Green Rebel Foods, a Southeast Asian food tech startup based in Indonesia that makes whole-cut plant-based beef, chicken and cheese from plants, with rebelliously good authentic Asian flavours, has just launched its Green Rebel Korean BBQ Slice in Malaysia following its launch in Indonesia.
According to the company, the Green Rebel Korean BBQ Slice is “inspired by the flavors of bulgogi, these thin slices are marinated to perfection, offering a meaty, tender texture and familiar Korean taste. They’re perfect for grilling, stir-frying, or adding to your favorite Korean dishes.”
Green Rebel Korean BBQ Slice is high in protein and is free from trans fat.
Green Rebel Foods’ foray into Korean flavors is a smart play, recognising taste as a key factor driving consumer adoption of plant-based alternatives. The popularity of Korean flavour in Southeast Asia means they can tap into a familiar and well-loved taste profile, potentially making their plant-based options more appealing to a wider audience.
Green Rebel Korean BBQ Slices will soon be available in Singapore and the Philippines.
