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Black Panther New Moon marks Cambrew’s premium leap

Cambrew Ltd., a subsidiary of the Carlsberg Group, has introduced its newest offering to the Cambodian market: Black Panther New Moon (5% ABV), a premium dark beer crafted to appeal to adventurous palates.

Positioned as a bold and stylish choice, Black Panther New Moon delivers a smooth, full-bodied profile that resonates with modern consumers seeking a fresh and elevated beer experience. Designed for those eager to explore beyond traditional brews, this dark lager blends richness and refinement, embodying a trendy, youthful energy while honoring the brand’s commitment to quality.

Gatorade’s Electrolyte Mix makes hydration easy with budget-friendly powder packs

Globally, the sports drink category continues to evolve with innovative formats aimed at consumer convenience—shifting from liquid to powder or from powder to liquid. While ready-to-drink (RTD) sport drinks remain a popular choice in the Philippines, Gatorade, the market leader in the country, is expanding its offerings with the launch of Gatorade Electrolyte Mix.

Exclusively available at Mercury Drug Stores nationwide, this powder-based alternative retails at just PHP 12 SRP, making it a cost-effective option compared to the 500ml RTD Gatorade (PHP 45) or 350ml bottle (PHP 36.5).

Gatorade Electrolyte Mix transforms plain water into powerful hydration—offering a convenient and budget-friendly solution to rehydrate, replenish and refuel.

As portable water bottles become increasingly popular—especially among fitness enthusiasts—Gatorade Electrolyte Mix stands out as a convenient and effective hydration solution.

Key takeaways: from liquid to powder

CHIN-SU rolls out premium rice bran oil in Vietnam with highest gamma oryzanol content

CHIN-SU, a Masan brand, introduces its first rice bran oil to Vietnamese consumers, offering consumers an elevated and health-conscious cooking option. Sourced from Thailand, this premium oil boasts the highest Gamma Oryzanol concentration in Vietnam at 12,000 mg/kg, reinforcing its nutritional value.

Key benefits include:

  • Supports cholesterol reduction
  • Promotes heart health
  • Made from 100% natural rice bran
  • Withstands high heat up to 220°C

Sourcing from Thailand is a strategic choice, given the country’s strong market for rice bran oil—even among private label brands. The newly introduced rice bran oil adds a fresh and nutritious option for consumers seeking variety and health-forward alternatives.

Lactasoy debuts fruity Soyyo

Lactasoy has recently launched its new fruity soy milk range in Thailand, aiming to captivate health-conscious consumers seeking a tasty dairy-free option. Branded as Lactasoy Soyyo, the product comes in three refreshing flavours — Melon, Strawberry, and Shine Muscat — all neatly packed in a convenient carton (100ml / 180ml).

Packed with protein, OMEGA 3, 6, and 9, plus essential vitamins B1, B2, B6, inulin-derived dietary fibre and calcium, Lactasoy Soyyo is a wholesome choice for all age groups. Its rich, fruity taste especially appeals to younger consumers seeking a flavourful and nourishing beverage.

Note: Lactasoy Soyyo contains 1.8% plain milk powder and is sweetened with stevia.

JJ Drinks unleashes Urban Brew RTD coffee duo

Jia Jia Singapore Manufacturing, also known as JJ Drinks, has introduced an exciting new addition to its beverage portfolio with the launch of Urban Brew RTD Coffee, a bold, uncompromising caffeine fix crafted for modern lifestyles.

Urban Brew comes in two options: Naked Americano, crafted without sugar for a pure coffee experience, and Peach Americano, a zero-sugar blend with a refreshing fruity twist. Get yours now at 7-Eleven.

Indomie Hype Abis Mi Nyemek Banglades’e reimagines viral sensention for home enjoyment

Indofood has transformed the viral sensation known as Indomie Bangladesh into a ready-to-enjoy packaged format, allowing noodle lovers to experience its iconic flavour from the comfort of home. Indomie Bangladesh is not actually from Bangladesh but originated in Medan, North Sumatra, and later gained popularity in Lhokseumawe, Aceh. The name Bangladesh is a play on words with a version linked to the name of the owner and the other linked to the name of a legendary noodle stall in Aceh.

Indomie Bangladesh is prepared using a flavorful medley of Indonesian spices such as curry powder, coriander, nutmeg, and dried shrimp (ebi), bringing deep umami and warmth to the dish. It is served nyemek-style, which means it has a slightly saucy or moist consistency. To elevate both taste and texture, it’s commonly garnished with soft-boiled eggs, crispy fried onions, and mustard greens for a vibrant, layered finish.

The latest launch, Indomie Hype Abis Mi Nyemek Banglades’e Rasa Kari, is a special collaboration with Warkop Agem Senyum Ketawa Medan, famous for its Indomie Bangladesh. Now, this instant noodle version is hitting shelves at the official store, local retailers, and nearby Warmindo eateries, bringing viral street flavor to mass-market convenience.

Key takeaways: tapping into viral noodle

MOOVE elevates protein game with clear drink with kyoho grape & lychee flavours

As demand for high-protein beverages continues to rise across health-conscious communities, Thailand’s leading protein drink brand MOOVE is riding the wave with the launch of two vibrant additions to its product line: a clear protein drink available in Kyoho Grape and Lychee flavours.

These innovative, fruit-infused options deliver bold taste without compromising nutrition. Each bottle packs a powerful 28 grams of high-quality protein, making it an ideal choice for anyone aiming to fuel their body—whether post-workout or as part of a balanced daily routine.

Formulated to be lactose-free and enhanced with L-carnitine for metabolism support, MOOVE’s new offerings merge refreshment with performance.

Ms Organics expands its wellness portfolio with new sparkling kombucha

Thailand’s Ms Organics Co Ltd, better known for its Fermenthe RTD drink kombucha, unveiled its latest Sparkling Kombucha Drink in three new flavours: Malt, Coconut Water and Lemonade at THAIFEX – Anuga Asia 2025 to complement its existing original kombucha in can and glass. THAIFEX – Anuga Asia 2025 was hosted by Thailand’s Department of International Trade Promotion (DITP) under the Ministry of Commerce, in collaboration with the Thai Chamber of Commerce (TCC) and Koelnmesse.

Siriboon Naddhabhan, Managing Director of Ms Organics, shared with Mini Me Insights at THAIFEX 2025 that the latest RTD kombucha is less concentrated than the company’s existing glass-bottled kombucha. However, it offers a more enjoyable drinking experience, thanks to enhanced carbonation and a wider range of flavours.

The sugar-free Fermenthe Lemonade is sweetened with monk fruit, while Fermenthe Malt delivers the taste of malt beer without any alcohol content.

Ms Organics also emphasises the benefits of its existing Fermenthé Sparkling Kombucha Drink, which contains key compounds like DSL and catechin to combat free radicals, reduce gut inflammation, boost immunity, and support liver detoxification. Naturally sweetened with premium-grade stevia, this drink is enriched with postbiotics and natural prebiotics, helping to promote good gut bacteria, aid digestion, improve bowel movements, and alleviate bloating and constipation.

The company will highlight the functional benefits of its three latest flavours once the laboratory test results are available.

Beyond kombucha, Ms Organics also offers Lucky Smile, a herbal candy infused with five Thai herbs, delivering oral health benefits, fresh breath, and throat care in every lozenge:

  • Krachai (Fingerroot) – Fights oral bacteria, boosts immunity, and reduces inflammation
  • Ginger – Clears mucus, soothes the throat, relieves coughs, and reduces irritation
  • Indian Gooseberry – Rich in vitamin C, combats bad breath, and strengthens immunity
  • Chebulic Myrobalan – Reduces throat inflammation and relieves soreness
  • Beleric Myrobalan – Helps cool internal heat, acts as an antioxidant, and supports digestive health

Additionally, Fermenthea T-Revive is a premium white tea blend enriched with eight powerful herbs, including chamomile, reishi mushroom, and mulberry leaves, delivering a full spectrum of health benefits. More than just a refreshing beverage, it nourishes the body from the inside out.

White tea, often regarded as the queen of teas, is rich in EGCG and Theaflavins—powerful antioxidants that help lower cholesterol, strengthen immunity, and promote youthful skin.

Ms Organics has an exciting lineup of new products on the way, so stay tuned for more updates.

 

Dubai-inspired Lindt Chocolate lands in Malaysia

Image credit: Minimeinsights.com

The Lindt Dubai Style Chocolate is now in Malaysia. The 145g chocolate, priced at RM 89.90 at AEON, is a decadent delight crafted by Lindt’s Master Chocolatiers, featuring a luscious 45% pistachio filling, crunchy almond brittles and crisp kadayif layers for an irresistible texture. This viral premium chocolate is available at The Cocoa Trees, Village Grocer, Jaya Grocer, Aeon and Haniffa.

Malaysian chocolatiers have crafted their own creative takes, with several showcasing Dubai-inspired chocolates at Food & Drinks Malaysia by SIAL 2025. Among the standout flavour innovations is the durian-flavoured Kunafa chocolate designed to appeal to both local chocolate lovers and curious tourists.

Image by Minimeinsights.com

Danson, manufactured by Quantum Supplies (M) Sdn. Bhd, showcased its latest Crunchy Kunafa Milk Chocolates in pistachios, durian, strawberry, sea salt caramel and tiramisu flavours.

Benns Ethicoa‘s Single Origin Kunafa & Pralines is available in flavours like Pistachio, Hazelnut, Almond and Durian.

Image credit: Minimeinsights.com

Alfredo by Francestle Chocolatier notes that Kunafa chocolate continues to gain traction, with significant growth potential emerging outside the Klang Valley, particularly in outskirt regions where consumers are just beginning to catch on to the trend. In addition, rising interest among tourists is helping to further fuel demand for this distinctive flavour.

Oyoshi Chakulza debuts in Malaysia with refreshing sparkle and exciting giveaways

F&N has introduced Thailand’s Chakulza Sparkling Green Tea drink to the Malaysian market. Now available in Honey Lemon and Kyoho Grape flavours, Oyoshi Chakulza offers consumers a fizzy and refreshing twist on traditional tea.

Chakulza Sparkling Green Tea has long been a favourite among young consumers in Thailand. By tapping into the brand’s vibrant and youthful appeal, F&N aims to strengthen its bond with Malaysia’s younger audience.

F&N is rolling out the Oyoshi Chakulza Kombi Truck to four spots across the Klang Valley, including:

  • 7-Eleven, Bandar Sungai Long 2 (2 July 2025)
  • 7-Eleven, Elmina Lakeside Mall (4–6 July 2025)
  • 7-Eleven, Taylor’s University (8 July 2025)

Grab any two cans of Oyoshi Chakulza at these outlets and swing by the truck to meet the crew and score some exciting prizes.

 

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