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Malaysia’s Biggest Kidpreneur Programme, Goodday KidSTART 2.0, Returns, Supported by the Ministry of Education, with an RM60,000 Prize Pool Up for Grabs!

By
Tan Heng Hong
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Continuing their Mission to Empower the Next Generation with a Solid Foundation in Financial Literacy Through Entrepreneurship

KUALA LUMPUR, 26th March 2024 – Goodday Milk, is excited to announce the return of Goodday KidSTART 2.0. Following the success of the inaugural event in 2023, this year’s edition features an even more significant prize pool of RM60,000, showcasing Goodday Milk’s commitment to catapulting the business dreams of bright, savvy and passionate children between ages 7 and 14 while fostering financial literacy and critical life skills among Malaysian youth.

Awarded the title of Malaysia’s biggest kid-preneur programme by the Malaysia Book of Records (MBOR), Goodday KidSTART was launched in 2022 and attracted 340 submissions from talented young minds across the nation. The inaugural programme concluded with a two-day workshop and pitching event held at Aloft, KL, where 10 year old Fatimah Basyeerah Binti Mohamed Ackiel from Dengkil and her stroke cognitive skills recovery software application, an idea born from her desire to help her grandfather who suffered a stroke, emerged as the grand prize winner, receiving RM20,000 to realise her entrepreneurial dreams.

This initiative by Goodday Milk, aims to raise awareness and promote better financial literacy among the younger generation. According to the Malaysia National Strategy for Financial Literacy report from 2019-2023, 1 in 10 Malaysians believe they are not disciplined in managing their finances with 52% Malaysians admitting they would have difficulty raising RM1,000 as emergency funds while 52% said they aren’t confident they’ll have adequate funds for retirement. The study also said that only 30% of parents imparted financial literacy knowledge at a younger age while the rest either didn’t or didn’t know how to.

Hence, by empowering children with entrepreneurial skills and equipping them with the right knowledge to develop strong money habits early, Goodday Milk strives to contribute to a more secure and financially sound future for the next generation while helping parents navigate the complexities of good financial management with their children.

This year’s instalment will see a bigger and wider reach, beginning with the submission period followed by a series of online webinars on the 27th of April and 4th of May, covering 5 topics; Business Model, Design Thinking, Effective Presentation, Creative Problem Solving Skills and Environmental Entrepreneurship, with the hopes that it will spark ideas with the public and interested participants.

Adding to the reach and as a result of their endorsement by the Ministry of Education (MOE), Goodday will be hitting the road visiting schools across the country to bring the message of financial literacy and empower more children to take part in the contest. As an added incentive, a RM10,000 reward is up for grabs for the school with the highest number of participants.

Amy Gan, Etika VP of Marketing said, “Last year’s Goodday KidSTART made a significant impact, showcasing the incredible creativity and potential of Malaysia’s young entrepreneurs and at the same time the wealth of ideas and talent possessed by our country’s next generation. This year, we are excited to see even more innovative ideas and empower a new wave of kid-preneurs. Goodday KidSTART 2.0 is more than a competition; it’s an investment in the future of our youth. Through this programme we’re committed to nourishing both the bodies and minds of the next generation by instilling in them the importance of financial literacy and at the same time boost their confidence level, creativity and growth mindset.

“This year, we are truly honoured to have the support of the Ministry of Education. Their stamp of approval not only adds credibility to the programme but opens us up to more opportunities that will help us reach more of our younger generation. Once again, I urge parents to encourage their child’s participation and take this opportunity to showcase their talents, potential and ideas. Who knows, your child could be the next Goodday KidSTART kid-preneur!” she added.

Submissions for the Goodday KidSTART programme are open from 1st March 2024 to 31st May 2024, and parents are invited to send a short video of their children’s pitch to Goodday Milk Malaysia via http://www.gooddaykidstart.com.

The video should consist of three parts;

1. An introduction
2. Their inspiration to start a business
3. The quick elevator pitch of their idea

Following the two-month submission period and shortlisting process, 20 finalists will advance to the next stage to attend a 2-day intensive boot camp and finale in June 2024. Children will be mentored and taught the necessary skills and abilities to successfully pitch their ideas to a panel of judges ranging from business entrepreneurs to captains of industry.

Cash prizes from a pool of RM60,000 await the winners of the Goodday KidSTART kid-preneurs to bring their business ideas to life! Also, presenting this year’s Rising Star award and RM3,000 for the kid-preneur with the most potential, is Official Bank Partner, Alliance Bank Malaysia.

The Goodday KidSTART kid-preneur programme runs from 4th March to 23rd June 2024. For more information, visit http://www.gooddaykidstart.com/. For details and dates for the online webinars, do follow Goodday at https://www.facebook.com/gooddaymilkmalaysia/ or https://www.instagram.com/gooddaymilkmy

 

Stronger and Smarter Kids Learn and Explore More

By
Tan Heng Hong
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Anmum Essential Gold’s newly improved children’s milk formula features Probio DR10™~, Highest DHA level#, and Gangliosides. Support your child’s immune system and brain development today!

Selangor, 30 January 2024 – As parents guide their growing children through pre-school years, the worry about frequent illness can be a common concern. These illnesses may affect a child’s concentration, leading to cognitive fatigue and difficulty engaging in complex cognitive tasks that may affect their overall learning ability. Recognizing this challenge, Anmum Essential Gold formulated milk powder for children has recently improved its formulation to offer a robust blend of important nutrients. The brand aims to help parents worry less and nurture children to have more adventures every day!

Studies showed that a child can experience as many as 7 to 10 colds[1] and 3 to 6 fevers[2] each year. Frequent illness may cast a shadow on a child’s ability to concentrate, causing parents to worry about missed opportunities for learning and exploration. Anmum Essential Gold’s newly improved children’s milk formula is scientifically formulated with a combination of Probio DR10™~, Gangliosides, and the highest DHA level#. These key nutrients and functional food help support children’s immune system and brain development. Parents can now empower their children’s immune system and foster their brain development!

Dr. Yong Junina Fadzil, Consultant Paediatrician and Paediatric Cardiologist of Pakar Kanak-Kanak Junina

Dr. Yong Junina Fadzil, Consultant Paediatrician and Paediatric Cardiologist of Pakar Kanak-Kanak Junina emphasizes the significance of specific nutrients in children’s diet to fuel a child’s growth and cognitive development during their formative years.

“A well-balanced diet, incorporating fruits, vegetables, lean proteins, milk and dairy products, as well as whole grains, plays a pivotal role in providing essential nutrients. Parents can also include other functional foods like scientifically researched probiotic strains and prebiotics to support the well-being of the children.”

One of the examples of scientifically researched probiotic strain, Bifidobacterium lactis HN019, is recognized for enhancing immune cells’ responses to fight against bad bacteria, maintaining a good gut balance, and promoting digestive health.

“If the gut barrier of your child is not as strong, they will be more likely to pick up nasty bugs which can lead to illness. By supporting the growth of good bacteria in your child’s gut, you can help build their immunity and keep them feeling energetic and not miss out on classes. A child with a robust immune system not only has the potential for more learning opportunities but also has more time to explore and grow,” says Dr. Yong Junina.

Other than a good body immune system to help the child stay protected, she also highlights that a child’s brain undergoes its most significant growth in the early childhood years, setting the foundation for future learning and success in school.

“A child’s brain develops rapidly in the first 1-5 years of their life, laying the foundation for future cognitive growth. During these crucial five years, exposure to and interaction with sights, sounds, smells, tastes, and textures help the child form vital connections in their brains, critical for lifelong learning and development.”

“DHA is essential for the growth and functional development of the brain in children. As the brain develops rapidly, DHA plays a crucial role in memory and learning by supporting the structural integrity and functional processes within the brain[3],” she added.

According to the Food and Agriculture Organization, it is recommended for a daily intake of 100 to 150mg of EPA and DHA for children 2 to 4-years-old, 150 to 200mg for 4 to 6-years-old, and 200 to 250mg for 6 to 10-years-old.

Dr. Yong Junina also added that although DHA plays a crucial role in supporting brain development, children require more than just DHA for proper cognitive function. This is where Gangliosides comes into play. She explains, “Gangliosides contribute to the formation of connections between brain cells and facilitate the transfer of messages among them. Additionally, they play a role in stabilizing the myelin sheath, which is like an insulating layer around brain cells, thereby accelerating message transmission in the brain.”

The new Anmum Essential Gold is the world’s only brand[4] with Probio DR10™~, the highest DHA level#, and Gangliosides. Puan Megawati Suzari, NPD, Scientific & Reg. Affairs Director of Fonterra Brands (Malaysia) Sdn. Bhd elaborated, “When children grow up strong and have a robust immune system, they can enjoy more learning time, explore more, and learn better. Therefore, it is very important for parents to provide a strong foundation for their children by supplying appropriate stimulation and good nutrition so that they can become stronger and smarter.”

Studies have showed that DHA and Gangliosides play roles in supporting IQ development[5] and memory formation[6],[7]. “A glass of Anmum Essential Gold Step 3 provides 50mg of DHA. Consuming three glasses in a day provides 150 mg of DHA, meeting the recommended daily intake of DHA+EPA for children aged 2 to 6 years as specified by the Food and Agriculture Organization,” Pn. Mega shared.

Additionally, studies showed that the unique blend of Probio DR10™~, and Prebiotic has been proven to reduce respiratory infections by an impressive 35%[8] and minimize fever days[9] in children. When your child is stronger from the inside, leads to more adventurous moments.

As a company rooted in dairy farming since 1954, Fonterra underscores its commitment to excellence. Through continual refinement of processes, embracing cutting-edge technologies, and unwavering dedication, Fonterra is proud to provide nutritional products of the highest quality from grass to glass.

Your child’s holistic development starts with good nutrition and proper stimulation, let’s nurture your child STRONGER and SMARTER as we usher in the New Year.  The newly improved Anmum Essential Gold Step 3 children’s milk formula is suitable for children 1 year and above. It is now retailing at major supermarkets nationwide and e-commerce platforms, with the recommended retail pricing of RM47.00 for 550g and RM91.00 for 1.1kg.

 

[1] Troullos et al. (2014). J Med Internet Res. 16(6), e144.

[2] Craig et al. (2010). BMJ. 340, c1594.

[3] Weiser et al. (2016). Nutrients. 8, 99.

[4] Referring to the product label for major brands of the same product category in the market.

[5] Kuratko et al. (2013). Nutrients. 5, 2777-2810.

[6] Mulder et al. (2022), Curr. Dev. Nutr. 6 (7), nzac099.

[7] Palmano et al. (2015). Nutrients. 7, 3891-3913.

[8] 35% reduction is applicable to respiratory infection only.

[9] Sazawal et al. (2010). PLoS ONE. 5(8): e12164.

Old Seng Choong and White Rabbit by Hao Food SG Unveil the Irresistible White Rabbit Milk Tarts

By
Tan Heng Hong
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Image credit: Old Seng Choong

Singapore, 26 March 2024 – Two iconic heritage brands renowned for their nostalgic appeal, Old Seng Choong and White Rabbit creamy candy, imported into Singapore by official distributor Hao Food SG, have joined forces to create a delectable treat for a delightful walk down memory lane.

The limited-edition White Rabbit Milk Tarts (大白兔奶挞), a perfect fusion of the well-loved White Rabbit candy and homegrown bakery, Old Seng Choong’s traditional pastry, will make its debut on 29 March 2024.

First established in the 1950s, the rich, milky and chewy White Rabbit candy wrapped in its iconic edible rice paper is an all-time favourite and holds a special place in the hearts of many, spanning generations with its timeless appeal. The familiar flavour is now presented in the form of indulgent milk tarts by Old Seng Choong offering fans of White Rabbit a unique and powerful fusion guaranteed to be an instant hit.

Known for its dedication to honouring traditional flavours in innovative new creations, Old Seng Choong has crafted with passion, a smooth and velvety custard infused with the distinctive taste of White Rabbit candy, enveloped within the buttery goodness of Old Seng Choong’s pastry tart crust, making every bite a fun and comforting walk down memory lane.

Image credit: Old Seng Choong

Freshly baked and perfect for all occasions, the limited-edition White Rabbit Milk Tarts by Old Seng Choong are created to delight dessert fans and foodies alike. Savoured at tea time or shared with loved ones anytime, the scrumptious tarts promise an experience to evoke cherished memories and create new ones with every mouthful.

From 29 March 2024, the White Rabbit Milk Tarts (大白兔奶挞) can be found at Old Seng Choong’s bake-off concept store at Paragon Shopping Centre as well as their official website at a retail selling price of S$3.90 per tart.

Note: The tarts may contain animal derivatives and are not suitable for consumers adhering to halal or vegan dietary requirements.

For more information and updates on other offerings by Old Seng Choong, please visit their official website and social media pages: 

●       Official Website: https://www.oldsengchoong.com/

●       Instagram: https://www.instagram.com/oldsengchoong/

●       Facebook: https://www.facebook.com/oldsengchoong

●       TikTok: https://www.tiktok.com/@oldsengchoong

●       Xiao Hong Shu: 老成昌OLD SENG CHOONG

Hao Food SG, the official distributor of the White Rabbit brand of products, is also offering the all-time-favourite flavour in the form of ice cream available in Fairprice, Cheers, and GIANT hypermarkets.

Introducing Munchy’s LEXUS Gold: A Joyful Golden Delight in Every Bite

By
Tan Heng Hong
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Selangor, 26 March 2024 – Malaysians share a common love for savouring joyful moments through snacking. Undeniably, there is something truly special in taking a moment to indulge in a delectable treat that excites and satisfies the palate. Over three decades, Munchy’s has remained a reliable source of delight, spreading goodness with its signature crunch. As Malaysia’s No.1 biscuit brand^, Munchy’s has not only offered yummy, healthy biscuits for everyone but also fostered countless moments of joy, bringing people together in shared happiness.

LEXUS is one of Munchy’s signature brands, known for its sandwich crackers packed with smooth, creamy fillings for the perfect blend of sweet and savoury. Now, LEXUS proudly introduces to you – Munchy’s LEXUS Gold.

The new Munchy’s LEXUS Gold with its delicious blend of crunchy biscuit, creamy and rich filling with its chocolate coating, every bite is a delight. Munchy’s LEXUS Gold isn’t just a snack – it’s a tasty experience that brings joy to any occasion, whether it’s a quiet break or a fun get-together with friends and family. Prepare to embark on a journey of heightened senses with Munchy’s LEXUS Gold.

Available in two yummy flavours, Madagascar Vanilla and Chocolate Brownie, each LEXUS Gold is crafted to make every indulgent moment better, whether you are enjoying it alone or with loved ones, it’s the ultimate treat that enhances those special times. Packed individually for your convenience.

Munchy’s LEXUS Gold are available at major supermarkets and hypermarkets nationwide with selling price of RM8.90 (West Malaysia), RM 9.35 (East Malaysia).

For more information, visit Munchy’s official website (http://www.munchys.com/) or follow Munchy’s on Instagram (https://www.instagram.com/munchys.my/) and Facebook (https://www.facebook.com/Munchys/) for the latest updates.

^No 1 in Total Peninsular Malaysia in Biscuits category. Based on Retail Index Service for Biscuits category for the 12 months ending April 2020 in Total Peninsular Malaysia. (Copyright © 2020, The Nielsen Company (M) Sdn Bhd)

Julie’s Is Going Beyond Festivities By Challenging Traditional Narratives In Its New Hari Raya Sci-Fiesque Short Film

By
Tan Heng Hong
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Kuala Lumpur, 25 March 2024 – Julie’s is shaking up the scene once again with its latest must-watch Hari Raya short film called “Iklan Raya A.I.dilfitri” (A Raya A.I.dilfitri Ad). In this highly anticipated release, the brand continues its tradition of pushing boundaries and sparking conversations through compelling storytelling. This year’s short film dives deep into conversations surrounding gender norms and stereotypes, with a unique narrative that you won’t want to miss.

It follows the journey of a fictional marketing team at Julie’s who are on a quest to create the perfect Hari Raya advertisement using generative Artificial Intelligence (AI), AdGPT. The short film delves into the struggles of the marketing team as they attempt to break free from the ideas suggested by the AI that focus on traditional gender roles during the festive season. Despite their multiple efforts to manually edit the prompt and content, the AI-generated ads consistently emphasised these stereotypical Hari Raya scenes of women cooking in the kitchen and men engaging in lighter tasks in the living room amongst many other stereotypes, reinforcing outdated gender norms.

In a compelling twist when trying to fix the AI, the team finds themselves immersed within the AI realm itself, encountering a child, the embodiment of the AI. Through this encounter, they discover the root cause of the biased AI-generated content which stems from years of societal conditioning and ingrained stereotypes. Despite all that, they discover a beacon of hope: changing these outdated views is possible. Through positive narratives and reinforcement, particularly during celebrations like Hari Raya which emphasises forgiveness and renewal, these biases can change.

Tzy Horng Sai, Director of Julie’s Biscuits said, “This marks Julie’s fourth year producing short festive films of this nature. We are passionate about continuously using our platform to spark meaningful conversations and drive positive change. In crafting this year’s film, we aimed to shed light on society’s role in perpetuating gender stereotypes while advocating for gender equity, all while honouring traditions. We hope it serves as more than just entertainment; let it be an inspiration for change. By teaching and modelling equality, we hope to lend a hand in creating a future where there are fewer assigned gender roles, where women and men can both contribute equally in their own ways.”

This short film was produced in collaboration with GOVT Singapore, the creative agency behind Julie’s many thought-provoking festive campaigns. Kevin Poh the Group Creative Director of GOVT commented on the process of creating this film, “When we started brainstorming for this, we were surrounded by debates and discussions about AI and were particularly interested in the gender and cultural biases found in AI. Through testing, we spotted gender stereotypes in the generated results despite trying to reword our prompts. We quickly realised a fundamental truth: AI learns from humans and mirrors our biases. The good news is, AI can learn to unlearn those biases if we can too. Since Raya is also about renewal, we thought it the perfect timing to reflect on these biases and start a clean slate about the way we see and talk about gender — in a way that’s meta, self-referential and, as always, loads of fun.”

Join Julie’s in reimagining the narrative of Hari Raya and creating new traditions that are inclusive and equal for all. Iklan Raya A.I.dilfitri is now available for viewing on Julie’s official YouTube channel.

Customers who are getting started on their Hari Raya preparations can purchase Julie’s Love Letters which is perfect for gifting and snacking as it is conveniently packed in a tub. The Love Letters are available in three flavours: Chocolate, Strawberry, and Vanilla. Get them at your nearest retail stores or online at the official.

Julie’s Shopee and Lazada flagship stores. To get continuous updates on Julie’s latest promotions, contests, and activities, visit our website or follow us on Facebook at www.facebook.com/JuliesBiscuits and Instagram at www.instagram.com/juliesbiscuits.

To watch the brand’s previous Hari Raya Short Films, click on the links below:

For kuih raya recipes using Love Letters click the link below:

https://www.julies.com.my/recipes/

Malaysia Business Group’s Participation in Thaifex-Anuga Asia 2024

By
Tan Heng Hong
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Image by MBG

21 March 2024 – As the second largest economy in Southeast Asia, Thailand offers numerous business opportunities for the Malaysia Business Group (MBG). Our consistent participation at ThaifexAnuga Asia has delivered significant results, proving its effectiveness in facilitating entry into the Thailand market and beyond.

Thaifex-Anuga Asia is the largest food and beverage trade show in Southeast Asia, featuring the latest food technologies and innovations in the food and beverage industry. The event serves as a platform for exhibitors to showcase their innovative products to a targeted global audience of industry leaders, buyers, and decision-makers. The success and influence of the event has attracted experts, buyers and distributors from the USA, Europe, South East Asia and Oceania continents.

Ambassador of Malaysia to the Kingdom of Thailand, H.E. Datuk Jojie Samuel who is expected to officiate MBG Pavilion said, “This event is a significant step towards expanding our market and fostering international partnerships. Thailand’s vibrant and expanding market offers vast opportunities for Malaysian companies. Events like Thaifex-Anuga Asia are instrumental in facilitating these important trade connections.”

Several companies from MBG will be showcasing and launching their Malaysian-made products at Thaifex-Anuga Asia. For instance, Dondang Sayang Foods Sdn Bhd, who produces traditional and homemade Malaysian Chee Cheong Fun, will be launching their Dim Sum Cheong Fun Series and Plant-based Dim Sum Cheong Fun series. AFB Commerce Trading Sdn Bhd will also be introducing their Instant Noodle Malaysian Delight Series in lontong flavour, a popular Malaysian dish traditionally served during festivals and special occasions. Additionally, Morning Arch Sdn Bhd, a healthy food manufacturer, will be showcasing their Red Curry Beetroot Quinoa Spaghetti, made with a delicate blend of “rempah” spices for added fragrance.

Grand Target Sdn Bhd and Pagoda Foods (Malaysia) Sdn Bhd are Malaysia’s leading nut
manufacturers based in Perak, Malaysia. Grand Target Sdn Bhd will be launching their Thumbs coated peanut in garlic, BBQ, teriyaki and seaweed flavours. Meanwhile, Pagoda Foods (Malaysia) Sdn Bhd will be featuring the Pagoda Delight Nuts and Pagoda Minipack Nuts and Seeds, which includes a wide variety of nuts such as peanuts, cashews, almonds and more. All products by MBG members are certified Halal Jakim and many of the members have also attained the basic international food safety certifications such as ISO9001, GMP, HACCP and MeSTI.

Mohamed Hafiz Md Shariff, MATRADE Trade Commissioner in Bangkok said, “We are expecting a notably larger participation from MBG as well as other exporters. Thaifex-Anuga Asia offers an excellent platform not only to meet buyers from Thailand but also to engage with those converging from all over the world. This is a unique opportunity for Malaysian businesses to showcase their products on a global stage, understand market trends, and establish valuable international partnerships.”

This year, a total of twenty-seven companies from MBG will be participating in Thaifex-Anuga Asia 2024 under MBG’s pavilion, strategically located at Hall 8, booth 8-Z01 to 8-Y30 – making it the biggest participation and formation of MBG’s booth pavilion. Through the facilitation support provided by MATRADE Bangkok and diverse business networks, the export conglomerate anticipates securing transactions exceeding MYR 13 million from the 5-day international food trade exhibition. The 2024 edition of the show will be held from 28 May to 1 June at Impact Muang Thong Thani Bangkok, Thailand.

Malaysia Business Group Pavilion (Hall 8)

  1. Lian Taat Food Sdn Bhd (8-Z01)
  2. K.L. Kris Food Industries Sdn Bhd (8-Y02)
  3. Spices & Seasonings Specialities Sdn Bhd (8-Z03)
  4. Brilliant Fruit Cordial Enterprise (M) Sdn Bhd (8-Y04)
  5. Nims Adeliciousz Sdn Bhd (8-Z05)
  6. Fishergold Food Industries Sdn Bhd (8-Y06)
  7. Hexa Food Sdn Bhd (8-Z07)
  8. Morning Arch Sdn Bhd (8-Y08)
  9. La Fruta Food Industries Sdn Bhd (8-Z09)
  10. Oriion Food Specialties Sdn Bhd (8-Y10)
  11. Linaco Ingredients Sdn Bhd (8-Z11)
  12. AFB Commerce Trading Sdn Bhd (8-Y12 & 8-Y14)
  13. Linaco Food Industries Sdn Bhd (8-Z13)
  14. SKS Food Industries (M) Sdn Bhd (8-Z15 & 8-Z17)
  15. Pagoda Foods (Malaysia) Sdn Bhd (8-Y16)
  16. GFB Food Sdn Bhd (8-Y18)
  17. Iana Corporation Sdn Bhd (8-Z19)
  18. CKT Marketing Sdn Bhd (8-Y20)
  19. Dragon Taste Seafood Export & Import Sdn Bhd (8-Z21)
  20. Dondang Sayang Foods Sdn Bhd (8-Y22)
  21. Kent Kee Food Supplies Sdn Bhd (8-Z23)
  22. Wide Tropism Trading Sdn Bhd (8-Y24)
  23. P.C.I. Professional Canning Industries Sdn Bhd (8-Z25 & 8-Z27)
  24. Ecolite Biotech Manufacturing Sdn Bhd (8-Y26)
  25. Maestro Swiss Industries Sdn Bhd (8-Y28)
  26. Kintry Sdn Bhd (8-Z29)
  27. Grand Target Sdn Bhd (8-Y30)

Johnson’s Celebrates ‘Meaningful Raya Moments’ with OrphanCare

By
Tan Heng Hong
-

Share Your #DetikRayaBermaknaBersamaJohnsons and Make A Difference Together this Ramadan

Kuala Lumpur, 25 March 2024 – Johnson’s®, a brand synonymous with care and trust, has been a part of Malaysian families for generations, nurturing babies with gentle products that embody love and safety. Johnson’s® is proud to partner with OrphanCare, a nonprofit organization dedicated to providing care and support to orphaned and abandoned children in Malaysia, to introduce its “Meaningful Raya Moments” campaign. The campaign has already run from 10 March to 30 April 2024.

Every child deserves a loving family, a safe haven to thrive and reach their full potential, however, many children in Malaysia are deprived of this right, which is why Johnson’s® is partnering with OrphanCare. This campaign is an expression of Johnson’s® commitment to spreading gentleness and care, especially to those in need, during the holy month of Ramadan. As a brand deeply rooted in enabling moments of care during the first and other special moments of life, the “Meaningful Raya Moments” initiative focuses on creating impact through collective sharing of meaningful moments on social media.

The ‘Meaningful Raya Moments’ campaign invites consumers to share photos or videos depicting their meaningful moments during Ramadan or Raya on their social media page along with the campaign’s hashtag, #DetikRayaBermaknaBersamaJohnson during the campaign period. With every meaningful moment shared with the hashtag -whether it’s a baby’s first Raya outfit or a family’s first Raya celebration together— Johnson’s® will donate RM10 to OrphanCare. This initiative not only aims to amplify the spirit of giving during Ramadan but also ensures that every shared moment contributes to improving the lives of those who need it most.

“Every baby deserves to be surrounded by gentleness and care from the moment they are born,” said Eileen Oh, Head of Marketing Malaysia & Singapore, Kenvue*. Through the ‘Meaningful Raya Moments’ campaign, we hope to inspire people to spread kindness during Ramadan and support a charitable cause. We’re committed to giving parents and caregivers gentle and effective solutions for their babies. We continue to help nurture healthy people and create a world where every baby can grow and thrive by choosing purposeful ingredients for healthy skin and hair, as well as providing monetary donations to global nursing and midwife associations, which we have done for more than four decades, and organizations like OrphanCare.

The campaign includes a series of heartwarming videos and stories that highlight the importance of gentleness, care, and charitable giving. These stories serve as a reminder to cherish every precious first moment with your little ones – from their very first bath to those tender moments of applying lotion. Embrace the love and joy of these milestones, knowing you’re giving your baby the best.

“We are honored to partner with Johnson’s® for the ‘Meaningful Raya Moments’ campaign. This collaboration not only raises awareness about the plight of orphaned and abandoned children but also provides much-needed support for our cause. We can make a meaningful difference in the lives of these children, ensuring they receive the love and care they deserve,’ said Zakiah A. Rahman, General Manager at OrphanCare.

Join us this Ramadan in celebrating meaningful Raya moments with Johnson’s®. Share your stories of gentleness, care, and giving, and help us make a difference in the lives of babies in need with the #DetikRayaBermaknaBersamaJohnsons. Together, we can spread love and create meaningful moments that will be cherished forever.

For more information about the campaign and how you can get involved, visit https://www.johnsonsbaby.com.my/ or follow Johnson’s® on Instagram @johnsonsbabymy.

Joybean Malaysia Introduces Four New 100g Potato Chips Variants Perfectly Sized for Sharing!

By
Tan Heng Hong
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Joybean Potato Chips range

Share the goodness of snacking with our selection of Rosemary, Hot & Spicy, Barbecue, and Tomato Potato Chips for an exceptional snacking experience.

Kuala Lumpur, March 25, 2024 – Need a crispy, crunchy potato chips snack capable of satisfying your cravings? Love to share your potato chips but want to avoid over-indulging and waste? Joybean, the proudly made-in-Malaysia, purveyor of fine Halal beverages and snacks has you covered for more shareable experiences this Ramadan and Aidilfitri season.

‘Joining our Joybean fan favourites of Jalapeno and Truffle potato chips, we are proudly expanding our premium potato chips line-up by introducing new shareable 100g packs in 4 flavours such as herby Rosemary, sizzling Hot & Spicy, smoky Barbecue and tangy Tomato.’ said Berjaya Food Trading general manager Nicholas Nyeow.

The all-new 100g pack of Joybean potato chips is perfect for sharing with friends and family! Save some space for a pack or two as you balik kampung. Great as a pick-me-up for energy on a long trip and for all-inclusive snacking joy. There is definitely more joy and no waste with these seriously good potato chips. Retailing at RM8.90 per 100g, it offers you and your besties more ultimate snacking moments together.

Joybean potato chips are made in Malaysia from premium imported non-GMO potatoes and plant-based ingredients. These ingredients are finely sliced to fully saturate the exciting flavours and maximum crunch. Pop open a pack, savour the aroma that will surely leave you wanting for more! All Joybean snacks including the new shareable 100g potato chip variants are certified Halal by JAKIM for your peace-of-mind, and the assurance of quality and good taste.

Choose from four irresistible flavours to suit your every mood and taste.

Joybean Potato Chips Rosemary

These rosemary-flavoured chips are crafted from premium imported potatoes, creating a unique blend of crunch and aromatic taste. The subtle yet distinctive taste of rosemary infuses each chip with a herbal note, complementing the natural sweetness of the potatoes.

Joybean Potato Chips Barbecue

These barbecue chips are made from special imported potatoes and have a smoky, sweet flavour that tastes just like real barbecue. They’re crispy and full of flavour, perfect for anyone who loves the taste of barbecue. Made with the best potatoes, these chips are a great snack for enjoying the delicious BBQ taste anytime.

Joybean Potato Chips Hot & Spicy

These potato chips offer a tantalizing taste experience for those who love a fiery kick in their snacks. Crafted from premium imported potatoes these chips boast a perfect crunch that elevates the heat and flavours. Each bite delivers  a bold spice blend, making them an irresistible choice for spicy food enthusiasts.

Joybean Potato Chips Tomato

These tomato-flavoured chips bring the rich and tangy taste of ripe tomatoes to every bite, crafted from specially selected imported potatoes. The chips offer a delightful balance between sweetness and acidity, reminiscent of a fresh tomato harvest.

Tell us what’s your favourite Joybean potato chips choice and who are you sharing the goodness with? Visit Joybean’s social media accounts at https://www.instagram.com/joybeanmalaysia/ or https://www.facebook.com/profile.php?id=100089771006765  for more information, contests and giveaways!

Joybean products are available at your local hypermarket and supermarket’s such as Aeon Co, Aeon Big, Cold Storage, Ken’s Grocer, Lulu Hypermarket, Maxvalu, Mercato, NSK Grocer, Urban Fresh, and more, as well as through selected online e-commerce stores.

100PLUS fuels hydration and performance as the Official Isotonic Partner for OCBC Cycle 2024 with 100PLUS ACTIVE

By
Tan Heng Hong
-
Photo credit: F&N Global Marketing

Official Isotonic Partner for OCBC Cycle 2024 with 100PLUS ACTIVE

Singapore, 25 March 2024 – 100PLUS is thrilled to announce its partnership with OCBC Cycle 2024 as the Official Isotonic Partner for Singapore’s premier cycling event. The highly anticipated sporting event is set to return for its 16th annual edition, uniting the cycling community and enthusiasts for an exhilarating weekend on 11 and 12 May 2024.

 This marquee event, synonymous with its spirit of community and sporting excellence, promises a memorable experience with races and other cycling-related activities that cater to cycling enthusiasts of all levels. With over 7,000 riders expected to participate in this year’s edition, the event promotes health, fitness, and the joy of cycling through Singapore’s iconic scenery and landscape on closed roads for an immersive riding experience.  

In line with supporting athletes and participants in achieving their best performance, 100PLUS is proud to highlight 100PLUS ACTIVE, a specially formulated non-carbonated isotonic drink designed to help rehydrate, reduce fatigue, and enhance endurance.

Packed with essential B Vitamins – B3, B6, and B12 – and an optimal blend of carbohydrates and electrolytes, 100PLUS ACTIVE is designed to support increased performance during sports and exercise. Recognising the diverse needs of athletes and fitness enthusiasts, 100PLUS ACTIVE is also available in a convenient powder format, making it the perfect hydration solution anytime, anywhere.

As participants gear up for OCBC Cycle 2024, 100PLUS invites them to experience the refreshing taste and performance-boosting benefits of 100PLUS Active, ensuring they stay hydrated and energised throughout the cycling event.        

Hydrate with 100PLUS and stand a chance to win prizes from now till 12 April 2024, subject to the terms & conditions:

To herald OCBC Cycle 2024, 100PLUS is excited to offer consumers a chance to win amazing prizes worth over S$22,000, such as:

·        Up to two Samsung Galaxy S24 Ultra worth S$1,928 each

·        One BROMPTON bicycle worth S$4,682

·        Up to two 2-night stays at JEN Singapore Orchardgateway with breakfast worth S$888 each 

·        Up to ten Timbuk2 Tuck Backpack worth S$159.90 each

·        Up to 30 NETS prepaid cards worth S$50 each

·        Up to 40 Shopping Vouchers worth S$50 each 

Each prize also includes one registration slot for The Straits Times 20KM City Ride at OCBC Cycle 2024.

This promotion is open to consumers who purchase S$5 or more on any 100PLUS products from now until 12 April 2024. Please refer to bit.ly/100PLUSXOCBC24 for more details.

Moreover, for those looking to add an extra level of convenience and style to their sporting endeavours, 100PLUS is offering a special deal. With every S$18 spent on 100PLUS products, customers will receive a 100PLUS Crossbody Bag, designed for convenience and comfort during physical activities. This offer is available in major supermarkets and is subject to availability.

Enhance your hydration needs and sports performance with 100PLUS today as you embrace the spirit of the OCBC Cycle 2024.

100PLUS is lower in sugar, carries the Healthier Choice Symbol accorded by the Health Promotion Board (HPB), and is Halal-certified.

For more information, please visit https://100plus.com.sg. Follow 100PLUS Singapore on Facebook or @100plus_singapore on Instagram for more updates.

OCBC Cycle 2024 Registration

Early Bird registration for the OCBC Cycle 2024 will close on 7 April 2024. The final deadline for all registrations is 3 May 2024.

Carabao debuts Tawandang IPA

By
Tan Heng Hong
-

Thailand’s Carabao Group has announced the launch of Tawandang IPA, the company’s fifth beer. The first four beers are Carabao (Lager and Dunkel) and Tawandang (Weizen and Rosé beer). The Tawandang IPA has an alcohol content of 5.5% and is available in small cans (THB 45) and large cans (THB 60). 

Carabao is selling Tawandang IPA through a network of traditional trade channels (Tookdee) and 1,000 CJ Mall stores and will be in modern channels and on-premise channels.

 

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