Similar to the new Indonesian instant noodle with cheese and milk, Campbell’s Soup Malaysia is trying to reinvigorate the instant soup category with a new serving suggestion. The new recipe is nothing ‘new.’ It is simply reminding consumers to add milk into the cream of mushroom to make the soup creamier and wholesome as the tagline suggests.
The intended audience is children. By serving this soup to their children, a move to cultivate a new breed of consumers, mothers will ensure their children receive the benefits of milk and mushroom soup. There is also a logo on the bottom right hand corner saying this soup is better for children “baik untuk kanak-kanak,” and delicious if added with veggies. By adding the benefits of vegetables and milk, the cream and mushroom soup has been transformed into a healthy and hearty soup for children.