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After You & Sriracha: a sweet & spicy summer treat

By
Tan Heng Hong
-

Thai Theparos Co., Ltd., the company behind Sriracha Panich chili sauce, has teamed up with After You, the operator of AFTER YOU dessert café, to create a new summer menu item Mangonada Sriracha Kakigōri featuring both spicy and sweet flavours.

According to Thai Theparos, previously, consumers linked chili sauce only with very spicy savoury foods. Now, the company is showing the versatility of Sriracha Panich with both savoury and sweet dishes.

The menu highlight features a blend of ripe and unripe mango shaved ice, topped with sweet and sour mango, and a final touch of salty-spicy Sriracha chili sauce and plum powder to balance the sweetness.

The Mangonada Sriracha Kakigōri is available from 10 April 2025 to 10 May 2025 (for 1 month) or until supplies last.

Key takeaways: expanding the use of sriracha sauce

 

Anlene Launches the All-New CholestoPro: Dual Action Formula Take Care of Your Cholesterol and Mobility Today!

By
Tan Heng Hong
-

Selangor, 17 April 2025 – High cholesterol is an increasing health concern in Malaysia, affecting millions of adults and elevating the risk of serious complications. However, cholesterol management is often overlooked despite its crucial connection to overall mobility and heart health. Many do not realize that strong bones, flexible joints, and active muscles are essential for maintaining an active lifestyle, which in turn supports better cholesterol management.

Anlene, Malaysia’s No.1 Adult Milk Powder*, introduces its latest innovation – Anlene CholestoPro today. This unique formula is scientifically designed with dual action formula: containing nutrients to support mobility while helping to reduce cholesterol. By combining nutrient bundles that support mobility and cholesterol management, it offers a holistic benefit for Malaysians striving to lead an active lifestyle!

According to the National Health and Morbidity Survey (NHMS) 2023, over half a million Malaysian adults are living with four types of non-communicable diseases (NCDs), including diabetes, hypertension, high cholesterol, and obesity.

Ganesh Thiagarajan, General Manager of Fonterra Brands Malaysia and Singapore said: “Nearly 7.5 million adults, or 33.3% of the population, have high cholesterol, yet one in two remain unaware of their condition[1]. Additionally, the NHMS 2023 showed that 54.4% adults are overweight or obese, further contributing to the risk of cholesterol-related health issues. Managing cholesterol requires a combination of efforts, including proper nutrition and an active lifestyle.”

“Staying physically active and managing cholesterol go hand in hand. To keep moving, we need strong bones, joints, and muscles. At the same time, poor bones, joints, and muscle health can limit activity levels, increasing the risk of weight gain and high cholesterol, which may contribute to the development of heart disease. To address the growing concern, Anlene is committed to empowering Malaysians with healthy eating by providing nutritious food and advocating active lifestyle,” said Ganesh.

He further emphasised on the importance of mobility, saying “With the launch of Anlene CholestoPro, we offer a convenient dual action formula that contains nutrients to support both mobility and cholesterol management. It is not just about reducing cholesterol; it is about ensuring Malaysians have the strength to keep doing what they love for longer. This new product joins our existing range, offering even greater benefits to those who already trust Anlene for their daily nutrition.”

High cholesterol is a serious yet often overlooked health risk because it has no noticeable symptoms. Dr. Azura Abas, who holds a MBBS, along with a MSc in Medical Physiology, emphasized the direct link between high cholesterol and cardiovascular disease.

“Many don’t realize that high cholesterol significantly increases the risk of cardiovascular disease due to cholesterol buildup in the arteries, which can lead to blockages, heart attacks, and other serious complications. In fact, it is the second most prevalent risk factor for heart-related conditions[2]. In Malaysia, cardiovascular disease is rising, with cases occurring an average of ten years earlier than the global trend[3].”

She further explained: “High cholesterol is often the result of an unhealthy lifestyle choices, such as not getting enough exercise, not eating a balanced diet, or consuming large amounts of saturated fats. But the good news is that we can take control. By staying active, eating well, and incorporating cholesterol-lowering foods like plant sterols — we can make a significant impact on our cholesterol management.”

Strong mobility supports an active lifestyle. When we strengthen our bones, joints, and muscles, we create a strong foundation that enables us to stay active, which in turn helps to keep our cholesterol levels in check and supports heart health. The two go hand in hand.

Anlene CholestoPro is formulated with important nutrients to support Malaysians for strong mobility   while addressing cholesterol management. They include:

  • 2g plant sterolsˆ– Proven effective to help reduce cholesterol levels;
  • High in Calcium & Vitamin D – Vitamin D helps with absorption of Calcium, which is important for strong bones;
  • High Protein – Important to build and repair body tissues, including muscle tissues;
  • Collagen – Collagen is the main component of joint cartilage;
  • MFGM Active™ – A unique dairy ingredient, providing a combination of lipids and proteins. Studies have shown MFGM support flexibility, balance and strength#.
  • 1 8 Essential Vitamins & Minerals – Supporting daily nutritional needs that contributes to overall well-being

Study shows that consuming 1.2g of plant sterols daily can effectively lower LDL (bad cholesterol) cholesterol levels by partially blocking the absorption of cholesterol from the gut[4]. In addition, studies show that consumption of milk added with important nutrients such as calcium, vitamin D, magnesium and zinc help to reduce bone breakdown within four weeks[5].

Therefore, drinking two glasses of Anlene CholestoPro daily, which contains 1.2g of plant sterols can help lower cholesterol levels while providing important nutrients like calcium, vitamin D, magnesium, and zinc. Adopting this simple daily habit as part of a balanced diet, Malaysians can proactively strengthen their mobility while taking care of their cholesterol level.

To celebrate the launch of Anlene CholestoPro, Anlene is hosting the Anlene Get Active, Let’s Move roadshow, where Malaysians can enjoy free bone scans and muscle strength tests. On top of this, Anlene is also partnering with Sunway Multicare and Avometer, offering complimentary cholesterol checks, reinforcing its commitment to better cholesterol management. This nationwide initiative aims to raise awareness about mobility and cholesterol health, empowering individuals to lead active and healthier lifestyles.

Anlene CholestoPro comes in the 480g and 800g packs and are now available at major grocery stores, pharmacies, supermarkets and hypermarkets nationwide, as well as online via Shopee and Lazada. For more information about Anlene CholestoPro, please visit https://www.anlene.com/my/en.

To find the Anlene Get Active, Let’s Move roadshow locations and dates, please visit https://www.anlene.com/my/en/anlene-move-check.html

* NielsenIQ report data via Retail Index Service for adult segment for the 52-week period ending 31 October 2022, Peninsular Malaysia market. (Copyright © 2022, NielsenIQ.)​

[1] Institute for Public Health 2024. National Health and Morbidity Survey (NHMS) 2023: Non-communicable Diseases and Healthcare Demand – Key Findings

[2] zainudins@usm.my. (2023, June 12). USM News Portal – ONLINE NEWS: EXPERTS CALL FOR MORE EFFECTIVE MANAGEMENT OF HIGH CHOLESTEROL IN CARDIOVASCULAR FIGHT. https://news.usm.my/index.php/keratan-akhbar/9037-online-news-experts-call-for-more-effective-management-of-high-cholestrol-in-cardiovascular-fight

[3] Hassan, H. (2023, June 26). Heart disease hitting Malaysians at younger age as cholesterol issues go

undiagnosed: Paper. The Straits Times. https://www.straitstimes.com/asia/se-asia/heart-disease-hits-malaysiansat-younger-age-as-cholesterol-issues-go-undiagnosed

ˆ in 2 daily servings

# Daly et al., 2020; Soga et al., 2015

[4] Thomsen et al., (2004) European Journal of Clinical Nutrition, 58, 860–870

[5] Kruger et al., 2010; Kruger et al., 2012

Celebrate Love in Full Bloom with Elevete Patisserie’s Mother’s Day Dessert Collection

By
Tan Heng Hong
-

KUALA LUMPUR, 29 APRIL 2025 — This Mother’s Day, Elevete Patisserie brings an enchanting tribute to mothers everywhere through a collection that is as beautiful as it is delicious. In a heartfelt collaboration with floral designers Laurels & Leafz, Elevete unveils a Mother’s Day Flower Cake Gift Box, alongside two other elegant limited-edition creations – the Vintage Bloom Sugee Cake and the Flower Cupcake Bouquet.

Elevete Patisserie’s Mother’s Day Collection is available for delivery from 2nd May onwards, while stocks last. Place your order on elevete.com.my by 7:00PM to enjoy same-day delivery. All items in the collection are halal-certified.

A Blossoming Collaboration: Flower Cake Gift Box with Laurels & Leafz

Price: RM 258

Availability: 9 to 12 May 2025 (Limited quantities, pre-order available)

Crafted to capture the essence of a mother’s nurturing spirit, Elevete Patisserie and Laurels & Leafz come together in an exclusive collaboration to present the Mother’s Day Flower Cake Gift Box—a stunning fusion of botanical elegance and artisanal indulgence. At the heart of this gift is Elevete’s signature Mini Sourdough Carrot Cake, now made with an improved recipe for extra moistness, perfect spice, and a generous layer of rich cream cheese frosting.

The cake is lovingly nestled within a handcrafted floral arrangement featuring a delicate mix of roses, carnations, Eustoma, and seasonal foliage, thoughtfully curated by Laurels & Leafz. Blending botanical beauty with artisanal baking, this one-of-a-kind creation is the sweetest way to celebrate a mother’s love—all in one box.

Vintage Ribbon Sugee Cake: A Taste of Nostalgia

Price: RM150

Availability: 2nd May onwards (Same-day delivery, while stocks last)

Step into timeless elegance with the Mother’s Day Vintage Bloom Sugee Cake, a stunning ode to femininity and grace. Its vintage-inspired design features hand-piped roses, buttercream ruffles, and soft satin ribbon swirls, echoing memories of heirloom charm and maternal warmth.

Beneath its graceful exterior lies Elevete’s signature almond-rich Sugee cake, delicately infused with lychee, rose, and raspberry compote. Aromatic, moist, and perfectly balanced, it’s a heartfelt treat perfect for high tea, brunch, or as a classic “I love you.”

Flower Cupcake Bouquet: Sweetness in Full Bloom

Price: RM165

Availability: 2nd May onwards (Same-day delivery, while stocks last)

Transform dessert into an artful expression with the Mother’s Day Flower Cupcake Bouquet. A radiant collection of seven handcrafted cupcakes, each bloom-shaped piece comes in a medley of popular flavours: Vanilla Raspberry, Raspberry Red Velvet, Pandan, and Salted Caramel Chocolate.

Beautifully piped and elegantly wrapped in a satin ribbon, this edible bouquet speaks volumes of love, admiration, and appreciation — a perfect gift to brighten her day with a floral flourish she can indulge in.

Celebrate Mother’s Day with desserts that do more than satisfy – they honour, delight, and remember.

Order and Delivery Information

  • All items in the collection are halal-certified.
  • Orders and deliveries start from 2nd May onwards. Pre-order available, while stocks last.
  • Enjoy FREE same-day delivery when you place your order by 7:00PM.*
  • Prefer to self-collect? Opt for pickup at Elevete Patisserie, 12, Jalan SS 26/13, Taman Mayang Jaya, 47301 Petaling Jaya, Selangor.
  • For more information, please visit our website: elevete.com.my 

*Terms and conditions apply.

 

OATKAY: new matcha & latte oat milk

By
Tan Heng Hong
-

OATKAY by Nature’s Own, the leading brand for instant brown rice powder in Malaysia, now has two new flavours: Matcha and Latte. OATKAY Oat Milk is a perfectly blended plant-based beverage formulated to provide energy to support daily activities. OATKAY Oat Milk is dairy-free, and without non-dairy creamer.

OATKAY Oat Milk has beta glucan, which is good for heart health, inulin (prebiotic) for gut health and calcium that supports strong bones and teeth.

OATKAY Oat Milk – Matcha: Oat Milk Powder [Oat, Rapeseed Oil, Dipotassium Phosphate, Calcium Carbonate, Tricalcium Phosphate, Salt] (77%), Sugar, Matcha Powder (8%), Inulin (Prebiotics), Sucralose (INS 995).

OATKAY Oat Milk – Latte: Oat Milk Powder [Oat, Rapeseed Oil, Dipotassium Phosphate, Calcium Carbonate, Tricalcium Phosphate, Salt] (79%), Coffee Powder (10%), Sugar, Inulin (Prebiotics), Sucralose (INS 995).

Key takeaways: taps into the trending matcha flavour

OREO gets its most epic dunk ever – in the Milky Way

By
Tan Heng Hong
-

JAKARTA, Indonesia, April 29, 2025 /PRNewswire/ — OREO, cherished worldwide for its special bond with milk as epitomized by the “OREO dunk”, has reimagined this classic ritual. To introduce its limited-edition Space Dunk cookies in Southeast Asia, OREO took a cosmic leap, dunking not into a glass of milk but into the vast Milky Way. Presenting the extraordinary OREO Milky Way Dunk!

“Oreo and milk’s bond is timeless. Launching Oreo Space Dunk cookies, we added a playful twist, taking Oreo’s dunk to new heights…literally!” said Jonathan McCarthy Mondelez Vice President Marketing, SEA.

Leo Indonesia teamed up with Sent Into Space company to create a custom launch craft, sending OREO cookies into the stratosphere. The craft featured a hydraulic system to eject the cookie in a specific angle, giving a visual impression of Oreo getting dunked in the Milky Way. A multi-camera setup recorded the entire process, from take-off to ejection.

“Leo Indonesia’s idea for launching Space Dunk cookies was both challenging and funny at same time. Despite having launched numerous things into space, sending a small cookie in a specific direction demanded substantial engineering and testing. It was also vital to ensure our custom space craft returned safely to earth with no environmental impact. We’re thrilled with the mission’s success!” says Chris Rose, PhD. Head of Projects & Business Development at Sent Into Space.

Oreo puts a clever spin on space flights by being the first brand to give the impression of being dunked into the Milky Way. This twist, swapping dunking in milk for dunking the Milky Way, is designed to resonate with consumers and maintain Oreo’s authentic, relatable personality across markets.

“At OREO, we believe that a spark of childlike curiosity can bring families closer together. And what’s more curious (and fun!) than reinventing the iconic ritual of Dunking in milk – to dunking an Oreo into the Milky Way? This is one more playful step in our journey to connect the world through playfulness,” said Lucas Levy, Mondelez SEA Regional Marketing Director. 

OREO’s epic dunk launched in Cukul, Indonesia, an ideal spot for viewing the Milky Way, hosting media and influencers from ten Asian markets. A film captured OREO’s voyage from its Cikarang factory in Indonesia to space, using a custom launch craft by Sent to Space. The video humorously depicts a visual impression of OREO’s attempt to “dunk” in the Milky Way, introducing the new Space Dunk cookies.

“When we wondered how OREO could launch space-themed cookies, the answer came straight from the galaxy. Whether there’s milk in the Milky Way, we can’t say, but we do know this is the most epic OREO dunk ever,” says Ravi Shanker, Chief Creative Officer at Leo Indonesia and Publicis Groupe Indonesia.

OREO’s Space Dunk campaign explores space across ten Asian markets with five unique embossments: rocket, helmet, star, telescope, and shooting star – all are inspired by the taste of space. The campaign captures children’s curiosity and parents’ imagination. At www.OREOspacedunk.com, a custom game developed by Leo Indonesia, lets consumers dunk OREOs in the Milky Way virtually on their mobile to earn points and win exciting prizes.

Watch OREO’s epic interstellar launch film here:

SIG unveils SIG DomeMini on-the-go carton bottle in Thailand with Ampol Food

By
Tan Heng Hong
-

Monday 28 April 2025 – Ampol Food, a leading innovator in the food and beverage manufacturing industry, has opted for SIG’s on-the-go carton bottle, SIG DomeMini, for the launch of its V-FIT premium rice-based nutritional drink range. This launch marks SIG DomeMini’s market entry in Thailand – combining on-the-go convenience of a plastic bottle with the sustainability benefits of a carton pack.

The launch aligns with Thai consumers’ increasing demand for sustainable packaging when making purchase decisions. The main material of the SIG DomeMini carton bottle, designed for recycling, is FSC(TM)-certified paperboard. It is manufactured using 100% renewable electricity and has a lightweight and space-saving design. With the high share of forest-based renewable material as well as a sophisticated resource-efficient and space-saving design, SIG DomeMini comes with a number of environmental benefits compared to alternative packaging options like plastic bottles.

By packaging its V FIT premium rice drink in SIG DomeMini, Ampol Food delivers a sleek, distinctive, and ergonomic carton pack with a large, centrally positioned cap, that is easy to open and reclose – perfect for busy, health conscious consumers.

Dr. Kriangsak Theppadungporn, Managing director at Ampol Food. “We are leading the way, not only when it comes to innovation in our products, but also in setting the trend for packaging solutions as part of the product concept. In addition to differentiating its eye-catching design from other types of packaging, opting for the SIG DomeMini is a step towards sustainable on-the-go packaging in Thailand. We are empowering our consumers to make more eco-conscious choices without compromising on convenience while consuming their beverage on the move.”

The innovative SIG DomeMini packaging mirrors the convenience of a plastic bottle but is made predominantly from FSCTM-certified paperboard, significantly reducing plastic usage while maintaining the ease of an on-the-go beverage. Initially available in 200ml and 250ml volumes, the new drinks are now available at Thai retail shelves in 250 ml, packaged in SIG’s DomeMini.

Mr. Vatcharapong Ungsrisawasdi, Head of Market Thailand, Cambodia, Laos, and Myanmar at SIG: “The market for on-the-go beverages in Thailand is growing, and the market entry of SIG DomeMini with its sustainability benefits offers a perfect alternative to tackle the challenges of plastic bottles. Our SIG DomeMini carton bottle is in line with the trend towards “paperization” in product packaging and offers manufacturers and consumers an alternative to plastic bottles, as it has a significantly lower “plastic-to-product” ratio. Our partnership with Ampol Food marks a significant step in fostering a new era of responsible consumption in Thailand, and we will continue to bring even more sustainable packaging solutions to the market.”

The SIG DomeMini 12 Aseptic filling machine is capable of aseptically filling 12,000 packages per hour – in a total of seven volume sizes from 180 to 350ml on one and the same machine with volume change in just 15 minutes. This maximizes efficiency and flexibility, providing an excellent return on investment for beverage producers.

Dek Som Boon & Makro-Lotus’s: surprising bakery creations!

By
Tan Heng Hong
-

Thai soy sauce maker Dek Som Boon has teamed up with CP AXTRA‘s Makro-Lotus’s to invent a new and surprising bakery menu using Thai seasoning sauces under the brands aro (3 products) and Lotus’s (6 products).

Available at ‘Makro’ (3 items):

  • Pork Floss Cake with Cream Cheese and Fermented Soybean Paste: Smooth cake filled with cream cheese and fermented soybean paste sauce, topped with pork floss and seaweed.
  • Black Soy Sauce Choux Cream: Light and thin choux pastry filled with cream infused with black soy sauce flavor.
  • Chewy Butter Bread with Black Soy Sauce: Thin and crispy bread topped with chewy butter made from soy sauce.

Available at ‘Lotus’s’ (6 items):

  • Khao Man Gai (Chicken Rice) Filled Croissant: Croissant filled with tender chicken, tossed in fermented soybean paste sauce with a mild ginger spiciness.
  • Kuay Teow Kua Gai (Stir-Fried Chicken Noodles) Filled Bread: Soft bread filled with large pieces of stir-fried chicken along with wok-fragrant wide rice noodles, drizzled with Sriracha sauce and crispy fried dough.
  • Caramel Cream with Soy Sauce Croissant: Croissant topped with caramel sauce mixed with sweet black soy sauce.
  • Toffee Cake with Soy Sauce Caramel: Soft cake with fragrant caramel mixed with sweet soy sauce, sprinkled with cashew nuts.
  • Chicken with Soy Sauce Filled Bread: Chicken marinated in sweet black soy sauce until well-absorbed, reminiscent of childhood chicken rice topped with sweet soy sauce.
  • Chicken with Khao Man Gai Dipping Sauce Filled Bread: Tender chicken soaked in fermented soybean paste sauce, fragrant with soybeans and a hint of ginger spiciness.

Key takeaways: creative use of soy sauce in bakery

 

Vital Proteins Collagen Peptides Now in Thailand

By
Tan Heng Hong
-

Nestlé Health Science has introduced Vital Proteins Collagen Peptides in powder form in Thailand. This dietary supplement boasts a 100% collagen powder formula that is odorless, tasteless, easily dissolves and contains no added sugar.

This convenient format allows for effortless integration of collagen peptides into the daily routine, be it the morning coffee, afternoon smoothie or yogurt. Furthermore, it is produced under stringent Nestlé quality standards, specifically designed to cater to the needs of health-conscious individuals.

E-commerce will be the main distribution channel for Vital Proteins Collagen Peptides, allowing Nestlé to target health-conscious consumers nationwide who prefer the convenience and speed of online shopping and value authentic user feedback. A 284gram container is priced at THB 1,590.

Key takeaways: odorless protein powder

 

 

Celebrate Peranakan Culture at Capitol Singapore and CHIJMES for Singapore HeritageFest 2025

By
Tan Heng Hong
-

From 1 to 25 May, immerse yourself in Singapore’s intangible cultural heritage with cultural arts workshops, life-sized photo opportunities, and exciting spend and redeem deals at these two historic locations

SINGAPORE, 28 April 2025 – In conjunction with National Heritage Board’s Singapore HeritageFest, Capitol Singapore and CHIJMES honour our nation’s rich and intangible cultural heritage with a series of engaging programmes that put the spotlight on Peranakan culture.

From 1 to 25 May, visitors can look forward to an exciting lineup of hands-on cultural arts workshops — such as nyonya beadwork embroidery, batik painting and tile motif painting — as well as life-sized, Instagram-worthy photo opportunities at Capitol Singapore that bring the Peranakan culture to life through vibrant visual storytelling.

What’s more, shoppers can also look forward to redeeming Peranakan dessert spoons or pot coasters when they spend at either mall, and indulge in thematic promotions and discounts from Capitol Singapore and CHIJMES for an even more immersive experience.

Join us in celebrating the traditions, stories, and flavours that have shaped Singapore’s intangible cultural heritage through the years.

Tile Motif Painting

Bring heritage to life with hands-on Cultural Arts Workshops 

4, 24 – 25 May (Sat & Sun) | 4 – 6pm | Capitol Singapore, Outdoor Plaza

10 – 11, 17 – 18 May (Sat & Sun) | 4 – 6pm / 5 – 7pm | CHIJMES, Main Lawn

Discover the beauty and rich artistry of Peranakan heritage through a series of fun and interactive Peranakan arts workshops. Learn the intricate craft of traditional Peranakan beadwork at the Nyonya Beading Embroidery workshop, or unleash your inner artist at a Batik Painting workshop, where you will create beautiful patterns on a handkerchief using a combination of dyes and wax. You can also express your creativity at the Tile Motif Painting workshop. Better yet, you get to take home the unique masterpiece you create! To participate in these workshops, simply spend a minimum of $60 at either Capitol Singapore or CHIJMES anytime from 1 to 25 May, and pre-register for your slot at the redemption booth at Arcade @ The Capitol Kempinski (from 12pm – 8pm) or CHIJMES, near Lei Garden (from 5pm – 10pm). Limited slots are available, so hurry down!

Nyonya Beading Embroidery

Snap a shot with a life-sized Peranakan display

Life-size Peranakan Display

1 – 25 May | Capitol Singapore Outdoor Plaza

Step into a slice of Singapore’s past with a larger-than-life installation inspired by familiar scenes from Peranakan culture. A vibrant set-up inspired by a whimsical display of classic kitchenware, it offers plenty of opportunities for a fun photo moment with family and friends.

Redeem exquisite Peranakan kitchenware

Pot Coasters

1 – 25 May | 5pm – 10pm | CHIJMES, outside Lei Garden

1 – 25 May | 12pm – 8pm | Arcade @ The Capitol Kempinski

Celebrate the rich Peranakan heritage with exquisite kitchenware to spice up your meals. From delicate Peranakan dessert spoon sets by Little Nyonya Batik, to stunning Peranakan pot coasters by Table Matters, these items come adorned with classic heritage patterns, and add a traditional — yet sophisticated — touch to any home. To collect these pieces, simply spend a minimum of $60 in a single receipt from 1 to 25 May at Capitol Singapore or CHIJMES.

Dessert Spoons

Activities at a Glance 

Activity

Dates

Time

Location

Life-sized Peranakan Display

1 – 25 May

–

Capitol Singapore Outdoor Plaza

Redeem Peranakan Dessert Spoons (Set of 2) by Little Nyonya Batik (Worth $20)

1 – 25 May 

12pm – 8pm

Arcade @ The Capitol Kempinski

Redeem Peranakan Pot Coaster by Table Matters (Worth $19.50)

5pm – 10pm

CHIJMES, near Lei Garden

Tile Motif Painting Workshop

May 4 / May 25

4 – 6pm

Capitol Singapore, Outdoor Plaza

10 May

4 – 6pm

CHIJMES, Main Lawn

Batik Handkerchief Painting Workshop

May 4 / May 24

4 – 6pm

Capitol Singapore, Outdoor Plaza

11 May

4 – 6pm

CHIJMES, Main Lawn

Mrs Beading Embroidery Workshop

17 & 18 May

5 – 7 pm

CHIJMES, Main Lawn

Capitol Singapore and CHIJMES are proud to support NHB’s ongoing efforts to celebrate and preserve Singapore’s intangible cultural heritage, as well as to share the traditions and stories behind the cultural heritage through this meaningful series of experiences.

For more information, please visit:

Capitol Singapore: https://capitolsingapore.com/happening/shf2025/

CHIJMES:  https://chijmes.com.sg/happenings/shf2025/

For HeritageFest deals, please visit:

Capitol Singapore: https://capitolsingapore.com/happening/heritagefest2025-deals/

CHIJMES: https://chijmes.com.sg/happenings/heritagefest2025-deals/

KitchenAid Heralds A New Era of Culinary Freedom with the Go Cordless System

By
Tan Heng Hong
-

Legacy meets innovation as KitchenAid empowers with the freedom to make, move, and create—powered by one interchangeable battery

Kuala Lumpur, Malaysia, April 23, 2025 – KitchenAid, the iconic brand trusted by generations of makers since 1919, is setting a new standard in kitchen convenience with the launch of the Go Cordless System—a forward-thinking lineup of small appliances designed for convenient cooking and living today. Combining portability, performance and style, this new collection enhances the cooking experience without being bound by cords.

The new KitchenAid cordless system features six new innovative cordless small appliances, all powered by the same interchangeable battery, enabling seamless transitions from prep to clean-up. Four are now available in Malaysia – the Go Cordless Hand Mixer, offers seven speeds and a Soft Start™ function that minimizes splatter for cleaner preparation. The Go Cordless Hand Blender includes a four-point stainless steel blade and variable speed trigger, enabling controlled blending directly in pots or pitchers. The Go Cordless Food Chopper offers a five-cup capacity and one-click assembly, suited for quick tasks like chopping herbs, vegetables, or nuts. The Go Cordless Personal Blender includes a 16-ounce jar and travel lid, supporting on-the-go lifestyles with easy blending and portability. 

Completing the lineup are the Go Cordless Blade Grinder, ideal for grinding fresh coffee beans or spices, and the Go Cordless Citrus Juicer, a versatile reamer juicer which utilises forward and reverse movements for better extraction of juices – from grapefruits to limes. 

The KitchenAid Go Cordless System eliminates the hassle of fixed kitchen setups, clearing clutter, and expanding the possibilities of where cooking can take place. Whether indoors or outdoors, it enables creativity to flow freely—redefining what it means to ‘make anywhere’.

Tailored for modern lifestyles, the Go Cordless System is designed for urban professionals, lifestyle seekers, and food enthusiasts who prioritize flexibility in their cooking adventures. At the center of the system is a removable 12V Max lithium-ion battery that powers all six appliances, supported by a sleek, compact charging dock that keeps everything streamlined and ready to use. 

Ms. Lim Pei Yan, Co-owner and Executive Director of Visionary Solutions Sdn Bhd, the exclusive distributor of KitchenAid in Malaysia, shared that KitchenAid is strategically expanding its footprint in the Malaysian cordless small appliance market. “This cordless ecosystem is designed to grow year over year, boosting consumer confidence in our commitment to the category, and maximizing the everyday benefits of going cordless. It marks an exciting step forward in our efforts to provide the freedom to make—anytime, anywhere—cementing KitchenAid’s leadership in the premium kitchen appliance space.”

The global cordless appliances market is projected to grow from USD 41.4 billion in 2022 to USD 77.2 billion by 2031, driven by increasing demand for portable, flexible kitchen solutions. Meanwhile, compact kitchen appliances are fuelling rapid growth in the small appliances category, with the global market expected to grow at a CAGR of 5.9% through 2030 as urban consumers prioritize space efficiency. Malaysia mirrors this trend, with rising demand for portable and space-saving solutions. “The Go Cordless System meets this moment,” said Ms. Lim. “It is not just cordless—it is cooking unchained, whether you’re blending smoothies indoors or prepping sambal by the pool.”

Cordless functionality is increasingly sought after by premium consumers—those who desire products that perform well while complementing their refined lifestyle and space. The Go Cordless System supports clean, uncluttered counters while delivering the same trusted performance KitchenAid is known for.

Chef Collin from TCH Foodworks, enthused,” As a chef, I believe great and creative cooking comes from feeling free and at ease in your space. The Go Cordless System gives you that freedom—it lets you move effortlessly from kitchen to balcony or garden, making the act of cooking feel more natural and intuitive. What stands out to me is how KitchenAid has preserved the power and reliability it is known for while designing a product that fits seamlessly into modern homes. It is a classic appliance, thoughtfully reimagined for today’s way of living,” 

The KitchenAid Go Cordless System is now available at leading retailers nationwide such as Harvey Norman, SEIBU The Exchange TRX, Parkson, TBM, Shopee, Lazada and online at www.kitchenaid.my.

About KitchenAid

Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAid® brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars.

1 https://www.transparencymarketresearch.com/cordless-appliances-market.html?utm_

2 https://www.grandviewresearch.com/industry-analysis/small-kitchen-appliances-market-report

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