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The Battle Levels Up: Mountain Dew And Honor Of Kings Unleash Dew

By
Tan Heng Hong
-
Dew Challenge Season 2 returns with the new Mountain Dew Major Melon and Honor of Kings, offering prizes worth up to RM750,000.

Dew Challenge Season 2 returns with the new Mountain Dew Major Melon and Honor of Kings, offering prizes worth up to RM750,000.

Kuala Lumpur, 9 January 2026 – Rising esports stars, professional gamers, and casual gaming enthusiasts – get ready to power up and compete! Malaysia’s biggest community gaming tournament is back – bigger, bolder, and more immersive. Mountain Dew and Honor of Kings, the world’s most-played mobile MOBA, today announced the launch of Dew Challenge Season 2, featuring an expanded national tournament, exclusive Mountain Dew in-game items, and a massive RM750,000 prize pool up for grabs.

Level Up in the Gorge: Mountain Dew Enters Honor of Kings

This year’s edition brings a deeper level of in-game integration from Honor of Kings, giving players a full Mountain Dew experience inside the Gorge:

Starting 20 December 2025, players can jump into the “Show Your Stripes!” in-game event, running through 9 January 2026. By completing themed missions, players will earn event coins that can be redeemed for exclusive Mountain Dew–designed cosmetics, including the Mountain Dew Major Melon Avatar Frame and the Major Melon Booster – Flowborn’s Headgear. These limited-time rewards are available only during the event period.

All registered participants of Dew Challenge Season 2 will unlock an exclusive in-game title banner, giving players a unique way to showcase their participation and stand out in the game. Alongside the event, a Mountain Dew-themed in-game environment will be available to all players from 20 December 2025 to 21 January 2026.

Battles will open with a Mountain Dew-themed round-start barrier that glows pink at kickoff, while the familiar Healing Dew item is transformed into a vibrant Major Melon bottle for players to use in combat. Please note that the event does not include a title banner unlock; title banners are reserved exclusively for participants of Dew Challenge S2.

“Honor of Kings and Mountain Dew share the same drive for pushing boundaries and energising communities,” said Amy Gan, Vice President of Marketing at Etika Sdn. Bhd. “Esports in Malaysia is fast maturing into a structured, professional ecosystem with real pathways for talent. We’re proud to support that growth. The inaugural Dew Challenge showcased the creativity of Malaysian gamers—and with Season 2, we’re levelling up the experience with more opportunities, more rewards, and more immersive gameplay.”

Amy added on, “The inaugural Dew Challenge highlighted the creativity and potential of Malaysian players, and we’re proud of the impact it made last season. The community has been eagerly looking forward to Season 2, and we’re excited to reach even more players across Malaysia. This year, we’ve made the tournament bigger, more immersive, and more accessible, giving gamers new ways to develop their skills, engage with the community, and showcase their talent on a larger stage.”

Echoing this commitment, Ashley Phuah, Senior Business Development Manager, Southeast Asia, Level Infinite, Tencent Games, said “Our continued partnership with Mountain Dew reflects our dedication to elevating Malaysia’s esports landscape. Beyond the competition, Dew Challenge Season 2 strengthens mobile esports infrastructure, supports structured tournaments, and helps position Malaysia as a leading hub for professional gaming in Southeast Asia.”

Grab Major Melon. Check the Cap. Get Rewarded Beyond the Game.

The tournament launches with a five-month season of high-stakes qualifying battles, exclusive digital rewards, and community-driven engagement, anchored by Mountain Dew’s latest launch, Major Melon — a refreshing watermelon-citrus flavoured beverage.

Redeem bottle cap codes from the new Mountain Dew Major Melon for exclusive rewards

As part of the Mountain Dew Dew Challenge Season 2, all Major Melon bottle caps will carry a unique redemption code inside. Fans can redeem the code at dewchallenge.com to win prizes, with a guaranteed Honor of Kings Everything Box on first redemption. Subsequent redemptions unlock chances to win additional rewards, including an ASUS ROG phone, with more in-game collaborations rolling out within the Honor of Kings app throughout the season.

The season will also see exciting collaborations with selected F&B partners such as Fowlboys, with more details to be announced as the campaign unfolds. More tournaments, surprise activations, and a calendar of in-game and offline rewards will roll out through June 2026, keeping the energy high and the competition fierce. Whether you’re a rising esports contender or a casual player looking for thrills, Dew Challenge Season 2 is Malaysia’s ultimate battleground.

Register now at DewChallenge.com, and stay tuned to Mountain Dew Malaysia on Facebook and Instagram for the latest announcements, exclusive content, and player highlights.

Beutea unveils limited-time Shiso series in Malaysia

By
Tan Heng Hong
-

Beutea, the popular homegrown Malaysian lifestyle tea brand, has announced the launch of its latest innovation, the Shiso Series, a limited-time offering inspired by the refreshing aroma of shiso leaves (perilla leaves or 紫苏).

Perilla leaves carry a pungent flavour and are warming in nature. Traditionally, they are used to dispel ‘Wind‑Cold’ pathogens, promote the circulation of Qi (vital energy), and harmonize the digestive system. The red/purple shiso leaves have a deep reddish‑purple hue that improve the visual appeal of the drink.

The Shiso Series introduces two signature creations:

  • Shiso Bayberry Tea – A vibrant blend of tangy bayberry and aromatic shiso, layered over a Jasmine tea base. Enhanced with White Jade Crystal, this beverage delivers a rich, delightful taste that is both refreshing and indulgent.
  • Shiso Peach Tea – A mellow, fruity infusion of peach paired with shiso’s crisp notes. Built on a Jasmine tea base and complemented by White Peach Oolong Tea Aiyu Jelly, this drink offers a lingering fragrant finish that highlights Beutea’s commitment to flavour innovation.

Shiso has appeared in Chinese foodservice drinks, especially herbal teas and wellness beverages.

Goodmorning new VProtein energises all day with plant power

By
Tan Heng Hong
-

Goodmorning Global, Malaysia’s leading multigrain company, has unveiled the enhanced VProtein powered by its exclusive ProVMix patented formula. This four‑natural‑ingredient blend delivers full‑spectrum vitality support, upgrading the original Pea Protein into a more advanced nutritional solution.

ProVMix combines:

  • Yeast Protein — PDCAAS 1.0, a perfect‑score protein with all essential amino acids.
  • Cordyceps Militaris — helps combat fatigue and enhances stamina.
  • Tiger Milk Mushroom — supports immunity and respiratory health.
  • Oyster Mushroom Protein — high in protein, gentle, and easily absorbed for sustained energy.

Together, the formula helps build muscle, boost endurance and maintain steady energy, keeping you energised from morning through night.

Each serving of VProtein contains:

  • 20.2g plant protein — supports muscle growth & repair
  • 22 amino acids — helps your body recover & stay active
  • Vitamin Bs — reduce fatigue & keep you energized
  • 132 calories — light, easy energy boost

Malaysian dietary supplement makers are increasingly incorporating Tiger Milk Mushroom, a fungus scientifically recognized for its ability to strengthen immunity and support respiratory health.

Native primarily to Malaysia, with limited presence across Southeast Asia, this rare mushroom grows underground and develops a nutrient‑rich tuber packed with bioactive compounds.

Locally known as cendawan susu harimau, it has been treasured for centuries by the Orang Asli and Malay herbalists as a traditional remedy for coughs, asthma, and overall wellness.

 

 

KFC Singapore heats up CNY 2026 with La Zi Ji Mala Chicken and festive collectibles

By
Tan Heng Hong
-

KFC Singapore is celebrating Chinese New Year 2026 with the new La Zi Ji 辣子鸡 (Sichuan Mala Chicken). The offerings comprise La Zi Ji Sichuan mala chicken (bone‑in pieces + bites), the first-ever Mala Lotus Root Chips and Mango Pomelo Sago Pie. The La Zi Ji Sichuan Mala chicken is coated in chili oil, dried chillies, and peppercorns for an authentic flavour. The availability is from 14 January to 25 February 2026.

Beyond the festive menu, KFC is also adding a playful touch with Huat Paws Fortune Cat blind boxes (SGD 8.80 each), featuring adorable designs that each symbolize a unique blessing.

Alongside the blind boxes, KFC is also offering HUAT Socks to add festive flair, priced at SGD 5.80 with any breakfast purchase for dine‑in, takeaway or KFC Delivery from 14 January 2026.

KFC’s La Zi Ji debut reflects the strong integration of Chinese foodservice flavours into Singaporean tastes and culture.

HiLo expands protein portfolio

By
Tan Heng Hong
-

PT Nutrifood Indonesia’s HiLo brand is strengthening its protein beverage portfolio with four new launches and reformulations. The HiLo Chocofit Chocolate Flavoured Milk now delivers 14g of protein per serving (190ml), up from 12g, while reducing sugar content to 5g of sucrose from the previous 9g. Notably, these improvements come without any price increase. The drink also has 500mg collagen and 43mg L-carnitine per serving.

Building on this reformulation, the brand has also recently introduced the new HiLo Protein UHT Berryfit flavour, which offers 12g of protein per serving along with 500mg of collagen and 49mg of L‑carnitine, further expanding its functional protein beverage range.

In addition, the HiLo brand has introduced the HiLo Active 22 Protein Berry Fit Shake, formulated to deliver 22g of protein, 2,000mg of collagen, and 550mg of calcium per serving. This innovative beverage is designed to support muscle development, promote bone strength, and enhance the health of skin and joints. Enriched with whey protein, 12 essential vitamins and minerals and L‑Carnitine to aid fat metabolism, it represents a balanced approach to fitness and wellness. The product contains no added sugar, features reduced fat content, and provides only 130 calories per serving.

HiLo has entered the clear protein trend with the launch of HiLo Clear Protein Powder Refresh Hydration Peach Water. The newly introduced Clear Whey offers a refreshing, light alternative, ideal for those who prefer beverages without a milk flavour. Each serving provides 20g of Whey Protein Isolate to support muscle recovery and daily activity, along with 2,000mg of collagen for healthy skin and joints, and a source of calcium to strengthen bones.

The formulation is enriched with 10 essential vitamins, 4,994mg of BCAAs per serving, and contains zero lactose, reduced sugar, and low fat. Certified Halal and approved by BPOM, this innovation delivers a premium, health‑focused protein solution.

Brands are enhancing their protein content and broadening protein‑rich offerings, including ventures into clear protein.

 

 

Chagee Malaysia brews holiday magic with Cocoa Oolong Milk Tea x Hello Kitty

By
Tan Heng Hong
-

Chagee Malaysia is marking the holiday season with its new Cocoa Oolong Milk Tea. This festive beverage combines the rich comfort of cocoa with smooth Wuyi Mountain oolong, creating a mellow, naturally sweet and premium tea‑forward blend. The launch comes in collaboration with Hello Kitty, featuring themed cups and exclusive collectibles.

Luckin Coffee Singapore unveils dreamy blue coconut-based drinks for the new year

By
Tan Heng Hong
-

Luckin Coffee in Singapore is elevating the visual appeal of its iconic Coconut Latte and Coconut Frappe with a naturally blue pigment extracted from Spirulina. The refreshing cold drinks, with their dreamy blue hue, are free from artificial colouring. The coffee chain from China is using this new creation to usher in the new year.

7‑Eleven Singapore fuses mala heat with Japanese soft‑boiled eggs

By
Tan Heng Hong
-

7‑Eleven Singapore has introduced its newest creation: Mala Hanjuku Eggs, blending Chinese‑inspired mala with the Japanese soft‑boiled egg style. This creation reflects how the mala flavor has become mainstream in Singapore and is now permeating into more food categories, including soft‑boiled eggs.

Aeon Credit Introduces Aeon Member Plus Credit Card: The “Must‑Have Card” For Aeon Shoppers

By
Tan Heng Hong
-

AEON Credit’s new credit card will replace the existing AEON Classic, Gold, and Platinum Credit Cards, AEON BiG Visa Classic and Gold Credit Cards, while streamlining all benefits into a single, next-generation card experience for AEON shoppers

KUALA LUMPUR, 5 JANUARY 2026 – AEON Credit Service (M) Berhad (“AEON Credit”) today announced the launch of the AEON Member Plus Credit Card, a next-generation credit card designed to deliver deeper retail integration, enhanced rewards, and everyday convenience, especially for AEON Retail customers nationwide.
 
Positioned as “Your Must-Have Card at AEON”, the AEON Member Plus Credit Card is the first credit card in Malaysia to fully integrate membership privileges directly into retail spending, rewarding cardholders from the moment they shop at AEON Retail. This is our first card made from sustainable and bio-based materials to support more environmentally friendly choices. The new AEON Member Plus Credit Card replaces the AEON Classic, Gold, and Platinum, AEON BiG Visa Classic and Gold Credit Cards, consolidating core benefits such as AEON Points and cashback, alongside the introduction of new and enhanced member privileges.
Mr. Daisuke Maeda, Managing Director and Chief Executive Officer of AEON Credit, said, “With the AEON Member Plus Credit Card, we are setting a new benchmark for retail-integrated rewards in Malaysia by streamlining our offerings to deliver greater clarity and more meaningful rewards for customers. This launch marks the first step in our digitalization journey and supports our long-term vision of becoming the most accessible and rewarding financial platform in Malaysia, while reinforcing our commitment to sustainability through environmentally responsible card materials.”
The new AEON Member Plus Credit Card will be offered in three card types — Classic, Gold, and Platinum. All card types are available on both Visa and Mastercard.
AEON Member Plus (AMP) Classic Credit Card
AEON Member Plus (AMP) Gold Credit Card
 
    
AEON Member Plus (AMP) Platinum Credit Card
 
   
  • 5% cashback every 20th and 28th at AEON Stores and AEON BiG
  • 8% cashback every 20th and 28th at AEON Stores and AEON BiG
  • 10% cashback every 20th and 28th at AEON Stores and AEON BiG
  • 3X AEON Points at AEON Stores and AEON BiG
  • 3X AEON Points at AEON Stores and AEON BiG
  • 5X AEON Points at AEON Stores and AEON BiG
  • Up to 2 hours of free parking at selected AEON Malls and AEON BiG Hypermarkets
  • Up to 2 hours of free parking at selected AEON Malls and AEON BiG Hypermarkets
  • Up to 2 hours of free parking at selected AEON Malls and AEON Big Hypermarkets
  • 3X AEON Points for overseas spend
  • 6X AEON Points for overseas spend
  • 3X Plaza Premium Lounge access
  • 6X Plaza Premium Lounge access
  • 5% dining cashback
  • 2% online spending cashback
*Terms and Conditions apply.
*Terms and Conditions apply.
*Terms and Conditions apply.
Applications for AEON Member Plus Credit Card can be made easily and digitally via the AEON Wallet App or AEON Credit’s website at https://myaeoncredit.com.my/. For more information, please visit the above website.

Start the brand new year and every day right with the creamy goodness of F&N MAGNOLIA

By
Tan Heng Hong
-
Photo Credits: F&N Foods

A familiar favourite that fuels mornings and everyday moments with wholesome, great-tasting milk for the whole family

Singapore, 5 January 2026 – Mornings often set the tone for the rest of the day. From early starts before work or school to quieter moments at home over breakfast, the first meal of the day plays an important role in providing both nourishment and comfort. In these everyday routines, familiar tastes and simple choices can make mornings more enjoyable and set the day off on the right note. 

For nearly 90 years, F&N MAGNOLIA has been a trusted presence in Singaporean households, known for its rich, creamy goodness and consistent quality. A beloved homegrown brand, F&N MAGNOLIA continues to be enjoyed across generations, bringing wholesome, great-tasting milk to breakfast tables and everyday moments for adults, children and families alike. 

The creamy goodness of milk comes from its rich texture, delicious taste, and a powerhouse of nutrients like calcium, vitamins, protein for muscles, and minerals for bones, making it a staple for energy, growth, and overall health at every stage of life. Milk remains a natural and nourishing choice to start the day well. 

Beyond nutrition, the comforting, creamy taste of milk adds enjoyment to meals, transforming even the most routine mornings into moments worth savouring. Today, F&N MAGNOLIA offers a versatile range of milk options that fit seamlessly into modern lifestyles. Whether sipped on its own or paired with everyday meals and treats, F&N MAGNOLIA brings creamy goodness to moments big and small. 

F&N MAGNOLIA Pasteurised Fresh Milk – Creamy Goodness to Start the Day

A good morning often begins with familiar comforts, and F&N MAGNOLIA Pasteurised Fresh Milk delivers just that with its signature smooth, creamy taste. A staple at breakfast tables for generations, it offers a simple yet satisfying way to start the day on the right note. 

A source of calcium and protein, F&N MAGNOLIA Pasteurised Fresh Milk supports daily nourishment while providing a full-bodied, creamy experience that appeals to both adults and children. Enjoyed chilled on its own, poured over cereals, blended into smoothies, or paired with breakfast favourites such as toast, pancakes or eggs, it adds flavour and enjoyment to morning routines. 

Whether it is a quick weekday breakfast before heading out or a leisurely weekend meal shared with family, the creamy goodness of F&N MAGNOLIA Pasteurised Fresh Milk brings warmth, nourishment and comfort to the start of every day.

F&N MAGNOLIA UHT Fresh Milk (200ml) – Creamy Enjoyment, Anytime and Anywhere

As daily schedules become increasingly busy, having convenient options that do not compromise on taste or quality is more important than ever. The F&N MAGNOLIA UHT Fresh Milk (200ml) range offers a practical solution for enjoying creamy milk beyond the breakfast table. 

Each pack provides calcium and protein to support daily nutrition, while delivering the familiar creamy taste that F&N MAGNOLIA is known for. Sealed for freshness and shelf-stable until opened, it is easy to carry and enjoy on the go. 

F&N MAGNOLIA SMOO Milk (180ml) – Creamy Taste Made for Growing Moments

Designed with growing children in mind, F&N MAGNOLIA SMOO Milk provides calcium for strong bones and teeth, protein to support growth, and Vitamin D to help support a healthy immune system. Available in low fat and chocolate, MAGNOLIA SMOO Milk is healthier choice and child-friendly with its convenient 180ml grab-and-go size to enjoy during school days, after activities, or as part of an afternoon snack. 

F&N MAGNOLIA – Creamy Goodness for Every Moment of the Day

From mornings at home to meals and snacks enjoyed throughout the day, F&N MAGNOLIA milk continues to play a meaningful role in everyday routines. With its creamy taste and trusted quality, the brand offers milk options that suit different lifestyles, preferences and moments. 

The range of F&N MAGNOLIA Pasteurised Fresh Milk, UHT Fresh Milk and SMOO Milk is available at all leading supermarkets, hypermarkets, convenience stores, minimarts and provision shops. All products are halal-certified and available at the following Recommended Selling Prices (RSP):

1.     F&N MAGNOLIA 100% Fresh Milk – S$3.63/946ml

2.     F&N MAGNOLIA Chocolate Flavoured Milk – S$3.63/946ml

3.     F&N MAGNOLIA Low Fat Hi Cal Fresh Milk – S$3.63/946ml

4.     F&N MAGNOLIA Low Fat Hi-Cal Milk With Oats – S$3.63/946ml

5.     F&N MAGNOLIA Low Fat Hi-Cal Milk With Omega – S$3.63/946ml

6.     F&N MAGNOLIA Lactose Free Milk – S$5.24/946ml

7.     F&N MAGNOLIA UHT Fresh Milk – S$4.45/(6 packs of 200ml)

8.     F&N MAGNOLIA UHT Low Fat Milk – S$4.45/(6 packs of 200ml)

9.     F&N MAGNOLIA UHT Chocolate Milk – S$4.45/(6 packs of 200ml)

10.  F&N MAGNOLIA UHT Strawberry Milk – S$4.45/(6 packs of 200ml)

11.  F&N MAGNOLIA Smoo Low Fat Milk – S$3.28/(4packs of 180ml)

12.  F&N MAGNOLIA Smoo Low Fat Milk Chocolate – S$3.28/(4packs of 180ml)

For more information, please visit www.magnolia.com.sg or https://sg.fnlife.com/magnolia. Follow F&N Magnolia on Facebook or @fnnmagnolia on Instagram for more updates.

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