URC (Thailand) Co., Ltd. has launched FUN-O Lava chocolate-filled cookies to engage young consumers and let them experience the premiumness of cookies. They come in two sizes: 38g (THB 10 at 7-Eleven) and 114g (THB 30 at Lotus’s).
Yanhee Vitamin Water has entered the sports water category with the launch of Yanhee Go. The new launch comes at an opportune time to tap into the rising need for hydration driven by adverse climate and support active consumers’ hydration needs.
Yanhee Go is a mixed fruit-flavoured electrolyte drink with an accessible price of THB 10 per 330ml bottle. The drink is free from sugar and fat. Yanhee Go contains vitamin B6 to nourish the nervous system and brain, magnesium to promote the normal function of the cells and various systems, and potassium to control the nervous system and muscles.
Yanhee Go leverages the unique packaging of Yanhee functional drinks and its reputation to win consumers’ trust in the new product.
The company will target the traditional trade before moving into the modern trade.
Lay’s has partnered with Ong Tong Khao Soi to launch a new limited edition Lay’s Khao Soi Chicken. Ong Tong Khao Soi is a shophouse serving up northern Thai food and is famous for its khao soi or northern Thai-style egg noodles with curry. This latest collaboration gives consumers a chance to experience khao soi in a potato chip format.
Suntory PepsiCo Beverage (Thailand) Co., Ltd. has launched the new Suntory Tea+Plus Barley Oolong Tea with Brown Sugar scent. The new RTD tea contains OTPP polymerised polyphenol extract from natural oolong tea with the relaxing aroma of roasted barley making this drink a refreshing choice for the hot summer’s days.
To convey the emotional experience, the brand has created a bear mascot to give warm hugs to heal the hearts of consumers.
McDonald’s Thailand has launched the three-colour Bualoy Sundae and three-colour Bualoy A-La-Mode (Corn Pie) to help consumers cool down during the summer. Bua loy is a popular Thai dessert featuring soft glutinous rice flour dumplings or balls in sweet coconut milk. They are available until 18 June 2024.
Siam Winery has launched two new flavours under its SPY Wine Cooler brand. The two sweet flavours are SPY Candy Kiss Aiberry Strawberry and SPY Lollipop Kiss melon cream soda.
SPY Lollipop Kiss is a lusciously sweet and fragrant delight reminiscent of a lollipop. It’s an impression that lasts, perfect for any occasion.
SPY Candy Kiss has the irresistible allure of Japanese Aiberry Strawberry flavor, a sweet, juicy temptation just like candies that ignite the spark of love anew with every bite.
Both products have an ABV of 4%.
Profood International Corporation, the maker of iconic Philippine foods and drinks, including dried mango and mango nectars, has expanded the Hello Kitty franchise to its pouch juice drinks.
The company previously collaborated with Sanrio to feature Hello Kitty in its canned Philippine brand juice drinks. The partnership has now extended to the 250ml pouch format to help the brand better connect with younger consumers.
Aice Indonesia has revealed its latest mochi. The new Aice Mochi Peach and Aice Mochi Banana appeared at the Jakarta Lebaran Fair at Jiexpo Kemayoran. Mochi is a popular Japanese rice cake with a soft and chewy texture.
Mochi is enjoying renewed popularity, especially in the West, as exemplified by the popularity of UK-based Little Moons. There are still many ways for mochi to excite consumers, including pairing it with savoury, sweet, and citrusy flavours like Little Moons Blood Orange & Pink Grapefruit Refreshos.
Lucky Me!, the number one instant noodle brand in the Philippines by Monde Nissin, offers consumers a more eco-friendly option in a bulk pack with four 80g noodle pieces. As this eco-friendly pack is resealable, it eliminates the need for each noodle to be individually wrapped, thus reducing plastic use by 25% compared to buying four single packs.
The new Lucky Me Pancit Canton Salu-salo Pack is available for Kalamansi and Chilimansi.
The So Good brand of Sanitarium now has a So Good Oat Extra Creamy in Malaysia that is creamy leaving a silky trail of satisfaction in every sip.
For those who want something sweetly nutritious, So Good has the sweet and flavoured series with an array of flavoured options to choose:
