School-age children in Nigeria already have access to these types of products under the Nido brand, and they are now being made available in Asia, other African nations, and Latin America.
By combining the flavour and nutrients of milk with the cost-effectiveness of soy, this hybrid milk concept seeks to enhance the drink’s protein levels. The concept of plant-based doesn’t matter; the key is to improve protein intake and nutrition.
Thursday 17 April 2025 – Makro, the leading wholesale business under CP AXTRA Public Company Limited, together with CP Meiji and Mister Cone, celebrated a major milestone of selling over 1,000,000 soft serve ice cream cones since their launch in late 2024. The product has become a nationwide sensation, receiving overwhelming praise from consumers
The celebration took place at Makro Ladprao, with key executives in attendance including Ms. Uea-Angkun Tanvisut, Chief Operating Officer – Wholesale Business (Makro) and Retail Business (Hypermarket Lotus), Mr. Sornmongkol Chaiyarat, Senior Manager of Fresh Food, Mr. Jamorn Burana, Manager of Makro Ladprao, Mr. Rattakorn Keeratirapeewat, Director of Domestic Sales at CP-Meiji, and Mr. Ekajug Kitiboonyarassamee, CEO of KCL Trading Co., Ltd., marking the success of this collaborative achievement.
Thanks to the overwhelmingly positive response from consumers to CP AXTRA’s signature soft serve ice cream made from premium-quality dairy milk by CP Meiji, known for its smooth, creamy, and rich texture, the company is now launching a special summer flavor: “Coconut Milk Soft Serve Ice Cream.” This refreshing and aromatic treat is paired with a crispy, coconut-scented waffle cone from Mister Cone, made with imported ingredients from France. Priced at just 8 THB, this exclusive branded product is available only at Makro and Lotus’s.
Building on this success, CP AXTRA continues to expand the availability of its soft serve ice cream across all Makro and Lotus branches nationwide, while also developing new and exciting flavors to deliver fresh taste experiences that cater to all consumer groups. Those interested in trying the delicious new “Coconut Milk Soft Serve Ice Cream” can enjoy this special summer treat at participating Makro locations until May 31, 2025.
Fresh Design, Same Iconic Brew âUncagedâ through Bold Projection Display
KUALA LUMPUR, 18th April 2025 â Tiger Beer marked a new chapter in its legacy with the official unveiling of its new visual identity, reflecting the brandâs progressive spirit and bold ambition to drive innovation. To commemorate this milestone, Tiger Beer hosted an exclusive event at Heineken Malaysia featuring a projection mapping display of the new design on the breweryâs façade.
Since its inception in 1932, Tiger Beer has been synonymous with breaking barriers and challenging conventions. The latest packaging refresh embodies this fearless spirit, reinforcing the brandâs ambition to progress while staying true to its world-acclaimed taste. The new look features a courageously rising tiger – a symbol of ambition and determination – set against a modernised palette of deep blue, dynamic orange, and premium silver. Drawing inspiration from the “claw” shape found in the “i” and “g” of the Tiger logo, the refreshed design represents unstoppable progressiveness and serves as a proudly bold symbol to inspire drinkers everywhere to Uncage Their Tiger.
HEINEKEN Malaysia Management Team at the recent Tiger Beer refreshed packaging launch which took place at the HEINEKEN Malaysia brewery
“Tiger has always stood for progress and this refreshed look is a bold move to uncage our true potential,” said Willemijn Sneep, Marketing Director of HEINEKEN Malaysia. “Itâs more than a design update – itâs a reflection of who we are: progressive, fearless, and constantly evolving. Launching it from our very own brewery felt right. Itâs where the magic happens, and where our bold new look is proudly brought to life together with the people who make it all possible. After all, when we come together, we roar louder.”
The new packaging is being introduced across all global markets, ensuring a unified and contemporary identity for Tiger Beer worldwide.
The HEINEKEN Malaysia brewery, where Tiger comes to life, served as a meaningful backdrop for this bold reveal
The dynamic projection mapping wasnât just for show â the brewery, where Tiger comes to life, served as a meaningful backdrop for this bold reveal. Guests witnessed the transformation of the brewery wall before getting to hold the new Tiger in hand, fresh from the source â a symbolic way to usher in a new era while staying true to the brandâs roots.
Beyond the packaging refresh, Tiger Beer continues to push boundaries in the industry, rolling out engaging consumer experiences and bold collaborations that embody its fearless spirit.
The one-night-only experience featured a Tiger Bar, various food stations, DJs and positive vibes
To celebrate its Roaring New Look, Same Great Taste campaign â Tiger is also turning up the excitement with nationwide promotions running from 1st April to 30th June 2025.
Guests enjoying Tiger Beer and Tiger Crystal
At selected coffee shops and food courts, consumers who purchase 3 big bottles of Tiger Beer or Tiger Crystal will receive an exclusive foldable tote bag, available while stocks last.
Guests enjoying Tiger Crystal at the brand’s refreshed packaging launch which took place at the HEINEKEN Malaysia brewery
Consumers who purchase Tiger Beer, Tiger Crystal, or Tiger Soju Flavoured Lager at participating bars, pubs, hypermarkets, supermarkets, convenience stores, and 99 Speedmarts can submit their entries to redeem exclusive rewards – including the 8g 999.9 Tiger Gold Bottle or the limited-edition Tiger Travel Bag.
Meanwhile, online shoppers on Drinkies, Shopee and Lazada who purchase qualifying Tiger bundles may receive a Tiger Travel Bag or RM5 Touch ân Go eWallet credit, while stocks last. All promotions are subject to terms and conditions.
For more information and updates on the brand, head to Tiger4-0.tigerbeer.com and follow us on Instagram and Facebook. This event and all Tiger Beer products are strictly for non-Muslims aged 21 and above. Tiger advocates responsible consumption and urges consumers not to drink and drive.
For the perfect midday pick-me-up or after-work tipple, CHIJMES is the place to be. From now till 30 April, unwind in its lush, historic setting over lunch or after hours with its Lunch to Lounge deals, which features a special lineup of irresistible promotions from a wide variety of its curated list of F&B tenants.Â
Looking for new lunch spots in the area? Youâve come to the right place. Indulge in a taste of Yunnan at the newly opened Broth & Beyond, which blends traditional Chinese flavors with a modern twist. With their exclusive lunchtime promo available daily, you can enjoy your choice of broth and meat, served with vegetables and refillable rice and noodles at just $29.90 â half off the usual price!
Hearty meals also await at Kome Bar & The Modern Izakaya: Choose from a wide selection of lunch sets that range from the Tempura & Maguro Don to the Bara Hiyashi Udon, all starting from $25++.Â
If youâre heading out with a lunch buddy, be sure to visit Daily Beer, which offers hearty Korean solo and sharing lunch sets â think Korean fried chicken, gimbap, and fresh salads â available daily. Lebua Thai also offers great options whether youâre alone or with friends, with selected solo sets that start from $10.90++ and include a soup and a handmade drink, along with other options such as the set for two ($29++) that includes tom yum soup, pork paneang, stir fried vegetables, and rice.Â
Lastly, those with a sweet tooth will want to head to Coffeesmith, where you can grab any coffee and cake for just $10.50 daily.Â
Happy Hour Deals
Helenâs Bar
For a fun spot to unwind after work or kick off a night out with friends, CHIJMES has plenty of options. At Helenâs Bar, youâll find an irresistible deal to begin the night: A cocktail buffet that offers free-flow cocktails at just $19.99 per person every Wednesday night! Savour your drinks amidst the barâs enchanting decor, and enjoy fun table games as well.Â
PriveÌ
Fuel up on some delectable bar bites at PriveÌ for their Happy Hour promo from 4 to 8pm daily. Here, you can indulge in their signature snacks like shrimp paste chicken wings, beef sliders, and muchos nachos at 20% off.Â
Kome Bar & The Modern Izakaya
Inspired by the lively Izakaya bars of Tokyo, Kome Bar & The Modern Izakaya offers an authentic yet contemporary Japanese dining experience in the heart of the city. Double up on your favourite cold brew by enjoying their 1-for-1 Asahi Super Dry Beer deal to accompany the various bites available. Best of all, the deal is available all day on weekends and public holidays!Â
Want to keep the celebrations going? Anglo Indian Cafe & Barâs All Day Happy Hour has you covered. Enjoy ice-cold beer on tap, shareable beer buckets as well as house pour spirits and wine starting from $7.90 all day long! Continue the party and keep your spirits high at ć°ć· Chuan Bistro, whose All Day Happy Hour promises four beers for the price of three, or at Drinks & Co, which serves up refreshing Sapporo Premium Beer at just $11 per pint, available daily from 11am to 8pm.
For more information on the respective deals, please visit:
KUALA LUMPUR, 17 APRIL 2025 – In the heart of Malaysiaâs rich culinary heritage sits a humble household staple, the trusty tiffin. Once a common sight in homes and festive gatherings, these iconic carriers symbolise Malaysiaâs enduring love for food, family, and tradition. Reviving this cherished nostalgia from today till 30 June 2025, Parkview Cafe at Kuala Lumpur Convention Centre (the Centre) proudly presents Tiffin Tales – a limited-time dining experience showcasing a thoughtfully curated menu of classic Malay and Nyonya dishes.
Served in authentic tiffin carriers, this weekly rotating menu for two is designed for sharing and, refreshed with new flavours each week. Diners can indulge in Malay and Nyonya favourites, featuring delicacies like Nyonya Pai Tee, Chicken Curry Kapitan, Nyonya Asam Udang, Nasi Bunga Telang, Rendang Daging Nyonya, Sambal Udang Petai, Nasi Bawang Putih and Sago Gula Melaka.
Elaborating on the inspiration behind this unique dining concept, Chef Hisham Jaafar, Executive Chef of the Centre said, âMany of us have fond memories of our grandmothers opening tiffin carriers filled with home-cooked meals. That moment of anticipation as each layer revealed a new dish is what weâre recreating with Tiffin Tales. These represent the stories of Malaysian families, celebrations, and traditions that deserve to be shared and remembered.â
Parkview Cafe invites diners to embark on a culinary journey through time, savouring meticulously prepared meals that evoke treasured memories, with daily limited sets available at RM90 nett each.
By Previn Pillay, Visa Country Manager for Malaysia
The payments landscape is undergoing a significant transformation, driven by rapid advancements in technology and evolving consumer preferences. Here are four key trends that we believe will shape the future of payments.
Trend 1: Leveraging AI against fraud
AI will play a crucial role in personalising payment experiences and enhancing fraud detection capabilities. Deep learning algorithms will become more sophisticated in analysing transaction patterns and identifying potential risks in real-time.
Visa has been at the centre of AI in payments and invested $3.3 billion in our AI and data infrastructure over the last decade. This year, we introduced three new AI-powered risk and fraud prevention solutions, as part of the Visa Protect suite, that are designed to reduce fraud across immediate Account to Account (A2A) and card-not-present (CNP) payments, for transactions on and off Visaâs network. There is immense potential in the next generation of AI to help transform the payments experience, making it more secure and intuitive.
Trend 2: Digital identity simplifies authentication Â
For years, passwords, security questions, even card numbers have served as stand-ins for individuals, and fraudsters have taken advantage of this fact. In the future, authentication will rely on highly secure credentials, namely oneâs face, fingerprints, or other biometrics.
Visa has introduced solutions such as Click to Pay and Visa Payment Passkey to reduce reliance on traditional PINs and passwords and elevate the payment checkout experience. Visa Click to Pay eliminates clunky checkout processes and reduces the number of steps consumers require to pay for their online purchases.
Visa Payment Passkey requires consumers to do a one-time set-up to bind their devices and authenticate them at participating merchants, removing friction from the online checkout process.
Moving forward, centering biometric markers in payments authentication, in line with the best data privacy, cybersecurity, and AI governance practices will help make the checkout process more convenient and secure, benefiting both consumers and businesses.
Trend 3: Cross-border payments travel fastÂ
Cross-border money movement has historically been B2B-focused and primarily handled by traditional banks. Cross border payments transcend beyond B2B payments and include peer-to-peer payments or business to consumer payments.
Remittances is a significant part of cross-border payments. Visaâs data also shows new use cases for cross-border payments including payout to creators and digital wallet top-ups. As globalisation and global trade evolve, there is a huge demand for faster and more efficient cross border payment solutions to support the needs of consumers and businesses.
Visa Direct can power real-time and interoperable cross border transactions securely and efficiently, supporting more than 7 billion endpoints, including cards, accounts and digital wallets. Our key focus is building new partnerships and expanding our endpoints.
Trend 4: Real-time payments gain momentum
Real-time payments are growing rapidly across the world and are projected to reach $58 trillion by 2028 globally. The important task for regulators, policymakers and the broader payments ecosystem is to balance innovation with safeguards, protect against the risks associated with the instant and irreversible nature of RTP payments. Keeping consumersâ interests at heart, Visa has rolled out solutions such as Visa Protect for A2A Payments to help mitigate fraud on RTP networks and identify potential instances of fraud.
Interoperability is also key to facilitating trade and global growth, and we see governments working closely with the private sector to address some of the key pain points and gaps.
As we look to the future, these new trends will no doubt impact the way consumers and businesses pay and be paid, making it more seamless and secure for everyone, everywhere.
Refresh your style with the Colour Drop Collection and enjoy exclusive MyCBTL perks, bundle deals, and rewards this April!
Kuala Lumpur,15th April 2025 â This season, The Coffee Bean & Tea LeafÂź Malaysia invites you to indulge in a celebration of style and rewards. From an exciting new merchandise drop to a lineup of exclusive bundle promotions and special perks for MyCBTL members, there is no better time to treat yourself. Whether it’s a midday pick-me-up, a festive gathering, or a payday treat, The Coffee Bean & Tea LeafÂź Malaysia promises exceptional value with every visit.
MyCBTL members can make this festive season even more rewarding! Through the MyCBTL App, members can enjoy an exclusive 20% discount on the Colour Drop Collection, automatically credited as a voucher in their âMy Vouchersâ list. Looking for even more savings? Redeem an additional discount voucher with just 10 Bean Points from the Rewards Catalog.
At The Coffee Bean & Tea LeafÂź, every Bean countsâfrom the carefully sourced coffee beans in every cup to the Bean Points MyCBTL members earn with each purchase. With endless ways to sip, savour, and celebrate, MyCBTL members enjoy exclusive rewards that make every visit even more rewarding. Because here, Bean Points are not just pointsâthey are a passport to free sips and special treats! This April, there is even more to enjoyâhere is whatâs brewing!
Payday Treats:Buy 2, Get the 3rd Drink for Only RM1 [22nd April to 25th April]
Celebrate payday with extra savings! From 22nd to 25th April, purchase two drinks and get a third for just RM1 by redeeming the âBuy 2 drinks & get the 3rd at RM1â voucher with only 1 Bean Point on the MyCBTL App. Whether sharing with friends or treating yourself, this is the perfect way to make payday even sweeter.
The Ultimate Bundle Deal: 4 Sekawan Bundle Set for Only RM99 [14 April â 27 April]
Gather friends and family for a feast like no other with the 4 Sekawan Bundle Set (worth over RM150), available from 14th to 27th April for just RM99. This incredible deal includes four handcrafted drinks of choice – one coffee, one iced tea, and two Ice BlendedÂź drinks, along with a selection of one pizza (Pepperoni or Hawaiian), one pasta (Spaghetti Bolognese, Aglio Olio, or Chicken Lasagna), one sandwich (Ikonik Rendang or Egg Club), and a Cranberry Salad. Perfect for any occasion, this bundle promises a fun, flavor-packed experience that is ideal for sharing and enjoying together. Redeemable with just 10 Bean Points, simply open the MyCBTL app, head to the Rewards Catalog, and unlock the offer. Apply the voucher to in-app orders or let the Brew Crew know when ordering in-store.
With limited-time offers, exclusive member rewards, and stylish new merchandise, there has never been a better time to visit The Coffee Bean & Tea LeafÂź Malaysia. Explore the Colour Drop Collection, enjoy unbeatable bundle deals, and make the most of this monthâs exciting promotions. MyCBTL members can unlock even more perks with every sipâso do not miss out! Download the MyCBTL app today and start unlocking deals that make every visit even more rewarding.
For more information about the latest offerings from The Coffee Bean & Tea LeafÂź Malaysia, news, and promotions, visit our Facebook page www.facebook.com/CBTLMalaysiaPage, Instagram account @coffeebeanMY, TikTok account @coffeebeanMY, website www.coffeebean.com.my, or download our app MyCBTL, available on Apple App Store and Google Play Store.
âTeleportâ across continents and tackle environmental challenges through a range of engaging
activities with Ranger Buddies: Missions Around the World at PLQ Parkside. Photo credit: Mandai X
Singapore, 16 April 2025 â Calling young explorers and their families! Paya Lebar Quarter (PLQ) and Mandai X â the growth and impact venture-building arm of Mandai Wildlife Group â are partnering on a two-year initiative to bring Ranger Buddies @ PLQ Parkside: Missions Around the World to Paya Lebar Quarter. From this April, children and their families can embark on educational missions at PLQ Parkside that are designed to foster environmental conservation awareness and encourage eco-conscious choices in their everyday lives. With this collaboration, playtime is not just fun, itâs meaningful by sparking the curiosity of young minds and supporting positive change.
Missions Around the World: Trouble on Everest âTeleport Pointâ mission
The first of eight missions, Trouble on Everest, launches on 22 April 2025 in celebration of Earth Day, and runs until 5 June 2025. The experience will transform the scenic PLQ Parkside with an immersive set up that blends real-life and augmented reality activities, transporting children to the Himalayas to investigate why a village at the foot of Mount Everest is flooding, rescue red pandas, and help clean up the village. This initiative builds on the success of the 2021 Ranger Buddies mission at PLQ and looks to bring conservation education beyond the destination of Mandai Wildlife Reserve to urban spaces where families shop, dine and play.
From left to right: Belina Lee, CEO of Mandai X and Deputy CEO, Transformation & Growth of Mandai Wildlife Group, Jenny Khoo, Head of Retail and Workspace Management, Singapore at Lendlease, Ranger Buddies Al and Min, Audrey Balakrishnan, General Manager at Paya Lebar Quarter, and Terrence Tang, Head Edutainment at Mandai X
Belina Lee, CEO, Mandai X, said, âThis scaled partnership with Paya Lebar Quarter is an important step up in our collective effort to nurture even more children to become future-ready and responsible global citizens. The enhanced experience offers more purposeful opportunities for children in our community to join the missions easily and conveniently, becoming advocates for our natural world as they build personal life skills while enjoying quality time bonding with their families. We believe that everyone can be empowered to drive positive changes for themselves, others and the world. No action is too small in making a difference for our planet.â
The globe-trotting adventures continue till 31 December 2026, as Ranger Buddies: Missions Around the World takes children and families on a variety of missions that include addressing the illegal wildlife trade in South Africa, fighting habitat loss in the Great Barrier Reef, and protecting the Amazonian rainforest from deforestation.
Jenny Khoo, Head, Retail and Workspace Management, Singapore, Lendlease, said, âWe are thrilled to partner with Mandai X on this initiative to bring an immersive phygital experience that blends fun, learning, and sustainability for families and young explorers. At Lendlease, we are deeply invested in creating dynamic and vibrant spaces that inspire discovery, foster engagement, and promote meaningful connections. We see that Mandai X offers not only fun experiences, but also valuable opportunities to effect change for a more sustainable world. This partnership with Mandai X underscores our commitment to fostering community connections and promoting conscious living by offering families a fun and interactive way to learn about conserving the environment.â
Ranger Buddies missions aim to foster a keen curiosity about the world while teaching children how to be adaptable and overcome challenges. At the core of the programme is the C.O.U.R.A.G.E. framework, which focuses on developing seven essential life skills in children, shaping a future-ready generation through exciting and purposeful experiences that extend beyond the Mandai Wildlife Reserve.
Raikan Kebanggaan Sabah & Sarawak with Intricate Rice Art by our Local Artists
SHAH ALAM, 15 April 2025 â In Sabah and Sarawak, rice is more than just sustenance, it is the heart of the harvest festival, a symbol of life, gratitude and unity. It carries the legacy of generations, from the dedication of farmers to traditions passed down over time, forming an unbreakable bond between the land and its people. Carlsbergâs latest Sabah and Sarawak artist-edition packaging brings this rich heritage to life, showcasing stunning rice art that celebrates cultural pride.
Carlsberg Smooth Draught will feature these intricate rice art designs on its cans and bottles throughout the year, while, back by popular demand, Carlsberg Danish Pilsner joins the collection for a limited time in April and May. Back for the 5th consecutive year, the artist-edition packaging reinforces Carlsbergâs commitment to honouring local traditions through design and craftsmanship.
Carlsberg Raikan Kebanggaan Sabah & Sarawak
Featuring four mesmeRICEsing designs âBy locals, For localsâ, Sabahan artist Nelson Lip and Sarawakian artist T. Bagak have meticulously designed these stunning creations, showcasing Borneoâs most symbolic icons. Each variant features two distinct designs, one inspired by Sabah and the other Sarawak, inspiring local pride in every sip.
Carlsberg Smooth Draughtâs packaging brings Borneoâs essence to life, with Sabahâs design depicting the awe-inspiring Mount Kinabalu, Malaysiaâs tallest peak, while Sarawakâs design features the regal Hornbill perched above a longhouse, a revered symbol of cultural heritage and good luck.
Carlsberg Danish Pilsner, on the other hand, embraces the regionâs rich heritage with Sabahâs design highlighting the gentle Orangutan and the mystical Rafflesia, some of the worldâs rarest sights. The other design celebrates Sarawakâs cultural traditions with hypnotic rhythms of the Sape and the welcoming warmth of the traditional longhouse.
âThe essence of Gawai and Kaamatan is deeply tied to the harvest and rice. Carlsberg honours that heritage, embracing the unity, gratitude, and celebration at the heart of these festivals. Weâre thrilled to once again âRaikan Kebanggaan Sabah & Sarawakâ with a stronger focus on local pride as we collaborate with two talented local artists, whose designs beautifully capture the spirit of Sabah and Sarawak, making every celebration #BestWithCarlsberg,â said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.
From 15 to 18 May 2025, at Farley Kuching, consumers can experience the vibrant fusion of traditional and modern celebration at the annual Carls Harvest Pesta. This four-day celebration will feature the finest brews together with captivating live performances, traditional music and dance performances by local artists. Attendees can indulge in Bornean delights and fusion cuisines while immersing themselves in interactive experiences from crafting rice art bracelets and rice resin art to mixology workshops at the CarlsBar, with free Tuak Bombs served every two hours to keep the celebrations going. Adding to the excitement, early birds will receive a free can of Carlsberg to welcome them to the festival.
And thatâs not all, consumers can also get their hands on the collectable MesmeRICEsing plates, one celebrating the iconic symbols of Sabah and the other highlighting the essence of Sarawak via in-store promotions, while stocks last, and stand a chance to win Apple 16 Pros, 11 inch iPad Air or Apple Watch Series 10. Visit https://bestwithcarlsberg.my/harvest to learn more and follow @CarlsbergMY on Facebook and Instagram for more information and stay tuned for the upcoming Carlsbergâs special Harvest Song Music Video.
This is one celebration you donât want to miss, so grab a can or bottle, raise a toast, and #RaikanKebanggaanSabahSarawak with Carlsberg! Remember to always #CELEBRATERESPONSIBLY, if you drink, donât drive.
Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, officiating the rollout of the brandâs first-of-its-kind Refreshing Sessions â a bold new pop-up music series uniting music lovers
Setting the Stage for the Ultimate Refresh Your Music Finale
KUALA LUMPUR, 16 April 2025 â HeinekenÂź Refresh Your Music is back to elevate the music experience beyond just refreshing playlists. This year, itâs also breaking social bubbles and redefining how music brings people together.
HeinekenÂź is shaking up the scene with REFRESHING SESSIONSâa bold new pop-up music series crafted to ignite unexpected connections, uniting music lovers who might have never met otherwise. Itâs about stepping outside the ordinary, discovering fresh sounds, and creating unforgettable moments with strangers turned friendsâall inspired by HeinekenÂź.
To bring this experience to life, HeinekenÂź is partnering with the Timeleft app, a platform designed to connect strangers and spark real conversations. Through the app, consumers can participate in the REFRESHING SESSIONSâmeeting new people and expanding their social circles. This collaboration perfectly aligns with HeinekenÂź’s dedication to fostering genuine connections at the pop-up events.
HeinekenÂźâs invite-only REFRESHING SESSIONS will transform everyday spacesâthink lifestyle gyms, grocery stores, and bookstoresâinto unexpected music hotspots. These surprise pop-ups will open refreshing new ways to inspire people to make new connections and expand their social circles, creating opportunities to engage with other music lovers in dynamic settings.
HeinekenÂź Refreshing Sessions will transform everyday spacesâthink lifestyle gyms, grocery stores, and bookstoresâinto unexpected music hotspots
These sessions set the stage for HeinekenÂź Refresh Your Music 2025 in June âa high-energy celebration featuring genre-blending artists, culminating in an unforgettable performance by an international DJ superstar. With fresh beats, bold collaborations, and boundary-pushing sounds, HeinekenÂź is redefining how music is experienced.
Discovering fresh sounds, and creating unforgettable moments with strangers turned friendsâall inspired by HeinekenÂź
The movement kicked off with a media launch preview at Good Juju Barbell Club, where HeinekenÂź transformed the gym into a high-energy music space fusing unique DJ beats like never before. Guests embraced fresh sounds, stepped outside their musical comfort zones, and experienced an unforgettable night with bold beats, good vibes and the refreshing taste of HeinekenÂź.
Energetic vibes at Heineken Refreshing Sessions
Double the Decks, One Epic Sound:
At every REFRESHING SESSION, an epic DJ experience awaitsâpushing the boundaries of sound in all the right ways. And the first REFRESHING SESSIONâs highlight? A high-octane DJ collab between Blink and DJ Ashley Lauâtwo powerhouses on the decks, spinning face-to-face to craft one epic, genre-blending soundscape. Their chemistry set the tone for what REFRESHING SESSIONS promise every time: bold DJ pairings, fresh musical fusions, and a journey that redefines music discoveryâbrought together by HeinekenÂź.Â
DJs Blink and Ashley Lau set the tone for fresh musical fusions and bold pairings for the upcoming Refreshing Sessions.
Next Stop: Whoâs Spinning Next?
Mark O-Dea at the launch of Heineken Refreshing Sessions – Heineken Refresh Your Music 2025
Don’t miss the next REFRESHING SESSION landing at QRA, where HeinekenÂź will transform the supermarket into a dynamic entertainment venue. The energetic vibe will then cross over to the aisles of Eslite Bookstore with more fresh beats and unexpected encounters. Just like at Good Juju Barbell Club, epic DJ experiences await, and strangers will turn into music buddies via the Timeleft app. Find out how to be part of these exciting REFRESHING SESSION by staying tuned to HeinekenÂź on Instagramand Facebook.
Winners of the VIP Backstage pass to the Heineken Refresh Your Music finale in June 2025
Exclusive Rewards:
Attendees of REFRESHING SESSIONS will receive exclusive passes to HeinekenÂź Refresh Your Music 2025 and by purchasing HeinekenÂź, they also stand to win a limited-edition HeinekenÂź vinyl player, bringing the thrill of discovery into their own hands.
Shaun Lim, Marketing Manager of Heineken Malaysia, said, “Weâre incredibly excited to bring back HeinekenÂź’s Refresh Your Music for the third year running, continuing to inspire fans to explore new sounds and break out of their musical routines. From the start, âRefresh Your Music, Refresh Your Nightsâ has been more than just a taglineâitâs a movement. Itâs about pushing boundaries, creating unexpected moments, and bringing people together through the power of music.â
“This year, weâre taking it even further. Itâs no longer just about refreshing playlistsâitâs about transforming how music is experienced and turning strangers into friends. REFRESHING SESSIONS are designed to spark unexpected connections, bringing together music fans who might never have crossed paths. Itâs about breaking routines, embracing fresh sounds, and creating meaningful unforgettable moments with new facesâall inspired by HeinekenÂź.”
Follow HeinekenÂź on Instagramand Facebook for the latest DJ lineup and to secure your exclusive, limited invites to the REFRESHING SESSIONSâan unforgettable musical journey not to be missed.
HeinekenÂź and all campaign events are strictly for non-Muslims aged 21 and above. Weâre all about being responsibleâwhen you drive, never drink. Please #EnjoyResponsibly.
