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Fernleaf, Malaysia’s No. 1 Family Milk Powder* Joins the National Day Celebration as an Official Sponsor

(L-R) Datuk Mohamad Fauzi bin Md Isa, Secretary-General for the Ministry of Communications; Leonard Heng, Fernleaf’s Public Relations Representative; Lim Siew Poh, Marketing Director of Fonterra Brands Malaysia and Singapore; Fahmi Fadzil, Minister of Communications of Malaysia; Encik Kamarudin bin Abdul Rani, Undersecretary of the Control and Compliance Division for the Ministry of Communications

Fernleaf continues its commitment to nourishing Malaysian families with its new and nutritious chocolate milk delight

Petaling Jaya, 15 August 2024 – Fernleaf, Malaysia’s No.1 family milk powder*, partners with the Ministry of Communications as one of the official Gold Sponsors of the National Day Malaysia Day (HKHM) celebration this year, an event expected to draw more than 100,000 Malaysians. As part of the celebration, participating Malaysians will have the opportunity to taste Fernleaf’s all-new Family Chocolate Milk Powder, a delightful addition to their range of delicious, quality dairy products, made with milk from New Zealand. 

This exciting initiative highlights Fernleaf’s unwavering dedication to enriching the lives of Malaysian families with nutritious and delicious dairy options. The new Family Chocolate Milk Powder not only provides a rich, milky chocolate flavour but also important nutrients, including 5x DHA, 11 vitamins and minerals, and high levels of calcium, protein, iron, zinc, vitamin A, D, B2, and B12, aligning with Fernleaf’s mission to support a balanced diet for families.

“With a strong presence of more than 40 years, Fernleaf has been providing the goodness of high-quality New Zealand dairy to millions of Malaysian households, making it one of the nation’s most well-loved dairy brands”, said Lim Siew Poh, Marketing Director of Fonterra Brands Malaysia and Singapore. “We are excited to introduce our new Fernleaf Family Chocolate Milk Powder – a product that combines delicious taste with good nutrition. There is no better time to celebrate this with our fellow Malaysians who have supported us throughout the years than today.”

Speaking at the event, YB Fahmi Fadzil, Minister of Communications, who is also the 2024 HKHM Main Committee Chairman, said, “This year, we have received RM4.09 million in contributions from 29 strategic partners for the HKHM celebration. These funds, comprising both cash and in-kind sponsorships, will be channelled to the National Day Trust Account to support the preparations for HKHM and will be distributed to the public attending the National Day celebration at Putrajaya Square on 31st August and Malaysia Day celebration at Sabah.”

Fernleaf’s participation in the 2024 HKHM celebration highlights its long-standing dedication of nurturing Malaysians with delicious and high-quality New Zealand dairy. This event is a celebration of both the national spirit and Fernleaf’s continued mission to provide nourishing, tasty dairy options to Malaysian families for generations.

*Nielsen: Moving Average Total Sales Value Market Share since 2018.

 

Haru Jasmine Mild Sweet Cold Brew Green Tea now available in Thailand

The Haru Jasmine Mild Sweet Cold Brew Green Tea is now available in Thailand. OR Boon Rawd Brewery, a major beverage company in the country, produces the RTD tea drink. The brand is known for its fresh and clean taste, often associated with the concept of “Japanese-style” green tea. Haru Jasmine Mild Sweet Cold Brew Green Tea is available at 7-Eleven.

New C-Vitt passionfruit flavour

C-Vitt has added passionfruit flavour to its range of vitamin C-enriched drink in Thailand. C-Vitt is available in different flavuors like orange, pomegranate and lemon. Each bottle contains 1,000mg of vitamin C, which supports immune function, collagen production, and acts as an antioxidant.

During the second quarter of 2024, C-Vitt achieved a record-high market share of 74.4% in the Vitamin C subsegment.

Himalaya Vajomba Pastilles now with new formulations

Nicko Jeep Manufacture has launched Himalaya Vajomba Pastilles with new formulations.  Peppermint Pastilles now come with added spinach extract to support growth and overall health, Berry Sakura Pastilles have added acai berry extract to boost the immune system and Honey Lemon Pastilles feature added lutein for improved eyesight.

Himalaya Vajomba Pastilles were previously marketed as vitamin and mineral-enriched.

New refreshing Calpis Lacto White Strawberry and Calpis Lacto Soda Shine Muscat Grape

Osotspa has launched Calpis Lacto White Strawberry in Thailand. Consumers can now indulge in the premium taste of Japan with the sweet and refreshing flavour of white strawberries and enjoy the added benefits of lactobacillus and 5,000mg of fibre.

In addition to Calpis Lacto White Strawberry, Osotspa has introduced Calpis Lacto Soda Shine Muscat Grape. This refreshing soda drink is packed with the full flavour of Shine Muscat grapes and the benefits of lactobacillus.

New Frujuice fruit juices use fruits picked at optimal ripeness for maximum flavour

Frujuice from the maker of Double C Drinks in Thailand is now available. The company describes the new offering as “crafted with care from harvest to bottle, Frujuice offers the pure taste and aroma of 100% real fruit.”

Fruits are picked at optimal ripeness for maximum flavour. Packaging clearly displays the maturation period (180 days for apples, 244 for oranges, and 120 for grapes) as a testament to quality.

Frujuice (250ml) is priced at THB 25 at 7-Eleven.

Chesdale Burger Cheese Slice Extra Melty is the ultimate cheese for your burger

Chesdale, the cheese brand of Fonterra, has unveiled the new Chesdale Burger Cheese Slice – extra melty with a rich cheesy flavour perfect for snacking. The new cheese is the ultimate cheese for your classic cheeseburger. Get yours now from Giant Supermarket and other supermarkets in Malaysia.

Ichitan Yen Yen and Nestlé La Frutta collaborate to launch new ice cream

Ichitan and Nestlé Thailand have collaborated to launch a new ice cream with longan and chewy konjac jelly. The latest product features two iconic names in their respective category: Yen Yen, a herbal tea brand from Ichitan, and La Frutta, a low-fat fruit ice cream from Nestlé.

The new product with longan and chewy grass jelly is aimed at health-conscious individuals, especially younger ones, seeking refreshing and low-calorie treats.

The collaboration combines herbal tea’s traditional cooling properties with Nestlé La Frutta’s modern taste, offering a fusion of Eastern and Western flavours. The companies use digital marketing and social media influencers to reach a younger demographic.

The latest product demonstrates the ease with which beverages can move into ice confection and vice versa, as they share the same consumer group. 

Suntory debuts Brand’s Bird’s Nest Vitamin C+ Zinc formula to boost the immune system and combat fatigue

Suntory Beverage & Food Thailand Co., Ltd. has launched Brand’s Bird’s Nest Vitamin C+ Zinc formula to target busy professionals and health-conscious individuals. The formula is touted to help boost the immune system and combat fatigue, particularly for those with busy lifestyles.

The new formula with a light orange scent features natural bird’s nest extract, vitamin C, zinc, and NANA (N-Acetylneuraminic acid), known for its potential health benefits.

The ready-to-drink bird’s nest market in Thailand has seen significant growth, driven by increased health consciousness and demand from Chinese tourists. According to NielsenIQ, this has resulted in the overall market for bird’s nest beverage in the past 12 months growing by 24% compared to last year, which grew by 13%.

There are two sizes: 42 ml (THB 99) and 70 ml (THB 159). 42ml will be available nationwide, including online channels and 70ml is exclusive at all 7-Eleven branches.

 

Burger King Thailand collaborates with BarBQ Plaza

The collaboration between Burger King Thailand and BarBQ Plaza has sparked significant online buzz due to the unexpected pairing of these two popular food brands. A special event was held at BBQ Plaza Mega Bangna on 17 August 2024, where customers created their own burgers and had a chance to win prizes, including limited-edition t-shirts.

This collaboration is a fun and engaging way for both brands to reach a wider audience and generate customer excitement.

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