Nestlé Malaysia has released KitKat Ketupat Pandan Chocolate Wafers. This limited edition KitKat has all the Raya elements including having a cute Ketupat embossed on KitKat 4-Finger, which symbolizing close bonding and strong ties with families & loved ones for a joyful celebration.
The KitKat Ketupat Pandan flavour also features a refreshing Pandan taste of sweet vanilla and nutty note with a hint of light grassiness aroma.
The KitKat has a duo concept colour of Pandan Green and brown milk chocolate colour base.
KitKat Ketupat Pandan Chocolate Wafers are available in individual 4-Finger KitKat Ketupat Pandan or multipack of three 4-Finger KitKat Ketupat Pandan.
Indonesia’s Tempo Scan Pacific has launched HealthyWay Kids as a new premium growing-up milk. This milk powder has the highest FOS inulin among the other growing-up milk. Its BioShield A+ Formula contains Digestive A+, Immune A+, and Smart A+ to support kid’s digestive health, immunity and brain health.
HealthyWay Kids, previously known as Biostime, is available as a Follow-On Formula for babies aged 6-12 months and Growing Up Milk for children aged 1-3 and 3+.
Cimory has added two new flavours to its Cimory Stick range in Indonesia. The two new flavours are Original and Mango Sticky Rice. Cimory Stick has to be kept chilled.
Cimory Stick is priced at IDR 3,000 for a 40g stick, which is more affordable than the standard 120g squeezable pouch priced at IDR 11,900.
Inviting Gen-Z to take a taste of the newly launched Coke Zero Sugar Lime Flavored and Coca-Cola(R) Creations K-Wave Zero Sugar
Monday 11 March 2024 – Following the successful launch of Coke Zero Sugar in 2023, Coca-Cola Zero Sugar aims to amplify “speak up” this time around with another future-forward campaign targeting the Gen Z market. The Coke Zero Tastival event at Parc Paragon will serve Coke Zero Sugar to young consumers, allowing them to enjoy its irresistible taste. The event will also introduce two new flavors: Coke Zero Sugar Lime Flavored, which enhances the great taste with a refreshing lime twist, and Coca-Cola(R) Creations K-Wave Zero Sugar, a limited-edition flavor celebrating fans’ boundless devotion to K-Pop. These special flavors are now available throughout Thailand.
This year, ‘Coca-Cola’ is reigniting the ‘Best Coke Ever?’ debate with a fresh perspective as the brand is given the stage to highlight Coke Zero Sugar’s irresistible taste. This initiative promises to provide plenty of opportunities, both digitally and in person, for this new generation of drinkers to discover, experience, and enjoy the product’s great and refreshing taste.
In Thailand, ‘Coca-Cola’ has transformed Parc Paragon into Coke Zero Tastival, offering the great taste of Coke Zero Sugar to the Gen-Z fans. The Magic Maker of Coca-Cola Thailand, ‘PP-Krit Amnuaydechkorn’, has joined the event to officially introduce the latest addition to the Coke Zero Sugar product portfolio: Coke Zero Sugar Lime Flavored. PP-Krit has invited fans to try the new Coke Zero Sugar Lime Flavored and shares his impressions of the new beverage before performing a special mini-concert for all the fans.
ThaiNamthip’s executives led by Mr. Marcelo Mayer (the first from the right), Vice President – Modern Trade and Lotus’s executives led by Mr. Chairat Phanich (the second from the left), Assistant Director – Cold Beverage / Liquor and Tobacco, were present at the event at Lotus’s Sukhaphibal 1
In addition, after the global launch of Coca-Cola(R) Creations K-Wave Zero Sugar in a collaboration with K-POP artists Stray Kids, ITZY, NMIXX, and JYP Entertainment founder J.Y. Park, releasing the special music video “Like Magic” for K-POP fans to enjoy, Coca-Cola Thailand has also recreated the K-Wave Town in the “Like Magic” music video at the event. This allows Thai fans to be immersed in the world of K-POP with their beloved artists. Fans can express their devotion through K-POP dance with the song “Like Magic” and share impressive moments with friends on social media using the hashtag #เปิดความซ่าสู่โลกKPop. They also have a chance to win the exclusive K-POP artist postcard from Coca-Cola(R) Creations K-Wave Zero Sugar.
Richa Singh, Senior Marketing Director, Coca-Cola Thailand, Myanmar, and Laos said: “The youth are at the forefront of innovation, seeking authenticity and more conscious choices. Our campaign is crafted to strike a chord with their values and tastes. Coke Zero Sugar is more than just a beverage; it’s an invitation to experience the fusion of tradition and trend. This is the taste of a new era. In Thailand, Coke Zero Sugar has been overwhelmingly well-received by the younger generation who are driving the zero-sugar beverage market to grow rapidly in recent years. This year, Coca-Cola Thailand is committed to serving the magical moments through the irresistible taste of Coke Zero Sugar and the newly-launched Coke Zero Sugar Lime Flavored, which is another flavor that Thai consumer love. Additionally, we also have Coca-Cola(R) Creations K-Wave Zero Sugar accompanied by a dash of fruity K-POP magic to attract young consumers”
Apart from the Coke Zero Tastival event happening on 9-11 March, fans can also try Coke Zero Sugar, Coke Zero Sugar Lime Flavored, and Coca-Cola(R) Creations K-Wave Zero Sugar at stores nationwide.
Follow Coca-Cola Thailand on Facebook and Instagram to stay updated on the latest stories and activities with all your beloved artists. For more information about ‘Coca-Cola’, visit https://www.coca-cola.com/th/th.
Wednesday 13 March 2024 – For generations, Coca-Cola(TM) has been an integral part of iconic food and cultural moments— from gracing the silver screen to amplifying chart-topping music hits, and from enlivening dining tables at joyful gatherings to festive feasts. Building on this storied legacy, Coca-Cola proudly unveils Foodmarks in Thailand. Foodmarks puts a spotlight on unique “COKE with food landmarks” shaped by our rich cultural tapestry and crafted with the real magic of Coca-Cola.
As meals represent the most significant occasion for Coca-Cola around the world, Foodmarks aims to celebrate the humble, unassuming yet iconic eateries with rich and deviating from those frequently featured in pop culture. Going beyond the mere act of dining, this campaign represents the collective joy and exploration of culinary gems within dynamic, bustling food scenes.
In the ASEAN and South Pacific region, Thailand takes the spotlight as the first country to debut Foodmarks, chosen for its street food paradises that transcend mere locations. These spaces serve as epicenters where captivating stories unfold, and cultural legacies are preserved. Thailand’s iconic restaurants are not simply structures—they pulsate as the hearts of neighborhoods, teeming with narratives eager to be discovered. Promising a sensory voyage, they invite both Gen Zs and millennials to explore new destinations for exceptional dining experiences, all while savoring the classic flavor of a chilled Coca-Cola.
“Foodmarks has the remarkable ability to bridge cultural boundaries and narrate stories of shared experiences and cultural significance. They serve as a testament to the universal language of mealtimes,” said Richa Singh, Senior Marketing Director for Coca-Cola in Thailand, Myanmar, and Laos. “As we unveil the iconic Foodmarks in Thailand, alongside hundreds more in countries around the world, we celebrate the moments that have shaped culture and connected us through the shared magic of Coca- Cola.”
For Thailand, the campaign highlights the country’s legendary street food stalls—long celebrated for their quintessential Coca-Cola moments. These are showcased across four epicentres presented on a map for easy access to delightful culinary experiences. The four epicentres are chosen from renowned street food paradises in Thailand, including Banthat Thong Road, Nimmanhaemin Road in Chiang Mai, 30 Kanya Road in Nakhon Ratchasima, and San Chao Road in Surat Thani.
To ignite consumer excitement and inspire exploration of nearby food destinations, the campaign kicks off with the “Epic Night Out” music video featuring Thailand’s biggest names in rap, cuisine, and TikTok. We brought together Thailand’s most famous rapper, F.Hero, the iconic Chef Pom and most sought after TikToker Badmixy together in an epic music video that tells the story of an epic night out with Thai street food and ice-cold Coca-Cola. This epic collaboration brings together street food, Coca-Cola, and the vibrant energy of Thai culture.
This epic collaboration brings together street food, Coca-Cola, and the vibrant energy of Thai culture. Plus, we’ve hidden special moments aka “Easter eggs” in the video for viewers to discover, including chances to win merch and order delicious dishes through our FSA partners. This interactive element adds an engaging layer, inviting consumers to explore and receive rewards for their participation.
What’s more, to foster creative expressions around streetfood experiences, the campaign introduces the online competition that invites consumers to create TikTok review content under the theme ‘Coke Foodmarks Tour’ within the epicenters, displaying the Foodmarks logo. The top 12 most impressive entries will have the chance to explore exquisite eateries with celebrities and enjoy exclusive surprises in Banthat Thong. For additional details and updates on campaign activities, please stay tuned at Facebook.
Foodmarks is a continuation of last year’s “A Recipe for Magic” campaign, a celebration of the enchantment found in shared meals and the profound human connections forged when gathered around food. These moments materialize into Foodmarks, physical destinations that encapsulate the collective magic and bonds that form at the table.
The 137 Degrees Almond Milk with Avocado is available in 1L and 3x180ml formats. The plant-based drink contains almond milk, avocado, spinach, kale, cabbage, pumpkin, winter melon and taro that helps boost immunity and is a great source of fiber.
The 137 Degrees Macadamia Milk is made from whole macadamia from Australia. The drink is high in folate, contains antioxidants, is high in palmitoleic acid, is a source of good fat, and is low in sugar and carbohydrates.
Wednesday 06 March 2024 – Glico introduces ‘Pocky CRUSHED‘ to expand the fanbase among the new generation, reinforcing its position as the leader in the Thai biscuit market. Alongside the unveiling of Glico Friend ‘Zee & NuNew’, explore new experiences of ‘The Rhythm of Happiness!’ with Pocky.
Glico starts off the year 2024 with an exciting launch of ‘Pocky Crushed’ which is set to compete for greater market share, continuing to solidify its position as the top brand in the Thai biscuit market and aiming to expand its customer base among the new generation with Experiential Marketing strategies. This strategic move is complemented by the introduction of Glico Friend ‘Zee & Nunew’ to extend its reach to the Gen Z consumer group. Enhancing the brand experience with the concept of ‘The Rhythm of Happiness!’, this marks a significant marketing initiative for Glico Pocky, following the successful market strategies that have addressed consumer lifestyles throughout the past year.
Mr. Chalermpong Darongsuwan, Managing Director of Thai Glico Co., Ltd., the producer and distributor of products with longstanding admiration such as Pocky, Pretz, and Pejoy, revealed that in the past year the biscuit sector in Thailand continued to grow and showed better growth trends than during the COVID-19 period. Glico remains committed to innovation and the introduction of new products that cater to the diverse preferences of all consumer segments, alongside delivering unparalleled experiences to invigorate the biscuit market continuously, as they have successfully done for many years.
“”Glico” aims for the sustained popularity of the Pocky product line, the number one brand in the biscuit market, without compromising the exceptional quality and taste that have won consumer hearts. Central to Glico’s enduring market dominance is its unique approach to offering distinctive experiences and impression, fostering greater brand loyalty among existing customers and captivating new demographics through experiential marketing,” said Mr. Chalermpong.
Since its introduction in Thailand in 1972, ‘Pocky’ has gained acclaim for being a stick biscuit that offers easy and mess-free consumption, distinguished by the iconic sound of Japanese onomatopoeic word “pokkin” due to the crispiness of the biscuit which also symbolizes the sharing of joy. The brand’s core value, ‘Pocky Share Happiness!’, has been further amplified through innovative marketing strategies and the introduction of new products to reach new consumer groups, engaging in communication with consumers to create more opportunities for enjoying Pocky. This includes pairing Pocky with various items such as beverages or other snacks, making Pocky an integral part of everyday life and standing out as the top choice for snacks among Thai consumers.
Ms. Duangkamol Chulikavit, Head of Marketing of Thai Glico Co., Ltd., emphasized the significance of the ‘Pocky CRUSHED’ launch as a crucial milestone for the brand. This launch aims to deliver exceptional experiences by utilizing high-quality ingredients and innovative formulations, which enhance positive emotions and bring a double dose of happiness while maintaining the trusted and delicious taste.
‘Pocky CRUSHED’ is now offered in two unique varieties including ‘Pocky CRUSHED Fruit,’ a multi-grain stick biscuit coated with thick cream and topped with large fruit pieces, which comes in two flavors including Blueberry Yogurt and Strawberry Peach Yogurt, and ‘Pocky CRUSHED Nut,’ a whole wheat stick biscuit coated with double-dipped chocolate cream and topped with crunchy almond pieces, which is available in two flavors including Almond Milk Chocolate and Almond Noir Chocolate.
“Glico is gearing up to make a significant impact in the market in 2024 by implementing a year-round comprehensive range of awareness-raising and sales promotion activities. The strategy encompasses the launch of a captivating new commercial and a dynamic effort to enhance online visibility, targeting widespread consumers engagement across various digital platforms. The approach aims to improve accessibility through online channels, fostering consumer interaction with content created by leading influencers and encouraging product trials through a series of engaging roadshow events. Furthermore, Glico plans to maximize the effectiveness of storefront media to boost purchase motivation. Another key element tailored to resonate with the lifestyle of Gen Z is the introduction of the Pocky Cafe pop-up store. This innovative concept features five signature flavors—Chocolate, Strawberry, Cookies and Cream, Milky Matcha, and Nutty Almond—reimagined into five unique drink recipes, ensuring a delightful gastronomic experience. Encouraged by the positive reception, Glico intends to expand its marketing efforts through Pocky Cafe, providing new culinary adventures for Thai consumers. Additionally, the highlight of the year for Pocky is the introduction of the Glico Friend ambassadors, Zee – Pruk Panich and Nunew – Chawarin Perdpiriyawong, who embody the spirit of Gen Z and resonate with audiences both domestically and internationally. This initiative supports the concept of ‘The Rhythm of Happiness!’, aiming to make every moment of this year happier and more enjoyable for our valued customers with Pocky.” Ms. Duangkamol elaborated.
Thailand’s Sand-M Global Co Ltd, the maker of Handy Herb pocket-sized herbal solution to fit modern healthy lifestyle, has just made available D-TXY. The latest detox shot comes with a sweet and sour yuzu orange flavour and the rose tea scent with gum arabic fiber (2,850mg) and postbiotics (30 billion microbes) to help with bowel movement. The postbiotics are the heat-killed Lactobacillus plantarum. It is not certain if companies in Thailand can promote the word ‘postbiotics’ on the packaging.
The Thai Food and Drug Administration has approved Morinaga’s postbiotic marketed under LAC-Shield, a heat-killed Lacticaseibacillus paracasei MCC1849 strain. The approval from the Thai Food and Drug Administration states that the postbiotic, under the tradename of LAC-Shield and containing non-living microorganisms, could be used as an ingredient in food products.
Chatime Malaysia has launched a new treat for Ramadan. The new Gula Apong Corn Series is a drink made for moments of joy and connection, and it comprises Cream Cheese Corn Smoothie + Pearl and Creamy Corn Milk Tea + Grass Jelly.
Gula apong, or palm sugar, is the sweet substance processed from the sap of the nipah palm that grows abundantly in the mangrove of Sarawak. Gula apong has a Low Glycemic Index and is rich in minerals.
Corn drink (air jagung) is a popular drink in Malaysia during hot day. The corn is usually cream corn from the can.
Orgalife Nutritional Science Co, a Vietnamese nutrition company, has released Orgalife Leisure Lyte as a functional hydrating beverage with beta-glucan (50mg) to rehydrate and improve immunity.
This orange-flavoured micronutrient beverage has vitamin C and selenium to improve immunity, magnesium and zinc for anti-inflammation, and vitamin B complex to support brain health and nervous system function.
The new Orgalife Leisure Lyte adds to the existing range of products, including O’gomeal plant-based weight management meal solution, FOMEAL CARE complete liquid meal, O’go Smoothie energy-boosting snack meal, Navie Cerna supports blood sugar management, NAVIE NEPRO 1 delivers optimal nutrition for kidney, Leisure Cerna for those with diabetes, pre-diabetes and gestational diabetes and O’ricmeal for picky eaters aged 1-6.
In addition to Orgalife Leisure Lyte, the company has launched Orgalife Leisure Low IOD for people with hyperthyroidism. The drink slashes iodine by 99%. Omega 3 and L-glutamine help strengthen immunity and reduce inflammation, while L-theanine, magnesium, and vitamin B6 relieve stress and reduce anxiety and fatigue.
Orgalife Leisure Low IOD has hydrolyzed protein from animals and plants and 24 vitamins and minerals to nourish the body.
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URC Thailand has made Jack 'n Jill Lausanne x Dewberry available in Thailand. The new product combines Jack 'n Jill Lausanne crunchy wafer and Jack 'n...
