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URC rings in prosperity with Munchy’s limited edition LEXUS Pineapple

By
Tan Heng Hong
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To celebrate this year’s Chinese New Year, URC has introduced Munchy’s Limited Edition LEXUS Pineapple — a creamy, crunchy cracker filled with pineapple cream. The flavour is especially meaningful during the festive season, as pineapple is traditionally associated with ong, symbolizing prosperity, luck, and good fortune.

Jack ’n Jill Roller Coaster is also available in a supersized stick pack, making it perfect for both gifting and personal enjoyment.

Limited‑edition F&N Seasons teas usher in Chinese New Year in Singapore

By
Tan Heng Hong
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In Singapore, F&N Seasons has unveiled two limited‑edition flavours — Wintermelon Tea and Lychee Tea — specially crafted to celebrate the festive spirit of Chinese New Year 2025. These refreshing variants add a seasonal twist to the brand’s popular lineup, offering consumers delightful new options to enjoy during the holiday gatherings and celebrations. Both variants are formulated with reduced sugar.

 

Indonesia’s Twizo reinvents hydration with dispensing cap matcha

By
Tan Heng Hong
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Image credit: Twizo

Twizo represents Indonesia’s take on the growing global twist‑cap trend. Using a specially designed cap, the product releases matcha powder directly into the liquid, creating a fresh blend at the moment of consumption. This innovation not only enhances the flavour of water but also preserves maximum freshness and potency by keeping the powder separate until it is mixed.

Across APAC, China’s Yili Inikin instant brewed tea has demonstrated the success of this format by pairing it with bottled water, while in Japan, ITO EN’s Matcha Love has gone viral by tapping into the matcha craze.

Twizo, however, takes a different approach — offering its product as a dispensing cap that gives consumers the freedom to mix the matcha powder with any beverage they choose.

From water to shake: one% Nutrition elevates protein innovation in Indonesia

By
Tan Heng Hong
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Image credit: one% Nutrition

Indonesia’s one% Nutrition, recognised as the pioneer of protein water in the country, has now broadened its portfolio with the launch of a protein shake. Each bottle of the new one% Protein Shake provides 25g of protein, contains no added sugar, is low in fat and is crafted from premium grass‑fed milk protein.

Image credit: one% Nutrition

The company’s current portfolio is centered on protein water, a sugar‑free and lactose‑free beverage that delivers 16g of protein and 3,024mg of BCAAs per bottle.

Oatside expands with RTD Oat Coffee in Malaysia

By
Tan Heng Hong
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Oatside has introduced its latest ready‑to‑drink oat coffee range in Malaysia, packaged in 240ml plastic bottles. The lineup features two flavours — Latte and Caramel Macchiato — crafted with real coffee extract, with each bottle delivering the equivalent of one espresso shot. Both drinks carry a Nutri‑Grade B rating.

The Oat Latte offers a bold intensity level of 4 out of 5, while the Oat Caramel Macchiato provides a smoother experience at 2 out of 5. Nutritional values per 100ml include 4.9g of sugar, 0.7g of protein, 1.2g of dietary fibre, and 73kcal of energy.

This new plant-based Oatside coffee series in plastic bottles is produced by Oatside (Thailand) Limited in Chonburi.

From the pocket series (accessibility and affordability) to a larger plastic packaging, Oatside is aiming to broaden its reach by offering more convenient formats that cater to different consumption occasions, while reinforcing its position as a plant‑based brand that balances taste, nutrition, and lifestyle needs.

JJ Brew O’Cha Premium Jasmine Green Tea gets a new packaging refresh

By
Tan Heng Hong
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JJ Brew O’Cha Premium Jasmine Green Tea has received a refreshed packaging design aimed at better connecting with consumers. Previously showcased in a bold, dark background, the new look adopts a softer, lighter palette that conveys a sense of calm and relaxation. This subtle shift not only modernizes the brand’s appearance but also enhances the drinking experience, turning each sip into a pleasant moment of pause and mindfulness.

Sunshine Bakeries serves up innovation with new Poketto flavours: Strawberry Cream Cheese & Bolognese

By
Tan Heng Hong
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Sunshine Bakeries in Singapore has expanded its popular Poketto Sandwich range with the introduction of two exciting new flavours. The latest additions — Strawberry Cream Cheese and Bolognese — transform them into a convenient sandwich format.

Designed for busy lifestyles, these ready‑to‑eat sandwiches offer a delicious balance of indulgence and practicality, making them an ideal snack to grab and enjoy anytime, anywhere.

The standout element of this Poketto flavour is its bolognese filling, showcasing how bakeries can creatively transform a classic savoury dish into a convenient sandwich option.

New Dutch Mill DR‑1 invites you to explore the living world within, promoting a balanced gut microbiome

By
Tan Heng Hong
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Dutch Mill DR‑1 Triple Probiotics yogurt drink (100 ml), recently introduced in Thailand, is designed to support a healthy gut microbiome. Part of the Dutch Mill Research Series, it blends three clinically recognised probiotic strains — NCFM, HN019 and Lpc‑37 — together with the prebiotics Inulin and FOS to help maintain digestive balance. Each strain has been certified by leading global institutions for its proven effectiveness in promoting gut health.

The DR‑1 range offers two options: the light blue variant with 3 g of total sugar, and the dark blue variant with 5 g. Both must be kept chilled and are free from lactose, additives, artificial sweeteners, and added colours, flavours or fragrances.

The campaign presents Dutch Mill DR‑1 through the film Explore the Living World in You. The story begins with a journey across human history, emphasizing how scientific breakthroughs can reshape our world. This time, the transformation focuses on the living world within you — your gut microbiome.

 

 

 

 

Vida Malaysia sparkles into CNY 2026 with Happy Hawthorn & Happy Kumquat

By
Tan Heng Hong
-

Vida Malaysia makes a festive comeback with two limited‑edition Vitamin C drinks for Chinese New Year 2026 — Happy Hawthorn and Happy Kumquat — once again featuring celebrity and social media personality Phei Yong.

The Happy Kumquat flavor returns after its successful debut during Chinese New Year 2025, while Happy Hawthorn joins the lineup as a brand‑new addition. Both drinks deliver a refreshingly hydrating experience, each packed with 1,000mg of Vitamin C goodness.

Hawthorn, a fruit well-known in Chinese dietary culture, is an ideal choice for a Chinese New Year festive drink. Presenting it in a sparkling format adds a refreshing twist for consumers in Malaysia. While the sparkling hawthorn format is distinctive in Malaysia, it is not entirely unfamiliar, as similar beverages are already available in China, such as Chi Forest Hawthorn Sparkling Water and Hope Water Hawthorn Soda.

Calpis Soda Hokkaido Melon and Calpis Soda White Peach arrive

By
Tan Heng Hong
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Etika has recently introduced Calpis Soda Hokkaido Melon to the Malaysian market, offering consumers a refreshing new twist on the popular cultured milk drink in a fizzy format.

Inspired by the sweetness of Hokkaido melon, this limited‑edition flavor blends Calpis’ signature tangy soda base with a fruity, aromatic note. Calpis Soda Hokkaido Melon is available at 7‑Eleven, MyNews, Shell, Petronas, BHP, Petron, and Caltex outlets across Peninsular Malaysia.

In addition to Hokkaido Melon, Calpis Soda White Peach is now available and is exclusive to 7-Eleven.

Looking ahead, a Lychee flavour is joining the lineup as a festive release for Chinese New Year 2025.

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