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Pizza Hut Malaysia Does The Ultimate “Throwback” By Bringing Back Its Soup And Salad Station

By
Tan Heng Hong
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IPOH, PERAK, 4th March 2024 –Pizza Hut Malaysia is bringing back the iconic Salad and Soup Station for a limited-time.

The offering which was launched on the 2nd – 3rd March will happen again on the 8th – 10th March, 2024 and comes after the recent relocation of the Ipoh Garden outlet. Malaysians who encountered the shuttered outlet took to social media to share their personal experiences at the outlet which then sparked a wave of nostalgia among customers reminiscing about the salad and soup station.

Pizza Hut Malaysia Chief Marketing Officer Emily Chong said “We heard you and we know. For so many of us Malaysians, the soup and salad station is not just a part of a meal but a beloved memory.

“As we bid farewell to our Ipoh Garden outlet which served as a cherished gathering place for many, we want to celebrate the opening of Arena Niaga Simee outlet with the iconic Soup and Salad Station.

The relocation is in line with Pizza Hut’s mission to be an enabler of meaningful connections. With a refreshed store layout optimised for the modern consumers, Malaysians from all walks of life can now create fresh new memories with us.” she said.

Pizza Hut fans in Ipoh can look forward to indulging in a selection of fresh salads and a steaming pot of their signature mushroom soup this coming weekend while dining-in at any of the five different stores at Arena Niaga Simee, Gunung Rapat, Station18, Aeon Falim and Ipoh Kinta.

Don’t miss this chance to add this experience to your Instagram timeline while indulging   in a variety of exclusive in-store promotions including RM2 Mushroom Soups and 50% off ala carte pizzas with a minimum purchase of one salad.

FHA-Food & Beverage – Singapore’s largest F&B trade show – returns with an expected 60,000 attendees

By
Tan Heng Hong
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  • Singapore’s biggest f&b trade show has set its dates for 23-26 April 2024, with an expected attendance of 60,000 and 70 international pavilions from 50 countries.
  • Experience the best of Germany as FHA-Food & Beverage 2024 chosen Country of Honour.
  • FHA-Food & Beverage will see the launch of its first-ever FHA Ultimate Meat Challenge in 2024!

Singapore, 5 March 2024 – FHA-Food & Beverage, Singapore’s biggest food and beverage trade show, has marked the dates of 23-26 April for its 2024 edition, readying itself to become the ultimate one-stop platform for Asia’s F&B professionals and industry leaders.

It will return across four days at the Singapore EXPO, spanning across 65,000 square meters with 70 international pavilions. It also anticipates the participation of over 1,500 exhibitors from 50 countries and regions, with expected attendance of 60,000 attendees.

Germany, The Country of Honour

Germany and Singapore maintain strong bilateral relations, acknowledging each other as pivotal allies in their respective regions, especially with the strategic signing of the Joint Declaration in 2022. The emphasis on sustainability and free trade in the signing reflects a commitment to shared values and goals and the achievement of surpassing one billion euros in German food and drinks exports to Southeast Asian countries, with Singapore as one of the key players, underscores the success of this economic collaboration.

This year, in joint collaboration with The German Federal Ministry of Food and Agriculture, FHA-Food & Beverage has appointed Germany as the Country of Honour, where 37 exhibitors will be present within the Germany Pavilion, making it a substantial and historically biggest German participation. Attendees will have the exclusive opportunity to immerse themselves in activities like the “German Day” presentations, wine-food pairings, and cooking shows.

First-ever Meat Competition at FHA-Food & Beverage

The volume of sales of meat in Singapore is projected to reach 502,400 tonnes[1] in 2026 from 411,100 tonnes in 2021. In response to this growth trend, FHA-Food & Beverage will be launching its inaugural meat competition, sponsored by the Meat & Livestock Australia, where professional butchers and chefs can come together to challenge their craftsmanship and creative usage of beef and lamb. The competition will take place on the 24th & 25th April, and it aims to provide consumer education as well as cooking ideas to promote beef and lamb consumption.

Nurturing Creative Spirits of Young Talents and Brewers Alike

Back for a second installment, the FHA Beer Awards 2024 seeks to showcase diversity and creativity of today’s brewing scene. Participants will be judged across 10 categories and winners of each category proceeding to participate in the Best of Show round.

Also in the second edition is Young Talents Escoffier – Singapore Selection. This competition serves as a platform for individuals under the age of 25 to showcase their culinary expertise.

For the first time at FHA-Food & Beverage, participants will receive accreditation from a distinguished panel of Michelin chefs in two categories: the Kitchen Category, featuring renowned chefs such as Emmanuel Stroobant of 2 Michelin Star Saint Pierre, Jeremy Gillon of 1 Michelin Star JAG, and more; and the Service Category, which includes awarded sommeliers and wine professionals on the judging board.

FHA-Food & Beverage: Ultimate One-Stop Platform

FHA-Food & Beverage 2024 will meet attendees with 12 core segments. From gastronomic innovations to sustainable practices, these segments provide a comprehensive and enriching experience that caters to the diverse needs and interests of culinary enthusiasts and experts alike.

“We are thrilled to host FHA-Food & Beverage 2024 again in Singapore, Asia’s most international F&B event. Over the years, we’ve witnessed its growth into the foremost international food trade fair, showcasing Singapore’s culinary diversity at the heart of the global food expert community. With a 46-year strong track record, FHA remains the key business event for international suppliers to connect with buyers in Asia and beyond, adapting to evolving trends,” states Ms. Janice Lee, Event Director – Food, Hong Kong & Singapore, Informa Markets.

[1] Singapore Food Statistics 2022, Link

OREO Paints the Sky Blue!

By
Tan Heng Hong
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Attention OREO fans! OREO paints the sky blue! Did you catch the World’s Number 1 cookie being dunked for its birthday?

Feast your eyes on the incredible visuals capturing OREO’s takeover of TS Law Tower from 4-10 March! There will also be drone footage that’ll be ready in the coming days! But wait, there’s more! Staying true to OREO’s Stay Playful spirit, there’s a lineup of exciting collaborations guaranteed to ignite thrilling adventures!

 

Ichitan giving energy drink another go with new Tan Power

By
Tan Heng Hong
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Image by Ichitan

Ichitan is shaking up the energy drink market again with Tan Power, a new THB 10 glass-bottled drink aiming to fill the gap in the affordable segment as competitors prioritize premium offerings.

Ichitan previously launched T247 Collagen + Zinc Energy Drink and T247 Ginseng + Honey Energy Drink in PET bottle in 2017.

Inspired by the “No Surrender in Life” concept, Tan Power boasts a refreshing taste and added B vitamins, catering specifically to blue-collar workers, the backbone of energy drink consumption.

The packaging contains the image of Tan Passakornnate, the founder and CEO of Ichitan and a self-made business tycoon. Having him on the product packaging and naming the product after himself strongly appeals to consumers who want to become like him.

Ichitan is eyeing the traditional trade channel to reach out to blue-collar workers who are the mainstay consumers of energy drinks.

Energy drink brands are focusing beyond the blue-collar segment, fueling new consumption occasions that require greater use of mental energy such as cognitive performance. However, the ‘tradies’ are still the core energy drink consumers, and brands will need to put extra effort into targeting them.

Brands targeting blue-collar workers need to ensure their energising beverages can deliver immediate effect.

SNNP Jele Fitt brings personalized nutrition closer to consumers

By
Tan Heng Hong
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SNNP has introduced Jele Fitt, a fruit-flavored functional jelly targeted towards women in their 20s, 30s, and 40s in Thailand. This innovative product is specially designed to cater to the unique needs of women in different age groups.

Jele Fitt 20 contains collagen, vitamin E, A and lutein, Jele Fitt 30 has lycopene, collagen, vitamin B complex and Jele Fitt 40 has CoQ10, collagen and zinc.

Jele Fitt brings personalized nutrition closer to consumers, with its handy portability allowing for easy consumption at any time.

HĂ€agen-Dazs Celebrates International Women’s Day with Free Scoops Deal!

By
Tan Heng Hong
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This March, Taylor Swift’s concert is not the only thing to look forward to. From 8 to 29 March 2024, HĂ€agen-Dazs is celebrating International Women’s Day with The Rose Project which highlights women empowerment with an enchanting 1-for-1 promotion (weekdays only) at all HĂ€agen-Dazs shops islandwide and even across the causeway.

Are you ready for it?

Customers can get two scoops of ice cream for the price of one across all flavours!

Mark your calendars and join us in spreading the joy of indulgence and empowerment this March! This special treat is one you won’t want to miss, and we can’t wait to share the excitement with your readers.

Let’s make this International Women’s Day a celebration to remember, one scoop at a time!

Find out more about The Rose Project here – https://iwd.haagen-dazs.global/en/

The KL Tigers International Rugby 10’s 2024 Tournament Delivered!

By
Tan Heng Hong
-

KUALA LUMPUR, 2 March 2024 – The KL Tigers Rugby Football Club proudly hosted the
International Rugby 10’s tournament at the prestigious Bukit Kiara Equestrian Club on 2nd and 3rd March 2024.

The tournament was officiated by the esteemed Guest of Honour, YBhg TS. Dr. Nagulendran Kangayatkarasu, Secretary General of the Ministry of Youth and Sports, accompanied by Attila Emam, President of the KL Tigers Rugby Club, and Mohamad Fahmy Bin Abd Jalil, Honorary General Secretary of Malaysia Rugby.

Guest of Honour, YBhg TS. Dr. Nagulendran Kangayatkarasu, said, “The dedication of the KL Tigers Rugby Football Club not only brings this tournament to life but also plays a crucial role in the development of sports at the grassroots level in our country. In my capacity, I have witnessed the transformative power of sports in shaping the leaders of tomorrow. These tournaments embody our collective aspiration to elevate grassroots sports, offering our youth the stage they deserve.”

Mr. Attila Emam, President of the KL Tigers Rugby Club, expressed his enthusiasm, stating, “The vibrant rugby community extends across every state in Malaysia and we take immense pride in delivering the largest and most exciting youth tournament in Asia Pacific, and in receiving the backing of the Ministry of Youth and Sports, who are so graciously supporting today’s event.”

This year’s tournament welcomed 157 teams from Malaysia, Singapore, and Hong Kong,
showcasing the exceptional talent of young athletes spanning various age groups, from U6 to U18, including a girls’ Touch Rugby section for U12, U15 and U18, in what has truly been a ‘festival of rugby’ with a total of nearly 600 games played over the two days.

In addition to the on-field action, attendees were also treated to a variety of off-field activities, including games, food and beverages, and interactive sponsors’ booths by Pos Malaysia, Edaran Otomobil Nasional Berhad, Yinson Green Tech, UEM Sunrise Berhad, and Bank Muamalat, among others.

A deep appreciation goes out to the distinguished partners, including Platinum sponsors Pos Malaysia Berhad and Edaran Otomobil Nasional Berhad, Gold sponsors Yinson Green Tech and UEM Sunrise Berhad, Silver sponsors Bank Muamalat and Visa Arena, and Bronze sponsors Oceaneering, AGS, Boost Juice, The Baron, MFE, Milawa, Kukreja, supported by Malaysia Convention & Exhibition Bureau (MyCEB) from the Ministry of Tourism, Arts and Culture Malaysia. Their support played a crucial role in delivering an incredibly succesful two days.

The KL Tigers Rugby Football Club also extends its deepest gratitude to all players, parents, spectators, volunteers, partners, and sponsors who contributed to the success of this event. KL Tigers RFC remains committed to promoting the sport of rugby, nurturing young talent, and fostering a spirit of camaraderie and sportsmanship, and very much looks forward to future events.

For further insights and highlights from the KL Tigers International Rugby 10’s 2024, and to stay updated on future tournaments, please visit www.kltigersrfc.com.

Cow Play Cow Moo Brings Singapore’s Largest Arcade Sensation to Kuala Lumpur’s Lot 10, Bukit Bintang

By
Tan Heng Hong
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Experience the Ultimate Gaming Adventure with over 100 Thrilling Arcade Machines, Exclusive Licensed Merchandise and Endless Fun!

Kuala Lumpur – Get ready for an electrifying ride as Cow Play Cow Moo, Singapore’s largest homegrown Arcade and Family Amusement centre, makes a thrilling debut in Kuala Lumpur at Lot 10, Bukit Bintang. This exhilarating addition to the city’s entertainment landscape guarantees an adrenaline-pumping, fun-filled gaming experience for all ages. Whether you are joining the action with family or friends, brace yourself for an extraordinary adventure with their unique ‘Play for a Prize’ reward system, where the excitement of high scores and collecting licensed merchandise and collectible cards awaits. Imagine the electrifying moment when thousands of tickets erupt upon conquering specific levels; it is an absolute must-try experience!

Cow Play Cow Moo proudly presents a treasure trove of exclusive licensed and authentic merchandise featuring iconic brands like Disney (Mickey Mouse, Winnie the Pooh, Tsum Tsum, Disney Princesses), Sanrio (Hello Kitty, My Melody, Cinnamoroll, Kuromi, Little Twin Stars), Pokemon (Pikachu, Squirtle, Bulbasaur, Charmander), Lego, Stitch Snow Globe and more. They will also offer highly sought-after licensed limited-edition merchandise and collectibles.

With an impressive array of over 100 thrilling machines, Cow Play Cow Moo offers a diverse gaming extravaganza that caters to every gaming enthusiast. From timeless classics like coin pusher machines, claw machines, basketball machines, and bowling machines, there is something to captivate every player. Dive into sports gaming with their arcade’s Hoop Shot, Lane Master, and Storm Shot Machines, or test your skills on their skilled-based machines featuring Pearl Fishery, Dream Castle, and DC Superheroes. Don’t miss their carnival game machines, where you can Whack Clowns and ride the Big Wave to victory!

What truly sets Cow Play Cow Moo apart is its unique collectible card system, which is available on select machines. These collectible cards hold valuable “reward points,” offering players the chance to amass points for thrilling redemptions or to cherish as treasured collectibles. The ultimate thrill arrives when players conquer specific game levels, earning thousands of tickets that spark excitement and cheers among players of all ages.

At Cow Play Cow Moo, the excitement kicks in the moment you step through their arcade doors. Register for a membership card to unlock exclusive promotions and rewards, then load it with credits. Snag tokens from the token machine to fuel your gaming adventures. Play, accumulate tickets, and watch as they pile up, automatically stored on your card. Head to the redemption area to discover a treasure trove of licensed merchandise – all yours by using your accumulated tickets. Redeem your prizes or keep playing to score even more tickets. The fun never stops!

Cow Play Cow Moo’s entrance into the Malaysian market is nothing short of a gaming revolution. With 12 thriving outlets in Singapore, Cow Play Cow Moo Malaysia now occupies a sprawling 6,800++ square feet space on the 3rd floor of Lot 10, ready to redefine Kuala Lumpur’s entertainment scene.

Jon Cheang, Chief Operations Officer (COO) of Cow Play Cow Moo Malaysia, shares his excitement, saying, “We are thrilled to introduce Cow Play Cow Moo to Malaysia. Choosing the central location of Bukit Bintang allows us to bring families and friends together for an exhilarating gaming experience. We aim to create a fun-filled escapade where people can disconnect from their phones and routines to connect and bond over a wide range of arcade games.”

As Cow Play Cow Moo continues to set the arcade scene ablaze, keep an eye out for their plans to open two more outlets in Kuala Lumpur this year, ensuring that Malaysians have more opportunities to revel in the excitement and joy of Cow Play Cow Moo’s unique arcade experience.

Looking for a fun date night, a family day out with your kids, or a roaring good time with friends? Cow Play Cow Moo Malaysia is the perfect spot for all generations. Visit us today and win some free tokens or attractive licensed merchandise. For more information, visit https://cpcm.my.

About Cow Play Cow Moo

Founded in 2017, Cow Play Cow Moo is Singapore’s largest homegrown arcade and family entertainment centre, with 12 successful outlets. They provide an enjoyable gaming experience with a traditional ticket dispensing system, where thousands of tickets cascade upon level completion, sparking cheers from all ages.

Cow Play Cow Moo exclusive collectible card game machines allow customers to collect cards for display or ticket redemption, offering flexibility. Their redemption counter features licensed products from renowned brands like Sanrio (Hello Kitty, Melody) and Disney (Mickey Mouse, Winnie the Pooh), all redeemable with accumulated tickets.

Beyond Singapore, Cow Play Cow Moo has expanded into Indonesia, Vietnam and Malaysia, sharing joy and entertainment worldwide.

Reviewing LVLY Sweet Treats Explosion Box

By
Tan Heng Hong
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Image credit: LVLY

Want to surprise a loved one like never before? Now’s your chance to really make their day in the most fun-filled way!

LVLY’s Sweet Treats Explosion Box will make them laugh, shout, and squeal like they’ve just been transported back to their childhood. Pure enjoyment in a box! With an explosion of colourful eco friendly confetti, sweet nostalgic childhood lolly favourites, and gorgeous bright packaging, there’s so much to love about this unique gift.

Image by Minimeinsights.com

What’s in it:
– Sweet mixed lolly bag of gummies and jelly beans (500g)
– ‘So LVLY’ vanilla-infused cookie with pink fondant topper
– Giant Caramel Latte macaron from Delectable by Su*
– Chocolate Concierge Dark & Delicious chocolate – 50g
– A free message card for a personal note

*Note: highly recommend refrigerating the giant macaron if not consumed immediately. Best eaten within a week.

Keluang Man Takes Flight Thanks to Wonda Coffee and Astro’s Dynamic Collaboration!

By
Tan Heng Hong
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From L-R_ Raja Jastina Raja Arshad (Vice President, Head of Astro Shaw & Malay Nusantara Business), Agnes Rozario, (Director of Content ASTRO), Mr Nas Muammar Zar (Cast of Keluang Man), Amy Gan (Vice President of Marketing, Etika), Ali Hassan (Mayor of KidZania KL), Annwar Beg Moghal (Cast of Keluang Man), and Anwar Ashraff (Director of Keluang Man).

The partnership between the two brands celebrates the iconic 90s superhero, and Wonda Coffee will be the beverage of choice for superior cinematic experiences.

2 MARCH 2024, KUALA LUMPUR – Get ready to dive into a realm of excitement and wonder as Wonda Coffee together with Astro Shaw bring Keluang Man – Malaysia’s beloved superhero to life. Keluang Man, a cherished superhero figure in Malaysian culture, is well known for its portrayal of qualities such as bravery, resilience, and the power of the human spirit. Through this collaboration, WONDA Coffee and Astro Shaw aim not only to entertain but also instil these values in the younger generation. The live-action movie produced by Astro Shaw is directed and written by Anwari Ashraf, based on the iconic animation series made popular in the 1990s, promising Malaysians a whole new cinematic experience in this day and age.

The partnership between both brands also came about under one key objective – supporting local talent and entertainment in Malaysia. Over the years, Wonda Coffee has been a strong champion of local initiatives, showing its great support for Malaysians through various campaigns and initiatives. This time, Wonda wants to connect us through our shared love for the original Malaysian superhero series, inviting everyone from young to old to reminisce our memories of Keluang Man and perhaps, embody the good qualities the character portrays.

Etika’s Vice President of Marketing, Amy Gan said, ”Wonda Coffee is always close to the hearts of Malaysians. We are committed to celebrating Malaysians and the unique local talents we have. Through our collaboration with Astro Shaw for Keluang Man, we wish to reiterate our support for the local entertainment industry, backing the gifted Director, writers, talented cast, production and post-production efforts that go into bringing this legend to the silver screen. As a brand that believes in the power of local talent, we aspire to be more than just a beverage brand, but to be synonymous with Malaysians as the drink of choice Malaysians indulge in for every local cinematic journey.”

“We are thrilled to partner with Astro Shaw to bring Keluang Man to life in such an engaging and interactive way. Here at KidZania today, as one of the first steps in our journey with Keluang Man, we introduce this unique wall-climbing zone. We want to inspire young Malaysians to embrace their inner hero, fostering courage, determination, and a sense of adventure.”

Vice President, Head of Astro Shaw & Malay Nusantara Business, Raja Jastina Raja Arshad said, “We are very excited to collaborate with Malaysia’s leading beverage manufacturer and distributor, Etika, in driving the transformation of film content in Malaysia. This collaboration marks a strong beginning for Astro Shaw in setting new standards for innovative marketing strategies in the film industry. We believe that Keluang Man and Wonda Coffee share a common focus on local elements and are both near and dear to all Malaysians. By leveraging the combined experiences of Astro Shaw and Etika, we are confident that this collaboration can achieve its objectives. Meanwhile, we also feel honored to have the opportunity for the Keluang Man film to be showcased at KidZania in the efforts to introduce Malaysia’s iconic superhero to the younger generation.”

“Stay tuned for various creative strategies and exciting activities through this collaboration. Coming soon, fans can nominate and share the stories of their personal encounter with individuals that have made an impact in society through ‘Keluang Man of the Month’ on gempak.com, and the winner will be announced through the Gempak Most Wanted program on Astro Ria. This initiative aims to recognize unsung Malaysian heroes who possess qualities similar to Keluang Man who has no fear.”

Following their latest partnership with Astro Shaw, Wonda Coffee, one of Malaysia’s leading ready-to-drink (RTD) coffee brands that offer the smooth taste of freshly brewed coffee in a can today is bringing Malaysians an exclusive experience at KidZania.

During the special, one-of-a-kind unveiling in KidZania Kuala Lumpur, Wonda, and Astro Shaw connected visitors and members of the media to take part in the wall climbing activity with Keluang Man lead actor, Nas Muammar Zar himself. Encouraging the visitors to take part in the wall climbing activity with him, Keluang Man sets out to encourage visitors to embrace the inner hero in them.

The launch of the Keluang Man wall climbing zone marks just the beginning of this dynamic partnership between Wonda Coffee and Astro Shaw. Both companies are committed to bringing Malaysians more innovative and exciting experiences, inspiring them to reach new heights and unleash their potential.

With this as a start, Wonda Coffee hopes this will inspire many more adventures with Keluang Man. Wonda also hopes that Malaysians can sit back and enjoy and savour the flavour of Wonda Coffee as their drink of choice as they sit back and watch the exciting superhero movie.

Through this innovative collaboration between WONDA Coffee and Astro Shaw, the Keluang Man wall-climbing zone promises an exhilarating experience for visitors, blending the excitement of adventure with the spirit of heroism that Keluang Man embodies. Exclusively featured only in KidZania Kuala Lumpur, visitors aged 8 to 17 years old will be able to test out their superhero skills at the wall climbing zone.

The wall, part of the climbing adventure featured in KidZania, was first introduced as one of the key attractions in the township. With the official introduction of the Keluang Man Wall Climbing Establishment, KidZania is forecasting over 400,000 visitors in 2024.

Embrace your inner hero now! Visit KidZania Kuala Lumpur to embark on an adventure like never before, scaling new heights with Keluang Man and Wonda Coffee.

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