Lay’s Malaysia offers a taste of Japan with limited-edition snacks in Hokkaido Scallop, Slow-Grilled Lobster and Hokkaido Cheese flavours. The 170g pack snacks are available only at Lay’s official store on Shopee and Lazada.
Selecta Milk, the dairy brand of RFM Corporation, has unveiled its latest Korean-inspired flavoured milk drink in the Philippines market. The new Selecta Flavoured Milk is available in banana and strawberry flavours, targeting consumers keen on Korean flavoured milk but at an affordable price.
Indomilk in Indonesia launched its Korean-inspired flavoured milk drink to ride consumer interest in K-food, especially Binggrae’s flavoured milk.
RFM’s Selecta Milk recorded a 24% year-on-year revenue growth in 2023. The brand grew 48% year-on-year in the sterilised segment.
POKKA is premiumising its RTD coffee offering in Singapore by launching its First Drip Black Coffee No Sugar exclusively at 7-Eleven. The RTD coffee is crafted from 100% real coffee beans, including Arabica beans. The slow drip process brews the best out of every bean. According to the press release, the No Sugar variant is part of the First Drip Coffee series, which also includes Vanilla Caffe Latte and Flat White Intense.
The series uses 100% real milk and no colouring or artificial sweetener. The POKKA First Drip Vanilla Caffe Latte (320ml) will be launched exclusively at 7-Eleven in July 2024, followed by the POKKA First Drip Flat White Intense (320ml), which will be launched across all major retailers island-wide in August 2024.
POKKA is introducing Chotto, a sloth, to encourage mindfulness and presence, aligning with the idea that enjoying a bottle of POKKA Coffee can be a moment of recalibration and reflection amidst a busy day, to enjoy life’s simple pleasures.
We are seeing coffee brands in Singapore communicate the mindful approach to coffee drinking. For example, local coffee brand Kim’s Duet offers Mindfulness Kopi to encourage consumers to slow down and enjoy the sensory pleasures of local kopi as part of the daily self-care routine. The coffee brand even organises a Kopi Mindfulness workshop to teach consumers how they can integrate coffee into self-care.
Red Eagle, the famous palm oil brand by Yee Lee Edible Oils Sdn Bhd, has launched the new fiery Red Eagle Mala Fried Garlic Oil to add a dash of heat to the garlic oil. Consumers who like a non-spicy option can opt for the Red Eagle Fried Garlic Oil. Consumers can now amplify the taste of their dish with the explosive Sichuan peppercorn spicy taste.
When you want chicken and rice in a single product, this is what you get – Betagro Stuffed Wings with Sticky Rice. This innovative product is available at 7-Eleven in Singapore featuring perfectly seasoned wings stuffed with sticky rice, making it the ultimate grab-and-go treat.
Sumbangan Aidiladha McDonald’s Malaysia kembali berkongsi rezeki dengan masyarakat yang memerlukan
KUALA LUMPUR, 18 JUN 2024 – McDonald’s Malaysia sebagai syarikat 100% milik orang Islam membantu komuniti dengan menyumbangkan lembu bagi tujuan ibadah korban sempena Hari Raya Aidiladha pada tahun ini.
Sebanyak tujuh ekor lembu korban disumbangkan oleh restoran perkhidmatan segera itu, yang mana lima ekor daripadanya diserahkan menerusi Program Korban Perdana 2024 anjuran Yayasan Amal Tuan Yang Terutama Yang di-Pertua Negeri Pulau Pinang (Yayasan Amal TYT Pulau Pinang), manakala dua ekor selebihnya diserahkan ke Madrasah Al-Syukriah, Pantai Dalam, Kuala Lumpur.
“Hari Raya Aidiladha mempunyai keistimewaan tersendiri kerana ia disambut meriah oleh semua masyarakat yang datang bersatu untuk bergotong-royong menunaikan ibadah korban. Ibadah korban juga adalah satu peluang kepada yang berkemampuan untuk menzahirkan keprihatinan kepada komuniti melalui perkongsian rezeki terutamanya kepada golongan fakir dan miskin. Justeru, McDonald’s Malaysia menyertai ibadah ini sebagai sebahagian daripada komitmen syarikat muslim dan kerana ia bertepatan dengan teras syarikat untuk menjadi jiran yang prihatin kepada komuniti di sekitar lokasi operasi restoran kami,” kata Dato’ Azmir Jaafar, Pengarah Urusan dan Rakan Operasi Tempatan, McDonald’s Malaysia.
“Pemberian ini adalah satu cara untuk kami kembali menyumbang kepada komuniti yang memerlukan dan juga meringankan beban keluarga yang menerima daging korban ini untuk meraikan Aidiladha dengan gembira. Semoga sumbangan lembu korban pemberian McDonald’s Malaysia ini akan memanfaatkan kariah masjid dan surau yang menerimanya serta mengeratkan lagi hubungan silaturahim antara komuniti” tambah Dato’ Azmir Jaafar.
Dalam pada itu, lembu korban sumbangan McDonald’s Malaysia diwakili oleh warga kerja McDonald’s yang asnaf, yang mana sebanyak 49 asnaf berkesempatan mengambil bahagian dalam ibadah korban pada tahun ini. Segala proses diuruskan oleh pihak penganjur dengan kerjasama pekerja McDonald’s Malaysia yang turut menyertai sesi gotong-royong melapah dan mengagihkan daging korban.
Selain itu, McDonald’s Malaysia juga sentiasa berusaha mencari peluang untuk menyantuni komuniti melalui Program Komuniti McDonald’s & RMHC. Terbaharu, McDonald’s Malaysia telah menyambut Hari Bapa bersama 100 warga emas di Semenyih, menyambut Hari Raya Aidilfitri bersama warga Kampung Banting Sabak Bernam dan sumbangan moreh ke masjid-masjid dan surau-surau sempena Ramadan, selain melunaskan pembayaran zakat korporat setiap tahun ke institusi zakat negeri-negeri. Dianggarkan sebanyak 19,000 aktiviti kemasyaratan dilaksanakan setiap tahun merangkumi segenap lapisan masyarakat.
McDonald’s Malaysia adalah sebuah syarikat 100% milik orang Islam dan pemilikan tempatan yang dimiliki oleh Dato’ Azmir Jaafar sebagai Pengarah Urusan dan Rakan Kongsi Tempatan sejak tahun 2017.
Singha is fueling the success of its Singha Soda with the launch of its latest flavour Strawberry Lemon. The new Pink Lemon Soda taps into the pink trend, which we have seen globally on the back of the Barbiecore trend. Singha Pink Lemon Soda has the tagline “Pink You Up” to freshen consumers up during the hot summer.
The soda brand challenges consumers to show off their pink style to win exclusive tote bags. The new product is for both genders but is strongly inclined to recruit more females to the brand.
Experience an authentic creamy latte coffee for your mid-day pick-me-up
KUALA LUMPUR, 19 June 2024 – Following the successful launch of Kopiko Macchiato – Kopi Pekat Tak Manis Sangat – last year, Kopiko is excited to introduce its latest innovation, Kopiko Creamy Latte. This new coffee beverage boasts an undeniably creamy and smooth texture paired with a luscious aroma, living up to its tagline, Kopi Creamy Sedap Wangi, the only authentic creamy latte coffee.
Made from carefully selected coffee beans grown on fertile volcanic soil and blended with high-quality milk, Kopiko Creamy Latte offers a rich, creamy, and silky-smooth coffee with a distinctive, luscious aroma. Whether consumed hot or cold and with the option to enjoy it with preferred toppings, this versatile brew is designed to be the ultimate mid-day pick-me-up, to refresh and re-energise during a busy day or break time.
“Coffee has increasingly become an integral part of the Malaysian lifestyle, with consumers becoming more discerning in their tastes,” said Yosianto Cahyadi Marwita, Senior Brand Manager Kopiko “In today’s fast-paced environment, it has become a lifestyle choice for people to seek a perfect cup of creamy coffee to refresh and re-energise themselves amidst their bustling day. Kopiko understands this evolving consumer demand, so we created Kopiko Creamy Latte. It delivers a creamy and smooth coffee experience, offering Malaysians a moment of relaxation that fits seamlessly into their hectic schedules.”
“As a brand with a strong heritage, expertise and commitment to coffee excellence, we are dedicated to delivering exceptional coffee experiences that not only cater to the lifestyles of our consumers but invigorate and delight coffee lovers everywhere,” added Yosianto.
The launch comes under the newly launched campaign ‘Inilah Latte Betul’, signifying that Kopiko Creamy Latte promises a sensory journey of satisfaction, delivering refreshing, velvety smoothness with each sip.
To provide Malaysians with a mid-day boost and allow them to experience the delightful creamy taste of Kopiko Creamy Latte firsthand, Kopiko hosted a roadshow across Peninsular and East Malaysia on June 12th and 13th where they gave out free cups of Kopiko Creamy Latte. The roadshow also saw special promotions, whereby consumers could purchase Kopiko Creamy Latte at a discounted price of RM10, 30% down from the regular price. Consumers also had the chance to buy two packets at the discounted price of RM20 and receive a complimentary box of Choki Stix worth RM12.
To bring the authentic taste of creamy latte coffee from Kopiko Creamy Latte to a wider audience, Kopiko is continuing the launch with nationwide in-store roadshows. One of these events will be held at HeroMarket in Bandar Puteri Puchong. Consumers can enjoy free cups of Kopiko Creamy Latte and take advantage of many attractive promotions until July 8th.
Kopiko Creamy Latte is available at all major hypermarkets and supermarkets. Alternatively, purchase them conveniently through the Mayora Malaysia Official Store on Shopee & Lazada.
For more updates and to learn about activities and promotions from Kopiko, stay tuned to Kopiko’s Facebook & Instagram (Kopiko Malaysia).
Tuesday 18 June 2024 – After launching the global COKE Foodmarks campaign in Thailand, the first in the region, Coca-Cola(TM) has highlighted landmark eateries for consumers to discover hidden culinary gems in famous street food areas. These include Banthat Thong Road in Bangkok, Nimmanhaemin Road in Chiang Mai, 30 Kanya Road in Nakhon Ratchasima, and San Chao Road in Surat Thani. The campaign has been a huge success, with over 100 participating restaurants and more than 27 million consumer engagements nationwide.
Recently, Coca-Cola elevated its consumer experience by taking the lucky winners from the COKE Foodmarks Tour activity to enjoy the culinary delights of Banthat Thong with three top celebrities of the campaign: famous rapper, ‘F.Hero’, the iconic ‘Chef Pom’ and most sought after TikToker ‘Badmixy.’ This activity reflected the campaign’s goal to invite consumers to explore new destinations for exceptional dining experiences, all while savoring the classic flavor of a refreshing Coca-Cola.
“COKE Foodmarks is one of our global campaigns aimed at celebrating the humble, yet iconic street food eateries; as a part of meals that represent the most significant occasion for Coca-Cola around the world,” said Richa Singh, Senior Marketing Director for Coca-Cola in Thailand, Myanmar, and Laos. “We thank everyone for warmly embracing this campaign and are thrilled to help create special moments and elevate the street food experience for Thai consumers and beyond through various activities, including the ‘Epic Night Out’ music video and COKE Foodmarks’ notable eateries across Thailand.”
The COKE Foodmarks Tour activity fostered creative expressions around street food experiences by inviting consumers to create TikTok review content within the epicenters, displaying the Foodmarks logo. The top 12 most impressive entries have had the chance to meet the popular artist, ‘PP-Krit Amnuaydechkorn’, the Magic Maker of Coca-Cola Thailand, and experience the culinary delights with three celebrities at famous Banthat Thong restaurants: Pork Satay Nai Song, E-Pia, and Kitchen Kamlung Hong Kong. Each restaurant featured a food challenge for the lucky winners to enjoy before wrapping up with a delightful dinner with Coca-Cola.
Throughout the COKE Foodmarks campaign, Coca-Cola has built awareness and engagement through various online and offline channels. These include Foodmarks symbols at participating shops and restaurants, special offers and discount codes for eateries via food delivery services, content creation in collaboration with celebrities and KOLs, and the launch of the ‘Epic Night Out’ music video that tells the story of an epic night out with Thai street food and ice-cold Coca-Cola
For more information and campaign content, visit www.CocaCola.com/th/th/offerings/Foodmarks or the official pages of Coca-Cola: on Facebook or visiting our website www.Coca-Cola.co.th.
The new summer collection evokes the Mediterranean lifestyle with limited edition coffee
flavours, chic packaging, and accessories drenched in Pantone colours
KUALA LUMPUR, 18 June 2024 – Nespresso launches its Unforgettable Mediterranean
Summer collection with refreshing iced coffee drinks — starring new limited-edition flavours — and exquisitely designed accessories. Complete with sophisticated recipes made to evoke sun-drenched days, the collection comes in a mood-boosting colour palette thoughtfully selected in collaboration with Pantone, the global authority on colour.
Inspired by lavish destinations like the French Riviera, the Greek Islands and the Balkan
Peninsula, the colourful summer collection is designed to smell, taste and look like a dream summer holiday. Nespresso enlisted the colour experts at Pantone Colour Institute to create a sensorial palette that echoes iconic Mediterranean seaside towns, starring a hero Mandarin Orange shade, alongside Habanero Gold, Muskmelon, Aquarelle and Blue Lolite. With a Mediterranean-inspired, limited-edition collection designed to be enjoyed over ice, each sip becomes like a voyage and creates a lasting memory, from a refreshing Greek Freddo Cappuccino to the ever-stylish Italian Caffè Shakerato. Every summer has its own unique memories and Nespresso takes the lead in making them unforgettable.
Specially crafted coffee designed to be enjoyed over ice
Nespresso rings in summer with limited-edition cold coffees made for warm summer days. The indulgent Sunny Almond Vanilla Flavour Over Ice for the Vertuo machine is a smooth and refreshing flavoured coffee with a light-roast blend of Arabicas, reminiscent of a cruise into a Mediterranean summer. This new flavoured coffee comes in a collectable Habanero Gold packaging, designed in collaboration with Pantone and featuring the Pantone chip to add an extra touch of sunshine. The seasonal flavours, Coconut Flavour Over Ice for the Original machines and Tropical Coconut Flavour Over Ice for Vertuo machines continue to add an exotic spin to your summer days.
Complementing these limited-editions are seasonal and crowd favourite coffees including
Nespresso’s Barista Creations iced coffees for the Vertuo range of machines that are best
enjoyed with milk—the seasonal Ice Leggero and Ice Forte.
Coffee lovers with Nespresso’s Original range of machines will be able to enjoy the seasonal Freddo Delicato and Freddo Intenso. Aptly so, the summer collection includes
Mediterranean-inspired Cadiz Espresso and Lisbon Bica coffees that are part of the World Exploration series that is inspired by cities around the world.
Fresh summer-ready recipes
Capturing summer vibes in a glass, Nespresso’s creative new recipes offer coffee fans a tasty breakfast, lunch or evening treat. The Golden Sunrise Delight recipe combines honey and lemon zest for a little extra sweetness to be enjoyed on hot days. For an elevated take on your traditional cold brew, the Seaside Cream Cold Brew recipe blends the Cold Brew Style Intense with caramel syrup, topped with shaken cream, salt and—a drink you will keep on going back to all summer. All new recipes can be found online at nespresso.com/recipes.
Machines and accessories in joy-inducing Pantone colours
A series of summer-ready coffee machines and accessories complement the new collection, each decorated with Pantone’s mood-boosting colours and the iconic Pantone chip. With only 300 machines available in Malaysia, the limited-edition Pantone Vertuo Pop sees a Mandarin Orange update, ensuring that your coffee experience matches your summer feeling.
The Unforgettable Mediterranean Summer Collection would not be complete without new
limited-edition collectible accessories such as the Nespresso x Pantone Coffee Mug, and Ice Lolly Molds and Coasters, perfect to enjoy alongside your favourite coffee. The Nomad Travel Mugs, Iced Coffee Nomad Tumblers and Ice Cube Tray are given a fresh look via the collection’s Pantone colours.
The Nespresso Unforgettable Mediterranean Summer Collection launches online and in Nespresso boutiques on June 18, 2024, and will be available for a limited time only, and in restricted quantities. Nespresso will also host a roadshow dedicated to this collection at 1 Utama from June 19 to June 23, 2024 where visitors can explore Pantone-coloured installations, complete a personalised coffee quiz to find their perfect coffee match, and enjoy complimentary coffee tastings.
For more information, please visit http://www.nespresso.com/my, or follow our social media pages on Instagram @nespresso.my, and Facebook @Nespresso.my. Our toll-free Customer Careline at 1800 80 7001 also operates every day from 08:00 to 22:00.
