Malaysia’s No. 1^ biscuit brand commemorates National Day with Breakfast for Thousands at the National Parade
PUTRAJAYA, 31 August 2024 – In celebration of Malaysia’s National Day, Munchy’s, Malaysia’s No. 1^ biscuit brand, marked the occasion by spreading happiness and unity through the distribution of RM100,000 worth of biscuits for breakfast during the National Day parade in Putrajaya.
For 33 years, Munchy’s has been delighting Malaysians with high-quality biscuits, and it is the only homegrown biscuit brand to have won the prestigious World Branding Awards from 2019 to 2022-20231. This year, Munchy’s could not have been more proud to be part of the national celebration for the first time, playing its part to commemorate the nation’s spirit of unity and freedom.
The National Day parade was graced by the presence of the Yang di-Pertuan Agong and other esteemed VIPs, who joined thousands of Malaysians in enjoying the vibrant performances and activities organized to celebrate the country’s independence. Amidst the festivities, Munchy’s further delighted the crowd with a selection of its top-quality biscuits, including LEXUS Sandwich, Oat Krunch Breakfast, Cream-O Cookie, Munchy’s Crackers, Roller Coaster and Cloud 9 snacks, adding to the joy and excitement of the day.
Parade spectators and participants savoured every bite of Munchy’s biscuits, praising them for their perfect blend of crunchiness and taste. Known for being both delicious and healthy, Munchy’s products have become a staple in Malaysian households, offering a wholesome snack option that everyone can enjoy together.
“Our campaign, ‘Taste Munchy’s Taste Happiness’, is all about spreading happiness and unity,” said Rodney Wong, CEO of Universal Robina Munchy’s Malaysia. “As such, we are honoured to be able to share our products with Malaysians during the National Day celebrations. To us, ‘M is for Malaysia, M is for Munchy’s, and M is in the hearts of Malaysians!’ This captures our brand’s spirit of togetherness and collective happiness perfectly in line with Hari Merdeka.”
Celebrate with Munchy’s Nationwide Contest
As the National Day celebrations continue, Munchy’s is excited to announce a nationwide contest with prizes worth up to RM180,000, including a grand prize of a car.
Oishi has introduced the new Oishi Green Tea Hokkaido Corn Flavour in Thailand. This sugar-free, Japanese-style green tea drink contains 5,852mg of fibre per 380ml.
The flavour of the corn tea can vary depending on the brand, but it generally has a slightly sweet and earthy taste. Corn tea is often touted for its potential health benefits, such as aiding digestion and reducing inflammation.
Oishi is emphasizing the unique scent of Hokkaido corn grilled on a charcoal stove as a key selling point to appeal to consumers’ senses.
Night Mode (Image credit to Sentosa Development Corporation)
While the roar of engines and the thrill of racing captures the spotlight this season, the city offers a wealth of activities that go beyond the track. As such, we’ve compiled a comprehensive guide to ensure that you make the most of your Grand Prix visit. Dive into the city’s vibrant scene with a range of activities that go beyond the track from exploring the city’s latest top attractions (some without spending a cent!), finding great places to stay, and savouring local spirits that capture the essence of Singapore.
Gather your crew and explore, stay, and savour every moment of your Grand Prix adventure in Singapore—where the action never stops and every moment is charged with adrenaline!
Come For The Thrills; Stay For The City
Experience the adrenaline of the F1, then dive into Singapore’s vibrant new offerings. From dazzling new attractions and trendy eateries to stylish stays, there’s so much more to discover in this dynamic city. Make the most of your trip by exploring all the exciting updates that Singapore has in store
New Bahru
New Bahru (Image credit to Lo & Behold)
Explore this one-of-a-kind destination where the city’s artistic spirit truly comes to life in New Bahru. Nestled in a repurposed high school, this new development showcases a dynamic, creative enclave of workshops, local artisanal brands from food, wellness, lifestyle—such as Soilboy, a not-your-average plant sanctuary, The Coconut Club, a Muslim-friendly restaurant for true nasi lemak lovers, and sustainable kids’ clothing brand, Sea Apple—plus a co-working / co-living space called Alma House (yes, that’s all in one building). So, whether you’re exploring unique boutiques or soaking in the creative atmosphere, New Bahru is where the city’s imaginative spirit thrives.
When night falls, see Sentosa like never before as it transforms into the ultimate playground for night owls. Speed through the island to beat of your favourite tunes with SkylineLuge’s Night Luge, catch a free movie under the stars at Movies at Southside or discover the nocturnal wonders of Singapore’s ecosystem with the Naturalist Night Adventure—one thing is for sure; it’s gonna be a night to remember.
Cosford Container Park (Image credit to Cosford Container Park)
Sprawled across a massive 35,000 square feet, Cosford Container Park is a foodie’s dream come true. Enjoy a feast of flavours with stunning views of Changi Airport’s landing strip, all while soaking in the chill vibes with live music.
Olafur Eliasson- Your curious journey (Image credit to Joseph Nair, Memphis West Pictures _ Singapore Art Museum)
Last chance to embark on a transformative journey through art that challenges and enchants with “Your Curious Journey,” the first major solo exhibition in Southeast Asia dedicated to the visionary work of Icelandic-Danish artist Olafur Eliasson. Open until 22 September, dive into a captivating array of artworks spanning diverse media, each piece reflecting the major themes of Eliasson’s three-decade-long exploration of perception, nature, and human experience.
Enjoy Cool Spots Around The City Without Busting Your Wallet
While most things come with a price tag, there’s no shortage of cool spots to check out without spending a dime while in Singapore! It’s a great way for travellers to soak up the city’s vibrant atmosphere.
Singapore Botanic Gardens
Singapore Botanic Garden (Image credit to Singapore Tourism Board)
Trade the city’s hustle for the calming embrace of nature at the Singapore Botanic Gardens. Just minutes away from the shopping district of Orchard Road, this lush green haven is the perfect spot to kick back, take a leisurely stroll and connect with nature right in the heart of the city.
Gillman Barracks (Image credit to The Columns Gallery)
Take a leisurely wander through Gillman Barracks, where art meets adventure in the heart of Singapore. With free entry to many galleries, you can dive into a world of creativity without opening your wallet. It’s the perfect way to spend an afternoon, soaking up artistic inspiration and exploring one of the city’s best free experiences—all while enjoying the vibrant, laid-back vibe that makes Gillman Barracks a must-visit spot.
Henderson Waves (Image credit to National Parks Singapore)
Henderson Waves offers one of the best panoramic views of the city from the highest pedestrian bridge in Singapore, arching gracefully 36 metres above Henderson Road. Located in Telok Blangah Hill Park, this stunning architectural marvel is a must-visit for travellers looking to capture breathtaking cityscapes and enjoy a serene walk above the bustling streets below.
Perched on the very top of the National Gallery Singapore, Smoke & Mirrors boasts a sophisticated ambience adorned with charming warm lights, a cosy setting & the beautiful Marina Bay Sands as its backdrop: the perfect synergistic contrast to Singapore’s energy-packed atmosphere.
There’s nothing like the thrills of discovering something new. Explore Singapore’s latest hidden gem, perched mysteriously behind bookshelves. Get transported into a Japanese speakeasy offering inventive cocktails & dishes inspired by some of your favourite anime & manga stories.
Another Bar is the ultimate hangout where modern industrial design meets neon brilliance and plush comfort. With its edgy, stylish décor and cosy seating, it’s the perfect spot to kick back and relax. But it’s the drinks that steal the show—crafted with a playful nod to pop culture, each cocktail is a cheeky celebration of your favourite trends and moments.
Looking for the perfect spot to stay near the Singapore Grand Prix action? Check into one of the sleek hotels that put you right in the heart of the excitement, so you won’t miss a single moment. Plus, you’ll have the city’s vibrant nightlife and dining just steps away, making your stay as thrilling as the race itself.
Mandarin Oriental Singapore – $$$$$
Experience unparalleled luxury at Mandarin Oriental Singapore, where sophistication meets the heart-pounding excitement of the Singapore Grand Prix. Overlooking the iconic Marina Bay Street Circuit, this stunning hotel offers front-row views of the action, making it the ultimate haven for race enthusiasts. After the thrill of the race, unwind in exquisite comfort and indulge in world-class dining, all just steps away from the high-octane energy of the Grand Prix.
Experience the pulse of the Singapore Grand Prix at Pullman Singapore Hill Street, where luxury meets the thrill of the race. Located just moments from the action, our hotel offers a sleek, modern retreat with stunning city views, making it the perfect base for your high-octane adventure. Unwind in style and feel the excitement of the Grand Prix both on and off the track.
Conrad Singapore Orchard (Image credit to Conrad Singapore Orchard)
Conrad Singapore Orchard is your chic new hideaway in the heart of Orchard Road, freshly reimagined after six months of transformation. Just a quick 15-minute drive from the Marina Street Circuit, this stylish retreat puts you in the centre of it all, offering an oasis of luxury amid the city’s energy and giving you easy access to the race while indulging in Orchard Road’s vibrant shopping and dining scene.
Artyzen Singapore (Image credit to Artyzen Singapore)
Nestled in an iconic heritage landmark that once housed the tropical-garden mansion ‘Villa Marie’, Artyzen Singapore offers a unique blend of history and luxury. Just a stone’s throw from Orchard Road and the lush Singapore Botanic Gardens, and only 15 minutes from the Marina Street Circuit, it’s the perfect retreat for travellers in town for the Grand Prix.
Tucked between the storied streets of Chinatown and the buzz of Clarke Quay, 21 Carpenter stands as a modern homage to Singapore’s vibrant heritage. This luxurious hotel seamlessly marries rustic architecture with daring contemporary design, offering travellers in town for the Grand Prix a stay soaked in the rich history and lively atmosphere of the city.
Experience the vibrant charm of Lyf Bugis Singapore and enjoy the best of both worlds, blending cultural immersion with thrilling urban adventures in a culturally rich neighbourhood such as Bugis. With a bustling nightscape to explore, this boutique hotel places you at the heart of Singapore’s dynamic nightlife and offers a unique stay where you can unwind, connect, and feel the pulse of Singapore’s most exhilarating event right at your doorstep.
While the Grand Prix is the highlight of your visit, make sure to immerse yourself in all that Singapore has to offer. Each corner of Singapore holds its own unique charm, promising a wealth of experiences that make your trip unforgettable. So, while you’re here for the race, let the city’s vibrant energy and attractions complete your adventure.
It’s business as usual for City Square Mall amidst the asset enhancements for an updated and refreshed shopping experience. Look past the hoardings and discover a wonderful array of great deals and value finds across fashion and athletic brands at the mall. Upgrade your wardrobe with the latest styles from fashion brands such as 6ixty8ight and Bata and your athletic gear from popular brands like Adidas and Puma. Enjoy shopping at a range of fashion and sports brands that will leave you spoiled for choice!
E-VoucherBack Shopping Rewards
From 30 August to 29 September 2024, redeem exclusive CDL E-Vouchers and shopping vouchers when you spend $60 and above. So, make the most of these offers and enjoy a rewarding shopping experience at City Square Mall!
Spend $60 or $80* to redeem a $5 CDL E-Voucher.
*If inclusive of receipt from Don Don Donki, NTUC FairPrice, Lifescan Imaging, Lifescan Medical & Wellness, Minmed Clinic, Q&M Medical & Dental and/or schools.
Max. 3 combined receipts. Limited to first 2,000 redemptions and 1 redemption per shopper per day. While stocks last.
Spend $100 or $120* to redeem a $10 CDL E-Voucher.
*If inclusive of receipt from Don Don Donki, NTUC FairPrice, Lifescan Imaging, Lifescan Medical & Wellness, Minmed Clinic, Q&M Medical & Dental and/or schools.
Max. 3 combined receipts. Limited to first 2,000 redemptions and 1 redemption per shopper per day. While stocks last.
Shop More and Save More
Spend $140 or $160* and redeem $50 worth of merchant cash vouchers that can be used at selected Fashion & Sports brands such as 6ixty8ight, Adidas Outlet, Anytime Fitness, Bata, Bossini, Decathlon, Giordano, and Puma Outlet, with no minimum spend! The offer is limited to the first 400 redemptions, with one redemption per shopper throughout the campaign duration.
Whether you’re a regular shopper or a first-time visitor, you don’t want to miss out on these exciting savings — head to City Square Mall to shop smart and save big!
Customer Service Counter Relocation
If you need any assistance during your visit to the mall, head on over to the Customer Service counter which has relocated to Basement 2, behind the travelator.
Visit City Square Mall’s website for the full tenant directory, promotions and upcoming activities or check out City Square Mall’s Facebook or Instagram page.
Nespresso and The Flow Studio Collaborates to Bring Rewarding Wellness Experiences that Prioritises ‘Me-Time’
KUALA LUMPUR, 27 AUG 2024 – Nespresso unveils its latest campaign, “Unforgettable Mornings,” which seeks to elevate the day’s first coffee moments from an uninspired routine or special occasion treat into a ritual of self-care and mindfulness. This season, delight in the cosy flavours of Pumpkin Spice Cake for both the Original and Vertuo ranges, and Peppermint Pinwheel and Gingerbread coffees for the Vertuo range. These seasonal favourites are accompanied by Nespresso’s merchandise lineup, including the NOMAD Travel Mug, the NOMAD Tumbler, and the Loop Coffee Mug, making it easy to enjoy coffee on the go and savour every moment.
Setting a morning ritual can establish a positive tone for the rest of the day, with coffee being an integral part of this ritual. It is estimated that 69 percent of coffee is consumed during this time, with one in two coffee occasions occurring either before or during breakfast. Recognising the significance of these routines, Nespresso’s campaign emphasises the importance of starting the day with intention and joy, inviting coffee lovers to take a moment for themselves each morning.
As part of this celebration of morning routines, from 1 Sep to 1 Oct 2024, coinciding with International Coffee Day, Nespresso will collaborate with The Flow Studio, Malaysia’s leading homegrown yoga and pilates studio, for a 30-day takeover in six studios nationwide.
This month-long takeover at The Flow Studio’s outlets across Malaysia—including Bangsar, KLGCC, Bukit Jalil, Damansara Heights, Taman Tun Dr Ismail, and Gurney Walk in Penang—will offer “Unforgettable Mornings” perks. These perks are designed to encourage class participants to prioritise their well-being, restructure their mornings by consciously enjoying their coffee, and stay connected and in tune with themselves all day long.
Visitors will enjoy complimentary Nespresso coffee before and after their yoga and pilates sessions between 6 AM and noon. Visitors who attend at least six weekday morning classes throughout the campaign will stand a chance to win prizes such as Nespresso Vertuo Pop machines, 20% off machine purchases, RM100 coffee credits, and Nespresso accessories. Fostering deeper engagement with the campaign, Nespresso Club Members will also receive 30% off all drop-in mat and reformer classes, as well as RM50 off 10 group class packages during the campaign period at the studio.
In addition to this partnership, the campaign will feature a distinctive collaboration with Thomas Lelu, a French contemporary artist, photographer, and author of fiction whose creative vision adds an extra layer of inspiration to the campaign through his witty and relatable morning mantras. For the “Unforgettable Mornings” campaign, Lelu encourages his audience to “be the vibe you want to attract,” reminding them that mornings with Nespresso are a gift “from me to me,” among many more memorable maxims.
To learn more about the “Unforgettable Mornings” campaign, visit Nespresso’s website and stores for more information and updates. Embrace the wellness journey and make each morning truly unforgettable with Nespresso and The Flow Studio.
For more information, please visit http://www.nespresso.com/my, or follow our social media pages on Instagram @nespresso.my, and Facebook @Nespresso.my. Our toll-free Customer Careline at 1800 80 7001 also operates every day from 08:00 to 22:00.
Mr. Lew & experts share the key to effective recovery after stroke within 90-day golden window
Associate Professor of University Kebangsaan Malaysia Reiterates The 90-Day Golden Window As Key For Effective Stroke Recovery
Selangor, August 26, – Sleep health specialist AmLife International marks its 10th anniversary celebration with the debut of its unique rehabilitation and regenerative centre driven by CSR – designed to create a meaningful impact on the lives of Malaysia’s seniors affected by modern degenerative diseases, especially stroke in the country.
The United Nations has projected Malaysia to become an aged nation by 2030, with 15 % of the population comprising the elderly. As societal aging intensifies, healthcare costs rise, further increasing the burden on society. Therefore, the health status of seniors requires urgent attention.
Seniors face various age-related issues such as muscle loss (Sarcopenia), cardiovascular setbacks as well as stroke. Globally, 15 million people suffer from stroke each year. In Malaysia, degenerative diseases are on the rise, with stroke ranking as the third most common cause of death with an estimated 50,000 new stroke cases annually. Research indicates that up to 80% of strokes are preventable through lifestyle changes, including quality sleep and proper healthcare interventions.
The National Health and Morbidity Survey (NHMS) 2019 highlighted that individuals with insomnia have a 30% higher chance of developing cardiovascular issues, including stroke. Quality sleep is key to repair and regenerate the body, which would cushion cardiovascular and degenerative diseases.
Founder and President of AmLife Mr. Lew Mun Yee said that the company has helped countless people regain their health over the past decade through its sleep health education and healthcare solutions. “During this journey, we discovered that sleep disorders can affect cardiovascular health, thereby increasing the risk of stroke. Stroke is not just an individual problem; but one that cripples families physically and financially.
“To mark AmLife’s 10th anniversary, we are investing RM1.4 million to establish AmHope – a rehabilitation and regenerative centre designed to help seniors overcome the challenges of stroke and other physical health issues, enabling them to live a dignified and quality life. AmHope represents a significant advancement in stroke rehabilitation and a beacon of hope for those facing these challenges.
The 90 days following a stroke are a critical period for brain recovery, and engaging in rehabilitation during this time significantly increases the chance of full recovery. Unfortunately, many stroke patients miss this crucial window due to financial constraints, resulting in lasting physical impairments. To address this issue, AmLife offers substantial financial aid to assist stroke patients facing such challenges. Patients who present a hospital medical report of their stroke can receive physiotherapy for only RM30 per session (normal market rate is RM150 per session). This 80% financial relief also applies to all equipment and high-function treatments at the centre. The unique aspect of AmHope rehab centre is that it allows those who can afford to pay for treatment to access high-quality and cost-effective care, while their fees help finance treatments for those who cannot afford them—embodying a charity-inspired model of care.
Mr. Lew showcases Hyperbaric Oxygen Therapy at the AmHope Rehab Centre
It is a known fact that recovered stroke patients will likely encounter a second stroke within three to five years after their first recovery. AmHope offers pioneering technology in the form of HPHT (High Potential Hydrogen Therapy) to help lessen or prevent the chance of experiencing a second encounter with stroke. In addition, the Hyperbaric Oxygen Therapy can accelerate healing process for various conditions, including chronic wounds, injuries (including brain). One can also benefit from AmLife’s signature Japanese patented technology – the Electric Potential Therapy which recharges the body’s regenerative and cardiovascular abilities while one is resting or sleeping – which is most suitable for immobile stroke patients.
As of now, we have a shuttle service solely for transporting customers. This service offers an alternative for those facing transportation issues, with a fee of RM1/km. In the near future, AmHope will roll out a mobile truck which houses various rehab equipment to serve the local communities,“ said Mr. Lew.
According to Associate Professor Dr. Khoo Ching Soong from the Faculty of Medicine, Universiti Kebangsaan Malaysia, recovering from a stroke is different for everyone. However, the first 90 days are essentially a critical time window. During the first few months after a stroke, patients need intensive rehabilitation to help recover or improve their motor, speech, and cognitive functions, lifestyle changes, and mental health support for the best chances of their stroke recovery.
“We have many methods to facilitate their stroke recovery. In addition to rehabilitation therapy and exercise, there are alternative ways to help stroke patients to recover their functional independence such as repetitive transcranial magnetic stimulation (rTMS), which is a non-invasive medical procedure, holds the potential to benefit a range of motor and cognitive outcomes after a stroke,” said Dr. Khoo.
As adverse as it seems, stroke doesn’t have to be the beginning of the end. According to the American Stroke Association, approximately 10% of stroke survivors recover almost completely, and 25% recover with only minor impairments. Many continue to improve over time, and with intensive, targeted rehabilitation, functional recovery can be possible even years after the event. The proportional recovery rule suggests that, on average, patients can regain around 70% (+/-15%) of lost function within 3-6 months after a stroke.
Keeping active is key too. A decade-long study involving over 16,000 healthy men revealed a striking finding: those with higher levels of cardiorespiratory fitness had a 68% lower risk of stroke and stroke-related death compared to those with the lowest fitness levels.
Director of Senior Care at AmHope Dr. Choo Hao Jian advised that when it comes to preventing non-communicable diseases, especially stroke, few interventions are as effective and universally beneficial such as keeping active and having regular exercise. As a Regenerative Medicine and Geriatric Wellness Specialist, he said, “keeping mobile and active to avoid being sedentary and prevent many cardiovascular and muscle loss issues helps in avoiding a stroke. Even for those recovering from a stroke or dealing with old injuries, physiotherapy and rehabilitation are essential, helping them regain mobility and return to an active lifestyle,” said Dr. Choo.
Delivery of J7 Two-Wheel Drive Units Ahead of Schedule
JAECOO Malaysia is progressing steadily in delivering its J7 All-wheel Drive SUVs to customers. The premium off-road SUV will begin traversing Malaysian roads and off-road terrains as deliveries to customers have begun with over 500 J7 units handed over, todate.
“We deeply appreciate the excitement of our customers who are looking forward to driving their dream JAECOO J7 SUV home or on adventures off the beaten track. Alongside our commitment to deliver vehicles on schedule, JAECOO Malaysia is taking the necessary time and effort to ensure all vehicles are of the highest quality that meet stringent international safety standards,” Chery Corporate Malaysia Executive Vice President, Leo Chen, emphasises.
The first group of deliveries to customers comes following the timely delivery of the first 500 All-wheel Drive J7s to dealerships nationwide. Meanwhile, JAECOO is preparing to deliver the J7 Two-wheel drive variant to dealerships ahead of the initial September scheduled date.
“The premium ownership experience with JAECOO is a journey. We are very excited to continue journeying with our customers beyond the handover process through our elite J-Club. All JAECOO vehicle owners will automatically become elite J-Club members and a part of a dynamic community of owners. Benefits include assurance of a dedicated and highly trained JAECOO service personnel matched to every owner for complete peace of mind,” JAECOO Malaysia Vice President, Emily Lek shares.
The J-Club will also enable owners to enjoy limited time offers for maintenance services and opportunities to participate in social activities such as face-to-face J-Club events including glamping activities and car care workshops. Members will also receive exclusive invitations for events featuring artist collaborations, invitations to autoshows, and even a chance visit the brand’s plant in China.
The creation of a community for owners also serves as an open forum for likeminded owners to connect over shared interests. This includes useful applications of features in the J7 for off-road terrain adventures or even navigating drives in today’s uncertain weather conditions with the J7’s Level 2 Advanced Driver Assistance System (ADAS) features. JAECOO will have its first ever J-Club gathering on 7 September from 5.30pm to 10.00pm at Sentul Pavilion, Kuala Lumpur.
Members will be kept up to date with the latest happenings in the JAECOO universe via emails, instant messaging platforms such as WhatsApp and WeChat, as well as a dedicated J-Club Facebook page.
For more details about JAECOO Malaysia, visit www.jaecoo.com.my and keep up to date by following JAECOO Malaysia social platforms.
MALAYSIA, Kuala Lumpur (12 September 2024) – Tetra Pak, a world-leading processing and packaging solutions company, has published a whitepaper that introduces an innovative approach to sugar reduction in fruit juices. This development comes in response to the growing health concerns around sugar and the implementation of regulatory policies across Southeast Asia.
Consumers are becoming more health-conscious than ever, veering away from food and beverage products with high-sugar[1] content, and showing a shift towards plant-based alternatives[2]. Subsequently, this has prompted F&B companies to consider reformulating products to create delicious beverages such as juices without relying on sugar and artificial sweeteners to align with new regulations[3] and growing consumer demands. This has posed an industry challenge of reducing sugar while maintaining taste and nutritional value, prompting significant research and development efforts in this field.
Tetra Pak has developed a new approach to reducing sugar in fruit juices, as detailed in their new whitepaper. This method utilizes controlled fermentation to lower intrinsic sugars such as sucrose, glucose, and fructose in fruit juices.
Through controlled fermentation, Tetra Pak’s process can reduce the sugar content in juice to almost zero. This zero-sugar juice can then be blended with regular juice to achieve the desired level of sugar reduction. This innovative process ensures that the juice’s taste and nutritional quality remain intact, leveraging their well-established industry technologies.
John Jose, Marketing Director of Tetra Pak Malaysia, Singapore, Philippines, and Indonesia, said “Health and regulatory trends are spurring tremendous innovation within the F&B sector. We are always on the pulse of the consumer needs and ready to help our F&B customers solve challenges with our latest technology and expertise. With our advanced fermentation process, we can cut down the sugar content in juice significantly. This process allows us to create a juice that can be blended to meet any desired level of sweetness, without compromising on taste or quality.”
The whitepaper highlights that this approach has been validated through technical and consumer tests. It opens significant opportunities for the F&B industry to develop a new category of reduced-sugar juices and drinks. It also delves into the changing consumer attitudes towards sugar, provides an in-depth overview of the fermentation process, and explores the potential of this new beverage category.
As the F&B industry evolves to meet new health standards and consumer preferences, the need for innovative solutions becomes increasingly important. Tetra Pak’s commitment to research and development ensures that their partners have access to the most innovative technologies available.
Jose added: “We have over 70 years of experience in beverage production, delivering food processing and packaging equipment around the world. Given our extensive specialist knowledge and our innovative ability to combine technology with food application expertise, we are uniquely positioned to support our F&B partners in navigating the challenges of sugar reduction. Our reliable and practical approach towards the fermentation process represents yet another advancement in the field.”
KUALA LUMPUR, 15 AUGUST 2024 – Today, the ice cream of ice creams, Häagen-Dazs, announces an exciting new partnership with Paramount Consumer Products for the hit show Emily in Paris, streaming on Netflix and produced by Paramount’s MTV Entertainment Studios, and created by executive producer Darren Star (Beverly Hills 90210, Sex and the City, Younger). Starting 15 August, this exquisite collaboration will be available at Häagen-Dazs cafés as well as all major retail and grocery shops across Malaysia, bringing the elegance and flair of the beloved Netflix series.
Uniting two icons in luxury and style, this collaboration promises to inspire fans to #BeMoreEmily through an exclusive limited-edition ice cream collection and a host of enchanting experiences and social media challenges that capture the spirit of the show.
Both Häagen-Dazs and Emily in Paris share a unique transatlantic journey: both born in America, crafted in France and adored by fans worldwide. This new campaign celebrates their shared love for France, for their style and for uncompromised indulgence, inviting fans to experience the essence of Emily, Paris and of course, Häagen-Dazs.
INTRODUCING THE LIMITED-EDITION EMILY IN PARIS & HÄAGEN-DAZS ICE CREAM COLLECTION
In honour of this partnership, Häagen-Dazs is delighted to unveil the limited-edition Emily in Paris & Häagen-Dazs ice cream collection. This exclusive line features one of our most-loved flavours around the globe: Strawberry. Redesigned in stylish Emily in Paris packaging, the flavour embodies a deliciously indulgent taste experience, perfect for fans looking to savour the finer things in life.
The signature Strawberry ice cream, a true classic, is crafted to perfection with sweet summer strawberries mixed with fresh cream, skim milk, cane sugar, and egg yolks. Each pint, mini cup, and stick in this collection features a new limited-edition design, celebrating the partnership between Häagen-Dazs and Emily in Paris. The packaging showcases vibrant illustrations by Swedish artist Erica Jacobson, known for her award-winning work in graphic design and illustration. The design elements, reflecting a colourful, fun, and flirty Parisian style, include iconic motifs from the show such as Emily’s signature beret, stylish heels, and the iconic Eiffel Tower.
At the cafés, prepare to be enchanted by Häagen-Dazs’ luxurious Strawberry Milkshake, a harmonious blend of the Queen product this season, the signature velvety strawberry ice cream made with real strawberries, decadently topped with whipped cream. Each sip captures the essence of effortless chic, making it the perfect accessory for anyone’s taste buds.
Inspired by the elegance and style of Emily Cooper, the Mon Amour Paris Cake is an absolute showstopper. This exquisite cake features layers of this season’s flavour of choice, the creamy strawberry ice cream, encased in a smooth chocolate coating and adorned with meticulously crafted chocolate pieces. Each piece represents iconic elements from the show, including Emily’s signature beret, stylish heels, and the Eiffel Tower too. Imagine cutting into this masterpiece at the next celebration, delighting guests with the beautiful presentation and delicious flavours that perfectly capture the Parisian charm in every bite.
BRINGING EMILY AND HÄAGEN-DAZS TO LIFE
Fans in Malaysia can look forward to a series of activations designed to immerse them in the spirit of Emily and Häagen-Dazs. From gift with purchase to social media challenges, these events will celebrate the partnership in the most indulgent way, encouraging everyone to embrace their inner Emily and enjoy life’s sweet moments. Take home the exclusive Emily In Paris and Häagen-Dazs tote bag, a cherished keepsake designed to add a touch of elegance and nostalgia. Available for redemption from 1 September, spend RM65 and above to redeem this limited-edition tote bag. This unique opportunity offers a piece of the enchanting Emily In Paris experience and the luxurious taste of Häagen-Dazs.
#BeMoreEmily: GET FREE SCOOPS
Channel your inner Emily and enjoy a free scoop of ice cream! Strike the best Emily pose, share it on social media, tag Häagen-Dazs on Instagram (@haagendazsmy), and receive a complimentary scoop with the next purchase. Don’t miss this amazing chance to live like Emily and savour free ice cream, available exclusively at the Häagen-Dazs cafés from 1 September to 15 September.
CELEBRATING HERITAGE, STYLE, AND INDULGENCE
“Our partnership with Emily in Paris is a celebration of our shared heritage in France and our mutual exuberance of style, indulgence and our ‘Don’t Hold Back’ ethos,” said [PZ / Manuel], the Häagen-Dazs Brand Director. “Much like Emily, Häagen-Dazs embodies the spirit of embracing life’s pleasures with passion and sophistication. We are thrilled to bring this collaboration to our fans and invite them to savour the magic of Paris through our limited-edition flavours and exclusive experiences.”
For more information on the Emily in Paris & Häagen-Dazs partnership, find your limited-edition pack in store from August and follow us on social media. Join us in celebrating this delightful union of flavour and style, and discover how you can #BeMoreEmily with Häagen-Dazs.
Visit any of the 11 Häagen-Dazs Malaysia cafés to experience the collection firsthand. From the luxurious Strawberry Milkshake to the delightful Mon Amour Paris Cake, each treat is crafted to bring a touch of Parisian elegance every day.
Kuala Lumpur, 28 August 2024 – Roma Kelapa – Biskut No.1 Untuk Ibu No.1*, is excited to launch the ‘Mama Pilih Roma’ campaign, dedicated to honouring the incredible moms who choose Roma Kelapa to create meaningful family bonding moments. Made from real coconut and known for its unique coconut taste that enhances family bonding moments, Roma Kelapa remains a trusted companion for moms who always prioritise their families.
To add to the celebration, as part of the ‘Mama Pilih Roma’ campaign, Roma Kelapa is hosting the ‘Wow! Bertemu Lee Minho’ contest, where 1,000 lucky fans will win a chance to meet Lee Minho at an exclusive event in Malaysia.
To participate, purchase a 300g or 513g pack of Roma Kelapa from now until 8th September 2024 at the nearest supermarket or through the Mayora Official Store on Lazada & Shopee. Look out for the ‘Congratulations’ Contest Card inside the pack, and scan the QR code to submit your details to redeem your ticket. 1,000 tickets await, grab yours now!
OmniFoods has collaborated with Alfredo in Singapore to launch a new mala pizza featuring Omni plant-based luncheon. The latest collaboration Omni x Alfredo Mala...
