Monday, June 9, 2025
Home Blog Page 280

Celebrate International Stout Day with Guinness Malaysia

By
Tan Heng Hong
-

Calling all Guinness lovers! The more Guinness fans who share the reel on social media, the higher the rewards that will be unlocked to enjoy Guinness in conjunction with International Stout Day.

KUALA LUMPUR, 2nd November 2023 – International Stout Day is a celebration that takes place on the first Thursday in November globally, and this year, Guinness, Malaysia’s favourite stout wants to celebrate with its loyal fans. Whether fans enjoy smooth and creamy Guinness Draught, the same great taste of Guinness Draught in a Can, or even the all-time favourite Guinness Foreign Extra Stout with its bold and flavourful taste, the brand wants to bring people together for the special day. How exactly does the brand plan to do this? By introducing multiple-tiered promo codes that unlock discounts on Drinkies.

Just yesterday, the brand posted a teaser to get fans excited for International Stout Day which generated buzz on what was brewing. Today, the wait was finally over for fans as the “Most Sharable Reel” was revealed at noon. The post encouraged fans to share the reel publicly on their Instagram stories and follow as well as tag the brand’s IG page, @guinnessmy, to share the fun with other stout lovers because the more shares, the more discounts they will unlock.

The first 100 shares will unlock RM10 vouchers to 300 people, 200 shares will unlock RM20 vouchers to 200 people, 500 shares will unlock RM50 vouchers to 100 people, and when 1000 shares have been reached, 50 people will be able to get RM100 vouchers on Drinkies for any of their favourite Guinness products. The code will be announced on Guinness Malaysia’s official Instagram page, so fans can stay tuned to not miss out on the fun.

“After the immense success and support we received from our most recent Flavour by Fire campaign, we were inspired to continue to share the spirit of communion and reward our fans on a day that is so special to the brand. We hope that fans will continue to celebrate together to unlock rewards with this exciting digital activation and enjoy the great taste of Guinness with the people they love,” said Shaun Lim, Marketing Manager of Guinness Malaysia.

“Drinkies being Heineken Malaysia Berhad’s official consumer platform, is committed to delivering chilled beers and ciders on demand, enabling loyal consumers to enjoy drinking experience of their choice. The team is excited to be part of this one-of-a-kind digital activation as this is the first time the platform has launched such an attractive promotion, giving up to RM100 vouchers to our loyal consumers. Be sure to keep sharing and stay tuned for live updates on the Guinness’ official page,” said Janina Vriesekoop, Head of Digital and Technology, HEINEKEN Malaysia.

For more information on the “Most Shareable Reel” and live updates on the promo codes, be sure to visit the brand’s official Instagram page. To purchase your favourite Guinness products and redeem the vouchers, head to the official Drinkies website. Vouchers are to be redeemed on a first-come, first-serve basis. Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive.

Buy now on Shopee.

Experience Elevated Living with Coway AIS

By
Tan Heng Hong
-

Coway AIS represents more than a mere water purifier, it symbolises a sought-after lifestyle that many pursue

KUALA LUMPUR, 2 NOVEMBER 2023 – Coway, the Best Life Solution Company, takes a leap into unparalleled sophistication as it introduces to the Malaysian market for the very first time, a countertop ice-making water purifier – Coway AIS. It aims to elevate your everyday life with its ice-making feature and sleek table top design to seamlessly integrate into your living space, complementing the ravishing interior design of your taste. This embodiment of sophistication seeks to elevate and transform your daily experience, marrying form and function in impeccable harmony.

Kyle Choi, Managing Director of Coway Malaysia shared, “The Coway AIS is designed for those who seek perfection in every facet of life without compromising quality, convenience and aesthetics, it is tailored for those who seek nothing but the best in purified ice and water within the sanctuary of their homes. It beckons to those with a penchant for a refined, sophisticated ice-maker and water purifier, one that graces any countertop with an air of understated elegance. Beyond mere functionality, its features are designed to cater to the evolving preferences of Malaysians. In essence, the Coway AIS seamlessly combines functionality and style, representing a pinnacle of refined design and performance.”

Offered in two exquisite shades, Porcelain White and Pebble Gray, the ice-making water purifier produces crystal clear bullet ice through a fully-automated system and preserves the ice in an enclosed UV-sterilised tank which frees your ice from any unpleasant taste influenced by other food items in the freezer or rough flaky edges.

Elevate your daily hydration routine with purified ice and water, all while maintaining complete control. With the innovative My Cup setting, you can customise your preferred volume, ranging from 120ml to 800ml, enhancing your drink-making or water-dispensing experience. Additionally, take command of energy conservation when you are away by effortlessly activating the Eco Mode, when in a dark environment for over ten minutes, the LED buttons will become dimmer and halt ice production temporarily after it has completed filling up the ice tank. Featuring an ergonomic extraction height of 24cm that effortlessly accommodates an array of glassware, jugs as well as pots, Coway AIS makes water and ice dispensing even more convenient.

On top of that, Coway AIS is meticulously crafted to provide your household with a steady supply of pure clean drinking water and ice. The expanded tank sizes for hot (1.5L), cold (1.8L), and ambient (1.8L) water ensures a stable flow that caters to your daily needs. The dedicated ice tank with the capacity to store 0.7kg crystal-clear bullet ice dispenses into your cup with utmost hygiene at the mere touch of a button, ensuring each glass is filled with nothing short of pristine icy perfection.

Indulge in your beverages worry-free as the all-new automatic Dual UV Sterilisation function from its 6-step water purification system sterilise the ice tank three times per day while the water faucet is sterilised four times a day to effectively remove up to 99.9% of bacteria (e.g. E.coli, S.aureus, P.aeruginosa).

Coway AIS is accompanied by a pledge of quality care. Coway’s experts will conduct comprehensive maintenance service visits every two months, encompassing thorough cleanings, filter changes and essential technical support to ensure your water purifier remains in optimal condition for years of elevated living.

At its core, Coway AIS transcends a mere water purifier; it embodies an affirmation of refined living, delivering purified ice and water in the comfort of your own home, harmonizing seamlessly with your exquisite interior aesthetic. Find out how to elevate your lifestyle today by visiting www.coway.com.my.

Unveiling Malaysia’s First AI Radio DJ And Brand Ambassador

By
Tan Heng Hong
-

This also marks the unveiling of Calpis Chewy Grape, a tangy and flavourful new addition to the Calpis’ Nata De Coco range, representing the colorful and fun persona of Aina and her listeners

BANGSAR, 1 NOVEMBER 2023 – Calpis, Japan’s first cultured milk drink beloved by millions across the world, appoints Malaysia’s first ever A.I radio DJ, Aina Sabrina as its newest brand ambassador. Fondly known as Aina, she is Malaysia’s first A.I. radio DJ, the brainchild of an innovative collaboration between Calpis and Fly FM.

Gracing our airwaves, weekdays from 2 pm to 4 pm on Fly FM, one of Malaysia’s top English radio stations, this collaboration signifies a groundbreaking milestone as Calpis and Fly FM introduce the first A.I. radio DJ in Malaysia. This pioneering A.I. personality marks a significant advancement in the history of Malaysian radio broadcasting.

L-R: Amy Gan, Vice President of Marketing, Etika Sdn Bhd and Nazri Noran, Chief Executive Officer, Media Prima Audio

Aina was developed by Fly FM’s in-house team of production engineers utilising artificial intelligence technology. Equipped with a vast music database, she has the ability to create and mix music in real-time, adapting to the listener’s mood. Aina also offers personalised music recommendations based on individual preferences.

Aina was developed by Fly FM’s in-house team of production engineers utilizing artificial intelligence technology. Equipped with a vast music database, she has the ability to create and mix music in real-time, adapting to the listener’s mood. Aina also offers personalized music recommendations based on individual preferences.

In its pursuit to continue bringing Aina closer to the hearts of listeners and consumers, Calpis, a brand bringing you double the fun and double the goodness through their drinks also launches the Calpis Chewy Grape. This new variant is set to bring out double the fun and excitement Calpis offers through the bright and playful side of Aina as well as her love for everything Japanese.

Amy Gan, VP of Marketing, Etika Sdn Bhd says “Calpis has always been at the forefront of innovation. Calpis Chewy with Nata de Coco bits, was a first of its kind innovation to the cultured milk category when it was introduced last year, and it has received an overwhelming response from our valued customers. Now, we’re excited to take innovation to the next level by introducing the third flavor of Calpis Chewy and using a revolutionary approach to brand representation with Aina, making us first in the industry to embrace an AI ambassador as the face of our brand.

L-R: Christopher Wong, Chief Operating Officer, Malaysia Book of Records, and Amy Gan, Vice President of Marketing, Etika Sdn Bhd

She adds, “Aina is a dynamic AI personality that embodies innovation and the spirit of fun. She’s not just a virtual presence; she’s a symbol of our commitment to redefining the way we interact with our audience. With Aina, Calpis Chewy is pioneering a fresh way of engaging with our customers. She will be the voice and personality that represents our brand, bringing a sense of excitement and curiosity to our product.”

L-R: Christopher Wong, Chief Operating Officer, Malaysia Book of Records, Nazri Noran, Chief Executive Officer, Media Prima Audio, Amy Gan, Vice President of Marketing, Etika Sdn Bhd, Murali Dhara Marimuthu (Moots), Network Director, Media Prima Audio 

 

Enjoy the exquisite cheesecakes by Cat & the Fiddle this 11.11

By
Tan Heng Hong
-

Purchase a second whole cheesecake at S$11.11 between 2 and 4 November 2023 

Singapore, 1 November 2023 – Cat & the Fiddle’s edible masterpieces are thoughtfully crafted for dessert enthusiasts and offer a delicious experience beyond traditional cheesecakes. Ahead of this 11.11 (November 11) or Single’s Day, share happiness with your loved ones, on a special occasion, a birthday celebration or a school holiday party, all while savouring delectable cheesecakes. 

“11.11”, also known as Single’s Day, is one of the most significant global shopping events. On November 11 and the days prior to or after it, retailers and e-commerce platforms including those from the food and beverage sector, unveil the most attractive discounts of the entire year. 

This year, dessert lovers can double the delight early with Cat & the Fiddle by purchasing a second whole cheesecake at S$11.11 with every order of a full cake from 2 to 4 November 2023. The price of $11.11 will be applied to the lower of two full cheesecakes selected.

Devil’s Chocolate and Luscious Lychee cheecakes

The remarkable array of selection from perennial classics and unique Asian-inspired flavours such as Luscious Lychee, Chocolate Banana, and Yuan Yang Coffee & Tea has something delightful for every palate. 

Elevate the cheesecakes for any celebration by adorning them with Cat & the Fiddle-themed cake toppers featuring “Happy Birthday”, “I Love You” and many more. These additions were designed to add joy to every special occasion.

Everyone deserves a treat. The Cat & the Fiddle 11.11 promotion is available from 2 to 4 November 2023 at all retail outlets and also at its e-commerce store.  Cake collection or delivery must be completed by 4 December 2023. Terms and conditions apply. 

Terms & Conditions can be found at https://www.catandthefiddle.com/pages/11-11-promotion

For more information on Cat & the Fiddle and its current promotions, please visit the following official webpage or social media accounts:

●      Official website: www.catandthefiddle.com

●      Instagram: www.instagram.com/catandthefiddlecakes

●      TikTok: www.tiktok.com/@catandthefiddlecakes

●      Facebook: www.facebook.com/catthefiddle

 

CP-Uoriki Debuts Its Two New Premium Japanese Seafood Outlets in Thailand

By
Tan Heng Hong
-

‘CP-Uoriki,’ a collaborative company between CP Food Global Solutions (CPFGS) and Uoriki, is delighted to announce the inauguration of its first two seafood outlets in Bangkok of Thailand. Situated at Lotus’s Sukhumvit 50 and Makro’s Srinakarin branch, these establishments are set to provide a top-tier Japanese seafood experience, featuring Omakase-level freshness and quality, making a genuine Japanese culinary experience accessible to the Thai populace.  

CP-UORIKI Company Limited takes pride in introducing ‘CP-Uoriki’ in the Thai market, meticulously selecting the finest seafood ingredients that mirror the quality found in Omakase restaurants across Japan. Directly sourced from various Japanese fish markets, the assortment includes premium bluefin tuna, Aomori’s salmon, Kagoshima’s yellowtail fish, Hokkaido’s hotate, and Iwate’s uni, bringing a taste of Japan’s exquisite seafood to Thailand.  

Sujarit highlighted the synergy between CPFGS’s expertise in global food distribution and Uoriki’s hundred-year legacy in delivering fresh fish and seafood.”Our aim is to provide consumers with premium quality food that truly reflects the Japanese culinary heritage. For genuine authenticity and to maintain the highest standards, we’ve ensured our chefs undergo extensive training, mentored by specialists from Japan,” elaborated Mr. Sujarit.  

The company aims to establish additional outlets across various prestigious shopping centers in Bangkok and other provinces, with a goal of reaching 100 branches within the next five years.  

Masayuki Yamada, President of Uoriki Co., Ltd. and the third generation to carry on the company’s legacy, showcased a traditional Japanese tuna cutting ceremony at the opening event, a skill perfected over more than a century. Expressing his excitement about the collaboration, Mr. Yamada said, “It’s a momentous occasion as we bring Uoriki’s rich heritage and the authentic Japanese seafood dining experience to Thailand through ‘CP-Uoriki’. This venture, born out of our collaborative efforts with CPFGS, is dedicated to providing an unparalleled, fresh, and healthy culinary experience to our customers.”  

100PLUS PRO High Protein – a brand new option with protein and BCAA for muscle recovery

By
Tan Heng Hong
-
Photo Credits: F&N Foods

Singapore, 31 October 2023 – 100PLUS was created in 1983 to commemorate F&N’s centennial. It started as an electrolyte-infused drink designed for hydration.  Over the past 40 years, the selection has evolved and serves more than hydration, but also functional benefits. The newest addition to the brand is 100PLUS PRO High Protein whichaids hydration and muscle recovery. 

As Singapore’s number one brand in the isotonic drink category, 100PLUS understands the changing demands of its consumers as their lifestyle and fitness objectives shift. The brand is forward moving and innovative, continuously introduces new and improved products to fulfil the specific needs and wants of consumers. 

With an increasing number of fitness enthusiasts engaging in performance-oriented activities such as strength training, CrossFit, and indoor cycling or spin, among other sporting activities, the emphasis for those who adopt an active lifestyle should be on adequate hydration and consumption of products with protein to facilitate muscle recovery.  

Research shows that consuming protein before, during and after a fitness activity can enhance the recovery, growth and maintenance of muscle mass1. Separate studies have indicated that branched-chain amino acids (BCAAs) can mitigate muscle damage induced by exercise and aid in recovery between exercise sessions2.

The brand-new non-carbonated 100PLUS PRO High Protein is formulated to support hydration and promote muscle recovery at different phases of fitness activities. The functional ingredients of the drink deliver the benefits before, during and after exercise. Each 500-ml bottle provides 10 grams of protein. According to Healthhub.sg, 10 grams of protein is approximately one-fifth of the daily protein requirement typically recommended for adults aged 18 to 49 years old. This is calculated based on the average body weight of 60kg of individuals in this age group in Singapore3. Furthermore, it contains 2 grams of Branched Chain Amino Acids (BCAA) per bottle, with both derived from Whey Protein Isolate. 

The beverage is also fortified with the B Vitamins like vitamin B3 (Niacin), B6 (Pyridoxine), and B12 (Cobalamin), which are pivotal in mitigating exhaustion and fatigue by supporting enzymes in the body to carry out essential tasks such as releasing energy from carbohydrates and fat, breaking down amino acids, and transporting oxygen and energy-containing nutrients around the body4. 

For fitness enthusiasts who are mindful of their dietary intake, 100PLUS PRO High Protein is lower in sugar, low in Glycemic Index (GI), carries the Healthier Choice Symbol by the Health Promotion Board (HPB), and Halal-certified. The drink is currently available at Cheers, FairPrice, Sheng Shiong and major retail outlets, and 100PLUS vending machines at sports centres around the island. It has a Recommended Selling Price (RSP) of S$3.50 for each 500-ml bottle.

From now until 30 November 2023, consumers stand a chance to win a set of 100PLUS Pro Gym Pack that comprises a BOLD x 100PLUS gym bag and Ministry of Fitness gym trial worth S$200 each, simply by purchasing a 500-ml bottle of 100PLUS PRO High Protein from participating FairPrice or Cheers outlets, and send a copy or photo of the receipt via lucky draw entry form online. 

Online submission form: bit.ly/100PLUSPROPROMO 

For more information, please visit 100pluspro.com or https://sg.fnlife.com/100plus. Follow 100PLUS Singapore on Facebook or @100plus_singapore on Instagram for more updates.

1.     “Protein for exercise and recovery”, National Library of Medicine, National Centre for Biotechnology Information, https://pubmed.ncbi.nlm.nih.gov/20048505/

2.     Morse, T., S Willoughby, D. (2019). Efficacy of BCAA supplementation for exercise performance and recovery: a narrative review. J. Nutr. Health. Food Eng., 9(3), 128‒133.

3.     “Why Protein Is More Important Than You May Think, And 5 Common Protein Myths”, Healthhub.sg, https://www.healthhub.sg/live-healthy/why_protein_is_important

4.     “B Vitamins”, Harvard T.H. Chan School of Public Health,  https://www.hsph.harvard.edu/nutritionsource/vitamins/vitamin-b/ 

Siam is Cooking: ‘Coca-Cola’ Unveils a Gastronomic Odyssey Celebrating Thailand’s Culinary Heritage

By
Tan Heng Hong
-

Sunday 22 October 2023 – With a vision to celebrate the diverse gastronomy culture and elevate global dining experiences, ‘Coca-Cola’ introduces ‘Coke is Cooking’. This global culinary platform seeks to bridge generations, uniting them through daily joys like music, food, and entertainment.

In Thailand, this vision came alive with ‘Siam is Cooking’. Hosted by ‘Coca-Cola’, this three-day culinary extravaganza was held in the heart of Bangkok at Siam Square. Highlighting the essence of Thailand’s rich gastronomy culture, the event showcased over 50 premier restaurants from across the nation. Curated by ‘Coca-Cola’, these establishments converged in Bangkok, providing food enthusiasts an enhanced dining journey, perfectly complemented with Coca-Cola(R) Zero Sugar.

Spanning a myriad of culinary themes including the ‘Best of Bangkok’, the ‘Best of the Four Regions’, ‘Best of International Cuisine’, and ‘Best of Online Hypes’, the event recreates a vintage ambiance. This nostalgic decor pays homage to Thailand’s historic food scene, which has earned its esteemed place on the global culinary map. From 20th to 22nd October 2023, guests can immerse themselves in diverse activities such as concerts featuring renowned COKE Studio Artists, including bamm and Lipta.

The inaugural day witnessed Win-Metawin Opas-iamkajorn, in collaboration with Thailand’s MasterChef, Sahadol Tantrapim, crafting exclusive dishes. This special dining experience was complemented by a soulful performance by COKE Studio Artist, bamm.

Richa Singh, Marketing Director, Coca-Cola for Thailand, Myanmar, and Laos, remarked, “At ‘Coca-Cola’, we recognize and celebrate the young generation’s passion for gastronomy and their desire to chronicle these moments online. ‘Siam is Cooking’ is our grand gesture to offer them an elevated meals experience with our handpicked eateries, where the new generations can enjoy the retro decoration and share their fresh-take moments online. Today’s event welcomed Win-Metawin Opas-iamkajorn representing the ‘Coca-Cola’ family, and more of your favourable celebs to come, through this and the accompanying melodies of our COKE Studio Artists, complemented by Coca-Cola(R) Zero Sugar, we envision a perfect blend of offline engagement and online sharing.”

The esteemed culinary event, ‘Siam is Cooking’, is set to dazzle attendees from the 20th to 22nd October 2023. This gastronomic journey unfolds at the Siam Square Block K and Siam Square Soi 5. A roster of special guests will be in attendance, adding an extra layer of excitement and flavor to the proceedings.

Event Highlights:

  • Friday, 20th October 2023: Win-Metawin Opas-iamkajorn collaborates with Thailand’s MasterChef, Chef Pond Sahadol Tantrapim, to craft exclusive dishes. The day will be further enriched with a musical performance by bamm.
  • Saturday, 21st October 2023: The culinary duo of Tutor-Koraphat Lamnoi and Yim-Pharinyakorn Khansawa will team up with renowned chefs from Thailand’s MasterChef and Iron Chef, specifically Pongtawat Kittichai, also known as Chef Ian. As the day winds down, attendees will be serenaded by Lipta.
  • Sunday, 22nd October 2023: PP-Krit Amnuaydechkorn joins forces with Thailand’s renowned chef M.L. Kwantip Devakula, specialized in Thai cuisine, to curate a special menu for the attendees. Lipta will once again grace the stage, bringing the weekend to a melodious close.

Stay abreast of all the exhilarating activities leading up to and during the ‘Siam is Cooking’ event, both in-person and digitally. For the latest updates, especially about Coca-Cola Zero Sugar, visit Coca-Cola’s official website and Coca-Cola’s official Thai Facebook page.

UNIQLO and JW ANDERSON 2023 Fall/Winter Collection Elevates Everyday Style with a Modern Twist on British Heritage

By
Tan Heng Hong
-

October 23, 2023, Kuala Lumpur – UNIQLO will be launching the 2023 Fall/Winter UNIQLO and JW ANDERSON collection on Thursday, November 9. This collaboration collection takes its inspiration from a rich tapestry of British traditions and the camaraderie of university life. The lineup combines the thoughtfulness of UNIQLO’s LifeWear, designed with life’s needs in mind, with the playful spirit of JW ANDERSON.

 Commenting on the new collection, designer Jonathan Anderson stated, “For this season, my goal was to blend classic British styles and vintage collegiate-inspired outfits with modern elements and technical fabrics for a contemporary streetwear look. I’ve always enjoyed adding unexpected twists into traditional styles, and I’m delighted with what UNIQLO and I have accomplished with this latest collaboration”.

The oversized fit of the Trench Coat offers a fresh look that complements unisex styling, while the women’s Duffle Coat features a classic yet trendy short length. Another traditionally preppy everyday item is the  women’s Oxford Shirt, adorned with JW ANDERSON embroidery on the chest.

Boa Fleece Parkas in rich base hues and checkered patterns, along with knitwear showcasing delightful animal motifs, provide endearing seasonal touches. The collection also includes HEATTECH socks, a light and fluffy Souffle Yarn Knitted Beanie, and other functional winter essentials that look and feel comfortably cozy.

2023 Fall/Winter collection lineup

 

Collection Details    
Launch : November 9, 2023, Thursday
Availability : The full lineup will be available at Fahrenheit88 UNIQLO and through uniqlo.com
Lineup : 11 items for women and 9 for men and 4 accessory items
 

Special UNIQLO and JW ANDERSON website

https://www.uniqlo.com/my/en/contents/collaboration/jwanderson/23fw/

About UNIQLO and JW ANDERSON

British Heritage Meets LifeWear combines the innovative designs that JW ANDERSON brings to Britain’s traditional apparel with UNIQLO’s commitment to fit, materials, and functionality.

 

Kaspersky: Malaysian kids need cyber resilience to navigate the digital world

By
Tan Heng Hong
-

26 October 2023 – As cases of online attacks continue to increase in the country targeting individuals and companies, there have been actions to improve cybercrime literacy among Malaysians.

CyberSecurity Malaysia’s Cyber999 Cyber Incident Response Centre has, in fact, logged 3,837 incidents as of August this year, with fraud, intrusion and malicious code amongst the top listed.

Global cybersecurity company Kaspersky also revealed recently that the most popular online games for 3-16-year-old children that are exploited by cybercriminals are Minecraft, Animal Crossing, and Roblox.

To help beef up the cyber resilience of Malaysia, Kaspersky and Majlis Bandaraya Petaling Jaya (MBPJ) co-presented an introductory cybersecurity awareness and resilience training for PJ Secondary School students. The programme aims to educate the participants on how to keep themselves safe online while helping them build resilience from within.

Speaking on the initiative, Trishia Octaviano, Academic Affairs Manager for Asia Pacific at Kaspersky says, “Through the workshop, we aimed to educate students about the basics of cyber hygiene and the common dangers lurking online that target them. The reality is that kids nowadays are exposed a lot on the world wide web, which is a double-edged sword. They are vulnerable to different threats that can harm them emotionally, financially, psychologically, and sometimes even physically. It’s essential to equip these young ones with the right tools and teach them proper online behaviour or netiquette so they can navigate the digital world responsibly and safely.”

The Kaspersky team provided insights to the participants in malware, the types of attacks and useful tips to protect themselves. The session also addressed the issues of cyberbullying, doxing and privacy, which are not normally highlighted nor widely discussed.

The participants were also treated with cybersecurity-related games that show the realities when one falls victim to such cyberthreats.

In addition, they learned about how positive peer support can lead to better recovery from unpleasant online experiences, which is critical to becoming resilient.

“In some incidents we’ve highlighted, students were left with massive debt and had to spend months repairing their credit. These cases highlight the importance of cybersecurity for students, who can also be victims of cybercrimes. The objective of cybersecurity education is to build awareness among the students on the potential risks they may face online and we are honoured to partner with a brand known for their active advocacy of promoting students’ safety, Kaspersky,” says Mohana Sunthari A/P Munisamy, Officer-in-Charge, Assistant Information Technology Officer at Majlis Bandaraya Petaling Jaya.

For its part, Kaspersky is also actively organising similar initiatives in other countries in Southeast Asia (SEA), with similar projects launched in Singapore and in The Philippines.

To know more about Kaspersky’s cyber resilience initiatives, visit Kaspersky Academy.

EasyEat Partners with Boost to Drive Digital Transformation for Southeast Asia’s F&B Sector

By
Tan Heng Hong
-

KUALA LUMPUR, 30 OCTOBER 2023 – EasyEat, a pioneering technology-driven food service platform, has joined forces with Boost, the regional fintech leader, to revolutionize Southeast Asia’s F&B sector. Together, they are set to introduce innovative digital solutions designed for Small and Medium-sized Enterprises (SMEs) within the industry.

The collaboration showcases a co-branded POS terminal that is seamlessly integrated with Boost’s dynamic digital payment solutions. Additionally, F&B merchants will have access to a comprehensive toolkit to help businesses streamline operations, elevate customer experience, and optimize efficiency. Merchants and diners alike will also benefit from a more diverse array of options, all within an integrated solution that is faster and highly secure.

Ankur Jakhwal, CEO of Boost Connect

Ankur Jakhwal, CEO of Boost Connect said, “Our collaboration with EasyEat is a testament to our commitment to empowering businesses to succeed in the hyper-rapid F&B industry. This venture not only offers our F&B merchants easy access to EasyEat’s platform, fostering growth and innovation but will also help propel Boost’s expansion into payment gateway services, powered by Boost Connect.”

Mohd Wassem, CEO of EasyEat AI said, “In the last 3 years, EasyEat has served more than 2 million customers in Malaysia and has helped F&B owners drive revenue and margins through its AI-based platform. As we move forward, this partnership with Boost will offer a comprehensive fintech solution to our merchants to help them execute their growth plans at a much rapid pace. Similarly Boost’s F&B clients will get to experience EasyEat’s AI platform and can use technology to drive growth and elevate diner experience to next level. I truly believe this will help expand the industry and provide much needed growth impetus, which is the need of the hour.”

Furthermore, Boost will extend micro-financing support to EasyEat’s merchants through its AI-based financing business, which underlines the commitment to supporting SMEs within the industry. By fostering technological advancements, promoting financial inclusivity, and encouraging entrepreneurship, EasyEat and Boost are dedicated to creating an environment where creativity and innovation flourish.

For more information, please visit EasyEat.ai

1...279280281...1,065Page 280 of 1,065

HOT NEWS

Simple Foods launches 137 Degrees Almond Milk with plant-based DHA

Tan Heng Hong - 0
Simple Foods, the maker of 137 Degrees almond milk in Thailand, has combined almond milk with plant-based DHA. The latest 137 Degrees Almond Milk...

MUST READ

All

Stay-at-home and enjoy milk tea with Serenitea DIY Okinawa Milk Tea...

Tan Heng Hong - 0
The Philippine milk tea chain Serenitea has launched DIY Okinawa Milk Tea Home Kits for stay-at-home consumers who want to enjoy their favourite milk tea...

Ayam Brand launches global flavours in new pulled chicken range

GETBATS Gets Tech Savvy At iFood Penang Expo

Indonesia first plant-based buffet held in Bali, features Green Rebel Foods

Covering food and drinks opportunities in Southeast Asia with daily news and updates
Contact us: info@minimeinsights.com

EVEN MORE NEWS

POPULAR CATEGORY

© Mini Me Insights 2013-2018