good Chicken Award. Acknowledging its dedication to animal welfare and product quality, Klong Phai Farm sources free-range chicken and pays its farmers more than the usual market rates. These practices not only support the farming community but also promote ethical and sustainable farming methods.

Laurent Opportune, Managing Director for Klong Phai Farm said: “Receiving this award is a testament to our unwavering commitment to the well-being of animals and the sustainability of our practices. We believe that true success in our industry is measured by the positive impact we make,

and this award reaffirms our mission to provide exceptional quality while upholding the highest standards of animal welfare. This recognition inspires us to continue pushing boundaries and setting new standards for the betterment of our environment and the animals we care for.”

To celebrate the Awards, guests at the ceremony were able to enjoy a cooking demonstration by the 2020 Iron Chef Thailand winner, Chef Julien Le Breton featuring products from Klong Phai Farm.

One of this year’s Japanese Good Egg Award winners, Second Arrow Co., Ltd. and its Toritama Restaurant brand,primarily manages dining establishments and recognises higher animal welfare as a means to providing tastier ingredients.

Representative Director and President of Second Arrow, Nobuhiro Osuga, said: “We are extremely honoured to receive such a prestigious award. Second Arrow Corporation was founded with the goal of creating value and happiness for everyone involved, changing the norms of Japan’s food and beverage industry. The ‘Toritama’ brand, which has been recognised with this award, specialises in chicken and egg dishes that cannot be replicated at home. We are also developing specialist stores in this cuisine and will continue to expand our outlets working in cooperation with our producers striving to spread the sale of cage-free eggs, as well as promote animal welfare to the best of our abilities.”

The other two Japanese companies to receive Good Egg Awards included Nagomi Tamago by Miyamoto Poultry Farm and Fuku-ga-kita by Asagiri Takarayama Farm, a subsidiary of Marufuku Co., Ltd. The awards in Japan were secured in collaboration with The Humane League Japan. Five companies from China also received Good Egg Awards: Beijing Kaicheng Agriculture Co Ltd, Taihe Aoxin Silky Chicken Development Co Ltd, Shanghai Song Dan Xia Network Co Ltd, Anhui Xiansen Green Food Co Ltd,and Shaoguan Tudama Agricultural Development Co Ltd.

Compassion’s awards programme in China began in 2014 working with the International Cooperation Committee of Animal Welfare (ICCAW) when they first introduced the Good Pig Production Awards, followed by the Good Egg and Good Chicken Production Awards. These awards reflect the efforts made in the breeding, housing, rearing and health management of the animals and are based on criteria that equate to stars, with five stars being the highest number achievable.

This year there were six Good Chicken Production Awards, one Good Egg Production Award and three Good Pig Production Awards.

Amongst the Good Chicken Production Award winners, three were five-star winners (Hangzhou Yiyuanjia Agricultural Development Co Ltd, Taihe Yifang Pure Land Agriculture and Forestry Co and Sichuan Xinde Agriculture Co Ltd), two achieved four stars (Taihe Aoxin Silky Chicken Development Co Ltd and Hainan (Tan Niu) Wenchang Chicken Co Ltd),and one gained three stars (Fujian Chia Tai Food Co Ltd).

Good Egg Production Award Winner, Sichuan Xinde Agriculture Co Ltd earned a five-star rating, just as it did for its Good Chicken Production Award.

Of the three Good Pig Production Award winners, one earned a five-star rating (Thunder Pig Chessboard Village Base), and two were given a two-star rating (SiFangHong (Pinggu) Welfare Farm of Breeding Pigs and Yongshou Project of Xianyang CP Food Co Ltd, CP Group).

Dr Tracey Jones, Global Director for Food Business at Compassion in World Farming said: “It’s been tremendous having the inaugural in-person meeting of our Thai Broiler Producer Working Group and Asia Awards ceremony, celebrating the expansion of our programme in the region.

“It’s been vital for us to connect with Thai producers to discuss how they can meet higher welfare requirements of the Better Chicken Commitment, particularly for their export market which will enable European companies to fulfil their own BCC commitments.

“The scope and range of the awards presented, not least our very first Thai Good Chicken Award, shows how enthusiasm for higher welfare is spreading across the region in key countries like Japan and Thailand, and it’s wonderful to see continued progress in China. Congratulations to all our award winners.”

Notes to editors:

Compassion in World Farming is the leading international farm animal welfare charity, campaigning to improve the lives of millions of farm animals through advocacy, lobbying for legislative change, and positive engagement with the global food industry. Our established international Food Business programme aims to achieve a holistic approach to sustainable food production by driving transformational change for farm animals, reducing our reliance on animal sourced foods, and moving the food industry towards more regenerative, nature friendly farming.

www.compassioninfoodbusiness.com

Coca-Cola Beverages Philippines launches Fuze Tea

By
Tan Heng Hong
-
Image credit: Coca-Cola Beverages Philippines

Coca-Cola Beverages Philippines has launched Fuze Tea to recapture the share of throat in the RTD tea segment in the Philippines. The new Fuze Tea Lemon Iced Tea is sold at a small bottle in an affordable price of only PHP 13 (USD 0.23). Coca-Cola Beverages Philippines describes the RTD tea drink as brewed from real tea leaves.

The beverage giant is using the low price strategy to capture a share of the category, which is currently dominated by URC’s C2 Cool and Clean with its all-natural, de-stress and refreshing attributes.

CP Foods Advances Consumer Health with Commitment to Low Sodium Diets

By
Tan Heng Hong
-

Monday 20 November 2023 – Charoen Pokphand Foods Public Company Limited, a global player in the food production industry, is committed to enhancing the health of consumers through the development of lower-sodium food products. Recognizing the health risks associated with excessive salt consumption, CP Foods has made significant strides in creating high-quality, safe, and socially responsible food, adhering to international standards.

Assoc. Prof. Dr. Surasak Kantchuvessiri, President of the Thai Low Salt Network, said the campaign has been making an effort to encourage lower salt and sodium consumption since 2012. Their initiatives have led to a notable 15% reduction in salt intake among Thai people in the last decade, reflecting an increased consumer preference for lower-sodium products and influencing the food industry to reformulate their recipes accordingly.

Dr. Krisada Hanbunjerd from the Ministry of Public Health has stressed the importance of decreasing salt and sodium intake, with a goal to reduce it by 30% in the next two years. CP Foods has been instrumental in this effort by offering healthier, low-sodium options in cooked and prepared foods, playing a crucial role in preventing salt-related diseases.

Anarkawee Chooratn, Head of Corporate Marketing at CP Foods, stated that the company is dedicated to researching and developing nutritionally enhanced food products that cater to consumer needs, including those with reduced sodium content. These products are designed to be safe, nutritious, delicious, and appealing, reflecting CP Foods’ commitment to improving consumer health.

CP Foods is actively addressing the increase in chronic non-communicable diseases (NCDs) linked to high salt intake. The company utilizes innovative technologies to produce menus with reduced sodium while preserving taste and nutritional value, aligning with the World Health Organization’s (WHO) guidelines and government policies for reduced salt intake among Thai consumers.

In celebration of the “10th Anniversary of Thai Low Salt Network,” CP Foods is set to participate in educating consumers about healthy eating habits and the importance of reducing salt intake. CP Foods will display its assortment of delicious, lower-sodium food products, underscoring its ongoing dedication to consumer health and responsible food production aligned with the theme “Less salty, more delicious”.

Light Up The Woodleigh Mall with Sparkling Splendour This Christmas

By
Tan Heng Hong
-

A merry holiday season for the whole family is made even more special with arcade games, joyful performances, exciting promotions, and so much more! 

Singapore, 14 November 2023 – This Christmas season, The Woodleigh Mall ushers in the holiday season through a festive extravaganza. From 14 November to 31 December, a bevvy of fun and games await at the newly-opened shopping mall nestled in the homely Bidadari enclave. From breathtaking festive décor to a wide variety of games and performances, there is every reason to make merry at The Woodleigh Mall this Christmas!

Discover Festive Décor and Activities at the Atrium

Head over to the Jolly Zone at The Woodleigh Mall’s L1 Atrium to experience an exciting line-up of Christmas activities for you and your family. Besides the activities, spot the beautiful iridescent 5 metre tall Christmas Tree at the atrium to complete the festive atmosphere. Don’t miss out on this opportunity to get a beautiful family photo with the vibrant display. Share your best poses with the Christmas Tree on Instagram and tag @thewoodleighmall!

Santa’s Sleigh

From 14 November to 31 December, try your hand at Santa’s Sleigh game where skills and concentration are needed to help Santa Claus collect all his lost presents!After completing the game, stand a chance to win attractive F&B vouchers at the mall. The game will be available on an interactive screen at the atrium from 12pm to 9pm.

Arcade Arena

Mario Kart

For more action-packed fun, The Woodleigh Mall will be offering thrilling arcade favourites at its L1 Atrium, that are sure to capture the hearts of the young and the young-at-heart alike. With arcade mainstays such as Mario Kart, Bishi Bashi and Manx TT Super Bike, no one gets left behind as you relive afternoons spent racing and grooving after school at the neighbourhood arcades.

The Arcade Arena will be available at the atrium from 8 December to 25 December from 12pm to 9pm. To redeem an Arcade Arena pass, simply spend $40* in a single receipt to join in the fun!

*Limited to 1 redemption per shopper daily. Present your receipts at the L1 Atrium to redeem the pass. Receipt can only be used once for each redemption tier, unless otherwise stated.

Merry Happenings

Immerse in the holiday spirit by enjoying enchanting Christmas carolling and musical performances by Aureus Academy (#01-14/15), Dancepointe Academy (#01-16/17), Stamford American International School and Vienna Music School (#01-44/45).

Talented groups of children will fill the mall with sweet sounds of classic carols and Christmas music, setting the perfect backdrop for a joyful shopping experience. Shoppers can take a break from their retail adventures, and gather with friends and family to appreciate the delightful harmonies at the atrium.

Musical Performance by Vienna Music School

  • 2, 15 and 16 December, 6pm

Carolling Performance by Stamford American International School

  • 5 to 8 December, 12pm

Dance Showcase by Dance pointe Academy

  • 9 December, 6pm

Carolling Performance by Calvary Baptist Church and Neighbourhood Church

  • 17 December, 1pm and 7pm

Musical Performance by Aureus Academy

  • 18 to 24 December, 6.30pm

Meet & Greet with Kiztopia Club’s Mascot 

Get up close and personal with the adorable Kiztopia Club’s mascot, Bell the Bear, with meet and greet sessions from 22 December to 24 December, 1pm and 6pm. Loved by everyone for his warmth and friendliness, don’t miss out on this opportunity to get a beautiful Christmas-themed photo with the delightful character.

Enjoy Exclusive Shopper Rewards 

Celebrate the festivities with exclusive shopper rewards! Spend $100* ($120 FairPrice Finest receipts) to redeem a $5 F&B voucher and a game token to play Santa’s Sleigh.

*Maximum 3 same-day receipts. Limited to the first 2200 redemptions. Redeem at L2 Information Counter.

S3 Rewards Launch

From 1 December to 31 December, The Woodleigh Mall will be joining the S3 Rewards, a cardless multi-mall programme, to provide shoppers with delightful rewards for everyday shopping.

Shoppers can download the application on the Google Play store and App Store. If you are not yet a S3 member, simply sign up for a free membership using the promo code, S3TWMNEW, and receive 1000 bonus points (worth $5).

Furthermore, shoppers can savour amazing rewards and enjoy 3X Points with a minimum spend of $60 in a single receipt. To top it all off, be one of the top spenders and stand a chance to win a 2D1N stay at The Ascott Limited Properties in Singapore!

Celebrate the Spirit of Giving with Limited-Time Promotions

In the spirit of giving, The Woodleigh Mall will be offering a wide array of opening promotions. Shoppers can check out The Woodleigh Mall’s website, Instagram page and Facebook page for more information about the limited-time deals at the mall.

Whether it is the thrilling arcade games or the various promotions and rewards, The Woodleigh Mall is a delightful place to celebrate the season while indulging in the joy of the holidays. Make sure to head down to The Woodleigh Mall to celebrate the festivities!

Samsonite Minter Collection Comes Alive in 3D at Pavilion Elite and CuBig, KLCC Junction

By
Tan Heng Hong
-
Pavilion Elite

From 1st to 30th November, experience the sleek lines and curves of the Samsonite Minter collection in 3D and grab yourself the perfect travel companion for all your adventures this travel season

1ST NOVEMBER 2023, KUALA LUMPUR – Samsonite invites Malaysians to experience their Minter collection in 3D, situated at Pavilion Elite and CuBig KLCC Junction from 1st to 30th November 2023, in an immersive experience that whisks you away into a world of adventures awaiting anyone looking to add a touch of luxury and sophistication to their travels this season.

Featuring 3 exciting colours, ivory, red and navy*, finished with the sleek lines of the fine vertical grooves and curves of the aluminium trimming, the 3D billboards showcase a feature packed luggage defined by its sophisticated, safe and sustainable qualities, made for the frequent traveller.

The Aero-TracTMII Suspension Wheel System with shock-absorbing suspension system and built-in ball bearings mechanism provides silky-smooth manoeuvrability, resulting in reduced noise and vibration for an effortless travelling experience. Besides the convenience of a front hanging hook in the design, security is enhanced by the TSA008 combination lock and anti-theft double zipper, ensuring peace of mind no matter where you are in the world.

KLCC

The luxurious exterior is complemented with an interior fully covered by high-quality jacquard lining, constructed by RECYCLEX™ material, derived from 100% post-consumer recycled PET bottles, allowing travellers to do their part in reducing their carbon footprint when they travel. An extendable body and detachable divider round up this well thought out collection.

Ambert Khoo, General Manager of Samsonite Malaysia says, “The beauty and functionality of the Minter collection is something we’re truly excited to share with everyone. While there is nothing better than seeing and experiencing it in person, we believe the 3D billboards truly bring across the excitement of travelling on top of showcasing the design language and attention to detail given towards the range.”

He added, “We hope Malaysians enjoy the billboards as much as we enjoyed creating them and we hope to see you with a Minter on your next adventure.”

The collection comes in 3 sizes; 55cm, 69cm and 75cm, priced at RM1,659, RM1,829 and
RM1,999 respectively. For more information on the collection, visit www.samsonite.com.my or one of the following Samsonite stores near you:

1. Suria KLCC
2. Pavilion Elite
3. Mid Valley Megamall
4. Sunway Pyramid
5. 1 Utama
6. IOI City Mall
7. Queensbay Mall, Penang
8. The Spring, Kuching
9. Pavilion Bukit Jalil
10. Lalaport Bukit Bintang

*Malaysia only carries the red, black and navy variants

Lee Seung Gi Captivates the Hearts of Malaysian Fans During Live Fan Meet Session

By
Tan Heng Hong
-

ONE and ASTRO concluded the ONEderful Day with Lee Seung Gi’s public fan-meet
session at MyTOWN Shopping Centre. 

SINGAPORE, 14 NOVEMBER 2023 – ONE, Asia’s premier destination for Korean entertainment, and Malaysia’s leading content and entertainment giant, Astro, successfully concluded an unforgettable live fan meet event at MyTOWN Shopping Centre. The atmosphere was electric with excitement and anticipation as fans gathered to meet their beloved South Korean superstar, Lee Seung Gi. With a full house of enthusiastic fans in Malaysia packing all four levels of MyTOWN, the venue reverberated with their shared joy and enthusiasm as fans and the general public came together and were captivated by the charm and appeal of Lee Seung Gi.

The whole mall was rocked with screams from adoring fans the moment Lee Seung Gi stepped up onstage, as he surprised fans with some friendly greetings in Bahasa Melayu, adding his love for Malaysia, and one of his favorite places to tour in Asia. The heart of this memorable fan meet also included interactive games that allowed fans to engage with Lee Seung Gi on a personal level, where selected superfans acted out prompts for Lee Seung Gi to guess, creating fun interactions. Another activity involved a numbers game where Lee Seung Gi picked a number, and fans had a chance to win signed polaroids by matching or coming closest to his chosen number. This experience truly brought fans closer to the “Triple Threat” entertainer, showcasing the dedication of both ONE and Astro in creating meaningful fan interactions.

Adding to the excitement of the evening was an electrifying song performance by Lee Seung Gi himself. His undeniable talent as a singer was on full display, as he serenaded the audience with his captivating vocals. The performance left everyone in awe, and the cheers and applause filled the air as Lee Seung Gi showcased his musical prowess. It was a magical moment that can only be experienced in a live fan meet, and served as a perfect culmination of an evening that will be cherished by all who attended.

The success of the fan meet event in Malaysia reflects Lee Seung Gi’s enduring popularity of ONE commitment to providing outstanding entertainment experiences. Fans who missed the event at MyTOWN can still enjoy Lee Seung Gi’s presence through the K-drama “The King 2 Hearts,” airing on ONE channel on Astro (CH 393) and Unifi TV (Ch 461) starting 2 November 2023, every Thursday and Friday, at 7.50pm. This drama depicts the love story between a South Korean prince, Lee Jae-ha, and a North Korean special agent, Kim Hang-ah, navigating challenges stemming from political tensions, familial disapproval, and the machinations of a North Korean general attempting to overthrow the South Korean government.

Additionally, Lee Seung Gi stars in the South Korean reality show “Golf Battle: Birdie Buddies,” airing on 11 November 2023, every Saturday at 6.30 pm. In this show, three celebrity hosts are divided into teams for golf matches, and the winning team receives rewards, while the losing team faces humorous penalties. Viewers can expect entertainment from the hosts’ antics and sense of humor.

Get Jackson Wang SNICKERS photo card for free with new SNICKERS Almond Dark Chocolate Bar

By
Tan Heng Hong
-

Mars has rolled out SNICKERS Almond Dark Chocolate Bar in Malaysia that comes with 50% less sugar compared to SNICKERS Peanut. You can grab now at your nearby 7-Eleven outlets and a chance to get a set of limited-edition Jackson Wang SNICKERS photo card for free.

​How to join:​

Step 1: Buy any SNICKERS product worth RM10 during the campaign period (inclusive of 1 unit of SNICKERS Almond Dark Chocolate 40g) in a single receipt.​

Step 2: Upload a photo of receipt and fill up personal details via google form.​

​Campaign Period: 15th Nov 23 – 15th Jan 24​

​*First 15,000 participants who fulfilled the stated requirement by organizer will be entitled to get 1 set of Jackson Wang SNICKERS photo card for free.

Atlas Vending Empowers Lower Income Groups, Partners with Ministry of Economy Through RM1 Thirst Quencher Campaign

By
Tan Heng Hong
-
(From left to right: Amy Gan – Etika VP’s of Marketing, Santharuban Thurai Sundram – Etika’s Chief Executive Officer, YB Tuan Rafizi Ramli – Minister of Economy, Kalithasan Sothinathan – Senior Manager, Marketing & Ancillary Business, ATLAS Vending, Mohd Zurairi Mustafa – Senior Manager, Government Liaison, Etika)

Collaboration is in line with ATLAS Vending’s continuous efforts to support lower income groups in expanding market access, reaching a wider audience by offering convenient purchase of their products around the clock from the vending machines

KUALA LUMPUR, 15 NOVEMBER 2023 – ATLAS Vending Sdn Bhd, the vending machine arm by Etika Sdn Bhd, the beverage producer for notable brands announced the launch of its collaboration with Ministry of Economy for Kempen Penyegar Dahaga RM1, part of the ongoing initiative by the government under Inisiatif Pendapatan Rakyat (IPR) or the People’s Income Initiative.

As the largest food and beverage (F&B) vending machine operator, ATLAS Vending sets out on a mission to empower low-income earners through the use of its vending Machines available nationwide. Aligning its corporate social responsibility (CSR) commitment with the Ministry’s vision of helping over 130,000 hardcore poor Malaysians, the initiative between these two parties is also aimed at tackling inflation and purchasing parity of the country in support of the circular economy.

ATLAS Vending stands as the largest F&B vending operator across Malaysia & Singapore, with reach across every state. Their impact is felt through the 3,210 machines under the IPR RM1 initiative nationwide, a testament to their commitment towards extending to people across the country.

Announcing the partnership and launch of the vending machines at KL Sentral today with YB Rafizi Ramli, Minister of Economy in attendance, ATLAS Vending is introducing its first vending machine under the IPR initiative for beverages. Available for purchase at RM1 are three beverages under the Etika Group; Pepsi Black, bottled mineral water and Revive Isotonic, all of which are healthy refreshments that fulfil government guidelines, bearing the Healthier Choice logo.

Etika’s Chief Executive Officer, Santharuban Thurai Sundaram said “We believe that every small step can lead to significant change. With this, we embark on a journey to empower communities, one refreshing sip at a time. Today marks a significant milestone in our journey towards making a positive impact on the lives of Malaysians.

He also said “ATLAS Vending is proud to introduce the RM1 drink vending machine, collaboration with the Ministry of Economy Malaysia, a testament to our commitment to the People Income Initiative. We hope to truly make a difference for our people and the country of Malaysia, which is now made possible through our efforts in providing affordable refreshments to all Malaysians.”

Minister of Economy, Yang Berhormat Tuan Rafizi Ramli said, “Our goal is to provide affordable options to all Malaysians, ensuring that everyone can enjoy a moment o f respite without stretching their wallets. This initiative doesn’t just quench your thirst; it nourishes the spirit of unity and shared prosperity. Since the launch of the vending machine initiative under IPR, many Malaysians from the low income group have been able to benefit from the affordable meal options provided by the vendors operating these vending machines.

He also said “We believe that the initiative is not just about the RM1 drink; it is also about working together with partners and stakeholders to focus on the social inclusivity and welfare of Malaysians, one of the aspects under the 12th Malaysian Plan. We are certainly pleased to have partners such as ATLAS Vending coming in to take the lead in this initiative, enabling the ministry to realise the shared vision of equitable distribution of benefits, and this initiative is a step in that direction.

The People Income Initiative or Inisiatif Pendapatan Rakyat (IPR) was launched in February 2023 and focuses on a two-pronged strategy to increase the income of resilient poor families and the B40 while simultaneously addressing daily economic issues through its initiatives. IPR concentrates on eradicating poverty and increasing people’s income through initiatives in agriculture, food businesses, and service providers.

Under IPR, the Ministry is focusing on three key modules to eradicate poverty amongst the low-income group. This comprises Agro Entrepreneur Initiative (Intan), Food Entrepreneur Initiative (Insan) and Services Operator Initiative (Ikhsan).

With the partnership announcement between ATLAS and the Ministry of Economy, the RM1 drinks will be made available nationwide across 3,210 vending machines.

ATLAS Vending’s expertise extends beyond food and beverage vending solutions. They also empower retail brands through their vending machine automation as seen through their partnership with Siti Khadijah, enhancing accessibility and convenience for the ibadah needs of Malaysians. Brands interested in exploring a partnership with ATLAS Vending can contact them at customercarelineMY@atlasasia.co.

For more information on this collaboration, check out ATLAS Vending’s Facebook page at
https://www.facebook.com/atlasasia.co/. For more information on the People’s Income Initiative, please visit https://ipr.epu.gov.my/about.

 

 

Eight in ten of Malaysian consumers aim to minimise impact to environment

By
Tan Heng Hong
-

Kuala Lumpur, 14 November 2023 — Visa, a global leader in digital payments, unveils the results of its Consumer Payment Attitudes (CPA) study in Malaysia[1], shedding light on the increasing awareness and adoption of responsible consumption among Malaysian consumers. The study highlights that eight in ten (80%) of Malaysian consumers are aware of the environmental impact of consumption on the society and plan to take steps to minimise their impact.

The study also found that Malaysian consumers view digital payments as a more eco-friendly way to pay than cash.  The top three most eco-friendly payment methods are mobile wallets (94%), internet banking (93%), and credit, debit, and prepaid cards (90%).

Ng Kong Boon, Visa Country Manager for Malaysia said: “Visa recognises the growing consciousness among consumers in Malaysia regarding the importance of making sustainable choices and supporting brands that align with their values. We are fully dedicated to driving positive change and fostering responsible consumptions. Through collaborative efforts and forging partnerships with like-minded businesses, we will continue to lead the way in building a better future for all.”

Based on the findings, 39 per cent of respondents said they are already active in minimising the environmental impact of their consumption, while 41 per cent said they plan to take steps towards responsible consumption.

When it comes to brands they support, more than four in ten (43%) of Malaysian consumers said they will actively support those that invest in Environmental, Social, and Governance (ESG) and sustainability initiatives.  Fifteen percent of them are willing to pay extra to support them.

Visa’s study also highlights statistics on Malaysian consumers’ preferences for eco-friendly payment solutions. The findings indicate that Malaysians are highly interested in sustainable payment cards made from recycled materials, with more than half (68%) of respondents expressing a preference for such cards. Additionally, 63 per cent of respondents indicated a strong desire for personalised education on sustainable consumption, highlighting the need for increased awareness and guidance to enable responsible choices.

Malaysian consumers are also willing to contribute to ‘green’ causes as seen in the study which revealed that 56 per cent of consumers are willing to donate a portion of their reward points to support initiatives focused on combatting pollution, promoting sustainable materials, and better waste management expenditures.

Among the top environmental causes that consumers are willing to donate are air and water pollution (41%), waste management and recycling (39%), and sustainability (37%). Additionally, consumers express their willingness to contribute to societal causes, such as disaster recovery (26%), food for all (25%), and public health (19%).

“Recognising the evolving consumer landscape, Visa remains steadfast in promoting responsible consumption through its Environmental, Social, and Governance (ESG) initiatives. Visa launched Visa Eco Benefits just last year, a breakthrough sustainability-focused solution that allows cardholders of participating issuers/banks to calculate the carbon footprint generated by their transactions and access options for carbon offsetting and charitable donations through the consumer’s preferred bank’s website or application. Through these offerings of sustainable payment solutions, Visa aims to empower Malaysian consumers to align their financial transactions with their environmental values, allowing them to actively contribute to reducing their carbon footprint,” said Ng Kong Boon.

 [1] The Visa Consumer Payment Attitudes Study was conducted in October 2022 by CLEAR with 1,000 Malaysians aged 18-65 years of age. This is part of a regional research project conducted in Southeast Asia on 6,550 consumers across 7 markets.

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