Getting ready for the Purplicious Women's Day Fit Dance
Kuala Lumpur, March 08, 2024 – Potatoes USA celebrated International Women’s Day – powering up 100 women participants from the general public with U.S. potatoes – in the “Purplicious Women’s Day Fit Dance” held at Georgetown, Penang recently.
To mark International Women’s Day, Potatoes USA engaged popular Chef Imran from Singapore to create four simple, delicious U.S. potato recipes that active ladies can prepare and enjoy after their workouts.
If you are looking to power up your workout or athletic performance, look no further than the U.S. potato. Did you know that potatoes provide the energy, potassium and Vitamin C you need to perform at your best? Potatoes are more energy-packed than any other popular vegetable and have even more potassium than a banana. Plus, there is a U.S. potato performance recipe option to fuel your body and brain throughout the day- whether you live an active lifestyle or are competing with elite athletes.
Loaded Chili Con Carne U.S. Potato Bites
Chef Imran was shared four new scrumptious and healthy recipes using U.S. potatoes on site. They were:
S. Potatoes Beetroot Gnocchi with Cheese Sauce
Loaded Chili Con Carne with U.S. Potatoes Bites
Pulled BBQ Chicken with U.S. Tater Totes
Smashed U.S. Potatoes with Steak Salsa Verde.
Several lucky participants were invited to assist the chef in preparing the dishes for them to experience firsthand how easy it was to make those dishes at home.
Participants energising with U.S. Potato goondess after the dance
Goody bags containing U.S. Russet potatoes and potato recipes and were distributed to the participants at the conclusion of the event.
U.S. potatoes, whether fresh or frozen, are a very versatile ingredient that could inspire a wide repertoire of Asian and western dishes—ranging from appetisers, soups, main dishes to desserts.
Key facts about the potato power:
26 grams of carbohydrate – Potatoes are a nutrient-dense quality carbohydrate, important for optimal physical and mental performance as the primary fuel for your brain and a key source of energy for muscles. And, because your body’s own stores of carbohydrate are limited and may be depleted – even in a single session of intense and/or prolonged exercise– it is important to replenish them.
620 Milligrams of Potassium – A medium-sized (148g) potato, with the skin-on, provides more potassium than a banana, no fat, no sodium, and no cholesterol. Potatoes are perfect for aiding muscle, cardiovascular and nervous system function during long endurance events.
30% of daily value of Vitamin C – Potatoes are an excellent source of Vitamin C which helps to boost the immune system and aids in collagen production, a major muscle tissue component.
3 grams of plan-based protein – Protein is a key component of muscle and an important nutrient for performance.
2 grams of fiber (7% daily value) – Fiber helps regulate blood glucose and increase satiety, making one feel full longer.
110 Calories for Energy – Easily digestible and more energy dense than any other popular vegetable, potatoes are a good choice to fuel the demands of racing a marathon.
C-Vitt is spreading its wings into the Philippines following the partnership between Asia Brewery Inc and Japan’s House Food Group Inc.
C-Vitt is available in exciting citrusy variants of orange and lemon. Each 140ml bottle contains 700mg of vitamin C, equivalent to 35 lemons. C-Vitt is priced at PHP 36 SRP at your favorite convenience stores (Luzon only), 7-Eleven, Lawson, SM Markets, Shell and Alfamart.
C-Vitt targets consumers who want a convenient and tasty drink to improve their immunity. The beverage allows consumers to enjoy the essential micronutrient’s full value with proper diet and exercise.
In Thailand, C-Vitt is facing headwinds following strong growth in the past driven by consumer interest in immunity benefits, especially during the pandemic period. C-Vitt is still the leader in the vitamin C drinks subsegment in Thailand, with a market share of 68.7% in 2023.
To improve the relevance of vitamin C drinks in Thai consumers’ daily lives, C-Vitt reminds consumers of the importance of boosting their vitamin C in the morning as a pick-me-up.
In Thailand, C-Vitt offers 0% sugar for healthier choice and is available in lemon, orange and newly launched peach flavour.
Mr Jonathan Chew (seated left), CEO of RENN Asia Wellness, and Mr Jason Ho (seated right), founder of Campus Rangers International School, signing a memorandum of understanding during the launch of the three-day Family Wellness Carnival at Vivo 9 Seputeh, witnessed by Dr Waramlah binti Ramlan (standing left), representing the Director of the Federal Territory Health Department, and Dato' Sri Steve Yap (standing right), President of the Federation of Complementary and Natural Medicine Associations Malaysia
Co-organised by RENN Asia Wellness & Campus Rangers International School
KUALA LUMPUR, March 11: Over 3,000 people, mainly families with children, thronged the three-day Family Wellness Carnival at Vivo 9 Seputeh here from March 8 with most leaving happy for the experience and many having had free health checks provided by the Ministry of Health.
Dr Waramlah binti Ramlan, representing the Director of the Federal Territory Health Department, signing on a board during the launch of the three-day Family Wellness Carnival at Vivo 9 Seputeh here from March 8 – 10
The Carnival was officiated by Dr Waramlah binti Ramlan representing the Director of the Federal Territory Health Department, Dr Nor’Aishah binti Abu Bakar, together with the organisers, Mr Jonathan Chew, CEO of RENN Asia Wellness and Mr Jason Ho, founder of Campus Rangers International School and other partners.
The Lembah Pantai Health Department provided free health checks including the HPV test for cervical cancer while the National Blood Bank held a blood donation drive.
Chew said RENN Asia was happy to see families with kids having so much fun with activities like bouncing castle, fun bubbles, balloons, sand-art, face-painting, bear-brick painting, free caricature portraits, and even a petting zoo, featuring a special Alpaca appearance on Saturday.
Visitors enjoyed the wellness-themed bazaar offering exotic yet delicious items like nutritious juices like goji berry juice, blueberry juice, chokeberry juice, collagen, alkaline cocoa, red palm oil products, activated nuts (walnuts, almonds), kombucha, and even nasi lemak made using virgin coconut oil instead of coconut milk.
Chew explained the bazaar was an opportunity for local SMEs and micro-SMEs to feature their products and services, and all 20 booths were quickly taken up by local entrepreneurs.
“We deliberately did not charge vendors anything for the entire three days because RENN wants to create a wellness hub in Vivo 9 Seputeh and bring more vibrancy into this development,” he said.
“This Carnival has certainly promoted the importance of living a healthier and more sustainable lifestyle and it’s well aligned with RENN’s commitment to empower the community towards regaining their health and achieve wellness.”
Mr Jonathan Chew (2nd from left), CEO of RENN Asia Wellness, presenting Dr Siti Aishah Mohamad, Medical Officer of Lembah Pantai Health Department, with a token of appreciation during the launch of the three-day Family Wellness Carnival at Vivo 9 Seputeh here from March 8 – 10.
The Carnival is held in conjunction with the Grand Launch of RENN Asia Wellness which has a heritage of offering personalised, evidence-based regenerative medicine with a track record of helping over 5,000 clients in the past 10 years.
Guest of honour at the launch was president of the Federation of Complementary and Natural Medicine Associations Malaysia, Dato’ Sri Steve Yap.
PETALING JAYA, 14 MARCH 2024– Add Hope Malaysia, in a resolute commitment to uplift the underprivileged segments of society, has allocated RM100,000 towards its ‘Back To School’ program, benefitting over 800 children from various charity homes nationwide.
The initiative aims to provide essential school kits along with additional financial support, ensuring a promising start to the academic year for these deserving youngsters. Recognising the challenges faced by many of these children, particularly those from orphanages or broken homes, KFC Malaysia employees from every state, accompanied by their regional coaches, joined forces to spread joy during the distribution across 18 homes throughout the country.
With the iconic Chicky, KFC’s beloved mascot, leading the way, each event was filled with laughter and excitement as children indulged in games and interactive activities. The highlight was undoubtedly the infectious energy of the chicken dance performed by Chicky and enthusiastic KFC employees, captivating the hearts of all in attendance.
Head of KFC Malaysia Chandrasgran Munusamy, expressed profound gratitude for the
opportunity to make a meaningful impact in the lives of these children.
He emphasised the importance of the Back-to-School initiative, stating, “Beyond addressing hunger, our mission extends to fostering positive change and empowering young minds. By equipping them with the necessary tools and support, we aim to inspire academic excellence and a brighter future.”
Add Hope Malaysia remains steadfast in its dedication to serving communities in need across Malaysia. Through ongoing initiatives, the organisation endeavours to instil hope and create opportunities for those facing adversity.
Add Hope Malaysia is a philanthropic initiative by KFC Malaysia is committed to making a tangible and positive impact on communities across Malaysia. As part of a global network dedicated to addressing societal challenges, Add Hope Malaysia focuses on uplifting the underprivileged, fostering education, supporting vulnerable groups, and responding to pressing community needs.
Driven by a vision of a more equitable and empowered society, Add Hope Malaysia channels resources, support, and goodwill towards various initiatives, including aiding children, assisting the elderly, supporting women facing adversity, and contributing to disaster relief efforts. Through strategic partnerships and dedicated efforts, Add Hope Malaysia strives to create meaningful and sustainable change, uplifting lives and inspiring hope within Malaysian communities.
Transforming post-cooking clean-ups into a quick task with the Scotch-Brite™ brand – giving you more time for love and laughter with your family and loved ones
KUALA LUMPUR, 12 MARCH 2024 – With Hari Raya approaching, households are busy preparing for the joyous festivities. The variety and intricacy of meals served increases, leading to more food preparation and usage of cookware and utensils – from rendang to dendeng; at times, cleaning the pots and pans may be challenging with the ingredients used. Knowing the importance of efficient clean-up during this festive season, the Scotch-Brite™ household brand proudly presents a comprehensive line-up of kitchen sponges, scourers and cloths to meet the demands of the one-month Raya festivities.
While families gather and prepare meals for the first few days of Hari Raya together, engaging in activities to catch up with family members close and afar, the kitchen can stay sparkly and clean with the help of Scotch-Brite™ range of kitchen cleaning tools. The products are designed to deliver exceptional cleaning performance, making the post-celebration clean-up a seamless experience of ease and convenience.
“Innovation drives us at 3M, where our Scotch-Brite™ line is renowned for simplifying cleaning and improving efficiency. As Hari Raya approaches, the Scotch-Brite™ brand stands ready to assist everyone in creating a clean and festive atmosphere effortlessly. Whether washing dishes or tidying up for guests, the Scotch-Brite™ range of products allows you to focus on what truly counts – spending quality time with family members,” shared Stephanie Ng, Category Development Marketing Manager for the Scotch-Brite™ brand, 3M Malaysia and Singapore.
Achieve Sparkling Cleanliness withScotch-Brite® Heavy Duty* and Easy Clean Antibacterial Scrub Sponges: Say Goodbye to Tough Stains and Hello to Clean Cookware!
During the festive season, households are constantly excited and preparing to host gatherings filled with laughter and delicious meals. But as the festivities wind down, the aftermath in the kitchen can be challenging. Loaded dishes and stubborn cooking remnants from the festive feasts can make cleaning up a hassle.
Luckily, the Scotch-Brite® Tough Clean Antibacterial Scrub Sponge* is made from 100% recycled scrubbing fibres. With it, you can bid farewell to tough stains and reduce the presence of bacteria, easily achieving sparkling cleanliness. Not only is it antibacterial, but it is also effective for removing burnt and stubborn stains. The sponge features an ‘S’ shaped design for better grip and is ideal for non-coated cookware and oven racks, while its antibacterial properties help to prevent bacterial growth. When it comes to non-stick coated cookware, glass and plastic, Scotch-Brite® Easy Clean Antibacterial Scrub Sponge is ideal for removing stains and residues without scratching the surfaces, allowing your kitchenware to retain its original appearance.
With the options of Scotch-Brite® Tough Clean Antibacterial Scrub Sponge for heavy-duty tasks involving stubborn stains and Scotch-Brite® Easy Clean Antibacterial Scrub Sponge for non-stick pots and pans, you can choose different kitchen sponges to clean up after cooking up a storm. With these versatile options, you can tackle any mess in the kitchen, ensuring a smoother Hari Raya.
From Spills to Stickiness, Tackle Messes with Ease — Discover the Convenience of Scotch-Brite® Sponge Cloth!
Keeping the kitchen clean is a top priority, especially with all cooking and guests around. Spill accidents may happen when someone accidentally spills their drinks, like soda or orange juice. Moreover, the freshly washed utensils and cookware also need proper wiping to keep them dry. In such instances, having a cloth at home to promptly wipe spills and properly dry the utensils after washing does alleviate the burden. It’s a good thing to have the Scotch-Brite® Sponge Cloth, which makes cleaning up spills and draining cookware easy. These German-made cloths soak up liquids up to 10 times their weight like a sponge and wipe surfaces clean like a cloth, ensuring our kitchen stays sparkling throughout the celebrations. Rinse and squeeze dry when you’re finished; when needed, rinse, and it’s ready for use again!
Conquer stubborn Remnants with Scotch-Brite® Tough Clean Scrub Pad* and Stainless Steel Spiral Ball*!
For the super stubborn cooking remnant stuck on your non-coated kuali – the Scotch-Brite® brand has introduced two powerful solutions: the Tough Clean Scrub Pad and the Stainless Steel Spiral Ball. The superior quality fibre, Scotch-Brite® Tough Clean Scrub Pad, offers durability and efficiency, effortlessly removing tough burns and residues without needing pre-soaking. Meanwhile, Scotch-Brite® Stainless Steel Spiral Ball utilises heavy-duty scouring power, leveraging stainless steel strips to tackle even the most stubborn messes. With their effectiveness in tough cleaning tasks, these products promise to simplify kitchen cleanup, allowing us to focus on enjoying our time with loved ones.
Elevating Cleaning Standards with the Scotch-Brite™ Household Brand of Products
Say goodbye to cleaning stress and hello to more time enjoying the celebrations with your loved ones. With the Scotch-Brite™ kitchen cleaning tools, cleaning up after the festivities has never been easier. Let’s involve our family in cleaning tasks, delegate dishwashing duties among ourselves, and turn it into a collaborative effort that enhances the joy of the celebrations.
Let’s make this Hari Raya sparkle with the Scotch-Brite™ brand! As we gather to cook and clean together, let the Scotch-Brite™ brand be our trusted companion, making every task easier and every celebration more joyful!
To gear up for the upcoming Ramadan and Raya cleaning, customers can enjoy discounts of up to 40%** on selected Scotch-Brite™ products purchased on 3M Official Lazada and Shopee Stores or at selected leading physical retailers near you until 30 April 2024. Scotch-Brite™ cleaning tools are available for purchase at key retail stores in Malaysia and Singapore. Online shoppers may visit the official online stores of Malaysia or Singapore based on their location to make purchases. The options are as follows:
*Scotch-Brite® Tough Clean Scrub Sponge/Pad and Stainless Steel Spiral Ball product range may scratch. Test first in an inconspicuous area and allow it to dry to verify no surface damage. Not for aquarium use.
**Terms and conditions apply. While stocks last, 3M reserves the right to modify or cancel this offer at any time without prior notice.
KL Wellness City Directors leading the way to launch the 'Kembali ke Nostalgia' Raya campaign, by making the traditional “Lemang”.
Kuala Lumpur, 14 March 2024 – KL Wellness City (KLWC) today kicked off its “Kembali Ke Nostalgia” Raya extravaganza, running from now untill April 30 – aimed at offering Malaysians an experiential showcase of cultural richness, culinary delicacies and entertainment dedicated to the Raya festivity, all hosted at its Show Gallery in Bukit Jalil, Kuala Lumpur.
Dato’ Sri Dr. Vincent Tiew, Branding, Sales & Marketing Director of KL Wellness City remarked on the “Kembali Ke Nostalgia” Raya campaign, saying, “It is truly remarkable when individuals from various walks of life come together to commemorate occasions like Raya – demonstrating our shared values. The “Kembali Ke Nostalgia” Raya campaign is about appreciating the beauty of our diversity, the strength of our unity and the joy of our festivity. Here, in the heart of KL Wellness City, we are building a community centered on living well and taking care of each other—a place where health is more than a goal; it’s our way of life.”
This initiative is aligned with KL Wellness City’s mission to advocate togetherness, wellness and fostering an enriched community. “Guided by our pledge to redefine, strengthen, and expand our experience of health and quality of life, this event commences during the Ramadan to signify the creation of meaningful moments that highlight our dedication to community engagement and advancement. It culminates in the joyous celebrations of the vibrant Raya festivities,” said Dato’ Sri Dr. Vincent.
At the forefront of wellness and healthcare, KL Wellness City is the first in Southeast Asia to cultivate a lifestyle fully integrated with healthcare – positioning itself as the ultimate one-stop oasis for the body and mind. With various entities housed within the township – including Retail Suites, Wellness Suites, Business Suites and Medical Suites – each facility and amenity is carefully conceptualised to excel both independently and collectively as part of the community’s integrated ecosystem encompassing medical care, healthcare, wellness and fitness.
The KL Wellness City Raya launch will feature an array of exciting activities and highlights, including live performances by 3PCS busker band to enhance the vibrant and festive mood, a specially-curated gastronomical repertoire with rich and flavourful Hari Raya delicacies and an entertaining Hari Raya Live Station that promises interactive sessions, cultural performances, and engaging activities embodying the spirit of Hari Raya.
KL Wellness City Directors with children from orphanage homes in front of the KL Wellness City ‘Rumah Panggung’.
Not to be missed is the picturesque “Rumah Panggung” serving as an ideal backdrop for capturing and sharing the festive celebration’s joyous moments on social media. The Rumah Panggung stands as a symbol of cultural identity in the form of a Malay stilt house –showcasing intricate craftsmanship with colourful and traditional motifs echoing the rich heritage of the Malay community.
KL Wellness City spreads the joy of Raya by presenting a mock cheque to the orphanage homes. From left: Ms. Khairunnisa Binti Awang (Pertubuhan Kebajikan Nurhati), Datin Karen Pua (KLWC Hospitality Director), Mrs. Belinda Chew (Rumah Kanak-kanak Angels KL), Dato Dr. Colin Lee (Managing Director KLWC), Mr. Andrew Lim (Rumah Charis), Dato’ Sri Dr. Vincent Tiew (KLWC Branding, Sales & Marketing Director), Mr. Jason Lau (Persatuan Kebajikan Rumah Victory Malaysia)
Embodying the true spirit of the festive season’s generosity and the “Kembali Ke Nostalgia” campaign, KL Wellness City is donating RM8,000 to orphanage homes – Persatuan Kebajikan Rumah Victory Malaysia, Pertubuhan Kebajikan Nurhati, Rumah Kanak-kanak Angels KL and Rumah Charis. This community outreach initiative demonstrates KL Wellness City’s dedication to helping underprivileged children and reflects its commitment to giving back to society.
The public is invited to participate in the KL Wellness City Duit Raya Lucky Draw, with cash prizes ranging from RM1,000 to RM3,000. Moreover, from March 14 to April 30, special free gifts will be given away to visitors, extending the festive joy throughout the community.
While “Kembali Ke Nostalgia” runs for a month, be sure to mark your calendar for KL Wellness City’s special open house on April 18, which promises many exciting festive activities, food and entertainment. It is set to offer individuals, families and friends an unforgettable time of joy, warmth and camaraderie together. For more information, please visit http://klwellnesscity.com
Cat & the Fiddle: Pistachio Raspberry Cheesecake. Photo credit: Cat & the Fiddle
Marking ten CAT-astic years of serving wonderful cheesecakes with the return of an irresistibly familiar flavour
Singapore, 15 March 2024 – This month, Singapore’s renowned purveyor of delicious cheesecakes, Cat & the Fiddle, is thrilled to celebrate an incredible milestone – a decade of delighting customers with artisanal cheesecakes.
Cat & the Fiddle: Fickle Feline Cheesecake. Photo credit: Cat & the Fiddle
Over the past ten years, Cat & the Fiddle has become synonymous with innovation, quality, and enticing tastes in Singapore’s cheesecake scene, growing from a humble beginning to a beloved brand among dessert and cheesecake lovers.
The return of a familiar favourite flavour – the Pistachio Raspberry Cheesecake
To commemorate its 10th anniversary, Cat & the Fiddle announces the return of a familiar flavour – the Pistachio Raspberry Cheesecake. This flavour marks the decade-long celebration and a tribute to loyal customers and followers who have been part of Cat & the Fiddle since its inception in 2014.
Cheesecake fans can indulge in the velvety embrace of the Pistachio Raspberry Cheesecake, where the creaminess of classic cheesecake melds with the distinctive flavour of pistachio. This heavenly fusion elevates the dessert experience to new heights, complemented by a vibrant burst of raspberry glaze that offers a sweet and tangy finish, rounding out this dessert masterpiece. Crafted as a non-baked, halal-certified delight, this cheesecake promises an unforgettable dessert experience.
Inducting three all-time favourite flavours into the Fickle Feline Cheesecake
Marking its TEN-tastic years of deliciousness, Cat & the Fiddle enhances its beloved Fickle Feline Cheesecake by incorporating three all-time favourite flavours: Triple Fromage, Toasty Burnt, and Dark Chocolate; joining an ensemble of Tangy Yuzu, OREO® Cookies & Cream, Classic New York, Sweet Strawberry, Salted Caramel, Tiramisu, and Luscious Lychee.
Cat & the Fiddle: Feline Cheesecake. Photo credit: Cat & the Fiddle
The inclusion of these three flavours upgrades the Fickle Feline Cheesecakes into an unparalleled collection comprising ten distinct flavours for an unforgettable cheesecake experience that’s both diverse and indulgent. With the upgraded Fickle Feline Cheesecake, every bite reveals a symphony of flavours to delight the senses, reflecting the rich taste and diversity.
Items
Retail Price
Pistachio Raspberry Cheesecake
$58.90
Fickle Feline Cheesecake
$58.90
The items are available at all Cat & the Fiddle’s retail outlets and online store.
More CAT-astic delights by Cat & the Fiddle
From now until 31st March 2024:
· 2 slices of cheesecakes for $10.00 (any flavour)
From now until 20th March 2024:
· $10 off Fickle Feline Cheesecake & Fickle Feline 2.0
· 10% off Pistachio Raspberry Cheesecake
· $10 for Macaron Feline 2.0
· $10 for a CAT Plushie (Small)
For more information on Cat & the Fiddle and updates, please visit Cat & the Fiddle’s official website and social media pages:
The Guinness St. Patrick's dance troupe at Arthur's Storehouse, Pavilion KL
Calling all Guinness lovers! The Guinness St. Patrick’s celebration will continue at participating pubs and bars near you for the next three weeks! Make sure to get together with your family and friends to commemorate magical moments and “Make it Our Day to Remember” over your favourite stout.
This year, the brand is giving fans the power to turn every pint into a unique representation of themselves via AR. All Guinness lovers have to do is scan the Guinness logo on their pint that will launch a filter of charms using this link, but that’s not all. When purchasing two sets of Guinness at participating outlets, consumers will receive a free glass, and they will get to bring these unique charms to life.
What are you waiting for? Let’s “Make it Our Day to Remember” with the brand. There will be pint customisation, the iconic St. Patrick’s Day parade, live music, and exclusive Guinness prizes up for grabs. Check out https://guinnessstpatricks.com/events/ for more information.
Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive.
Healthy, Tasty and Satisfying Local Favourites on The Table at Super Speed
Shah Alam, March 11, 2024 – The new school year and Ramadan are beginning at the same time this year. Are you prepared?
Parents, especially mums, trust the winning combo of Ayam Brand pastes and Coconut Milk this busy and blessed Ramadan season to get the children and adults fed and ready for school and work with minimal stress, and maximum taste.
Before the busy season begins, check your budgeting, your skill set and your pantry. Do you want to spend on daily take-away meals twice a day for almost 30 days, or would it be more cost efficient and healthier to make your own meals? Do you have enough time and skills to make weekday sahur and buka puasa meals from scratch for yourself and the family?
For a cost efficient, more nutritious and tastier meal option for your family, Ayam Brand’s new local pastes that include Kari Ikan, Masak Merah, Kurma and Masak Lemak Cili Padi can reduce your prep time of pounding, blending, dry frying spices and herbs by a good 20 minutes, freeing up your time and hands to do other morning or buka puasa essentials.
Add a pack of Ayam Brand coconut milk for that nutty, creamy taste, and the deliciousness of a well-balanced meal for your family is significantly improved, at minimal cost.
Just think of the memories and traditions you will create with the family.
The new pastes join the tried, tested and tastebuds approved collection of carefully curated and crafted local pastes by Ayam Brand ™ : Chicken Curry Paste, Sambal Tumis Paste, Asam Pedas Paste and Rendang Paste. All eight Ayam Brand ™ local pastes are guaranteed authentic tasting, and fool-proof as long as you follow the instructions on the pack and watch the stove.
A single 180g Ayam Brand™ Paste pack, topped with 500g to 600g of chicken, meat, fish or seafood of your choice can be ready in 30 minutes or less and can generously feed a family of four to five, at only RM5 per pack of Ayam brand Cooking Paste, and RM3 per pack of Ayam Brand Coconut Milk. Rest assured that Ayam Brand™ Pastes and Ayam Brand Coconut Milk are free from preservatives, free from added MSG and additives. They are also certified HALAL by JAKIM.
Ayam Brand™ local pastes pair perfectly with Ayam Brand™ Coconut Milk, that is hygienically squeezed from selected ripe coconuts, then sealed in convenient tetra packs using Ultra High Temperature (UHT) technology, which helps in preserving the freshness of the milk as if they are freshly squeezed. The standardisation on quality, thickness and quantity in each pack will take the guess work out of cooks from the ‘agak-agak’ tradition. Try Ayam Brand Coconut Milk to experience the ideal coconut milk consistency just like freshly squeezed perfect for every dish.
Make this back-to-school, Ramadan and Raya season even more memorable, join the Ayam Brand Masak and Menang (Cook and Win) Contest with total weekly and grand prizes worth RM30,000. Contest runs from 11 March to 10 April 2024. To join purchase Ayam Brand Paste and/or Coconut Milk. For complete terms & conditions , visit www.ayambrand.com.my/raya2024 .
Where do we start on the delicious pay-off of the Ayam Brand local pastes and Coconut Milk combo? Here are a few examples of what we cooked up with step-by-step instructions. Add your own spin to these recipes and create authentic traditions for your family with Ayam Brand™. In the meantime, find the super simple step-by-step instructions to make and serve authentic Malaysian favourites.
Chicken Kurma
Chicken Kurma
While little ones may find chicken curry to be too spicy, chicken kurma with its mellow and comforting coriander notes is well-loved by everyone and will not be too much for delicate tummies trying out fasting for the first time.
Instead of a takeaway pack from your nearest mamak make your own. In a medium pan over medium heat, add a pack of Ayam Brand™ Kurma paste, saute until fragrant. Add 160g of diced potatoes, 160g of diced carrot and 600g of chicken chunks, saute until medium well done. Add 400ml of water, cover the pan with lid and let it simmer until the chicken and potatoes are cooked. Add two red onions that has been cut into chunks, 160ml of Ayam Brand coconut milk, and bring to the boil. Optional but very pretty, add a garnish of coriander leaves and sliced red chillies. Serve with rice.
A classic Malay favorite for when you’re craving spicy umami flavour. Don’t order out when it is quicker and more delicious to make it yourself.
In a wok heat a tablespoon of cooking oil, and fry up 600g of sliced sirloin beef and remove to drain. Slice two red onions into rings, and dice one yellow capsicum, saute them in the same pan, then pour in one pack of Ayam Brand Masak Merah paste and mix well. Add the meat back in, stir well to coat, and let it simmer for a few minutes for the meat to absorb the flavours. Dish out, and garnish with some Ayam Brand Garden Peas. Serve with hot rice.
Among the most comforting Kampung-styledishes is masak lemak that has a piquant creaminess that is like a warm hug, with a spicy kick. Achieve this culinary effect at home with the Ayam Brand Masak Lemak Cili Padi Paste.
Simmer 800ml of water, Ayam Brand Masak Lemak Cili Padi Paste and three stalks of crushed lemongrass in a pot. Add 600g of prawns, then bring to a boil until the prawns are just cooked. Add in 600g of pucuk ubi, 800ml of Ayam Brand Coconut Milk, and 6 turmeric leaves that have been thinly sliced. Cook until the liquid thickens into a delicious sauce. Serve with rice.
If you miss the traditional fish curry that is traditionally served with Nasi Dagang, reach for Ayam Brand Fish Curry Paste and make this East Coast staple a reality.
In a wok, heat the Ayam Brand Fish Curry Paste until fragrant, approximately 3 minutes. Add 600ml of water bring to a slow boil. Add 600g ikan tonggol or for more convenience use two 300gm can of Ayam Brand Mackerel in Tomato Sauce, add 400ml of Ayam Brand Coconut Milk, cover with lid and simmer on low heat until the fish is cooked. Add curry leaves, and allow to simmer for another 3 minutes. Garnish with red chillies and coriander. Serve with white rice, or for more authenticity serve with nasi dagang.
Savour these time saving, cost-efficient, taste-making authentic local pastes from Ayam Brand™ to indulge in the Malaysian culinary experience this back-to-school and Ramadan.
Ayam Brand™ products are widely available from your friendly local provision stores, Aeon, Aeon Big, Econsave, Giant, selected Hero, Jaya Grocer, Lotuss, Mydin, Village Grocer, OTK, Checkers, Matahari, NSK, Pasaraya Econjaya, Sabasun, Pantai Timor, Billion, Sunshine, Nirwana, Tunas Manja, Pasaraya Hwa Thai, Maslee, Target, CS Brothers, Family Store or visit the Ayam Brand™ Official stores on Shopee and Lazada.
March 11, 2024 – The Department of International Trade Promotion (DITP), Ministry of Commerce, the Thai Chamber of Commerce (TCC), and Koelnmesse (KM) unveiled the results of THAIFEX – HOREC ASIA 2024 held from March 6-8, 2024, at IMPACT Muang Thong Thani, Bangkok. The event exceeded expectations with more than 15,000 Thai and international participants, generating estimated orders worth 3,625 million baht, which is more than three times the targeted amount. The organising partners have announced plans to make the next event even more significant, pushing Thailand to become the centre of the HoReCa (Hotel, Restaurant, and Catering) business in Asia.
Mr. Phusit Ratanakul Sereroengrit, Director-General of the Department of International Trade Promotion (DITP), Ministry of Commerce, shared the success of the event, stating that the achievement of THAIFEX – HOREC ASIA 2024 was a result of the collaboration among the three partners: DITP, TCC, and KM. Despite being the inaugural event, it received a remarkable response, with 359 companies from 23 countries exhibiting in 722 booths, and a total of 15,851 Thai and international attendees, creating a total order value of THB 3,625 million, surpassing the target of THB 1,000 million. The top five product categories with the highest order volume included dining equipment, technology, the HoReCa World group, food service businesses, and bakery and ice cream. This success reflects the global business community’s confidence in Thailand’s HoReCa sector, indicating positive signs for the recovery of Thailand’s economy and as a driving force for exports and meeting the demands of the tourism industry. This aligns with the Thailand Vision, Thai government initiative, to establish the country as a regional Tourism Hub.
Mr. Sanan Angubolkul, Chairman of the Thai Chamber of Commerce and the Board of Trade of Thailand, added that the success of THAIFEX – HOREC ASIA 2024 demonstrates Thailand’s potential and strengths. Not only is it a top tourist destination, but it is also recognized internationally for its quality products and services, including those in the HoReCa sector. The event featured more than 129 Thai companies in 267 booths, showcasing outstanding design, eco-friendly products, the soft power of Thai creativity, and innovative items. The THAIFEX – HOREC Innovation Awards highlighted these achievements, with three Thai companies winning awards in Furnishing, Tech and Wellness segment. The overwhelming positive response has led to a high interest in booking spaces for the next event.
Mr, Matthias Kuepper, Managing Director of Koelnmesse, revealed that THAIFEX – HOREC ASIA 2024 saw the participation of 230 foreign companies in 482 booths from 22 countries, including from Europe, America, and Asia. Despite being the first event, it garnered satisfactory feedback, with over 1,702 international buyers and participants. The event featured numerous interesting activities, such as cooking demonstrations by famous chefs, the THAIFEX – HOREC Academy with 69 experts sharing knowledge across 36 activities, the THAIFEX – HOREC Xperiential Zone showcasing immersive HoReCa trends, and special events like the ASEAN Barista Championship and the Thailand Ultimate Housekeeping competition, attracting significant attendee interest.
Following this success, the organisers announced preparations for an even grander THAIFEX – HOREC ASIA 2025, promising more highlights and special activities. The event is scheduled for March 5-7, 2025, at IMPACT Exhibition Center, Halls 9–12, IMPACT Muang Thong Thani, Bangkok. For those interested in booking exhibition spaces, details are available at www.thaifex-horec.asia.
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