Mighty White, a popular Malaysian bakery, has introduced its new Mighty White Slice. This innovative product offers individually sliced bread in three delicious flavours: Chocolate, Pandan Coconut, and Butterscotch Raisin. Enjoy the soft, fluffy, and thick texture of Mighty White Slice today.
Wall’s Winnie the Pooh Honey Milk and Strawberry Ice Cream is now available in Vietnam following the launch in Thailand. This partnership with Disney’s Winnie the Pooh brings consumers a cute and playful ice cream shaped like the iconic character.
Del Monte has released Del Monte Extra Creamy Carbonara Sauce offering creamier and richer carbonara. The new Del Monte Extra Creamy Carbonara Sauce allows consumers to create restaurant-quality pasta experiences right at home.
Bear Boss Buddies characters are adorning limited edition Snek Ku snacks in Malaysia. Starting in October 2024, Snek Ku Mi Mi and Tam Tam packs will feature these adorable characters. You can find these special edition snacks at Ecoshop, Ninso, Eko Jimat, Mr Dollar and Econsave.
SINGAPORE, 17 September 2024 – Leading beverage company Coca‑Cola and one of Southeast Asia’s leading superapps Grab, today announced their collaboration on Coke&Go, an innovative initiative that brings convenience and seamless purchasing to tech-savvy consumers across Singapore.
This enhancement to Coke&Go allows consumers to use the Grab app to make purchases; consumers simply scan a QR code to unlock and open the fridge and take their chosen beverages. Products are recognized using image recognition technology and item details such as transaction price and quantity will be displayed on the Grab app upon closing the fridge door. Consumers can then seamlessly complete their purchases via cashless payment methods, including GrabPay or credit cards linked to the Grab account.
The smart coolers offer a wide range of beverages under the Coca‑Cola brand, strategically placed in high-footfall areas across Singapore to provide consumers with variety and accessibility at any time of the day.
Coke&Go supports Singapore’s digital transformation journey, combining a Coca‑Cola extensive product range with Grab’s cutting-edge technology and vast user base. As the food and beverage landscape continues to evolve, Coke&Go aims to enhance the consumer experience, leveraging retail innovation to meet the changing needs of digitally savvy consumers.
Sam Way, Vice President, Digital Acceleration Office, Coca‑Cola ASEAN & South Pacific commented “Through our partnership with Grab, we’re merging convenience with innovation. By leveraging Grab’s digital capabilities, we’re able to offer unprecedented convenience to our consumers while expanding our own digital footprint. We are excited for consumers to embrace the future with Coke&GO self-serve beverage experience.
Ken Mandel, Regional Head of GrabAds and Brand Insights at Grab, added: “We’re excited to take our partnership with Coca‑Cola a step further with their Coke&GO program. The initiative recognises how global brands like Coca‑Cola can strategically partner with Grab to reach more consumers across Singapore and the wider Southeast Asian region and deliver an effortless and outstanding experience to them. The collaboration is also a testament to Coca‑Cola’s forward-thinking digital strategy, effectively utilising Grab’s robust retail media network capabilities for impactful marketing.”
The Coke&GO initiative in Singapore is part of a broader strategic partnership between Coca‑Cola and Grab in Southeast Asia, which aims to unlock growth opportunities in a booming digital consumer market, and drive digitalization and enablement in the region. Coke&Go is projected to deploy several hundred units across Singapore by early next year, with plans for regional expansion informed by consumer response.
For more information about Coke&Go, visit: https://www.coca-cola.com/sg/en/offerings/coke-and-go
As we step into the final stretch of 2024, a smorgasbord of exciting deals and perks await! This weekend, grab your favourite snacks and bites from brands like Din Tai Fung, BreadTalk and Toast Box with the BreadTalk Group Rewards app, or take your little ones to Pasir Ris Mall, which offers a fun-filled lineup of balloon sculpting, zip pouch customisations, and DIY badge-making this weekend only. Plus, bring your furry friends down to the mall’s pet friendly restaurants like Nayana Plus or Piz’za Amore, where you can dine alfresco with your furry companion.
Read on for the best deals to pick up this weekend!
Redeem your favourite bites and more via the BreadTalk Group Rewards app!
Want to enjoy your beloved, mouth-watering Tau Sar Piah, Kaya Toast Sets, Chicken Rice, and more at exclusive deals? Fret not, for you can redeem your favourite iconic products from as low as 1 Reward Point on the BreadTalk Group (BTG) Rewards app from now till 28 October across their brands – BreadTalk, Toast Box, Din Tai Fung, Food Junction, Food Republic and Thye Moh Chan!
From now till 30 October, be among the lucky 50 to win $100 in dining credits via the BTG Rewards app.
Simply follow these three easy steps:
Download the BreadTalk Group Rewards app now on the Apple App Store or Google Play Store. For more information on BreadTalk Group Rewards, please visit https://www.breadtalkgrouprewards.com/.
Pasir Ris Mall now offers a Rewards Bonanza, Fun-tastic Delights and a Seniors’ Bonus to look forward to!
From now until 31 October, Great Rewards members can earn 1,000 Great Rewards Points with just a $50 spend in a single transaction. Seniors aren’t left out—those born in 1969 or earlier can redeem a $5 Great Rewards e-Voucher at the Customer Service Counter on Level 2 by simply flashing their IC.
For the little ones, a fun-filled lineup awaits with balloon sculpting, zip pouch customizations, and DIY badge-making from 3 – 6 October, 2pm – 6pm.
If you’ve recently licensed your feline friend, why not celebrate with a scenic walk along the Central Greenway on Level 2? Afterwards, pop by the mall’s pet-friendly restaurants, including Nayana Plus or Piz’za Amore, where you can dine alfresco with your furry companion.
What’s more, residents in the area can look forward to convenient healthcare access with the opening of SingHealth Polyclinics at the mall on Monday, 7 October.
You may find the full promotion details and its Terms & Conditions here at https://pasirrismall.com.sg/pasir-ris-mall-october-perks-rewards-terms-conditions/.
Nestlé Malaysia is unveiling an exciting new way to “have a break” with the launch of the world’s first KitKat® Chocolate Drink! This delightful beverage is a breakthrough innovation that replicates the KitKat® experience in the form of a chocolate drink. Produced at the Shah Alam factory using 100% sustainably sourced cocoa and certified HALAL by JAKIM, the KitKat® Chocolate drink embodies the spirit of “Buatan Malaysia” (Made in Malaysia by Malaysians for Malaysians).
Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad remarked, “At Nestlé, we are deeply attuned to Malaysians’ unique tastes and preferences. Given the rising trend for self-care and the increasing consumer demand for affordable indulgences in Malaysia, KitKat®, which is synonymous with “breaks” is the perfect fit to address this demand. Originally created as a 4-Finger chocolate bar, our dedicated team of innovators were given the task to bring the cherished taste of KitKat® into everyday moments in the form of a drink. The result is a one-of-a-kind beverage that offers a unique and uplifting experience, elevating ordinary moments into extraordinary ones. In today’s fast-paced world, finding ways to unwind is essential and our chocolate drink is crafted to support this need, anytime, anywhere.”
The KitKat® Chocolate Drink stands out with its unique blend of rich cocoa and wafery notes, delivering a velvety, creamy cup of chocolatey goodness with a distinct and pleasant aroma. Each sip offers the familiar, comforting taste of KitKat® chocolates, creating a truly indulgent experience and a sensorial uplift, conveniently packaged in single-serve stick packs.
“Beyond just being a delicious treat, the KitKat® Chocolate Drink underscores our unwavering commitment to environmental stewardship and ethical sourcing as the beverage is produced with 100% sustainably sourced cocoa under the Nestlé Cocoa Plan. Malaysia also remains the key HALAL hub for Nestlé globally and our ongoing investments here reaffirm our dedication to nurturing local talents and creating employment in Malaysia.” added Aranols.
With the tagline, “Jom Rilek, Minum KitKat®”, Nestlé invites Malaysians to embrace moments of happiness with the new chocolate drink. Whether for a quick break during a busy day or a special treat at home, this beverage offers a simple way to relax and unwind.
In celebration of the rollout of the latest drink, KitKat® Malaysia is hosting an immersive brand experience at Sunway Pyramid, Orange Concourse from 9 to 13 October 2024. This exclusive on ground activation offers a chance to dive into an array of fun activities, snag exciting gifts and experience the world’s first KitKat® Chocolate Drink firsthand! The KitKat® Chocolate Drink is also available for purchase in major retail outlets across Malaysia, as well as our official flagship online stores on TikTok, Shopee and Lazada.
Join KitKat® Malaysia’s growing online community today and be part of the conversation! Connect with our social media platforms to stay up to date with the latest news and behind-the-scenes content:
The cherished community of cheesecake lovers are in for a delightful treat as Cat & the Fiddle enhances the indulgent experience with exclusive perks and return of popular limited-edition flavours as part of the Fickle Feline 2.0
Singapore, 3 October 2024 – Cat & the Fiddle is excited to introduce its lifetime membership programme specially curated with a tiered-point collection system, members exclusive benefits and birthday perks to reward loyal CAT fans and make every occasion, celebration, and treat-me moment extra special.
Starting as a humble home-based business, Cat & the Fiddle has grown to become a well-established brand, recognised by many. This year, they proudly celebrate 10 CAT-tastic years of meticulously crafted cheesecakes featuring perennial classics, Asian-inspired flavours, and seasonal specials. This programme is part of Cat & the Fiddle’s appreciation for connections built with the community and for the trust and support received over the past decade.
With a one-time sign-up fee of S$50, Cat & the Fiddle’s lifetime membership offers an array of perks including sign-up vouchers valued at up to S$220. The tiered-point collection system offers members discount vouchers, special birthday treats, members exclusive benefits, and complimentary shipping of all Cat & the Fiddle cheesecakes, subject to terms and conditions.
Launch of Cat & the Fiddle Fickle Feline 2.0
Over the past 10 years, the Cat & the Fiddle brand has evolved to become synonymous with innovation, quality and artistry. A series of popular limited-edition flavours were created at Cat & the Fiddle’s kitchen to celebrate different milestones and occasions, leaving a lasting impression on the minds and palates of many.
On its 10th anniversary, the well-loved Cat & the Fiddle original Fickle Feline has a new variation with the addition of two popular limited-edition flavours, the Hazelnut Chocolate cheesecake and Mango Passionfruit cheesecake, introduced during National Day 2023 and Mother’s and Father’s Day 2024 respectively.
Halal certified and available both online and in-store, Fickle Feline 2.0 is one of several options available to lifetime members with the sign-up vouchers.
For more information on Cat & the Fiddle and its current promotions, please visit the following official webpage of social media accounts:
● Official website: www.catandthefiddle.com
● Instagram: www.instagram.com/catandthefiddlecakes
● TikTok: www.tiktok.com/@catandthefiddlecakes
● Facebook: www.facebook.com/catthefiddle
[Kuala Lumpur, 1st October 2024] – Castrol, a global leader in automotive lubricants, is excited to introduce Castrol EDGE with PowerBoost Technology™, offering a 30% improvement in engine performance over tough industry limits.1
Engineered for Superior Performance
Castrol EDGE with PowerBoost Technology™ is designed to enhance key engine components like pistons, valvetrain and turbochargers. This advanced formula not only boosts power & acceleration but also delivers improved performance.
Feel the Difference in Power and Speed 2
This technology aims to enhance power and acceleration, ideal for drivers seeking more from their cars. By blending premium synthetic oils with unique additives, Castrol EDGE boosts engine performance for a more responsive drive.
Tested to Deliver Real Results
Castrol EDGE with PowerBoost Technology™ has undergone extensive real-world simulations:Power Enhancement: The oil demonstrated exceptional power output, surpassing regular oils in both torque and efficiency evaluations.Quicker Acceleration: Vehicles utilizing Castrol EDGE achieved faster acceleration times compared to those using standard oils.
Why Choose Castrol EDGE with PowerBoost Technology™
With up to 30% better performance, Castrol EDGE with PowerBoost Technology™ offers increased horsepower, quicker acceleration, and excellent engine protection. It’s also compatible with hybrid engines, making it a versatile choice for modern vehicles.
“We’re excited to introduce this innovation to Malaysian drivers,” said Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore. “PowerBoost Technology™ showcases Castrol’s commitment to maximizing vehicle performance.”
Castrol EDGE with PowerBoost Technology™ is available in 5W-40 and other thinner viscosities. Visit your nearest Castrol Auto Service centre or authorised dealer to experience the benefits today.
HOMESOY Launches “STOP THAT DOT” to Promote Early Detection, Featuring Inspiring Real-Life Survivors
Kuala Lumpur, 3 October 2024 – HOMESOY, a leading soya milk brand under Ace Canning Corporation Sdn Bhd, has officially launched its HOMESOY 3.0 “STOP THAT DOT” campaign to encourage early breast cancer detection and raise awareness among Malaysian women. In addition to showcasing the versatility of soya, the campaign emphasises the vital importance of early detection and the need to take early action, which is a key agenda for the brand, in reducing breast cancer risks, particularly among women in the country.
A symbolic highlight of this campaign launch is the unveiling of the “STOP THAT DOT” Pink Ball (or dot), which represents cancer cells that, if left undetected, can grow and disrupt health. However, when caught early—even at the size of a dot—lives can be saved, and the chances of full recovery significantly increases. This HOMESOY 3.0 campaign features a heartfelt brand film and a dedicated microsite, providing consumers with essential information about the initiative. Through this microsite, individuals can easily pledge their support with a simple click, demonstrating their commitment to advocating for early detection and breast cancer prevention.
At the launch event held at Le Meridien Petaling Jaya, Ms. Chang Wan Ping, Marketing Director at Ace Canning Corporation Sdn Bhd, emphasised the brand’s commitment to supporting Malaysian women in their fight against breast cancer. “At Ace Canning, we are honoured to stand shoulder to shoulder with women in this crucial battle. Breast cancer is not just an individual struggle; it resonates throughout families and communities. Through the ‘STOP THAT DOT‘ campaign and our #ScanNowSpotEarly initiative, we want to remind every woman that she is not alone. Early detection is a powerful tool that can save lives, and we hope this initiative encourages women to take proactive steps to protect their health.”
Wan Ping also highlighted HOMESOY 3.0’s role as more than just a wholesome soya milk,
stating, “All our HOMESOY products, including HOMESOY 3.0, are designed to cater to Malaysian taste buds while serving as partners in women’s health. Additionally, through our collaboration with Cancer Research Malaysia (CRMY), we are dedicated to dispelling the myths surrounding soya and breast cancer. By providing accurate nutritional information, we aim to empower women to make informed decisions that support cancer prevention. Together, we are committed to making a meaningful and positive impact in this fight!”
Inspiring Survivor Stories: Real Lives, Real Lessons
At the heart of this campaign is a powerful brand film, brought to life through visual storytelling in collaboration with HOMESOY’s agency partner, Asterisk Advisory. Together, they transforme “STOP THAT DOT” into a vibrant and impactful initiative, embodying the shared mission of advocating for breast cancer awareness. The film features six Malaysian breast cancer survivors from diverse backgrounds and ages, who share their personal journeys and emphasise the life-saving importance of early detection.
Among these inspiring women is Tan Chieu Mei, whose story underscores the crucial role of early screening. In a touching scene from the film, she celebrates a birthday with her daughter, a poignant reminder to cherish every moment and never lose hope. “For me, the real victory is having another birthday to look forward to and watching my child grow up,” Chieu Mei shared. “Breast cancer came as a shock, but early detection gave me the chance to fight. The screening allowed me to act swiftly, and for that, I am deeply grateful. I urge every woman to prioritise their health and get screened. Join the ‘STOP THAT DOT‘ movement—it could save your life.”
According to Wan Ping, “Like these incredible women, we want to share their stories of
resilience and the belief that early detection through a mammogram is the way forward. Every woman who has faced cancer is a hero in so many ways, and their journeys serve as a beacon of hope, inspiring others to take proactive steps toward their health.”
The Role of Soya Nutrition
Through collaborative efforts with CRMY, Ace Canning continues its commitment to breast cancer prevention with its annual donation of RM50,000 to CRMY to support their research initiatives in combating breast cancer. “With 1 in 20 Malaysian women at risk1 raising awareness while promoting prevention and early detection is important,” said Wan Ping.
According to the Malaysian Study on Cancer Survival, only two out of three Malaysian women diagnosed with breast cancer survive beyond five years. This is much lower as compared to other Asian countries such as Japan, Korea and Singapore.
While factors like age, gender and genetics cannot be modified, there are modifiable lifestyle choices that may reduce the risk of breast cancer such as having one or more children before 30, longer breastfeeding duration, avoiding smoking, maintaining a healthy lifestyle, and eating a balanced diet.
Professor Dr. Cheong Sok Ching, Chief Scientific Officer of Cancer Research Of Malaysia (CRMY) explained during her talk on Bridging the Gaps in Breast Cancer Care, “There have been various studies evaluating the protective effect of soya products or soya isoflavone on breast cancer risk and some of these have demonstrated a protective effect.”
Ms Soo Sek Yow, Head of Soya Nutrition Unit of Ace Canning added, “Soya contains isoflavones, a type of phytoestrogens that are found in plants. These isoflavones compete with natural oestrogen, potentially reducing the risk of breast cancer. We aim to support research to establish a link between soya consumption and the reduced risk of developing breast cancer.”
During Soo’s talk on Soya Nutrition and Breast Cancer: What the Evidence Shows, she shared evidence-based information to dispel common misconceptions about soya and breast cancer. “Research, particularly in Asian populations, have shown promising associations between high soya intake and lower breast cancer risk. While further research is needed to fully understand the mechanisms, these findings suggest that incorporating soya into a healthy diet may offer benefits in lowering the risk of developing breast cancer,” explained Soo.
“In addition, we need to determine the ideal time in women’s lives to consume soya and to establish the recommended amount needed to achieve its desired protective effect. This is where Cancer Research Malaysia’s work becomes essential”, Prof. Cheong added.
Soo noted, “Importantly, the higher the soya protein, the more soya isoflavones there are.
HOMESOY 3.0 Soya Milk is formulated with higher soya protein and fortified with dietary fibre, calcium, and vitamins A and D, while offering superior-tasting soya milk without any added sugar.”
Scan Now, Spot Early: Partnerships and Roadshow for Mass Awareness
While the presence of the dot may escape you, it won’t be missed when you #ScanNowSpotEarly through a mammogram. To maximise the reach and impact of the campaign, HOMESOY has partnered with more than 20 private hospitals2 to offer a complimentary pack of HOMESOY 3.0 Soya Milk for every breast screening sign-up during its campaign period.
From 7th October until the end of the month, HOMESOY 3.0 will be amplifying its “STOP THE DOT” campaign with the support of a diverse range of partners, including both retail and non-retail brands3. Together with HOMESOY, these partners are helping to drive the message of health and empowerment to a wider audience, reinforcing the importance of proactive health measures.
Don’t wait, Join the Movement Now!
At this launch, HOMESOY 3.0 calls on all Malaysians to join the “STOP THAT DOT” movement. Whether it’s encouraging a loved one to get screened, sharing the message with your community, or pledging support online, every action matters in the fight against breast cancer. “Early detection is not just important—it saves lives. And as research shows, incorporating soya milk into your diet may help reduce the risk of breast cancer,” says Soo.
“At HOMESOY, we’re committed to empowering women to take control of their health through informed, proactive decisions that can lead to a healthier future. We hope all of you today will join the movement, pledge to share, and help all our loved ones to #ScanNowSpotEarly”, added Wan Ping.
For more information about HOMESOY’s “STOP THAT DOT” campaign, please visit
http://www.stopthatdot.homesoy.my. To learn more about HOMESOY, HOMESOY 3.0 and Ace Canning Corporation, please visit http://www.homesoy.my.
1 World Health Organization International Agency for Research on Cancer (IARC). (2020). Global Cancer Observatory: Cancer Today. Malaysia Cancer Fact Sheet. Retrieved from
https://gco.iarc.who.int/media/globocan/factsheets/populations/458-malaysia-fact-sheet.pdf (Accessed April 22, 2022)
2 Columbia Asia Hospital, Damansara Specialist Hospital 2, Hospital Lam Wah Ee. Hospital Picaso, KPJ Klang Specialist Hospital, Subang Jaya Medical Centre, Sunway Medical Centre, Sunway Medical Centre Velocity, Thomson Hospital Kota Damansara
3 Jaya Grocer, Village Grocer, The Food Purveyor, Aeon, 6ixty8ight, Fitness First, Celebrity Fitness and Curves
