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Astro Shaw & Wonda Coffee Celebrate A True Malaysian Legacy with the Launch of ‘Wonda Kopi Edisi Kluang’ and the Grand Reveal of Keluang Man’s Bold New Look

By
Tan Heng Hong
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L-to-R: Norsalvina Alwee, Natasha Azlan, Anwari Ashraf, YM Raja Jastina Raja Arshad, Agnes Rosario, Euan Smith, Nas-T as Keluang Man, Santharuban Thurai Sundaram, Amy Gan, Ezri Ghazali, Oliver Kau Mun Seng

A Collaboration of Two Iconic Local Brands Through Creative Synergy

Kuala Lumpur, 23 August 2024 – Witness the dynamic collaboration between two iconic local brands, Wonda Coffee & Keluang Man, as they unite in a thrilling partnership! Wonda Coffee, one of Malaysia’s leading ready-to-drink (RTD) coffee brands, together with Astro Shaw, the producer of the beloved superhero action film Keluang Man, proudly launches ‘Wonda Kopi Edisi Kluang,’ the first Kluang-style coffee served in an RTD package, now available nationwide. This collaboration not only celebrates the rich flavours Malaysians love but also unveils a bold new look for Keluang Man, fusing iconic elements with cutting-edge innovation to connect with all generations.

Nas-T, as Keluang Man

This strategic collaboration between Astro Shaw and Wonda Coffee marks a significant moment for fans as they eagerly anticipate the release of the Keluang Man film in 2025. Central to this event is the unveiling of Keluang Man’s dramatically redesigned suit, representing a bold transformation in the character’s history. In tandem with this, the launch of ‘Wonda Kopi Edisi Kluang’—featuring the iconic hero on its can—celebrates the
harmonious blend of local heritage with modern innovation.

L-to-R: Santharuban Thurai Sundaram, Amy Gan, Agnes Rosario, YM Raja Jastina Raja Arshad, Euan Smith

The ‘Wonda Kopi Edisi Kluang’ is a tribute to Kluang’s celebrated coffee culture, offering a rich, bold taste that echoes the region’s storied coffee tradition. Known for its deep, aromatic flavours, Kluang-style coffee has been a cornerstone of local life and community gatherings for generations. Infused with the invigorating properties of Tongkat Ali, this coffee not only reflects the robust character of Keluang Man but also embodies the strength and vitality of the Malaysian superhero, helping coffee fans discover their hero within!

Amy Gan, Vice President of Marketing at Etika, commented, “We are incredibly excited to partner with Astro Shaw for the launch of the ‘Wonda Kopi Edisi Kluang.’ This collaboration is not just about bringing together two iconic brands, but about creating a unique experience that resonates deeply with Malaysians. Keluang Man holds a special place in the hearts of many, and we wanted to celebrate this legendary character with a product that combines the best of Wonda’s coffee expertise with the powerful spirit embodied by Keluang Man.

Just as Kluang’s coffee has been a cultural touchpoint for Malaysians from all walks of life, we hope that this special edition will evoke that same sense of unity and pride. The rich blend, combined with the essence of Tongkat Ali, pays homage to the strength and resilience that Keluang Man represents. We believe this collaboration is a testament to the power of local storytelling and the magic that happens when two iconic brands come together.

Through this collaboration, we hope to strengthen our connection with our consumers by tapping into the nostalgia and excitement that Keluang Man brings. We are especially excited to be part of the reveal of Keluang Man’s new suit, which symbolises a bold new chapter for this legendary character. Just as the suit bridges tradition with modernity, our Wonda Kopi Edisi Kluang blends the rich flavours of Malaysian coffee culture with a touch of innovation, capturing the essence of what it means to be truly Malaysian. We believe that this collaboration will not only resonate with fans of Keluang Man but also create lasting memories for coffee lovers across the nation.”

Executive Producer of the Keluang Man movie and Head of Astro Shaw, Raja Jastina Raja Arshad, stated, “The Keluang Man film has its unique strengths, and by leveraging the Keluang Man film’s strengths, we are also opening the door to various exciting activities and collaborations. With great pride, we announce the ‘Wonda Kopi Edisi Kluang’, a collaboration that not only offers a different experience to the film’s audience but also marks a new beginning in efforts to make local films the best platform for more creative and innovative brand collaborations.

Keluang Man is not just a legendary animated superhero but also a cultural symbol. Likewise, Wonda Coffee, known for its authentic Malaysian taste, is very close to the hearts of the people. By bringing together these two symbolic local brands, this collaboration celebrates Malaysia’s identity, and we hope to create more exciting moments for audiences.

Since we announced the Keluang Man movie, one of the biggest questions among fans has been about Keluang Man’s suit. Today, we are unveiling the official suit for the film, and even more excitingly, this suit represents the character’s most significant transformation since it was first introduced. The anticipation builds as Keluang Man is set to make his inaugural public appearance in this new suit during the Merdeka Day celebrations on August 31, 2024, at Dataran Putrajaya.

Also featured is an exclusive 30-second teaser video for ‘Wonda Kopi Edisi Kluang,’ directed by the highly talented Ezrie Gazali. The video can be viewed on Gempak’s social media platforms as well as on TV.

Malaysia’s most anticipated iconic superhero action film, Keluang Man, produced by Astro Shaw, officially began filming on 4th May 2024 and has just completed its principal photography. Filming took place around Klang Valley and in Kluang, Johor, a location closely associated with the Keluang Man animation.

A new category, ‘Wonda Coffee Keluang Man Of The Month,’ is being introduced in the weekly TV show, Gempak Most Wanted. This initiative is designed to recognise individuals
who have gained viral attention on social media for their noble efforts. The aim is to provide support for those in need and to make a positive impact within the community.

The film, directed by the co-creator of the Polis Evo trilogy and the director and showrunner of the popular premium dramas Projek: High Council and Projek: Anchor SPM, Anwari Ashraf, features a star-studded cast including Nas Muammar Zar, Remy Ishak, Anwaar Beg Moghal, Datuk Rosyam Nor, Shweta Sekhon, Halim Othman, Amelia Henderson, Sham Sunder, Dennis Yin, and many more.

Loyal fans and new audiences can watch the popular animated series from the first to the
third season on www.keluangman.com while looking forward to the movie’s release in
cinemas in 2025.

Grab your Wonda Kopi Edisi Kluang major stores nationwide and experience a localized taste of coffee which packs a punch with every sip! Meanwhile, stay updated with the latest news and exciting clips from the upcoming Keluang Man movie by following Astro Shaw and Astro Gempak on TikTok, Instagram, X, and Facebook. Don’t forget to share your thoughts and excitement using #KeluangMan!

 

Voiz now comes in Choco Banana flavour

By
Tan Heng Hong
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Monde Nissin (Thailand) has introduced a new flavour to its Voiz range in Thailand. Voiz is snack brand tha offers a variety of crackers and biscuits with different flavours. The latest Voiz comes in the Choco Banana flavour to satisfy your sweet tooth with the creamy chocolate banana filling.

New Emperor Crab Sichuan Roller Coaster for a bold and spicy taste fit for an emperor

By
Tan Heng Hong
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URC Thailand has launched the new Jumbo Emperor Crab Sichuan Roller Coaster. Enjoy the ultimate in spicy, crunchy goodness with every bite of these extra-large chips. Experience the bold and spicy taste fit for an emperor at 7-Eleven now.

THE RETURN OF THE CRUNCH: KFC MALAYSIA BRINGS BACK THE GOLDEN BUTTER CEREAL IN CELEBRATION OF MERDEKA

By
Tan Heng Hong
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PETALING JAYA, 22 AUG 2024 — In celebration of Malaysia and Malaysians, KFC Malaysia is bringing back a crowd favourite, the Golden Butter Cereal Crunch. First introduced in 2021, this product which was previously only offered for chicken combo meals, will now also be available as a burger.

Available from 22nd August, fans can once again indulge in the rich, buttery, and crunchy
goodness of this delightful offering across Malaysia.

The Golden Butter Cereal Crunch features chicken that is fried to golden perfection, topped with a mouth-watering mix of savoury and aromatic flavours, and generously sprinkled with buttery-sweet cereal. The golden, fragrant crumbs add a delicate, crispy layer of satisfaction to every bite.

The all-new KFC Golden Butter Cereal Burger features the signature hot and spicy Zinger Fillet coated in Butter Cereal flavours, layered with Butter Cereal mayonnaise and sprinkled with buttery-sweet cereal, making this the ultimate guilty pleasure to celebrate this special month.

KFC Malaysia’s Acting Chief Marketing Officer Evelyn Ng Siew Yee said “Malaysia is known for its rich cuisine, which has cultivated a refined sense of taste for good food among Malaysians. At KFC Malaysia, we are committed to delivering those exquisite flavours.

“Back in 2021, the Golden Butter Cereal Crunch was very well received, and we have since received numerous requests from customers for its return. What better way to thank our loyal customers this Merdeka than by bringing back this crowd-pleaser?” he added.

The Golden Butter Cereal Crunch will be available as a 2-pc combo (from RM19.99) and the 3-pc combo (from RM26.49), while the Golden Butter Cereal Burger will be available à la carte and as a Combo meal (from RM18.99), which includes a fries and a medium beverage or a Box Meal (from RM22.99) which includes 1pc of Golden Butter Cereal Crunch alongside 4oz coleslaw, a drink and fries.

For more information, logon to www.kfc.com.my or checkout KFC on social media
@kfcmalaysia

Burger King Cheese Leleh Burger comes with 100% melted mozzarella cheese patty

By
Tan Heng Hong
-

Burger King Malaysia has launched its latest limited time offer Cheese Leleh Burger. The new offering comes with 100% melted mozzarella cheese patty, making the burger super cheesy & chee-licious sampai meleleh (melty). Grab yours now at Burger King.

Malaysians like their food to overflow with sauce and this Cheese Leleh Burger is another perfect example of overflowing the food with cheese.

Dunkin’ Donuts Malaysia new Rasa Malaysia flavours

By
Tan Heng Hong
-

Dunkin’ Donuts Malaysia is offering the taste of Malaysia with its new Rasa Malaysia creation. The delectable donuts are transformed into local Malaysian treats including Apam Balik, Kaswi, Kaya Butter and Onde-Onde. Try now at Dunkin’s outlets near you.

Dunkin’s is also throwing a Batu Seremban challenge.

Spend min of RM25

Accept the Batu Seremban challenge:

  • Toss all 5 batu, & balance at the back of your hand
  • Then, toss them again, & catch them in your palms.
  • You have 2 tries

Claim your Dunkin’ treat!

26 AUG – 1 SEP 2024

*T&Cs apply

Chef Cares unveils Golden Honey Mango Ice Stick with vitamins and new ready meals

By
Tan Heng Hong
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Indulge in the premium Mango Sticky Rice, elegantly coated in rich chocolate. Crafted by Chef Cares, this Golden Honey Mango Ice Stick dipped with Dark Chocolate dessert offers a delightful blend of sweet and savory flavors. The product is naturally sweetened and packed with vitamins A and B and is guilt-free. Get yours now at CQK MALA Hotpot. All profits are given back to the community.

Chef Cares is a non-profit organization in Thailand that was founded during the COVID-19 pandemic. It initially focused on providing meals to healthcare workers and frontline personnel but has since expanded its initiatives.

The latest ready meals by Chef Cares include:

  • Stir Fried Kurobuta Pork and Holy Basil with Jasmine Rice (Chef Cares x Jay Fai)
  • Green Curry Chicken Breast Mixed with Rice (Chef Cares x Chef Nick)
  • Frozen Spaghetti with Truffle Mushroom Cream Sauce and Chicken Breast (Chef Cares x Chef Pruek)

Also new is the Spaghetti with Rose Cream Sauce and Chicken Breast by Chef Ploy made using Korean ingredients by Daesang’s O’Food.

Life-Space Champions Gut Health in Malaysia with Science-Backed Probiotic Solutions

By
Tan Heng Hong
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Australia’s No. 1 probiotics expert expands its reach in Malaysia with Award-Winning Broad Spectrum Probiotic, partnering with selected Guardian and Watsons outlets to lead the way in probiotic wellness

Kuala Lumpur, 14 August 2024 — As Malaysians increasingly prioritise health and wellness, the spotlight turns to a crucial yet often overlooked aspect of overall well-being: gut health. Studies have shown that gut health is integral to a robust immune system, effective digestion, and even mental health. However, many Malaysians continue to face challenges in maintaining a healthy gut. Recognizing this gap, Life-Space, Australia’s No. 1 probiotics expert, has been a trusted name in Malaysia for many years and has grown into the largest probiotic brand online in Southeast Asia. This year, Life-Space has expanded its reach by partnering with leading offline channels Guardian and Watsons, further championing the cause of better gut health for all.

At the forefront of Life-Space’s offerings is the Broad Spectrum Probiotic, a meticulously formulated supplement designed to support a balanced gut microbiome. This hero product, which secured top honours at the 2024 Beauty Insider Awards in Singapore and Malaysia, combines a bio-diverse range of 15 strains and 32 billion CFU of beneficial and naturally sourced probiotics to enhance digestive health, bolster the immune system, and promote overall wellness. Life-Space’s commitment to scientific research and high-quality ingredients ensures that Malaysians have access to top-tier health solutions.

Following successful engagements at the Growth Asia Summit (16-18 July 2024) in Singapore, where Life-Space showcased its science-backed probiotic supplements and engaged in critical discussions on gut health, the brand further solidified its commitment by participating as a partner at The Guardian Retreat (19-20 July 2024) in Kuala Lumpur. The retreat, themed “GET. SET. GLOW. Nurturing MY Well-being,” featured Life-Space Group’s lead Scientific Educator, Jessica Simonis, delivering a keynote address and a workshop for over 100 Guardian pharmacists, emphasising education, communication, and brand image building.

“Life-Space is dedicated to improving the health of Malaysians with our science-backed probiotic solutions. We focus on addressing the specific challenges of gut health and providing effective, targeted products. Our participation in key industry events underscores our commitment to educating and supporting the community,” said Alan Yi, General Manager of Life-Space Group. 

Life-Space is dedicated to advancing the health and wellness of Malaysians through innovative probiotic solutions and active participation in industry-leading events. As the brand continues to grow its footprint in Malaysia, it remains committed to providing high-quality products that support a healthy, balanced lifestyle.

About Life-Space

Life-Space, Australia’s No. 1 probiotics expert, is a team of scientists and innovators dedicated to advancing health through cutting-edge probiotic formulations. Their products are blended, packaged, tested, and distributed globally from BioCarna, a world-class Australian production facility with 20 years of expertise.

Driven by pioneering microbiome research, Life-Space explores the trillions of microbial cells in and on our bodies, believing that understanding and nurturing the microbiome is key to future wellness. Their innovative products support whole-body health, influencing digestion, emotional, mental, dermatological, and nutritional wellbeing.

The flagship Broad Spectrum Probiotic earned top honours at the 2024 Beauty Insider Awards in Singapore and Malaysia, solidifying Life-Space’s position as a leader in gut health solutions.

Calbee Launches Japan’s #1 Breakfast Cereal, Frugra Fruit Granola, in Thailand

By
Tan Heng Hong
-

Tuesday 20 August 2024  – Calbee, a leading Japanese snack company, is thrilled to introduce “Frugra Fruit Granola Original Flavor” to the Thai market. As Japan’s number one breakfast cereal, Frugra is a perfect fit for today’s health-conscious individuals who are always on the go. Frugra Fruit Granola offers a simple yet delicious breakfast option with a “feel the good bite” experience.

“Frugra Fruit Granola Original Flavor” – The Crispy Cereal Sensation, Now Available in Thailand!

No need to fly to Japan for your daily dose of delicious and nutritious breakfast! Frugra Fruit Granola Original Flavor is finally here in Thailand, offering a convenient and flavorful way to start your day. Enjoy it with milk, yogurt, or get creative and use it as a granola base for your own unique breakfast creations. Whether you’re looking for a quick and satisfying breakfast or a tasty snack, Frugra is packed with the goodness of 5 different grains – oats, rye, brown & white rice, wheat bran, and corn flour – providing a unique crunchy texture unlike any other. The sweet and tangy taste of 5 dried fruits – papayas, raisins, apples, strawberries, and coconuts – adds a delightful burst of flavor and texture to every spoonful.

To showcase the deliciousness of Frugra Fruit Granola, Calbee has created a series of commercials featuring influencers of various demographics. These commercials highlight easy breakfast ideas that pair perfectly with Frugra, ensuring a delicious start to your day. No matter how you enjoy it, Frugra Fruit Granola is guaranteed to deliver a “feeling of the good bite” experience every time.

Start your day with “Frugra Fruit Granola Original Flavor”!

Packed with the goodness of grains and fruits, Frugra is the perfect way for busy mornings. Now available at leading supermarkets for only 175 Baht per 380g pack.

Frugra Fruit Granola is a product of Calbee, a company committed to bringing the goodness of nature, delicious flavors, and fun to contribute to customer’s healthy lifestyles worldwide.

Stay updated on Frugra news and promotions by following us on Facebook: https://www.facebook.com/FrugraThailand, Instagram: @frugrathailand, and TikTok: https://www.tiktok.com/@calbeethailand.

Ajinomoto Strengthens its Eco-conscious Leadership with Circular Economy and Sustainable Plastic Upcycling Initiatives

By
Tan Heng Hong
-

Tuesday 20 August 2024 – Ajinomoto Co., (Thailand) Ltd., a global leader in the creation of ‘Eat Well, Live Well’ lifestyles, is further solidifying its role as an eco-conscious pioneer by incorporating the Circular Economy into its business operations.

With a primary goal of achieving zero plastic waste and reducing environmental impacts by 50% by 2030, the company has launched the “Waste to Worth for Well-Being” project in collaboration with Trash Lucky, an eco-friendly startup.

This initiative focuses on effective plastic waste management in the Dusit community, including the transformation of “Ros Dee” pouches into multi-purpose shelves. The project also emphasizes expanding the company’s green culture by repurposing recycled plastic bottles into 9,000 “Eco-Friendly Uniforms” for Ajinomoto employees. These efforts highlight the company’s dedication to sustainability and environmental responsibility across all aspects of its operations.

Ms. Kesya Chaicharncheep, Director of Ajinomoto Co., (Thailand) Ltd., said, “We are incorporating the circular economy concept into our operations and resource management through the 3R principle: 1) Reduce, minimizing resource usage; 2) Reuse, repurposing materials; and 3) Recycle, by transforming waste into new value. Our goal is to efficiently manage resources and maximize their value, thereby contributing to long-term sustainability for both society and the economy.

This commitment underscores Ajinomoto’s dedication to minimizing environmental impacts across all our business activities, with the aim of reducing these impacts by 50% by 2030, ultimately promoting sustainable ‘Eat Well, Live Well’ for Thai society.”

To establish a concrete approach to plastic waste management, Ajinomoto has implemented an initiative through two main activities:

1. Collaboration with Trash Lucky: Ajinomoto partnered with Trash Lucky, an innovative startup focused on turning waste into value, to launch the “Waste to Worth for Well-Being” project. This initiative emphasizes sustainable packaging management by developing innovative waste management and recycling practices under the concept of “Waste for Points, Waste to Worth for Well-Being.” The project, initiated in collaboration with Dusit District, Bangkok, and three pilot communities including Sirisas Flats, Tor Pah Community, and Krua Tai Community, educates and promotes community participation in waste separation at the source. Within three months (May to July), a total of 5,401 kilograms of packaging waste was collected for recycling, reducing carbon dioxide emissions by 4,284 kilograms, which is equivalent to planting 476 trees. Additionally, plastic packaging waste from “Ros Dee” pouches was recycled into 40 sets of multi-purpose shelves and delivered to two educational institutions: Nontri Primary School, Bangkok Primary Educational Service Area Office, and Hirunponganusorn School, Pathum Thani Primary Educational Service Area Office 2, to enhance learning opportunities and support the development of future leaders for Thai society.

During the closing ceremony of the “Waste to Worth for Well-Being” Project, Ms. Ubon Muangtim, Baan Pak On Karn Tor Pa Community Leader, remarked, “I’m delighted to be part of this project. Since participating, I have noticed that our residents are more engaged and now understand the importance of sorting daily waste. This project has not only raised awareness but also emphasizes the need for waste separation from the outset. We actively collect and recycle separated waste, which helps reduce waste volumes and mitigates global warming, starting within our community. I also commend Ajinomoto for recognizing the importance of this issue and spearheading this important initiative.

2. Ajinomoto Eco-Friendly Uniforms: Ajinomoto is promoting a green culture within the organization by creating 9,000 eco-friendly uniforms for its employees, made from fabric sourced from recycled PET plastic bottles. These uniforms, made from “Micro Extra recycled” fabric fibers, are designed to be minimalist, comfortable, wrinkle-resistant, quick-drying, and require no ironing, thereby reducing energy consumption and the use of hazardous chemicals in production. Each uniform is made from an average of 20 plastic bottles, helping to reduce plastic waste by more than 180,000 bottles and cutting carbon dioxide emissions by over 8,000 kilograms, equivalent to the carbon dioxide absorbed by 360 trees. This initiative instills environmental care in every step of the employees’ journey and promotes a corporate culture of environmental stewardship.

Ajinomoto’s operations consistently consider environmental impacts at every stage, supporting the circular economy by promoting the efficient use of natural resources and advancing sustainability within Thai society.

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