CRG marks its 45th anniversary with a new KFC Flagship Store at CentralwOrld, focusing on the ‘KFC Digital Lifestyle Hub’ for urbanites’ digital needs

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23rd November 2023

new kfc thailand — Image credit: KFC Thailand

Tuesday 21 November 2023 – Central Restaurants Group Co., Ltd. (CRG), a leader in Thailand’s Food Chain Industry, commemorates its 45th anniversary by introducing a fresh image tailored to resonate with the evolving preferences of the new generation. Unveiling the all-new concept “KFC Digital Lifestyle Hub” at the CentralwOrld branch, CRG aims to cater to the Digital Lifestyle demands, aligning seamlessly with the ethos of today’s urban citizen.

Mr. Piyapong Chitchumnong, Head of QSR & Western cuisine and head of KFC for CRG, highlighted this transformative shift in the appearance of KFC stores, emphasizing a purposeful adaptation to the new generation’s lifestyle. Acknowledging the pervasive role of technology in their lives and their inclination towards new experiences, the endeavor is to offer KFC patrons a more engaging dining experience. The flagship of this transformation is the introduction of the Bucket Kiosk, an automated food ordering and payment system. The cutting-edge Bucket Kiosk is designed explicitly to enrich the new generation’s lifestyle, empowering them to relish a more interactive and enjoyable food selection and ordering process.

In celebration of 45 years dedicated to meeting the diverse daily needs of Thai customers through quality products, exemplary service, and continual innovation, CRG has partnered with CPN, a vital collaborator, to launch the CentralwOrld branch as its latest flagship location. This significant venture signifies CRG’s commitment to address the comfort requirements of the new generation, both local and international urban dwellers, within the city. This strategic move underscores CRG’s focus on customer-centricity, fostering deeper engagement and involvement with the brand.

The newly inaugurated KFC Flagship Store at CentralwOrld introduces the pioneering concept of the “KFC Digital Lifestyle Hub,” elevating the experience of savoring KFC chicken to unprecedented levels of enjoyment. While modernizing the restaurant’s image and design, the branch preserves the distinctive and authentic deliciousness that defines the essence of KFC. Moreover, it boasts a unique Photo Spot called “Bucket Crew Space,” narrating the KFC story through the lens of Thai graffiti artist JECKS BKK (Tuchakorn Sirawatcharadeat). Adding to this, the introduction of KFC Cafe by Arigato Coffee bar provides a novel coffee corner, offering patrons an exclusive space to relax and relish their favorite beverages—a service available solely at this branch.

“Many of our KFC customers belong to the new generation seeking delectable, convenient, and reasonably priced options. The transformation of our store aims to engage this demographic effectively. It aligns seamlessly with the Digital Lifestyle embraced by city inhabitants frequenting the CentralwOrld Shopping Center. We anticipate a positive response from our patrons, making this new KFC Flagship Store the Top of Mind of customer preference,” mentioned Mr. Piyapong.

Marking the spectacular launch of the KFC Flagship Store at CentralwOrld, a series of special activities awaits from November 17th to 19th, 2023. Embracing this celebration, customers are invited to participate in exclusive fun at the Chic ‘N Share Photo booth where they can have fun in playful poses and capture memories for free (*with the purchase of any KFC item, no minimum payment required).

Moreover, in honor of this grand opening, a special promotion awaits patrons: with a purchase of 399 baht or more, customers will receive a Limited Edition premium item carefully designed by the renowned JECKS BKK, such as the exclusive KFC Iconic leather Bucket Bag (available for the first 50 customers daily) or the limited-edition KFC cloth Bucket Bag. Additionally, customers purchasing any bucket set will receive complimentary DIY KFC Bucket stickers, adding a touch of cool creativity to their experience.

For more details, visit KFC Thailand’s Facebook page or contact the Customer Relations Department at 1150.

Oatside ventures into ice cream

By

Tan Heng Hong

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23rd November 2023

Oatside has ventured into the ice cream category in Singapore with its own line of Oatside oat milk ice cream, catering to vegan consumers with three enticing flavours: Chocolate, Peanut Butter Cookie Dough, and Coffee with Mini Chocolate Chips.

Priced at SGD 14.50 per 473ml tub (introductory price: SGD 12.50), this premium ice cream falls on the higher end of the spectrum.

The extension of the Oatside brand into ice cream is a natural progression for oat milk players. Oatly has demonstrated how the company has partnered with different brands, especially in China, to popularise oat milk in various food and drink applications beyond coffee. However, despite its innovative approach, Oatly’s Asian operations continue to operate in the red. With investors in plant-based businesses growing wary of sustained losses, a renewed focus on profitability is crucial for plant-based companies’ long-term success.

CapitaLand presents Asia’s largest POP MART holiday extravaganza featuring Disney-themed toys across 16 malls islandwide

By

Tan Heng Hong

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22nd November 2023

Shoppers can bask in the festive fun with larger-than-life POP MART installations featuring Disney-themed toys, promotions at POP MART shops, projection light shows and more

Singapore, 14 November 2023 – Embark on an enchanted journey this holiday season as CapitaLand proudly unveils larger-than-life installations across 16 CapitaLand malls islandwide set in the whimsical world of POP MART. Three enthralling series of POP MART blind boxes – Disney Classic Fairy Tales Series, Disney 100th Anniversary Mickey Ever-Curious Adventure Series, and Disney Princess Fairy Tale Friendship Series – inspired by beloved Disney characters will come to life from 15 November with picture-worthy installations to ring in the festive cheer. Shoppers can also look forward to a mesmerising 360° multi-sensory journey with the Enchanted Express train installation and stand a chance to win exclusive shopping rewards to bask in the sheer joy of year-end festivities. Shoppers of all ages are invited to rediscover their favourite timeless Disney moments through festive-themed decorations, activities and more.

[Raffles City Singapore] Mickey Mouse – (Courtesy of CapitaLand)

Chris Chong, CEO of Retail & Workspace (Singapore & Malaysia), CapitaLand Investment, said: “Pushing boundaries and redefining the shopping experience at CapitaLand malls are core tenets of our asset operating capabilities as we strive to create unique retail-tainment concepts that will leave lasting memories with our shoppers. To welcome this year’s festive season, we are pleased to partner with POP MART once again to present the largest holiday extravaganza in Asia at more than 30 properties across our retail and workspace network, where fans of POP MART and Disney can delight in an enchanted journey of immersive experiences, beloved Disney-themed toys and enticing rewards.”

[Bugis Junction] Tinker Bell – (Courtesy of CapitaLand)

“After a very successful collaboration with CapitaLand in 2021 featuring our top IP Molly, we are thrilled to join-hands again this year to light up passion and bring festive joy to our fans and shoppers. This time, local and festive shoppers will get to see how POP MART injects a new spin and unique designs to classic Disney-themed characters from not one, but three of our best-selling series. In addition, fans can expect new launches, and look forward to adding more POP MART Disney-themed figures to their collection this festive season,” said Justin Moon, President, POP MART International.

Unboxing an Enchanting World with CapitaLand Malls

Biggest CapitaLand x POP MART Unboxing Bash Ever! (Courtesy of CapitaLand)

Step into a world of delight as installations inspired by POP MART toys adorn 16 CapitaLand malls from 15 November until 31 December 2023. The 3D displays are themed after versions of popular Disney characters by POP MART. Spot the different takes on Mickey Mouse from the POP MART Disney 100th Anniversary Mickey Ever-Curious Series such as Robot Mickey with a futuristic appeal at Aperia Mall, and the regal aura of Prince Mickey reigning at Bedok Mall. Get up-close with a tree-inspired Woodcut Mickey at Tampines Mall as well as a cheerful Popcorn Mickey at Sengkang Grand Mall, Balloon Mickey at SingPost Centre, and Muppet Mickey at Junction 8.

[In-Situ] Enchanted Express at Raffles City Singapore – (Courtesy of CapitaLand)

Shoppers and their little ones can also expect to be greeted by Tinker Bell at Bugis Junction, and Bambi and Dumbo at Bugis+ and Plaza Singapura respectively. Keep an eye out for the mischievous Stitch and Pinocchio at Funan, the playful Donald Duck at CQ @ Clarke Quay, and not forgetting the beloved Mickey Mouse at Raffles City Singapore. Inspired by the POP MART Disney Classic Fairy Tales Series, these displays will enchant shoppers, remind them of their favourite Disney stories, and spark new festive moments with their loved ones.

Fan-favourite princesses from the POP MART Disney Princess Fairy Tales Friendship Series will also make an appearance with the brave Mulan and adventurous Jasmine at IMM, graceful Cinderella at Lot One, kind Snow White at Bukit Panjang Plaza, and the charming Belle and Beast at Westgate. Shoppers at our various malls can also strike their best pose with any of the installations and stand a chance to win a $50 eCapitaVoucher by sharing the photo on Instagram and tagging @CapitaLandMallsSG. That’s not all! Head to any POP MART stores at Bugis Junction, Funan, Lot One, Plaza Singapura and Westgate to check out the wide selection of merchandise, collectibles and art toys. A special festive POP-Up store will also be held at Tampines Mall from 22 November 2023 to 13 February 2024. Hop aboard the Enchanted Express at Raffles City Singapore and Plaza Singapura and enjoy rewards with the Golden Ticket

All aboard! Shoppers at Raffles City Singapore and Plaza Singapura can experience a mesmerising 360° multi-sensory animation within the Enchanted Express train, set against the scenic projection-mapping backdrop of beautiful landscapes that transports one to a magical rail experience, like no other. The Enchanted Express makes its first stop at Raffles City Singapore from 15 to 26 November 2023 and will travel to its next destination at Plaza Singapore from 1 to 17 December 2023, bringing fans on an enchanting journey with cherished POP MART figurines.

The festivities continue with a grand opportunity for the first 10,000 shoppers who visit the Enchanted Express at Raffles City Singapore and Plaza Singapura to receive a Golden Ticket. Recipients of the Golden Ticket will enjoy exclusive perks and stand a chance to be the lucky winner to take home 1 million STAR$® (valued at $1,000 eCapitaVoucher). To sweeten the rewards, new CapitaStar members will also receive $5 eCapitaVoucher.

Collect stamps and win big with a new CapitaStar in-app game

To celebrate the season of giving, CapitaLand is giving an additional 10 lucky winners the grand prize of 1 million STAR$® as they embark on an enchanted journey with CapitaStar! Shoppers can download the CapitaStar app to complete engaging tasks around CapitaLand malls and collect all five character stamps themed after the POP MART Disney-themed figurines to stand a chance at winning the grand prize.

There will also be additional rewards for shoppers to redeem eCapitaVoucher with a minimum spending of between $60 and $180 within participating CapitaLand malls. For shoppers who want to spread the joy with their family and friends, CapitaLand has also prepared a festive themed sticker pack via WhatsApp that includes stickers and greetings, perfect for the holiday season!

CapitaLand Festivities to continue well into the New Year

The joy of the festive celebrations continues well into the Lunar New Year season. Look forward to more decor inspired by the POP MART Disney-themed series as the pop-up spaces and installations don a fresh look, and bring a trove of new stories and delightful surprises. More details will be shared in the new year.

For more information on the rewards and activations on CapitaLand’s festive campaign, please visit http://www.capitaland.com/embark-on-an-enchanted-journey.

WRAP OFF THE YEAR IN STYLE WITH LG MALAYSIA’S TRIUMPHANT TRIO BONANZA SALE-BRATIONS 2023!

By

Tan Heng Hong

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22nd November 2023

Transform your home into a comfort haven with unmissable deals and exclusive offers!

Kuala Lumpur, 20 November 2023 – LG Malaysia is set to culminate the year with a spectacular flourish through the highly anticipated Trio Bonanza Sale-Brations 2023 promotion! Running nationwide from today till 31 December 2023, this initiative promises Malaysians extraordinary deals, creating an opportunity to usher in the new year with comfort and positivity.

As part of Trio Bonanza Sale-Brations, customers stand to receive substantial rebates on their Touch ‘n Go e-wallet or S Pay Global credits^[1] reaching up to RM2,000 upon the purchase of selected LG products such as the award-winning LG OLED TV, the brand-new LG CordZero™, LG WashTower™, and LG InstaView™ Refrigerator. The celebration doesn’t conclude there – customers can elevate their savings by enjoying an additional rebate of up to RM400 when they purchase two selected LG products or more, with a minimum value of RM4,000 in a single receipt.

“At LG Malaysia, we are dedicated to curating Life’s Good experience for our customers. As we approach the conclusion of 2023, we extend our sincere gratitude for the resolute support of our customers. With the Trio Bonanza Sale-Brations promotion, our aim is to add comfort and joy to their lives as they bid farewell to 2023 and welcome 2024 with enthusiasm,” said Justin Choi, Managing Director of LG Malaysia.

“Trio Bonanza Sale-Brations also reflects LG Malaysia’s commitment to delivering cutting-edge home appliances to Malaysian households. Essentially, our goal is to ensure that Malaysian households are equipped with the best, providing a seamless and enjoyable lifestyle.”

To redeem your Touch ‘n Go eWallet credits or S PAY GLOBAL credits, be sure to complete the online submission form at https://www.lg.com/my/promotions/lgrewards-trio-bonanza-yes-2023 by 11.59pm on 31 January 2024.

Join LG in celebrating the close of 2023 with the comfort and joy that LG products bring. For more information about LG and their promotions, please visit LG’s official website https://www.lg.com/my or follow LG’s official Facebook page at https://www.facebook.com/LGMalaysia for the latest updates, news and promotions.

Mix & Match for Extra Rebate

Minimum purchase of two selected products in a single receipt with minimum value of RM4,000.

Invoice Amount (RM)	Touch ‘n Go eWallet Credit or S PAY GLOBAL Credit Rebate (RM)
4,000 – 5,999	150
6,000 – 7,999	250
8,000 & Above	400

[1] S PAY GLOBAL Credit is applicable in Sarawak only.

Superbrands Malaysia 2023

By

Tan Heng Hong

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22nd November 2023

DSC00598_fill 02 Superbrands Malaysia 2023 celebrates its 15th edition and selected 40 brands (1) — Superbrands Malaysia 2023 celebrates its 15th Annual Tribute with selected 40 brands

Gala event recognises, pays tribute to record 40 top local companies & MNCs with unveiling of Superbrands 15^th edition book

Kuala Lumpur: Superbrands, the independent authority and arbiter of branding, held its Tribute Event for 2023 award winners in Kuala Lumpur for 40 corporations, far exceeding last year’s 27 brands.

Superbrands Malaysia hosts its annual tribute event to honour and recognise many of Malaysia’s strongest brands and also unveil the 15th edition of the much sought-after Superbrands book, which includes a two-page profile of each of the Superbrands.

Superbrands Malaysia 2023 Award Certificate

The Superbrands tribute event is considered one of the most prestigious worldwide by the corporate world and speaking about the event, Mr. Mike English, Director, Superbrands Malaysia, said “This year has seen an unprecedented number of local brands making it to the Superbrands list with new entrants in the market, in addition to internationally recognised brands.

“Participation in the Superbrands book is by invitation only and acknowledges the inherent strength of the organisation and its brand value. This event is a true celebration of many of the country’s highest profile brands.”

(centre) Mike English, Director, Superbrands Malaysia with Prof Haji Mohd Said Bani CM Din, President of Public Relations and Communications Association of Malaysia (left), and (right) founding board member of Financial Planning Association of Malaysia Steve Teoh at the unveiling of the 15th edition of Superbrands Malaysia 2023.

This year’s event was officiated by Prof Haji Mohd Said Bani CM Din, President of Public Relations and Communications Association of Malaysia. Gracing the event was VIP guest Steve Teoh, a veteran of Malaysian corporations and MNCs, who has led the way for branding and marketing communications in different industries, a founding board member of the Financial Planning Association of Malaysia, and one of the Founding Trustees of the Budimas Charitable Foundation that supports orphanages nationwide.

Prof Haji Mohd Said Bani said: “I’m confident that each of us present is aware that brands do not just give your organisation an identity, they also make your business memorable, encourages consumers to opt for your products and services, supports your marketing and advertising as well as bring your employees pride, among others.

“Superbrands has identified and is giving recognition to many of you through its annual awards ceremonies. And while we work hard to build our brands in order to get the most return from them, we must not lose sight that products and services are deliverables that bring the brand to life, to provide emotional connection and proof that the brand is true to its word,” he said.

After carefully filtering through the selection list set by the Superbrands Council, over 2,000 senior managers and marketing professionals were invited to vote for candidate brands.

More than 1,400 leading brands in Malaysia were scored by the Superbrands Council members and through an online poll. The highest scoring brands have been chosen as Superbrands and only the brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands Malaysia book, which traces the history and achievements of each of the brands.

Speaking on the stringent selection and voting process, Mr. English added, “A strong brand has to engage with its customers, make customers feel a sense of ownership and instill trust but above all it must always deliver on its promises, so getting onto the Superbrands list is both a prestigious accolade and an arduous task as all these criteria need to be met.

SoBella Pn Wan Nor Syuhada (Founder) with (left) Prof Haji Mohd Said Bani CM Din, President of Public Relations and Communications Association of Malaysia, (second from right) Mike English, Director, Superbrands Malaysia, and (far right) founding board member of Financial Planning Association of Malaysia Steve Teoh at the Superbrands Malaysia 2023 Awards

“The brands also have to be voted for by our distinguished brand council members as well as by marketing professionals, who have voted through an online poll.”

Companies participating in Superbrands Malaysia 2023 are:

1	A&A WORLD	21 KOPETRO
2	ALHA ALFA	22 KOYOKO
3	Amelisa Pet & Co.	23 Louis Cuppers
4	apacs	24 Me’nate
5	ARMOR HARDWARE	25 MISTER COFFEE
6	BIKA	26 NARQES
7	BrainyBunch	27 NURRIFA
8	BYOND	28 PROPEDIA ACADEMY
9	Dzi Destiny	29 Recove Group
10	Eco-Shop	30 Ruby-Cell
11	EFFERTY	31 SANCora
12	EMPIRE REKA	32 SANIWARE
13	FURVIT	33 SoBella
14	FunnelEvo	34 SPCA
15	GNI	35 TRAPO
16	Grainlive	36 UFORA
17	IMIKA	37 WAWA by Wawa Zainal
18	INAI REPUBLIC	38 Wells Malaysia
19	iOCANDO	39 Yumi Food
20	KIZZU KIDS	40 Zinus

The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business.

To be voted a Superbrand is a powerful endorsement and is evidence for existing customers, potential customers, media, suppliers, investors and employees of each brand’s exceptional status.

Brands participating in the Superbrands programme are entitled to use the Superbrands logo on their advertising, packaging and other marketing communications collaterals. The brand’s story is also featured in the Superbrands website.

About Superbrands

The Superbrands organisation is acclaimed worldwide as being the independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The work Superbrands does is recognised through their books, events and awards programmes, internet sites, research and through significant international media and PR coverage in newspapers, magazines and on television and radio.

The Superbrands organisation was originally set up in London in 1994 where it published the first Superbrands book. Since then it has expanded its operations to 93 countries worldwide including Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Kuwait. Lebanon, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom and the United States.

Superbrands publishes a series of books including Superbrands, Business Superbrands (on B2B brands), Cool Brands and eBrands – making the series of books the largest collection of insights into some of the greatest brands in the world. To date over 40,000 individual brands have been featured worldwide. For further information on Superbrands, please visit www.superbrands.com.

Quaker Oats and 7-Eleven Philippines promote oat consumption with new 7-Fresh Overnight Oats

By

Tan Heng Hong

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21st November 2023

Quaker Oats has collaborated with 7-Eleven Philippines to launch the new 7-Fresh Overnight Oats made with Quaker Oats for 7x More Fiber (per 100g vs. long grain white rice) in Yo Mango and Dreamy Blueberry flavours. They are now available in select 7-Eleven Luzon stores at PHP 89 each.

This partnership marks a significant step in Quaker Oats’ mission to promote healthier eating habits in the Philippines. By collaborating with the country’s leading convenience store chain, Quaker Oats is making it easier for people to access nutritious and delicious oat-based meals. The new 7-Fresh Overnight Oats prove that oats are not only nutritious but also versatile and flavourful. With a variety of toppings and flavour combinations, there are endless possibilities for enjoying oats.

Compassion Holds its First Asia Good Farm Animal Welfare Awards Ceremony in Bangkok

By

Tan Heng Hong

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21st November 2023

Monday 20 November 2023 – Compassion in World Farming marked a new first when, on 16 November at the Anantara Siam Bangkok Hotel, it celebrated its inaugural Asia Good Farm Animal Welfare Awards; a chance to recognise food companies from the region that are making strides towards improved animal welfare across their supply chains through their current policies or commitments. And to inspire others to do the same.

Overall, there was one Good Chicken Award presented to a Thai company, a first for the country. Eight companies (three Japanese and five Chinese) earned Good Egg Awards, while six Good Chicken Production Awards, one Good Egg Production Award, and three Good Pig Production Awards were presented to companies from China. (See full listing below).

The Awards ceremony was preceded by the inaugural meeting of Compassion’s recently formed Thai Broiler Producer Working Group which brought together key stakeholders to discuss the importance of meeting the higher welfare requirements of the Better Chicken Commitment (BCC). Thailand is a major supplier of chicken meat for European food businesses, many of whom have committed to the BCC and are reliant on Thai producers to deliver higher welfare chicken.

One company moving in the right direction to achieve this is Klong Phai Farm, the first Thai-based company to have been presented with a Good Chicken Award. Acknowledging its dedication to animal welfare and product quality, Klong Phai Farm sources free-range chicken and pays its farmers more than the usual market rates. These practices not only support the farming community but also promote ethical and sustainable farming methods.

Laurent Opportune, Managing Director for Klong Phai Farm said: “Receiving this award is a testament to our unwavering commitment to the well-being of animals and the sustainability of our practices. We believe that true success in our industry is measured by the positive impact we make,

and this award reaffirms our mission to provide exceptional quality while upholding the highest standards of animal welfare. This recognition inspires us to continue pushing boundaries and setting new standards for the betterment of our environment and the animals we care for.”

To celebrate the Awards, guests at the ceremony were able to enjoy a cooking demonstration by the 2020 Iron Chef Thailand winner, Chef Julien Le Breton featuring products from Klong Phai Farm.

One of this year’s Japanese Good Egg Award winners, Second Arrow Co., Ltd. and its Toritama Restaurant brand,primarily manages dining establishments and recognises higher animal welfare as a means to providing tastier ingredients.

Representative Director and President of Second Arrow, Nobuhiro Osuga, said: “We are extremely honoured to receive such a prestigious award. Second Arrow Corporation was founded with the goal of creating value and happiness for everyone involved, changing the norms of Japan’s food and beverage industry. The ‘Toritama’ brand, which has been recognised with this award, specialises in chicken and egg dishes that cannot be replicated at home. We are also developing specialist stores in this cuisine and will continue to expand our outlets working in cooperation with our producers striving to spread the sale of cage-free eggs, as well as promote animal welfare to the best of our abilities.”

The other two Japanese companies to receive Good Egg Awards included Nagomi Tamago by Miyamoto Poultry Farm and Fuku-ga-kita by Asagiri Takarayama Farm, a subsidiary of Marufuku Co., Ltd. The awards in Japan were secured in collaboration with The Humane League Japan. Five companies from China also received Good Egg Awards: Beijing Kaicheng Agriculture Co Ltd, Taihe Aoxin Silky Chicken Development Co Ltd, Shanghai Song Dan Xia Network Co Ltd, Anhui Xiansen Green Food Co Ltd,and Shaoguan Tudama Agricultural Development Co Ltd.

Compassion’s awards programme in China began in 2014 working with the International Cooperation Committee of Animal Welfare (ICCAW) when they first introduced the Good Pig Production Awards, followed by the Good Egg and Good Chicken Production Awards. These awards reflect the efforts made in the breeding, housing, rearing and health management of the animals and are based on criteria that equate to stars, with five stars being the highest number achievable.

This year there were six Good Chicken Production Awards, one Good Egg Production Award and three Good Pig Production Awards.

Amongst the Good Chicken Production Award winners, three were five-star winners (Hangzhou Yiyuanjia Agricultural Development Co Ltd, Taihe Yifang Pure Land Agriculture and Forestry Co and Sichuan Xinde Agriculture Co Ltd), two achieved four stars (Taihe Aoxin Silky Chicken Development Co Ltd and Hainan (Tan Niu) Wenchang Chicken Co Ltd),and one gained three stars (Fujian Chia Tai Food Co Ltd).

Good Egg Production Award Winner, Sichuan Xinde Agriculture Co Ltd earned a five-star rating, just as it did for its Good Chicken Production Award.

Of the three Good Pig Production Award winners, one earned a five-star rating (Thunder Pig Chessboard Village Base), and two were given a two-star rating (SiFangHong (Pinggu) Welfare Farm of Breeding Pigs and Yongshou Project of Xianyang CP Food Co Ltd, CP Group).

Dr Tracey Jones, Global Director for Food Business at Compassion in World Farming said: “It’s been tremendous having the inaugural in-person meeting of our Thai Broiler Producer Working Group and Asia Awards ceremony, celebrating the expansion of our programme in the region.

“It’s been vital for us to connect with Thai producers to discuss how they can meet higher welfare requirements of the Better Chicken Commitment, particularly for their export market which will enable European companies to fulfil their own BCC commitments.

“The scope and range of the awards presented, not least our very first Thai Good Chicken Award, shows how enthusiasm for higher welfare is spreading across the region in key countries like Japan and Thailand, and it’s wonderful to see continued progress in China. Congratulations to all our award winners.”

Notes to editors:

Compassion in World Farming is the leading international farm animal welfare charity, campaigning to improve the lives of millions of farm animals through advocacy, lobbying for legislative change, and positive engagement with the global food industry. Our established international Food Business programme aims to achieve a holistic approach to sustainable food production by driving transformational change for farm animals, reducing our reliance on animal sourced foods, and moving the food industry towards more regenerative, nature friendly farming.

www.compassioninfoodbusiness.com

Coca-Cola Beverages Philippines launches Fuze Tea

By

Tan Heng Hong

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21st November 2023

fuze tea ph — Image credit: Coca-Cola Beverages Philippines

Coca-Cola Beverages Philippines has launched Fuze Tea to recapture the share of throat in the RTD tea segment in the Philippines. The new Fuze Tea Lemon Iced Tea is sold at a small bottle in an affordable price of only PHP 13 (USD 0.23). Coca-Cola Beverages Philippines describes the RTD tea drink as brewed from real tea leaves.

The beverage giant is using the low price strategy to capture a share of the category, which is currently dominated by URC’s C2 Cool and Clean with its all-natural, de-stress and refreshing attributes.

CP Foods Advances Consumer Health with Commitment to Low Sodium Diets

By

Tan Heng Hong

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21st November 2023

Monday 20 November 2023 – Charoen Pokphand Foods Public Company Limited, a global player in the food production industry, is committed to enhancing the health of consumers through the development of lower-sodium food products. Recognizing the health risks associated with excessive salt consumption, CP Foods has made significant strides in creating high-quality, safe, and socially responsible food, adhering to international standards.

Assoc. Prof. Dr. Surasak Kantchuvessiri, President of the Thai Low Salt Network, said the campaign has been making an effort to encourage lower salt and sodium consumption since 2012. Their initiatives have led to a notable 15% reduction in salt intake among Thai people in the last decade, reflecting an increased consumer preference for lower-sodium products and influencing the food industry to reformulate their recipes accordingly.

Dr. Krisada Hanbunjerd from the Ministry of Public Health has stressed the importance of decreasing salt and sodium intake, with a goal to reduce it by 30% in the next two years. CP Foods has been instrumental in this effort by offering healthier, low-sodium options in cooked and prepared foods, playing a crucial role in preventing salt-related diseases.

Anarkawee Chooratn, Head of Corporate Marketing at CP Foods, stated that the company is dedicated to researching and developing nutritionally enhanced food products that cater to consumer needs, including those with reduced sodium content. These products are designed to be safe, nutritious, delicious, and appealing, reflecting CP Foods’ commitment to improving consumer health.

CP Foods is actively addressing the increase in chronic non-communicable diseases (NCDs) linked to high salt intake. The company utilizes innovative technologies to produce menus with reduced sodium while preserving taste and nutritional value, aligning with the World Health Organization’s (WHO) guidelines and government policies for reduced salt intake among Thai consumers.

In celebration of the “10th Anniversary of Thai Low Salt Network,” CP Foods is set to participate in educating consumers about healthy eating habits and the importance of reducing salt intake. CP Foods will display its assortment of delicious, lower-sodium food products, underscoring its ongoing dedication to consumer health and responsible food production aligned with the theme “Less salty, more delicious”.

Light Up The Woodleigh Mall with Sparkling Splendour This Christmas

By

Tan Heng Hong

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21st November 2023

A merry holiday season for the whole family is made even more special with arcade games, joyful performances, exciting promotions, and so much more!

Singapore, 14 November 2023 – This Christmas season, The Woodleigh Mall ushers in the holiday season through a festive extravaganza. From 14 November to 31 December, a bevvy of fun and games await at the newly-opened shopping mall nestled in the homely Bidadari enclave. From breathtaking festive décor to a wide variety of games and performances, there is every reason to make merry at The Woodleigh Mall this Christmas!

Discover Festive Décor and Activities at the Atrium

Head over to the Jolly Zone at The Woodleigh Mall’s L1 Atrium to experience an exciting line-up of Christmas activities for you and your family. Besides the activities, spot the beautiful iridescent 5 metre tall Christmas Tree at the atrium to complete the festive atmosphere. Don’t miss out on this opportunity to get a beautiful family photo with the vibrant display. Share your best poses with the Christmas Tree on Instagram and tag @thewoodleighmall!

Santa’s Sleigh

From 14 November to 31 December, try your hand at Santa’s Sleigh game where skills and concentration are needed to help Santa Claus collect all his lost presents!After completing the game, stand a chance to win attractive F&B vouchers at the mall. The game will be available on an interactive screen at the atrium from 12pm to 9pm.

Arcade Arena

For more action-packed fun, The Woodleigh Mall will be offering thrilling arcade favourites at its L1 Atrium, that are sure to capture the hearts of the young and the young-at-heart alike. With arcade mainstays such as Mario Kart, Bishi Bashi and Manx TT Super Bike, no one gets left behind as you relive afternoons spent racing and grooving after school at the neighbourhood arcades.

The Arcade Arena will be available at the atrium from 8 December to 25 December from 12pm to 9pm. To redeem an Arcade Arena pass, simply spend $40* in a single receipt to join in the fun!

*Limited to 1 redemption per shopper daily. Present your receipts at the L1 Atrium to redeem the pass. Receipt can only be used once for each redemption tier, unless otherwise stated.

Merry Happenings

Immerse in the holiday spirit by enjoying enchanting Christmas carolling and musical performances by Aureus Academy (#01-14/15), Dancepointe Academy (#01-16/17), Stamford American International School and Vienna Music School (#01-44/45).

Talented groups of children will fill the mall with sweet sounds of classic carols and Christmas music, setting the perfect backdrop for a joyful shopping experience. Shoppers can take a break from their retail adventures, and gather with friends and family to appreciate the delightful harmonies at the atrium.

Musical Performance by Vienna Music School

2, 15 and 16 December, 6pm

Carolling Performance by Stamford American International School

5 to 8 December, 12pm

Dance Showcase by Dance pointe Academy

9 December, 6pm

Carolling Performance by Calvary Baptist Church and Neighbourhood Church

17 December, 1pm and 7pm

Musical Performance by Aureus Academy

18 to 24 December, 6.30pm

Meet & Greet with Kiztopia Club’s Mascot

Get up close and personal with the adorable Kiztopia Club’s mascot, Bell the Bear, with meet and greet sessions from 22 December to 24 December, 1pm and 6pm. Loved by everyone for his warmth and friendliness, don’t miss out on this opportunity to get a beautiful Christmas-themed photo with the delightful character.

Enjoy Exclusive Shopper Rewards

Celebrate the festivities with exclusive shopper rewards! Spend $100* ($120 FairPrice Finest receipts) to redeem a $5 F&B voucher and a game token to play Santa’s Sleigh.

*Maximum 3 same-day receipts. Limited to the first 2200 redemptions. Redeem at L2 Information Counter.

S3 Rewards Launch

From 1 December to 31 December, The Woodleigh Mall will be joining the S3 Rewards, a cardless multi-mall programme, to provide shoppers with delightful rewards for everyday shopping.

Shoppers can download the application on the Google Play store and App Store. If you are not yet a S3 member, simply sign up for a free membership using the promo code, S3TWMNEW, and receive 1000 bonus points (worth $5).

Furthermore, shoppers can savour amazing rewards and enjoy 3X Points with a minimum spend of $60 in a single receipt. To top it all off, be one of the top spenders and stand a chance to win a 2D1N stay at The Ascott Limited Properties in Singapore!

Celebrate the Spirit of Giving with Limited-Time Promotions

In the spirit of giving, The Woodleigh Mall will be offering a wide array of opening promotions. Shoppers can check out The Woodleigh Mall’s website, Instagram page and Facebook page for more information about the limited-time deals at the mall.

Whether it is the thrilling arcade games or the various promotions and rewards, The Woodleigh Mall is a delightful place to celebrate the season while indulging in the joy of the holidays. Make sure to head down to The Woodleigh Mall to celebrate the festivities!

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Light Up The Woodleigh Mall with Sparkling Splendour This Christmas

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