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Spice Up Your Ramadan: Pizza Hut Indonesia Introduces Pedas Nusantara – A Flavorful Fusion for Family Bonding

JAKARTA, Indonesia, March 7, 2024 /PRNewswire/ — Commemorating the holy month of Ramadan, Pizza Hut Indonesia (PHI), the country’s leading halal-certified pizza pioneer with a 40-year history, is proud to unveil its latest innovation, the “Pedas Nusantara” series. The limited-time-only menu is offering a fusion of Indonesia’s local flavors with the international appeal of pizza. The Pedas Nusantara series will be available from March 4th to April 28th, 2024, across all Pizza Hut locations in Indonesia (Pizza Hut Indonesia Restaurants, Pizza Hut Delivery and Ristorante).

Celebrate Ramadan and savor the mouthwatering flavors of Pedas Nusantara in the nearest Pizza Hut Indonesia restaurant or order through the Pizza Hut Indonesia app or www.pizzahut.co.id

The Pedas Nusantara series is Pizza Hut Indonesia’s way of recognizing the deep significance of Ramadan in Indonesian families while paying tribute to the nation’s rich culinary heritage. Beyond its spicy meaning, “Pedas” resonates with the notion of “mulut pedas” reflecting the tendency to speak harshly—a phenomenon prevalent among Indonesians, especially within familial relationships.

Acknowledging this, PHI aims to shed light on the underlying care and affection behind such words. Often, these expressions stem from genuine concern and affection. As Ramadan symbolizes a period of introspection, compassion, and forgiveness, it serves as a poignant reminder for families to come together, forgive each other, and strengthen their bonds.

“We’re excited to introduce the Pedas Nusantara series—a tantalizing fusion of spices atop our cheese and chicken karaage pizzas, pioneering a new culinary experience. This Ramadan, as customers indulge in our flavorful offerings, we hope they will also embrace forgiveness and nurture stronger family bonds. Let us unite in celebrating tradition, igniting cherished moments, and delighting taste buds across Indonesia,” says Boy Lukito, Director of Operations of Pizza Hut Indonesia.

The Pedas Nusantara series features a tantalizing blend of sambal-infused dishes, paying homage to the diverse flavors of the Indonesian archipelago. Reflecting Indonesia’s penchant for spicy cuisine, PHI is infusing several of its signature dishes with sambal, including QU4RTZA and L1MO Pizza, which will be topped with karaage chicken, cheese, and four distinct sambal varieties: sambal kemangi, sambal cabe ijo, sambal matah, and sambal bawang. Other highlights from the Pedas Nusantara series include Wingstreet Pedas, presenting succulent Wingstreet chicken paired with a choice of the four available sambal varieties. While Kenduri Pedas presents a savory ensemble of karaage chicken atop rice, divided into four sections, each adorned with different sambals, ideals for 2-4 people to share and enjoy. For those seeking a satisfying meal, a single-serving Paket Pedas Puas offers karaage chicken served with rice, lalapan, and a refreshing beverage, accompanied by a choice of sambal.

Elevating the dining experience further, Pizza Hut’s Ristorante presents the QU4RTZA Pedas Nusantara, Salmon Sambal Rice, and Sambal Fish and Chips, combining premium ingredients with the bold flavors of sambal. Complementing the fiery fare, PHI introduces two new limited-time beverages: Es Kembang Gula and Es Mangga Kocok. These refreshing concoctions serve as the perfect companions for breaking the fast, enhancing moments of togetherness and celebration.

To complement the Pedas Nusantara experience, PHI is introducing a range of promotions during Ramadan. Among them is “Munggahan”, featuring savory karaage chicken served atop a 1-meter bed of rice accompanied by four distinct sambals. This offer is available for groups of 8-10 dining in until March 10, 2024.

Find more Pizza Hut Indonesia promotions and updates for Ramadan by following the Instagram official account at www.instagram.com/pizzahut.indonesia

Oishi Green Tea Taps into the Pokemon Universe to Invigorate the THB 16,619 Million RTD Green Tea Market Offering the “Oishi Sparks Joy

Thursday 07 March 2024 – Oishi Green Tea, the No. 1 green tea brand holding a 43.9% market share as of January 2024 (based on Nielsen IQ’s 12-month data from February 2023 – January 2024), has partnered with the world-class “Pokemon” multimedia franchise to invigorate the ready-to-drink RTD green tea market, valued at 16,619 million baht, ahead of the summer. This collaboration features six Spark Joys that excel in co-creation in their largest campaign yet, “Oishi Sparks Joy: Absolutely Satisfying, Extremely Refreshing,” together with the summer promotion, “Drink Oishi Today and Get a Chance to ‘Win’ and ‘Exchange.'” This offers consumers the chance to win an exclusive trip to Japan with every purchase of Oishi, in addition to other exciting prizes totaling over six million baht, redeemable with promotional cards. Additionally, collectors can enjoy 10 special designs of the Pokemon Trading Card Game, available for collection and play from today until May 31, 2024, or while supplies last.

Ms. Suporn Denpaisan, Vice President of the Beverage Division, Oishi Group Public Company Limited, said, “Collaborating with The Pokemon Company to create the ‘Oishi Sparks Joy: Absolutely Satisfying, Extremely Refreshing’ campaign has been incredibly fulfilling. This campaign marks a new frontier in Thailand, featuring Pokemon’s characters on our packaging labels in bright colors with six unique comic strip designs. It also marks the first time Pikachu has appeared in a TVC, alongside the hottest duo presenters of this generation ‘Gemini’ and ‘Fourth.’ In addition to these exciting elements, Oishi is offering 10 special Pokemon trading card games, known for their popularity and strategic gameplay. We believe these cards will become highly sought-after collectibles among players.”

Oishi Green Tea’s exciting co-creation with “Pokemon” brings Six Sparks of Joy to life, featuring:

  • 1st Spark of Joy: Witness the first-ever encounter between Oishi presenters, Gemini-Norawit Titicharoenrak and Fourth-Nattawat Jirochtikul, and a group of Pikachu characters in a delightful TVC, promising absolute satisfaction and refreshment.
  • 2nd Spark of Joy: Enjoy special promotional cards for the Pokemon Trading Card Game, available in 10 unique designs for collection and play, sure to delight fans worldwide.
  • 3rd Spark of Joy: Experience the first-ever visit to Thailand by “Pojama” for an exclusive Meet & Greet event with “Pikachu” and “Eevee,” spreading joy to all attendees.
  • 4th Spark of Joy: Discover new packaging label designs featuring six colorful limited editions. Each design showcases beloved Pokemon characters in humorous designs, embodying the fun of the Oishi campaign. Enjoy our popular flavors, like Pikachu representing honey lemon, Naetle (Turtwig) for the original flavor, Pojama (Piplup) for Kyoho grape, Eevee for Japanese rice, Hikozaru (Chimchar) for watermelon, and Arceus for lemon-flavored black tea, available in PET bottles in 350 ml., 380 ml., and 500 ml. sizes, as well as UHT boxes in 180 ml. sizes, catering to everyone’s taste.
  • 5th Spark of Joy: Join the summer promotion, “Drink Oishi Today and Get a Chance to ‘Win’ and ‘Exchange'” for a chance at winning fantastic prizes! You can win an exclusive trip to Japan with Gemini and Fourth, along with other exciting rewards like EV cars, motorcycles, iPhones, iPad Pros, gold, and more, valued at over six million baht. Simply send the code via the OISHI Club app to participate. Additionally, you can redeem special promotional cards for the Pokemon Trading Card Game, featuring 10 unique designs, when purchasing three PET bottles of Oishi (available only at participating stores) from today until May 31, 2024, or while supplies last.
  • 6th Spark of Joy: Enjoy premium collectible Oishi and Pokemon items like color-changing glasses, umbrellas, bags, car sunshades, blankets, and thermos flasks, available through select stores and the Oishi Club app.

“Utilizing anime characters in brand communications is crucial for boosting sales and expanding the customer base. Integrating these anime characters into marketing strategies, such as ‘One Piece’ and ‘Demon Slayer,’ has played pivotal role in driving growth and securing the top market position. Oishi’s latest market share as of January 2024 at 43.9% has been a crucial force for an 18% growth of the RTD GT market worth 16,619 million baht. The collaboration with Pokemon, the world’s leading multimedia franchise with a devoted fan base, is well-suited to further strengthen Oishi’s market presence and ensure sustainable growth,” concluded
Ms. Suporn.

The launch event for the campaign, “Oishi Sparks Joy: Absolutely Satisfying, Extremely Refreshing” and the summer promotion “Drink Oishi Today and Get a Chance to ‘Win’ and ‘Exchange’ in the Most Satisfying Way” on March 5 at Siam Square was highly successful, drawing a strong response from Oishi fans, the Gemini-Fourth fan club, and Pokemon game trainers. The event was filled with exciting activities and shows, including a Meet & Greet with three popular Pokemon characters: Pikachu, Eevee, and the first-ever visit to Thailand by Pojama. Attendees also had the opportunity to participate in a range of activities, such as opening promotional card envelopes and playing the Pokemon Trading Card Game from Oishi. The highlight of the event was the presence of the Oishi presenter duo, Gemini and Fourth, who served Oishi Green Tea to help everyone cool off from the heat. Twenty lucky winners also had the chance to take exclusive photos with both presenters.

Make it “Our Day to Remember” with Guinness this St. Patrick’s Day

Guinness is making this St. Patrick’s memorable by giving fans the power to turn every pint into a unique representation of themselves

KUALA LUMPUR, 5th March 2024 – Guinness Malaysia is back with its fan-favourite, month-long St. Patrick’s celebration for Guinness lovers to share the joy as they celebrate its iconicity and Irish heritage. The brand’s 2024 St. Patrick’s campaign is all about making it “Our Day to Remember” as Malaysians get together to commemorate the good times with their friends over their favourite stout. With a series of activations happening at participating outlets and bars from now until the end of March, the brand has lined up an array of exciting activities, games, and giveaways, especially for Guinness lovers to celebrate together. 

St. Patrick’s Day is often celebrated over a pint of Guinness with loved ones. To make this year extra memorable for fans, the brand is giving people the power to add their personal touch to the celebration. For the first time ever, Guinness Malaysia is introducing St. Patrick’s charms via AR to showcase their unique touch and give life to their pint. All Guinness lovers have to do is scan the Guinness logo on their pint that will launch a filter of charms using this link, and they can share their very own creations on their social media pages to commemorate the occasion, but that’s not all. When purchasing two sets of Guinness at participating outlets, consumers will receive a free glass, as well as these unique charms brought to life. The brand invites Malaysians to head to different bars to collect them all. 

Leading up to the big St. Patrick’s Festival on 14th March 2024, fans can purchase their favourite Guinness products to get the exclusive Guinness Cooler Bag for free. All shoppers have to do is purchase two four-can packs of Guinness Foreign Extra Stout (GFES) or Guinness Draught in a Can (GDIC) at participating hypermarkets, supermarkets, and convenience stores or purchase two sets or buckets of Guinness products at participating pubs and bars. Meanwhile, those who purchase a carton of Guinness products on Drinkies will receive the Guinness Cooler Bag as well. To add to the merriment, Apple Watches are up for grabs at participating convenience stores throughout the campaign period. 

“Guinness has always been an icon in the St. Patrick’s Day festivities, and in celebration of making this St. Patrick’s “Our Day to Remember”, we want to reward Guinness lovers with new experiences and giveaways. From a touch of personalisation with our AR filter to make the day truly yours, to expressing yourself with the unique collection of icons at your favourite pubs and bars, we can’t wait to see how our fans celebrate with us this year,” said Shaun Lim, Marketing Manager of Wheatbeer, Stout and Diageo Brands at Heineken Malaysia Berhad. 

Fans who would like to celebrate with Guinness this St. Patrick’s Day can do so with their friends at their favourite pubs and bars where there will be St. Patrick’s Day activities, stand-up comedy nights, parades, games, live bands and so much more. Check out https://guinnessstpatricks.com/ for the full list of participating outlets. As for those who want to personalise their pints via AR, they can do so by checking out https://guinnessstpatricks.com/pint-sized-charm/.

For more information about the Guinness St. Patrick’s campaign, visit https://guinnessstpatricks.com/, as well as Guinness Malaysia’s social media pages at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy. Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive

Exciting Entertainment Awaits in Singapore with SISTIC!

Explore the best events ranging from music, theatre, to sports and more – all at your
fingertips!

Kuala Lumpur, 7 March 2024 – Malaysians are invited to join in the excitement and be part of the global extravaganza as Singapore gears up to host a myriad of world-class events in 2024. As Singapore’s leading ticketing agency and go-to entertainment marketplace, SISTIC offers Malaysians a convenient platform to easily access and book tickets to experience the best of Singapore’s arts and culture, sports and entertainment scene from concerts to musicals, comedy shows and sporting events.

With a user-friendly interface and secure booking system, Malaysians can easily plan a
seamless entertainment itinerary for their Singapore trips.

From international music concerts to local theatrical productions and prestigious sporting
events, Singapore offers a plethora of entertainment options that appeal to Malaysians of all ages. With SISTIC’s website & mobile application, Malaysians can browse through upcoming events, check seat availability, and secure their tickets with ease, ensuring a hassle-free experience from start to finish.

Concert-goers are in for a treat with shows from a myriad of genres to choose from. Experience the Kelly Yu 3×3 World Tour 2024 as she kicks it off in Singapore on April 13. Celebrated for her enchanting soundtrack “Decency” in the film ‘Ex-File 3: The Return of the Ex,’ this is Kelly’s first tour which extends beyond the borders of China. Rock fans are in for a special treat, as iconic rock band Deep Purple hits Singapore’s shores on May 1 as part of Singapore Rockfest. Joining them as part of the festival are groove-metal legends Yngwie Malmsteen on May 2 and multi-platinum sensation All Time Low performing on May 5. Finally party the night away with hit singles like ‘Superman’ and ‘Never Break My Heart’ as Nick Carter returns to the island-state minus The Backstreet Boys for his ‘Who I Am” Tour on May 28.

Leaving no stone unturned when it comes to events, sport lovers can look forward to seeing some of the biggest and most legendary names in English Premier League football such as David James, Dwight Yorke, Teddy Sheringham, at the ‘Starhub Football Festival’ on April 21. Watch as they face off with Singapore’s best players in a charity exhibition match.

All set to tickle your funny bones, prepare for a night of humor with Trevor Noah, the renowned host of “The Daily Show” and bestselling author of “Born a Crime,” as he brings his ‘Off The Record Tour’ to Singapore from June 3 to 6. Embark on a laughter-filled journey as Kumar returns in his ‘Kumar Uncut’ show, strutting in heels, to deliver raw and real humor, addressing A.I. stress, baby-making pressures, and social media expectations in his latest comedy show from July 10 to 28.

Miss Saigon AU – Photo by Daniel Boud 592

Finally, lauded as one of the stunning musical spectacles of all time, ‘Miss Saigon’ is making its triumphant return to Singapore starting August 15 for a limited time. The multi-award winning production has graced stages in over 32 countries and 350 cities. Featuring songs like The Heat Is On In Saigon, The Movie In My Mind, Last Night Of The World, and The American Dream, Miss Saigon is set to captivate audiences of all ages.

Explore a range of leisure activities in Singapore catering to nature lovers, culture enthusiasts, thrill-seekers, and cocktail aficionados. Don’t miss out on these extraordinary events that promise to make 2024 a year to remember. Dive into a plethora of festivals and events taking place year-round, from January to December.

For the latest updates on Singapore’s offerings, visit https://www.visitsingapore.com/en/. SISTIC isn’t just a ticketing platform; it’s the ultimate guidebook for you and your friends, seamlessly fitting into your travel itinerary. Follow SISTIC on Instagram (@sisticsingapore) and Facebook (@sisticsingapore) for the latest updates.

 

Shopee’s 2024 Fashion Show, ‘Raya Stail Kita’, Celebrates Malaysia’s Golden Age of Culture

#ShopeeRaiLokal Raya Stail Kita models posing with their final look, the Nostalgia Balik Kampung trend

KUALA LUMPUR, 8 March 2024 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, on 5th March 2024, unveiled its #ShopeeRaiLokal Raya Stail Kita fashion show on Shopee Live, to inspire Malaysians nationwide to dress well and buy local. Themed ‘Tarakucha Retro’, Shopee collaborated with long-term sellers, celebrities, and influencers to style Malaysians for three 2024 trends this Raya: kek lapis, burnt orange, and nostalgia with a twist. 

(from left) Zoey Rahman, founder of Mikaseries and Mikawear; Shopee’s Ambassador Iman Troye; Head of Marketing at Shopee Malaysia, Kenneth Soh; Dato’ Jovian Mandagie, Founder and Fashion Designer of Jovian; Terence Siau, Direct and Country Head (Malaysia), Sea Limited; Kitty Razak, Managing Editor of Nona; Hijabista & Mingguan Wanita posed for the camera after the #ShopeeRaiLokal Raya Stail Kita fashion show

“This fashion show is a love letter to the golden days of P. Ramlee and Saloma,” said Shopee Head of Marketing, Kenneth Soh. “By design, fashion and beauty on Shopee are deliberately wholesome and inclusive for all Malaysians who need to balik kampung, pay respects to their elders, and attend Raya celebrations all over the country with dignity. With Raya Stail Kita, Malaysians can now dress with style and support their local sellers.”

Models headlined by body positivity model Hikma Al Hassan showcased the second look – the Burnt Orange trend

A departure from run-of-the-mill fashion shows, Shopee’s runway slowed down the models’ catwalks to teach audiences nationwide how different garments could be styled from a variety of brands for each look to coordinate with their whole families. 

The first-ever #ShopeeRaiLokal Raya Stail Kita was livestreamed on Shopee Live for all Malaysians on 5 March 2024

Ten Shopee muslim fashion sellers, namely Asikin Ahmad, Liyana Collection, Adnaa, Indah Pesona, Hernes, Inhanna, Zoe Arissa, Panda Eyes, Bayu Somerset, and Mikaseries by Zoey Rahman. Habib Jewels joined forces in the spirit of gotong-royong to sponsor outfits and accessories to complete the looks. 

Sponsoring brands lending their generosity to the event included beauty and skincare names such as Y.O.U, SimplySiti, Silkygirl, Wardah, Papa Feel, Mikaseries, lemooc, Emina, Dazzle Me, barenbliss, Alha Alfa, and AISASEA.

Shopee’s Brand Ambassador, Iman Troye entertained the crowd with her singing performances during the #ShopeeRaiLokal Raya Stail Kita fashion show

Body positive model Hikma Al Hassan headlined Shopee’s inclusive and affordable looks that were curated based on how Malaysians are shopping for their Baju Raya online. With its first look, Kek Lapis, Shopee called for Malaysians to experiment with unconventional layering of colors, prints, and textures. As popularized by Intan Najuwa at her wedding recently, Shopee then presented various ways to dress Burnt Orange this season for both men and women of various skin tones. The final look, Nostalgia Balik Kampung, encapsulated a rich tapestry of traditional and retro styles familiar to every Malaysian.

Kiffy Razak, Managing Editor of NONA, Hijabista, and Mingguan Wanita,  gave her styling advice on how Malaysians could tap into popular trends and dress up these looks: “Incorporating a dash of kek lapis color blocking, lively yet chic orange or nostalgia in one’s ensemble while integrating a bit of glam and a classic touch to perfect the look will provide an excellent nod to Raya trends this year. More importantly, it’s about interpreting and styling it in a way that reflects your best and true self as well as respecting values and cherished traditions you hold dear in celebration of Eid.”

Shopee is dedicated to offering a diverse and wholesome range of fashion choices for the whole family. Dato’ Jovian Mandagie, a Fashion Designer who also has Shopee Celebrity Squad store on Shopee, echoes this sentiment with his expert take: “Aidilfitri is a celebration of love and victory over Ramadan, whether you’re at a kampung house or a city ballroom. Dress comfortably with modesty in mind. Avoid overdressing that will lead you looking like a Christmas Tree. When choosing baju Raya, prioritize comfort, and only follow trends if they suit your personality.”

Fellow Shopee Celebrity Squad, Zoey Rahman, Malaysian Actor and Founder of Mikaseries, gave his take on how to do Raya 2024: “I prefer classic Baju Melayu featuring a cekak musang collar and concealed buttons. I will style with instant sampin that can be ready within 2 minutes to complete the look. I like this outfit idea because it is classic suitable for Raya morning.”

Raya Stail Kita study* covering Malaysian shoppers on the platform revealed that over 9 in 10 surveyed are driven to shop by coordinating looks with their whole family this Raya. Five in ten embrace the layer cake Raya trend, four in ten buy retro outfits and the remainder search burnt orange. This fashion show is the third chapter in #ShopeeRaiLokal, an episodic content platform to feature local sellers who build communities**.

This Raya season, shop worry-free with Shopee as our new Change of Mind 15-Days Free Returns feature will make your shopping experience a pleasant and peaceful one. From 19 March 2024 onwards, you can return a product for a full refund, within 15-Day Shopee Guarantee period.

Visit Raya Stail Kita microsite at https://shopee.com.my/m/raya-stail-kita and the Ramadan Bersama Shopee campaign microsite at https://shopee.com.my/m/ramadan-sale#SLM1 

Note to Editor:

*Raya Stail Kita survey was conducted on 1,040 respondents across Malaysia in February 2024 on Shopee’s marketplace app. 

**Previously, Shopee launched a 100-page guide to top Malaysian sellers in every state, Unveiling Hidden Gems and filmed a documentary, Breaking Barriers Online 

Jom Berbuka Puasa with KFC’s Ayam Acar Cili Hijau this Ramadan

PETALING JAYA, 06 MARCH 2024 – KFC Malaysia ushers in Ramadan with its latest culinary creation Ayam Acar Cili Hijau. A traditional twist on a significant local condiment, this limited time offer will be available at all KFC outlets nationwide from 6th March 2024.

In Malaysia, Acar is made from a variety of fruits and vegetables and is often served at gatherings and weddings in addition to being a staple in many homes. Recognising the significance of this flavourful tradition, the Ayam Acar Cili Hijau has been timed to enhance the experience of sharing and celebrating during the holy month of Ramadan.

Crafted with a medley of green chilies, the KFC Ayam Acar Cili Hijau perfectly complements KFC’s signature chicken offerings with a flavourful assortment of tangy, spicy and sweet notes. This limited time offer will be made available in various meal options, including 2pc and 3pc combos, as well as box meals.

Also hitting the shelves is an all-new combo for Bucket Kongsi which will now feature the much-loved Spicy Cheesy Potato Balls. Golden fried balls of delight made with beautifully caramelised potatoes and a generous helping of cheese to make every Bucket Kongsi, a craveable meal. The finger lickin Original or Hot and Spicy options will continue to be made available in 6pc and 10pc combos.

KFC Malaysia’s Chief Marketing Officer Premnath Unnikrishnan said “As we approach the festive season of Ramadan, we wanted to offer our customers something special to enjoy during their buka puasa gatherings.

“Ramadan is a month of celebration and breaking fast with loved ones is something so many Malaysians look forward to every year. This year, we get to be a part of that experience by offering this meal which we know will appeal to the diverse tastes of our Malaysian community,” he said.

Jom berbuka puasa with KFC Ayam Acar Cili Hijau and Bucket Kongsi, now available at KFC outlets nationwide from 6th March 2024. Whether you’re craving a solo meal or looking to share with loved ones, KFC Malaysia has something for everyone.

For more information and updates, visit www.kfc.com.my

 

 

Goodday Charge Launches Boomers2Gamers: Search for Malaysia’s First Senior Esports Team Playing Counter Strike 2

Elevating legitimisation efforts by bridging the gap between generations to create a better understanding and acceptance of esports as a legitimate sport

KUALA LUMPUR, FEB 2024 – In a move to bridge the generation gap and challenge stereotypes surrounding esports, Goodday Charge proudly announces the launch of Boomers2Gamers, a competition to form Malaysia’s first senior esports team for 50 year olds and above with up to RM20,000 in prizes to be won. This follows other recent legitimising initiatives by Goodday in their efforts to debunk myths surrounding esports, while pushing for greater acceptance, acknowledging esports as a legitimate form of sports like any other.

These include sponsoring the development of the National eSport Development Guideline (NESDEG), launched in partnership with Hannah Yeoh and the Ministry of Youth and Sports, designed to protect esports athletes and ensure the development of the industry, followed by the appointment of Malaysia’s most successful esports athlete, xNova, as the face of Goodday Charge’s revamped packaging and sponsoring the recent 2024 Malaysian eSports Awards.

With prevailing misperceptions and stigmas towards esports, especially with the older generation, the launch of Boomers2Gamers serves as a platform to help the older generation create a better understanding of esports, bridging the generational gap to induce bonding with the younger generation, and more importantly promote active ageing highlighting benefits gained from esports in the areas of cognitive function, reflexes and more.

Challenging the notion of esports as a sedentary and not a real sport, Goodday is here to tell consumers that esports is in fact a sport by shedding light on its competitive nature, demanding high levels of athleticism, especially in the areas of fitness and nutrition, just like other sports.

Goodday Charge invites individuals aged 50 and above to submit their entries for a chance to join the first senior esports team. The submission period is set at eight weeks from 19th February to 8th April 2024, allowing both experienced and inexperienced individuals to showcase their passion for gaming.

The selection process will be thorough, with 10 successful candidates shortlisted to undergo a comprehensive gaming crash course aimed at educating the senior generation on what it takes to be an esports athlete and highlight the benefits they stand to gain including, building connections, healthier habits, improved mental capabilities and the joy of learning a new skill. The course will cover five essential pillars: Trained Skill, Strategy, Exercise, Diet and Sleep and Teamwork and Communication

The selected candidates will then attend a three-day boot camp, followed by online training sessions with their team. A final three-day training and preparation period will culminate in a 5v5 competition to determine the five players who will make history as Malaysia’s most senior esports team.

Amy Gan, VP of Marketing at Etika Sdn Bhd, expressed the company’s dedication to destigmatizing and legitimising esports as a sport on par with traditional sports. In a statement, Gan said, “Goodday Charge’s initiative to form Malaysia’s most senior esports team is another step in our efforts towards changing perspectives surrounding esports and gaming.”

“We hope through this experience, the older generation will come to understand and appreciate the effort, skill and dedication displayed by esports professionals and move towards accepting that it is in fact a sport on par with others. I look forward to gamers and enthusiasts using this as an opportunity to share their world and experiences with their elders by signing them up for the search.” she added.

In line with Goodday’s mission to legitimise esports as sports, similar to other sports, Goodday believes, just like athletes in traditional sports, esports athletes require similar nutrition, fitness, and energy. This is where Goodday Charge comes in, with their specially formulated chocolate milk that supports esports athletes with essential nutrients, including vitamin B complex, for sustained energy, challenging misconceptions about the physical and mental demands of competitive gaming

Whether you are 50 and above and looking for a new challenge or a child/grandchild wanting to help the older generation understand your love for esports, visit https://www.gooddaycharge.com/ to sign up and make history as Malaysia’s first ever senior esports team. Upon registration, eligible participants will be contacted for a virtual interview as a part of the shortlisting process.

Keep up with Goodday’s efforts to legitimise esports by following Goodday Milk Malaysia at
www.facebook.com/gooddaymilkmalaysia or www.instagram.com/gooddaymilkmy

Build nutritional foundation for long-term higher IQ and EQ beyond 5 years!

Enfagrow A+ emphasizes the importance of holistic brain development through the Enfagrow A+ Screening Tour

Kuala Lumpur, 6 March 2024 – Malaysia’s #1 expert-recommended formula milk brand Enfagrow A+ is leading the way to empower parents and educators to optimise their children’s potential with a holistic approach to brain development during early childhood. Through preschools and daycare centres in the Klang Valley, Johor, and Penang, the brand aims to reach out to more than 2,000 kids with the Enfagrow A+ Screening Tour, which will run from January to March 2024. This initiative emphasizes the significance of supporting holistic brain development before the age of 5. 

In line with MOE’s effort in nurturing future generations with 21st Century Skills such as problem solving, communication skills or EQ that are needed to survive today’s challenging world as stated in National Education Blueprint 2013 – 2025, the Enfagrow A+ Screening Tour helps parents better understand the importance of supporting their children’s holistic brain development at early age, and to offer insights and knowledge on how to further activate their children’s potential and nurture them to be future-ready.

Dr. Cheah Pike See, Anatomist Neuroscientist and Associate Professor from Universiti Putra Malaysia (UPM), explained that the first few years of a child’s life is the most crucial time for his or her brain development. “90% of brain development takes place before the age of 5! During this period, the brain develops connections faster than at any other time in their lives, making it the best opportunity to build a strong foundation for learning, health, and behaviour in the subsequent stages of growing up”.

She encourages supporting both IQ (intelligence quotient) and EQ (emotional quotient) development as it helps foster better problem-solving skills, ability to learn and comprehend quickly, build positive relationships, as EQ is found to be a more significant predictor of a child’s future success than IQ.

The tour in Klang Valley found that majority of the children took more than 1 minute to complete the Processing Speed game and do not get full scores at Level 2 of the card sorting game. Kids that are fed with MFGM have shown to have a faster processing speed comparatively. As these games were designed to help evaluate cognitive flexibility and learning skills in early development, they tell parents how their children’s potential could be enhanced further.

According to Dr. Cheah, intellectual growth is also influenced by brain development, in which nutrition plays an important role. “Our kids’ brain development is linked to what we feed them. That is why we should prioritize giving them the right nutrients to help stimulate their brain cell connections, resulting in long-lasting benefits that allow them to be future-ready beyond 5 years of age,” explained Dr. Cheah.

“Parents and educators need to be especially aware of this during children’s formative years, as it helps to lay the foundation for their little ones’ future success. Children’s learning and cognitive development can be supported with the right nutrition such as MFGM and DHA. This contributes to their intellectual, emotional, and social abilities so that they can get a head-start in life,” she continued.

MFGM produces neurotransmitters (brain chemicals) that carry information from one brain cell to another, helping to regulate mental abilities, emotions, and moods. Research shows children who consumed MFGM-enriched milk formula had significantly higher mental performance on the Full-Scale IQ composite. They had a higher brain processing speed and were faster at encoding information and making visual discriminations. When engaged in the card sort evaluation which is designed to assess rule learning and cognitive reasoning flexibility, children fed with MFGM-enriched milk formula also obtained higher scores in all 3 levels of the sorting task.

Combining MFGM and the expert-recommended level of DHA can provide 2X benefits to support children’s holistic brain development for the long term. Enfagrow A+ is the first brand in the market to offer children’s milk formula with expert-recommended DHA levels and MFGM PRO that is proven to provide long-term higher IQ and EQ development beyond 5 years!

How fast is your child’s brain processing speed?

Enfagrow A+ encourages parents to take the first steps towards enriching their children’s learning ability through its online processing speed game, which is available on Enfagrow A+ website (https://bit.ly/EnfagrowTest) for parents to play together with their child at home.  Find out how fast your child can comprehend and response to instructions, and consult your paediatricians to discuss your child’s brain performance today!

For more information and updates, visit our website at (https://www.enfagrow.com.my/) or follow Enfagrow A+ Malaysia on social media:

Facebook (https://www.facebook.com/enfagrowmalaysia).

Reference

^FAO/WHO recommends daily dietary DHA intake of 10-12mg/kg body weight for children 12-24 months or 100-150mg DHA+EPA for children 2-4 years old. Enfagrow A+ MindPro Step 3 provides 120mg of DHA with 3 servings/day.  

Abbott Rolls Out Nationwide Muscle Health Awareness Campaign In Partnership with the Malaysian Healthy Ageing Society

Raising awareness on muscle loss at the Abbott nationwide muscle health roadshow which introduced the Ensure® Gold StrengthPro. From Left to Right: Samantha Teh, Marketing Director of Abbott Malaysia; Dr. Nina Mazera Mohd Said, Abbott’s nutrition medical director for Malaysia; Mr. Timothy J Monk, General manager of Abbott’s nutrition business for Malaysia; Danny Hoh, General Manager for Marketing and Consumer Growth of Watsons Malaysia; Foo Hwei Jiek, Trading Director of Watsons Malaysia
  • 1 in 3 Malaysians, aged 60 years and above, have low muscle mass[i]
  • The collaboration aims to raise awareness of the importance of muscle health, regular muscle mass screening, good nutrition and exercise
  • Abbott’s new EnsureÂŽ Gold StrengthPro with HMB and YBG enhances muscle and immunity to support older adults’ overall health

KUALA LUMPUR, Malaysia, 7 March 2024 – Malaysia’s ageing population is increasing rapidly—it’s predicted that by 2040, approximately 15% of the population will be 65 years old and above.[i] Yet, age-related muscle loss is a prominent issue that is preventing healthy ageing. Currently 1 in 3 adults aged 60+ have low muscle mass, which can impact their overall strength and health.

Abbott, the global healthcare company, today announced a collaboration with the Malaysian Healthy Ageing Society (MHAS) to raise awareness of the importance of muscle to support older adults and help build a healthy ageing community in Malaysia. The Abbott and MHAS initiative aims to get Malaysian adults to pay attention to their muscle health to help avoid age-related muscle loss, which greatly increases the risk of disability. As part of the initiative, Abbott and MHAS will conduct a series of educational activities on muscle health and muscle screening.

Low Muscle Mass in Adults Is a Growing Concern

As people age, muscle mass decreases gradually. Starting at age 40, adults can lose up to 8% of their muscle mass per decade, and after 70 that rate almost doubles.[ii] Sarcopenia—or age-related muscle loss and function—can significantly impact mobility and strength, increase frailty and hospital length of stay, and decrease immunity. In fact, research suggests that low muscle mass is associated with compromised immunity, increased inflammation and susceptibility to infections.[iii] [iv]

Experts sharing misperceptions and realities on muscle health. From Left to Right: Melissa Ong, Emcee and Moderator; Dr. Nina Mazera Mohd Said, Abbott’s nutrition medical director for Malaysia; Prof Dr. Shahrul Bahyah Kamaruzzaman, President of Malaysian Healthy Ageing Society (MHAS); Caregiver and content creator, Alvin Teo and Grandmother (Ah Ma)

“If adults don’t take preventive measures, age-related muscle loss can cause overall health issues and difficulty for adults to perform daily activities,1” said Professor Dr. Shahrul Bahyah Kamaruzzaman, president of MHAS. ”It is our hope that, together with Abbott, we can support ageing Malaysians by empowering adults to screen for muscle loss and take ownership of their health—starting with their diet and making efforts to stay more active.”

Many adults don’t recognise the signs of muscle loss, which can include low energy, slower walking speed, decreased strength or fatigue. To help adults better understand their muscle health, Abbott is organising a muscle health awareness roadshow—which includes the #Stand4Strength challenge—across Malaysia from April through October. All Malaysian adults are invited to participate in the #Stand4Strength challenge at an event or online. The challenge encourages individuals to undertake a simple, scientifically validated sit-to-stand exercise and insert their results into the online Muscle Age Calculator to ascertain their muscle age. Additionally, MHAS will host the ASEAN Conference on Healthy Ageing in Penang in August to educate healthcare professionals and the public on how to address and prevent sarcopenia.

Muscle Loss Prevention Starts with Good Nutrition and Exercise

The good news is that with the right steps, adults can help prevent or slow muscle loss. While ageing is natural, muscle loss doesn’t have to be inevitable. Research shows that complete and balanced nutrition and physical activity can help reverse or slow down age-related physical weakness.6

“Simple changes like focusing on nutrient-rich foods, especially protein, is one of the most important factors to prevent muscle loss and promote healthy ageing,” said Dr. Nina Mazera Mohd Said, Abbott’s nutrition medical director for Malaysia. ”For over a century, Abbott has developed science-based nutrition solutions to support the health and wellness of people around the world. Our breakthrough innovation—the new EnsureÂŽ Gold StrengthPro—can empower Malaysian adults by helping to enhance their strength and immunity for a better quality of life.”

The new and improved EnsureÂŽ Gold StrengthPro is complete and balanced nutrition, designed with a dual action formula including HMB (beta-hydroxy-beta-methylbutyrate) to strengthen muscle health in 8 weeks [v] and YBG (yeast beta glucan) to enhance immunity in 4 weeks [vi]:

  • HMB—Leucine is an essential amino acid and HMB is the metabolite of leucine and can be produced by the body. HMB can be found in small amounts in foods like avocado, grapefruit, cauliflower and catfish. However, it is difficult to get enough HMB to support muscle health through food sources alone, which is why it can be beneficial to look for nutritional supplements that include HMB.
  • YBG—together with other nutrients—helps to strengthen the immune system. YBG is associated with improved markers of immunity, such as higher levels of circulating immune cells and increased antibody production that strengthens mucosal immunity to help protect against pathogen entry. Research has also shown that YBG can reduce symptomatic upper respiratory tract infections days and increase mucosal IgA.[vii]

EnsureÂŽ Gold StrengthPro also contains other important nutrients, including fructooligosaccharides (FOS) for better digestion, calcium and vitamin D for strong bones, and a plant-based fat blend with omega-3 to support heart health. Available in three flavors (vanilla, wheat and coffee), the new EnsureÂŽ Gold StrengthPro is widely available in retail stores, supermarkets, and e-commerce platforms in Malaysia.

For more information on the new EnsureÂŽ Gold StrengthPro, the Muscle Age Calculator or to be part of the #Stand4Strength challenge, visit https://www.family.abbott/my-en/ensure/tools-and-resources/tools/muscle-age-calculator.html.

[i] Ranee, R., Shahar, S., You, Y. X., Singh, D. K. A., & Sakian, N. I. M. (2023). Prevalence and Risk Factors of Sarcopenia Among Community Dwelling Older Adults in Klang Valley. 56(2), 164–171.

[ii] https://www.statista.com/statistics/713529/malaysia-aging-population/

[iii] Janssen I, Heymsfield SB, Wang ZM, Ross R. Skeletal muscle mass and distribution in 468 men and women aged 18-88 yr. Journal of applied physiology (Bethesda, Md.: 1985). 2000;89(1):81-88; Vandewoude MFJ, Alish CJ, Sauer AC, Hegazi RA. Malnutrition-sarcopenia syndrome: is this the future of nutrition screening and assessment for older adults? Journal of aging research. 2012;2012:651570; Newman AB, Lee JS, Visser M, et al. Weight change and the conservation of lean mass in old age: the Health, Aging and Body Composition Study. The American Journal of Clinical Nutrition. October 1, 2005 2005;82(4):872-878; Forbes GB. Longitudinal changes in adult fat-free mass: influence of body weight. The American Journal of Clinical Nutrition. December 1, 1999 1999;70(6):1025-1031; Grimby G, Danneskiold-Samsøe B, Hvid K, Saltin B. Morphology and enzymatic capacity in arm and leg muscles in 78-81 year old men and women. Acta physiologica Scandinavica. 1982;115(1):125-134.

[iv] Argiles JM, et al. J Am Med Dir Assoc. 2016;17:789-96,

[v] Prado, Carla M., et al. Annals of Medicine. 2018;50: 675-693.

[vi] Berton L et. al, plos ONE 2015, 10 (11); e0141757

[vii] BK McFarlin et al. Journal of Dietary Supplements 10 (3), 171 (2003)

 

The Tapping Tapir launches gutC Peach Prebiotic Soda

The Tapping Tapir has just launched the gutC Peach Prebiotic Soda as the answer to fibre-rich carbonated soft drinks in Malaysia. We have seen the explosion of prebiotic soda in the US, led by Olipop and Poppi, but we have yet to see something similar here in Malaysia. The Coca-Cola Co didn’t make its Coca-Cola Fiber+ available in Malaysia.

gutC Peach Prebiotic Soda contains vitamin C (300% RDI) and prebiotic to improve gut health, help with digestion and immunity. The drink includes a tablespoon of apple cider vinegar for that extra kick.

In the US, poppi contains agave inulin, apple cider vinegar and fruit juice to provide the soda feels with 25 calories or less and 5g of sugar.

The success of prebiotic soda in the US boils down to permissibility, affordability and great taste. In Asia, fiber-rich soda is usually communicated to consume at mealtime to suppress fat absorption. We don’t see this association with mealtime in the West.

As a natural craft soda maker, Tapping Tapir is surprisingly pricing gutC Peach Prebiotic Soda at RM 39 for a pack of 12 cans, equivalent to RM 3.25 per can. This price point ensures gutC Peach Prebiotic has a mainstream appeal.

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