Kuala Lumpur, Malaysia – 10 January 2026 – This Chinese New Year, Hennessy continues its long-standing relationship with music through the launch of an original Chinese New Year single and music video in Malaysia, titled Raise for Luck! (好運乾一杯!).

Inspired by Hennessy’s Chinese New Year 2026 tagline, “Gallop Towards Bright Perspectives,” the music video and track channel the forward momentum, dynamic energy and optimism of the Year of the Horse by blending contemporary sounds with familiar festive traditions. The visuals and music capture Hennessy’s spirit as the spark that turns every gathering into a celebration while reflecting how Chinese New Year is experienced today: expressive, evolving, and shared across generations.

According to Laura Drozdowski Lot, Marketing Director of Moët Hennessy Southeast Asia, Hennessy has always been immersed in local culture and stays at the pulse of trends that bring people together. “Chinese New Year is a time for family and friends to reconnect, and Hennessy is proud to be part of those celebrations. We believe music and dance have the power to unite, and during Chinese New Year, they create meaningful moments of reconnection. Through this collaboration, we aim to inspire a shared rhythm that brings generations together while continuing our commitment to supporting local talent. We hope Raise for Luck! (好運乾一杯!) will be the soundtrack to ignite your celebration as we raise a glass to a brighter year ahead,” she said.

Bridging Tradition and Modernity with a Stellar Ensemble

Conceptualised and produced locally, Raise for Luck! (好運乾一杯!) brings Hennessy’s vision to life through a cast of talented artistes and personalities who represent the next era of the entertainment industry. The video stars YouTube sensations and power couple Chang Yong and Shu Sen, award-winning singer Jeryl Lee, EDM pioneer DJ Blink, style savant Jack Gohr, model and actor Zhen Ning and multidisciplinary dancer, Victoria Ng.

The storyline, inspired by genuine moments of friends and family reuniting on Chinese New Year’s Eve, celebrates the cherished rhythms of reunion: the clink of glasses, the laughter that fills the room, and the shared rhythm that moves us. With its vibrant, high-energy beat and uplifting, catchy lyrics, the track invites audiences to embrace the new year with confidence, joy, and a sense of togetherness.

Chang Yong describes the track as “a song to dance to, cheers to, and reunite to,” while Shu Sen adds, “No matter how much time has passed or how relationships have changed, once we raise a glass of Hennessy, we are together again.” Through these moments, the song celebrates the rhythm of reunion, where no matter the style of celebration, togetherness remains at the heart of Chinese New Year.

To give the track a fresh, modern edge, Hennessy enlisted trailblazer DJ Blink to infuse it with his signature rhythm and an energetic drop, amplifying the celebratory spirit. In every beat, toast, and shared laughter, Hennessy acts as the connecting spirit that transforms reunions into cherished memories.

Official Premiere Date

More than just a festive song, Raise for Luck! (好運乾一杯!) is a cultural moment that can be replayed throughout the season, ushering in a year defined by prosperity, optimism, and togetherness.

The official music video will premiere on 10 January 2026 at 8.00PM on Chang Yong’s YouTube channel and will be available across all major streaming platforms.

Golden Giveaway

From now to 31 March 2026, every purchase of a Hennessy Chinese New Year Limited Edition bottle offers a chance to win a 50g gold bar. Discover more about the giveaway at: https://cny.hennessy.com/home

Kuala Lumpur, Malaysia – 9 January, 2026 – Hennessy ushers in Chinese New Year 2026 with the debut of its new collection of limited editions, created in celebration of the Year of the Horse. The collection presents specially designed editions of Hennessy V.S.O.P, Hennessy X.O and Hennessy Paradis, each wrapped in bold artistry inspired by a dynamic interpretation of the horse —an enduring symbol of energy and freedom.

This year’s design combines metallic copper tones with deep mineral shades, grounded by a rich, flowing red palette that reflects prosperity, celebration, and good fortune. At the centre of the design is a galloping horse, elegant, sculptural, and full of movement, expressing both artistic fluidity and the layered depth found in every Hennessy expression.

Crafted to symbolise fresh beginnings, every bottle reflects the optimism that defines the year ahead. This depiction of the horse, inspired by a foundational idea in Eastern philosophy regarding perspectives, energy, and freedom, is designed to unlock its potential through an individual lens. The interplay of sculpted forms and open spaces invites personal interpretation, mirroring the complexity and evolving character of Hennessy’s cognacs, crafted over time with skill and intention.

“In Malaysia, Chinese New Year is shaped by moments spent with friends and family. Our limited-edition bottle, inspired by the Year of the Horse, symbolises fresh perspectives, and forward momentum. These values bring people together and reflect our journey as a Maison.

“Whether savoured during reunion dinners, presented as a thoughtful gift, or collected as a coveted collector’s edition, a bottle of Hennessy connects generations by bridging tradition with modernity. Through this collection, we celebrate the Chinese-Malaysian community and invite them to continue to share in these moments of joy and togetherness.” said Laura Drozdowski Lot, Marketing Director of Moët Hennessy Southeast Asia.

Hennessy’s relationship with Chinese culture began in 1859, when the Maison first shipped twelve crates of Old Pale Cognac to Chinese shores. Since then, Hennessy has commemorated the nation’s key festivals, milestones, and creative collaborations. From the arrival of Hennessy X.O in 1872, to the symbolic docking of the “Spirit of Hennessy” in Shanghai in 1992, and the cultural journey of the Hennessy X.O Silk Road in 2017. This enduring relationship reflects shared values of heritage, innovation, and artistry.

The Hennessy Chinese New Year 2026 Limited-Edition Collection is now available across selected retail stores, supermarkets, wine specialists and Chinese independent retail stores across Malaysia, while stocks last.

Golden Giveaway

From now to 31 March 2026, every purchase of a Hennessy Chinese New Year Limited Edition brings you closer to rewards and fortune.

How to Participate

1.Purchase a Chinese New Year Limited Edition Hennessy Bottle

• Hennessy V.S.O.P Chinese New Year Limited Edition – 1 entry
• Hennessy X.O Chinese New Year Limited Edition – 3 entries

2.Scratch the sticker on the bottle to reveal a 5-digit code
3.Scan the QR code, enter the code and submit your entry to discover your instant reward.

Instant rewards include Hennessy Red Packets, Hennessy V.S.O.P Limited Edition, Hennessy V.S.O.P 5cl, Hennessy Chinese New Year Dice Set and Additional Grand Draw entries.

Participants are also invited to share their Chinese New Year wishes with Hennessy for a chance to enter the Weekly Rewards and Grand Draw.

Weekly Rewards

Fourteen winners will be selected weekly
Prizes include:

• Hennessy X.O 70cl
• Dinner voucher worth RM2,500
• Luxury leather goods from LVMH
• iPhone 17 Pro
• Touch ’n Go reload PIN worth RM300

Grand Draw

All valid wish submissions will automatically qualify for the Grand Draw prize.
Eight winners will each receive a 50g gold bar, marking a truly golden start to the year

Discover more about the giveaway at: https://cny.hennessy.com/home